The entry of new sellers in 2024 is now open
The New Seller Q&A Group and Early Bird Shop Support are open for a limited time!


2024 New Seller Launch Support Program Launched for a Limited Time
As a new seller planning to enter Amazon in 2024, would you like to get more customized professional guidance to help you solve all kinds of overseas problems faster and achieve your business goals as soon as possible?
● Amazon specially invited many in-house professional mentors, successful sellers, and industry experts to launch the Ace Mentor Pilot Program
● Tailor the “Q&A Group” and “Live Course Series” according to the needs of various new sellers to provide targeted store opening support for new sellers
● The Ace Mentor Pilot Program will be open to new sellers for a limited time in 2024 to help seize the new cross-border opportunities in 2024!
● Amazon specially invited many in-house professional mentors, successful sellers, and industry experts to launch the Ace Mentor Pilot Program
● Tailor the “Q&A Group” and “Live Course Series” according to the needs of various new sellers to provide targeted store opening support for new sellers
● The Ace Mentor Pilot Program will be open to new sellers for a limited time in 2024 to help seize the new cross-border opportunities in 2024!

Having trouble opening a store?Scan the code now to get online answers from Amazon manager mentors
In order to help new sellers solve difficult problems in 2024, Amazon has set up a special “Questions and Answers Group”. Official mentors are invited to join the community, and managers are invited to answer questions face-to-face online. Whether you have questions about the store registration process or encounter other operational problems such as product listing, logistics, etc., feel free to ask questions. The mentor team will answer your cross-border questions one by one!

Scan the QR code on the right and add an Amazon Customer Development Manager to join the “2024 New Sellers Q&A Group”

Three series of live broadcasts to help new sellers master cross-border and accelerate store opening from multiple angles
Amazon specially invited a number of official mentors, successful sellers and industry experts to carefully refine a series of live courses to help new 2024 sellers develop a good knowledge base, learn practical experience, understand industry trends, and help new sellers advance rapidly in a three-pronged approach!

Open class with mentors
In response to the common problems of new sellers, Amazon's ace mentors joined forces to prepare 40+ live courses to thoroughly explain the key points of the entire cross-border process for new sellers!
Seller Roundtable
Amazon specially invited a number of successful cross-border sellers in different fields to hold a number of round-table discussions and share their cross-border experiences based on the most important concerns of new sellers in actual operations!
Big names sharing session
Cross-border industry leaders were specially invited as guests to share the latest industry trends and trends to help new sellers better grasp the market and plan overseas strategies early!
Three benefits to help new sellers grow faster
One-on-one exclusive
Seller growth services
If you want more customized and diversified business support, you can upgrade [Seller Growth Service-Accelerated Edition] for a fee. Amazon's official exclusive consultant provides one-on-one service and guidance to help small and medium sellers solve key operational issues and break through sales bottlenecks!
Training Academy
Premium paid courses
The course is tailored for Chinese sellers at Amazon's official lecture hall, covering all stages of sellers' learning needs, online live streaming, and offline boutique classes, and combines “speaking, performance, practice, and targeted question-and-answer”. In 2024, new sellers sign up to enjoy a limited-time discount on the Beginner Escort Guide Course.
One-stop RMB
Collection solutions
Amazon provides a one-stop payment solution to help sellers use RMB to receive payments to domestic bank cards, and supports US sellers to pay third party vendors. The “New Seller Escort Program” will be launched for a limited time. After successfully participating in the event, you can enjoy a 0.3% discount rate!
Two major official special supports to help unlock more cross-border opportunities
Exclusive support for corporate purchases
Amazon Business Purchase provides a new one-stop cross-border e-commerce B2B model to help Chinese sellers directly reach end enterprise buyers, eliminate intermediaries, tap into the blue ocean with greater efficiency and lower cost, and leverage new opportunities for overseas commercial procurement orders!
Exclusive channel for major customers to open stores
For brands made in China or Chinese brands that aim to become large-scale and have certain supply chain advantages, we provide full service support for Amazon stores to help Chinese companies explore overseas channels, achieve new business growth, and build a global brand!(No additional commissions)
Frequently asked questions
1. Is it still too late to lay out cross-border e-commerce?Is there room for profit growth in cross-border e-commerce?
Now is the right time to go out to sea!More and more consumers are choosing to buy products online. Statistics show that e-commerce business is growing year by year. For sellers who want to start a new business or expand their business, the profit margin of e-commerce is still considerable.
It's recommended that you start by testing the waters with the Amazon store to see if your idea has potential. After all, on Amazon, you can reach a large number of consumers and provide you with plenty of opportunities to interact with potential customers so you can quickly adjust product pricing or descriptions.
It's recommended that you start by testing the waters with the Amazon store to see if your idea has potential. After all, on Amazon, you can reach a large number of consumers and provide you with plenty of opportunities to interact with potential customers so you can quickly adjust product pricing or descriptions.
2. How can novice Xiaobai learn how to operate cross-border e-commerce?Is it OK if I have no experience?
There are plenty of learning resources on Amazon. You can learn Amazon's operational knowledge and achieve success through the “Seller Encyclopedia” (free 7×24 hour tutorial).
3. Can I open a store if I don't understand the language?
For novice sellers, Amazon provides a variety of translation and cross-site upload tools, such as LOSG (One-Click Listing Global), which can translate and sync products from the source site to multiple sites in one interface, and can be sold without knowing the language of the country.
4. How much does it cost to sign up for Amazon?
To sell on Amazon, you need to consider additional costs such as monthly professional selling plan service fees, referral fees, logistics fees, and promotion fees, refund fees, listing fees, and paid account services. For specific fees, please check the cost of opening a store.
Getting Started: New Seller Guide
Global business opportunities





