New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Global from day one
Amazon Global Test Once (GTO)
now available
2026 new seller registration is open now
Over $50,000 in Referral Fee Savings per Marketplace
Eligible sellers can earn over US$50,000 in sales rebates in each of these marketplaces: the US, Japan, five European countries (UK/FR/DE/IT/ES), Australia, Canada, Saudi Arabia, the UAE, Mexico, Brazil, and the new European marketplaces (Netherlands/Sweden/Poland/Belgium/Ireland) - over US$550,000 in total. Additional fee discounts are available to help you grow fast.
Brand growth benefit: complete Brand Registry within 6 months
Fulfillment benefit: start using Fulfillment by Amazon (FBA) within 90 days
Traffic and conversion benefit: use Sponsored Products and Amazon Coupons within 90 days
*Figures shown are for the US marketplace. Benefits vary by marketplace; refer to Seller Central Help for details.
4 steps
to complete your registration
Know what it takes to get started, then use Amazon's tools after registration to build your store and start selling - going from zero to your first sales fast.
Before you start
Learn cross-border basics and compliance policies.
Prepare to register
Choose your marketplace and products, and get your documents ready.
After you register
Learn how to run your business.
How to grow your business,
Increase revenue
?
Cut costs and boost efficiency with Amazon supply chain solutions
End-to-end resilient supply chain services that simplify operations and optimize costs.
Build a competitive brand and take it global faster
Explore brand-building tips and success stories for sustainable brand growth.
Refine, test, and optimize your listings to make them more compelling
The Amazon Optimization Guide helps you improve your listings to drive traffic and conversion.
Advertise on Amazon to drive traffic and lift sales
Use Amazon advertising and promotion tools to grow sales and brand awareness.
Solve operational challenges with Amazon Seller Growth Services
Tailored, systematic, timely, and precise one-on-one solutions.
Great Star Industrial
"A new product has to reach customers on time. Miss that window and the product is no longer needed. FBA works like an engine for us, pushing us to a higher level."
Li Feng
Senior Vice President, Great Star Industrial
Jincheng Home Decoration
"Amazon's Seller Growth Services don't just hand us the fish, they teach us to fish. They reshaped how we think about the business and made our transformation much steadier."
Annie An
Sales Director, Jincheng Home Decoration
1MORE
"In cross-border e-commerce, it ultimately comes down to whose supply chain is better. A customer can order today and have our product within 24 hours, which makes for a great experience."
Xie Guanhong
Founder, 1MORE
Start selling on Amazon
New Seller Incentives: over US$50,000 in fee credits per marketplace
Getting Started: New Seller Guide
Global business opportunities
