The top, left, or bottom of the first page of a search results page, or a product detail page. Ads may appear on both desktop and mobile.

Professional sellers, books, and other vendors and agents who have completed brand registration on Amazon.

You must submit a valid registered trademark and obtain approval from Amazon. For more information about registering brands in the Amazon Brand Registry, visit https://brandservices.amazon.com/?ref_=a20m_us_p_sb_br Only sellers must register for the Amazon Brand Registry; books and other vendors and agents are not required to register.

Product promotion is the display of a single product. Brand promotion shows the brand logo, custom title, and up to three products through a product set. In addition to increasing product visibility, it also enhances consumer awareness of the brand.

A brand landing page is a page that consumers are taken to after clicking on a brand promotion advertisement. It can be set up as a product collection page or brand flagship store. Setting up the brand landing page as the brand's flagship store can better increase the input-output ratio of advertising and increase consumers' awareness of the brand.

A brand can only apply for one brand flagship store, but a brand flagship store can set up multi-level pages. It is recommended to create 3-level pages to display products under the brand in a hierarchical manner

No, only brand owners who have completed brand registration on Amazon can open a brand flagship store for free.

The 3 ASINs were selected based on the goals of the brand promotion advertisement. If you are introducing a new product, you can choose the combination of two popular models and one new model.

In the early stages, new stores can use brand promotion so that multiple ASINs of the store appear at the same time in a prime position on the homepage of the search page to get full exposure, thereby increasing consumers' awareness of the brand and helping them make decisions during the consideration and purchase stages.

The full name of NTB is New to Brand, Consumer Brand New Customer Index. A consumer who has made a purchase for the first time in the past 12 months is defined as a new consumer. The NTB index for brand advertising appears in brand promotion reports. Advertisers can view information such as orders and sales volume of new consumer conversions through brand advertising, and measure the input-output ratio of brand advertising in combination with indicators such as ROAS. The NTB seen in the brand advertising report all comes from brand promotion advertisements.

Branding videos are a form of video advertising in branded ad settings. Advertisers can use this function to post videos of 6 to 45 seconds of product production. When consumers search for keywords on Amazon mobile devices, the merchant's video will appear below the search results, attracting consumers to click and enter the product detail page. Branding videos are available on mobile devices and desktop computers.

Brand flagship store A free self-service product that allows brands to create single-page or multi-page brand flagship stores to showcase their brand ideas and products. The brand's flagship store is suitable for PC, mobile and tablet.
Shoppers can access the brand's flagship store through the brand name link on the product detail page or brand promotion, bringing more organic traffic and exposure to the seller's products. Sellers can create an exclusive Amazon URL with the brand name for the brand's flagship store to attract external traffic. Brand flagship stores are easy to create and use. Use basic templates to edit module content and display a complete multi-page layout.

Creating a storefront is free. Professional sellers or vendors who are registered in the Amazon Brand Registry can use the brand's flagship store. Sellers can use Amazon's self-service branded flagship store builder to create or edit brand flagship stores, making it easy to create multiple pages without design expertise.

Consumers can click on the brand promotion advertisement (if the landing page is set to the brand's flagship store), or directly click on the brand's flagship store URL or product detail page to enter the brand's flagship store.

Brand flagship store insights provide detailed traffic and sales data, including:
Number of visitors: The total number of visitors to your brand's flagship store within the selected date range, calculated based on unique daily users or devices.
Views: The number of page views during this time period. This includes the number of times the page has been viewed repeatedly.
Sales: The estimated total sales generated by store visitors within 14 days of their last visit.
Number of products sold: The total number of products that store visitors are expected to buy within 14 days of their last visit.
Number of orders: The estimated total number of orders placed by store visitors within 14 days of their visit. An order contains one or more sold items.

Only sellers with brand registration can use and set up brand flagship stores. Each registered brand can set up at most one flagship store.

There are no simultaneous updates; creating a brand ad and creating a flagship store requires manual upload of the logo. Also, brand ads are now introducing a new feature for customized image display. Some sellers can select a customized image to display in place of a logo when creating a brand promotion ad.

It is recommended that products be navigated by category according to series attributes in the navigation bar. If there are also many subcategories, it is recommended that the subpages also use a combined display or showcase format.

Seller Central - Brand Flagship Store - Manage Stores - Edit Brand Flagship Store - Store Builder - Select the video module - “Upload” the video or “Select from Asset Library” in the editing area on the right, add a cover image to the video, and save the submission for review after successful addition.

Only sellers who have completed brand registration can open their own brand flagship stores; different sites need to be re-registered locally.

Audience targeting: Professional sellers, vendors, and agents with customers who have completed the Amazon Brand Registry in the US.
Product placement: Professional sellers, suppliers, and agents with customers selling products on Amazon in the US and Canada who have completed Amazon Brand Registry.
The product being promoted must belong to one or more of the eligible categories (countries where it can be used are constantly updated, please follow the official Amazon advertising information)
(Display advertising products will be launched in five European countries, Japan, and the United Arab Emirates on August 19, 2020. )

Display on and off Amazon's website on desktop, mobile sites, and apps, depending on your chosen audience or product delivery strategy.

1) Audience targeting: Not required, display ads use browsing and purchase signals to automatically attract audiences who may be interested in the products you promote;
2) Product placement: You don't need to choose your own keywords, but you need to select the product or category to be launched

Currently, display ads are charged at the cost per click (CPC). Cost-per-click (CPC) advertising is a type of paid advertisement where the advertiser doesn't pay for ad impressions (that is, they don't pay for the number of times the ad is displayed or viewed), but only when the consumer clicks on the ad. There are no minimum ad investment requirements. Advertisers choose their own daily bids and budgets, then we will have CPM charges, etc., so stay tuned.

Most well-known websites are covered; for example, comScore's top 100 websites all cooperate.

Display ads have two types of delivery: audience targeting and product targeting. Audience targeting is divided into product views and similar product views. Product browsing reaches users who have viewed specified products, while similar product views reach users who have viewed similar products. The target groups for the two launches can now be monitored and managed separately.

Currently, display ads have two types of delivery: audience targeting and product targeting.

Product placement for display advertisements uses the CPC bidding model, and there are many factors that ultimately influence advertisement exposure. If it doesn't show up successfully, I recommend trying to adjust the bid.

When creating a new campaign using a browse targeting strategy, the default bid value is set to $1.00. You can edit the default bid value at any time before or after the campaign starts. Please ensure that your bid is in line with your ROAS goals and the sales price and profit of the product.

Dynamic bidding aims to achieve the best ROAS for each audience, and will increase or decrease the bid based on the audience's likelihood of purchasing the product. “Dynamic bidding - raising and lowering” means that it lowers the bid for an audience that is unlikely to buy the product; it increases the bid for the audience that is more likely to buy the product.

The bid you entered represents the maximum amount you're willing to pay when an audience clicks on your ad. Higher bids usually win more ad clicks. As a result, higher bids usually result in higher ad impressions and clicks, but those clicks will also cost more than before because your bid is higher. When all other factors (such as product price and inventory, etc.) remain the same, the number of clicks generated by higher bids can lead to higher order volumes in the average sense, but ACOS will be higher than ad groups with lower bids. The opposite happens when you lower your bid.

You can think of bidding as a control lever, which can directly influence the effectiveness of advertising campaigns through push and pull. Simply put, if your ROAS is below target, you should lower your bid until your campaign's ROAS becomes acceptable. If your ROAS is above your target, you can increase your bid and trade a slightly lower ROAS for more clicks and orders. You can stop increasing your bids when your ad campaign hits your target. Of course, there are many factors that influence ROAS, not just bidding, but ROAS should not be the only indicator for measuring the success of an advertising campaign.

In this case, you can lower your average cost per click by lowering your bid. This allows display ads to continue showing ads within the daily budget you set. If you lower your bid, you'll usually reduce the size of your launch.

Select the product with the most views on the promoted product detail page. These are usually ASINs that already have a certain level of product awareness, and can be used as a basis to re-attract customers. Display ads target a large audience, and this product will be shown to people who have viewed your product or similar products, so the more people who view your product detail page, the more people you can show your ad to. You can check “detail page views” in the “Detail Page Sales and Traffic by ASIN” report in the “Business Reports” section of Seller Central and select products with high traffic.

When creating a new display campaign using an audience targeting strategy, you may see an option to create an ad campaign that includes all of the “recommended products” in your catalog with one click. With this option, you can quickly launch an ad campaign that includes these pre-selected products and quickly scale it up.

If you don't have any products that meet the minimum recommended requirements, you won't see an option to create an ad campaign with all suggested products, and you'll have to select from the product selector as usual. Not being able to use this feature doesn't mean the display ad campaign isn't applicable to current products in your catalog; it means that if the detail page views for the products included are low, it may take longer for the ad campaign to reach the scale you need. For ASINs where product detail page views are low, we recommend that advertisers choose product placement strategies to increase exposure.

If your product isn't a preferred product on an Amazon product detail page (that is, you don't get a buy button), your display ads won't show. This ensures that you don't pay for ad clicks that never generate sales. Therefore, when selecting ASINs to promote, check regularly that your products remain the preferred products; otherwise, your ads may not be eligible to be displayed.

No, as long as the product complies with the advertising policy guidelines, is a preferred product on the product detail page, and has received detail page views within the past 30 days, then it is eligible to use display ads.

Start a live stream using Amazon Live Creator. Currently, there are no charges. You can stream the live stream on Amazon.com. If you want to increase live broadcast traffic, you can expand coverage by promoting live broadcasts.

Professional sellers and vendors on the US site who have completed the Amazon Brand Registry.

Users associated with your brand as “rights owners” in the Brand Registry can sign in to the Amazon Live Creator app on behalf of your brand. We recommend that multiple people from the same brand log in to the same broadcast event to help process consumer chat messages, highlight a product during a live broadcast, or display customized promotions.

Amazon consumers can watch the live stream at multiple locations on Amazon.com and the Amazon.com app. Live broadcasts can be displayed on the detail pages of products owned by the live streaming brand, and can also be displayed in various locations viewed by Amazon consumers. All live streams can be found on Amazon.com and on the Amazon mobile app under “Amazon Live.”

You can safely practice live streaming using practice mode; Amazon consumers won't see this mode. Practice mode is also a great way to check the audio quality and the stability of your internet connection. When you enable practice mode, your live stream will only appear on the specific practice mode page, and only you can see a link to that page. You can enable practice mode when setting up a live stream and find the practice mode page. Copy the practice mode link and send it to yourself so you can watch your live stream on another device.

There is no limit on the duration of a live stream. The longer you live stream, the more likely it is that consumers will see your video on Amazon.

We recommend having at least two staff members to assist with the live broadcast during the live event. Users associated with your brand as a “rights owner” in the Brand Registry can sign in to the Amazon Live Creator app on behalf of your brand. Having multiple people from the same brand sign in during the same broadcast can help respond to consumer chat messages, highlight products during live broadcasts, and display customized promotions.

Your livestream will be saved on the channel page and in the “Recent Live” section of Amazonvideo/live. Your live video will be visible to consumers in various locations on Amazon.com for up to 48 hours at no cost to you.

In the Amazon Live Creator app, you'll already have various metrics related to live streaming. These metrics can help improve and optimize live streaming content and strategies. We provide the following metrics:
Impressions: The number of times the live stream was shown.
Total Views: The number of times a live video has been deduplicated, including the number of views of the live video. Consumers need to be able to watch 50% of the broadcast content for at least two seconds in a row to count as a single watch.
Unmuted Views: The number of unmuted views of the video when unmuted.
Average View Duration: Average viewing time without mute.
Clicks: The number of times a consumer clicked an item in your carousel or added an item to their shopping cart.
Click-through rate: number of clicks divided by number of video views.
Sales sales: Total sales of products sold to consumers who watched your live stream. This includes purchases of products in the rotation map as well as purchases of other products of the same brand. Purchases made by consumers within 14 days of watching the live stream will be counted.

Amazon DSP's full name is Demand Side Platform Active Display Ads. It uses Amazon's first-hand real consumer data to provide sellers with opportunities to actively reach target consumers through big data analysis. Through different settings, it covers all four stages of the consumer funnel to achieve the different goals of brand building, attracting new traffic, promoting conversion, and increasing the stickiness of loyal users for sellers.

DSP display ads are charged per thousand impressions (CPM). Taking the US as an example, the approximate estimate is 4 US dollars per 1,000 impressions. Other country sites are slightly lower than US sites. Display ads can be placed through Amazon's dedicated advertising manager or an authorized Amazon agency. Each site has different requirements and minimum contract amounts, which can be as low as $5000/month. If you want to know how to set the marketing budget for each country, you can customize your DSP advertising plan according to the category situation by communicating with the advertising manager about your business needs and goals.

You can buy all ads operated by Amazon through our advertising GPM, such as DSP display ads, DSP video ads, Amazon peak season traffic blocking ads or banner ads, Amazon AVA video ads, Amazon OTT TV streaming ads, Amazon Firetablet video ads, Amazon audio ads, and others. We can tailor a comprehensive advertising plan for you according to your specific needs.

Amazon attribution provides sales impact analysis of non-Amazon advertising media for brands selling on Amazon. For the first time, brands can measure the impact of display, search, email, social, and video media channels based on how consumers discover, research, and buy products on Amazon. Amazon attribution is currently free, and is currently only available on the US site, for professional sellers, vendors, and agents that promote and sell products on Amazon that are registered in the Amazon Brand Registry.

Your average daily budget is how much you're willing to spend each day during a calendar month. For example, if you set an average daily budget of $100, you'll get up to $3,100 worth of clicks in that calendar month (let's say 31 days). Although ad spend on specific days may exceed your average daily budget, your average daily spend won't exceed your average daily budget at the end of the month.

The activity period is the length of time you plan to run the activity. You can set a fixed date range or set an ongoing activity (no end date). Generally, we recommend that you create an event with no end date, so you can run the activity an unlimited number of times. You can pause the event at any time. The minimum duration of an event is 1 day.

When a consumer clicks on one of your ads, we track their activity after registering those clicks because they may return to buy the item they previously clicked on. The time period for counting transaction volume after a click is called an “attribution period”. The standard attribution period for product promotions is 7 days, and the attribution period for brand promotions is 14 days. If a consumer visits and buys your product again during the attribution window, that transaction will count towards sales data.

A “Buy Box Preferred Product” is a boxed area on a product detail page that allows consumers to begin the purchase process by adding products to their shopping cart. An important characteristic of the Amazon site is that multiple sellers can offer the same products, so you may need to compete with other sellers for this chance to become your preferred product. Amazon uses performance-based criteria to determine your eligibility to win preferred products and ad placements.

We recommend that you first check ad eligibility and select products with a shopping cart win rate greater than 50% to advertise.

ROAS means return on advertising spending, which is the sales generated by your ads divided by your advertising costs. 7 day advertised sku units refer to the sales volume that your advertised SKU brings you during the selected time period (7 days means sales window period, that is, if a consumer clicks on your ad and puts the product in the shopping cart, if they make a purchase within 7 days, it is counted as an advertising contribution).

Yes. Our minimum bid is $0.02, but we recommend increasing your bid based on your actual situation and keyword performance.

There are a number of reasons why an ad isn't eligible. If an item falls into a closed or closed category, the item is removed from inventory, or the item is out of stock, this may cause the ad to not meet requirements. If an item doesn't receive a preferred product, it still doesn't meet the requirements to be added to the campaign and can only be advertised after receiving the preferred product.

You can edit a campaign while it's running and during all plans and active ad campaign budgets. You can also add or remove keywords from plans and active events.

Positions are based on ad rankings before and after. To help improve your ad rankings, you might consider increasing your current bid and adding more relevant keywords.

BR2.0 means Amazon Brand Registry. To register for the Amazon Brand Registry, you need to meet the following conditions: a valid registered trademark for your brand, as shown on your product or packaging; verify that you are the copyright owner of the trademark; have an Amazon account, and you can use your existing Amazon account (associated with the vendor or Seller Central) or create a new account for free. You can find more information at https://brandservices.amazon.com/cn.

If the same brand wants to advertise on different sites, it needs to obtain a local brand registration; if one brand files multiple accounts on the same site, it will be judged as linked

Use the bulk actions feature to download the batch file, make changes to the campaigns in the file, then upload the file for processing.
You don't need to make changes one by one in the campaign manager; you can use bulk files (.xlsx or.csv file format) to perform bulk downloads and uploads. It's an effective way to make large-scale changes to existing campaigns, keywords, ads, and ad groups. For example, let's say you want to change keyword bids for multiple ad groups. You can download the bulk file, change the bid for the keywords in the file, and upload the file to complete all the changes in one operation without having to manually go into each ad group and change each keyword bid. You can also use bulk actions to add new campaigns in the same way using a batch file, by adding new campaign information to the downloaded batch file, and then uploading it in the campaign manager. If you'd like to create a new file from scratch, you can download the bulk template, enter campaign information, save the file, and upload it in Campaign Manager.

The number of effective keyword suggestions is not less than 50. It is recommended that you select highly relevant keywords based on advertising goals and do not pile up keywords.

Each keyword is limited to a maximum of 10 words and 80 characters. You can add up to 1,000 keywords to a single ad group for a manually targeted branding or product promotion campaign. This includes keywords in ad groups or campaigns that have been enabled or paused. If you've added 1,000 keywords to a single campaign, consider archiving underperforming keywords. Another option is to split keywords between two or more ad groups.

Singular and plural numbers are unaffected; there is no need to set singular and plural numbers separately.

Yes, the ad is paused and then restarted. The system needs to re-recognize the keywords, so it is recommended that you do not pause the ad easily.

Choose different types of keywords depending on your advertising goals. “Big words” are generally the categories we talk about, such as “headphone” and “mixer,” which can help us attract more traffic; long-tail words are generally more accurate and can help us improve our conversion rate. It is recommended to use the two together.

There is no fixed standard for the number of keywords. If you have too many keywords, consider using advertising reports to optimize the retention of high-performing and accurate keywords

There are many sources of keywords. In addition to search terms in advertising data, there are also keywords that we have a system recommended in the back office. The Amazon keyword search function in brand analysis reports can also help us find many keywords in keywords, titles, and listings, and we can also use third-party software to find relevant keywords.

These three match types can be targeted according to different scenarios and advertising goals. We recommend starting with broad matches and then selecting phrase matches and exact matches based on ad reports.

The ASIN in the keyword report represents the corresponding product detail page, and your ad appears on that page. You can research the reasons for not converting. If you need to optimize listings to increase conversions, etc.

Negative keywords can negate precise or negative phrases, depending on the specific situation.

Out-of-stock will cause ads to be suspended, and when ads are suspended, they will affect keyword rankings. We recommend that you schedule replenishment in a timely manner based on inventory conditions.

If the keyword is placed in a manual advertising campaign, and the bid price is higher than the bid for this product in an automatic advertising campaign, then when the consumer searches for this term and clicks on the ad, it should be counted as manual placement. However, if there is a big discrepancy between search terms and manually targeted keywords, the possibility of being caught by automated targeting is not ruled out. There is no competitive relationship between ad campaigns within the same account.

You can set competitors' brand terms as advertising keywords; they cannot be written in LISTING (LISTING is considered infringement)

The keyword naturally ranked first on the first page, which shows that the current product is still very competitive. However, the competitive environment is constantly changing, and different types of advertising will help us to defend ourselves well. Advertising bids need to be determined based on advertising exposure effects and advertising goals. Bidding cannot be lowered because of the current good natural ranking; it may reduce exposure opportunities.

It's necessary. The advertising effects of different variants are different. If you want to know the advertising effects of different variants, you can run them separately.

The bid recommendations and bid range are calculated based on recent winning bid prices for a set of ads similar to yours. The bid range is the winning bid range for most ads in your product category. For example, if your ad group's suggested bid is $0.70 ($0.40 - $1.40), then the suggested bid is $0.70, and the bid range is $0.40 - $1.40. The bid recommendations and bid ranges will be updated daily based on the rise and fall of bids and advertisements in each auction.

No, the system will determine the matching situation.

First check if there are any winning products; ads without preferred products won't be displayed, then see if the advertising budget is too low; check whether the selected bidding model is dynamic or fixed; the recommended bid is only an average value; the competitor may set a higher price;

Currently, there is no Bid+ function; instead, there is a function to adjust the bid according to the ad location. You can increase or decrease the ad bid according to the ad location according to your own needs.

There isn't a single recommended percentage, but there are a few automatic ads recommended in the early stages, so you can switch to manual ads as appropriate in the later stages.

Your average daily budget is how much you're willing to spend each day during a calendar month. For example, if you set an average daily budget of $100, you'll get up to $3,100 worth of clicks in that calendar month (let's say 31 days). Although ad spend on specific days may exceed your average daily budget, your average daily spend won't exceed your average daily budget at the end of the month. If you spent $110 one day, you probably spent less than $100 the day before.

Before the peak season, it is generally necessary to make appropriate adjustments to the budget and bid to raise the budget and bid to about 2.5 times the normal level. The specific scope of adjustment needs to be determined according to the specific goals of the advertisement.

Ads are automatically suspended when the advertising budget is used up. It is recommended to guarantee an adequate advertising budget.

The suggested bid in the ad campaign shows no data, which means that this keyword has not yet accumulated enough bid data to recommend a specific value; this does not mean that this keyword will not be displayed.