Amazon Global Selling

Asia Pacific Innovation Center

It is an exchange and incubation base focusing on cross-border e-commerce innovation.

Amazon Global Selling
Asia Pacific Innovation Center

Amazon Global Selling Asia Pacific Innovation Center is an exchange and incubation center focusing on cross-border e-commerce innovation. With the strong support of the Shenzhen Municipal Government, in particular the Bureau of Commerce and the Qianhai Administration Bureau, the Amazon Global Selling Asia Pacific Innovation Center will integrate superior local resources and connect global resources to build an innovation support system through the “ACE Model” to help global sellers succeed.

“Ella Cottage”: a space to experience innovative products across borders

Ella Cottage is an immersive experiential space created by Amazon's Asia Pacific Innovation Center for Global Selling. Virtual anchor Ella acted as the scene manager. Through a professional perspective on technology and fashion, she brought visitors a scenario-based display of innovative products in cross-border e-commerce to stimulate more innovative inspiration and experience.

“Ella Hut” vividly shows the improvement in the quality of life brought to global consumers by intelligent manufacturing in China, and is an important window to showcase the innovative strength of Chinese sellers.

Virtual characters, real scenes

experiential interaction

Industry-leading trend weather vane

Amazon Innovation Leaders Alliance: Leading the trend of cross-border innovation

Gather representatives from Amazon sellers, industry experts, investment institutions, public sector agencies, Amazon and other parties from all over the world to share cutting-edge ideas, innovative strategies, and best practices through summit forums, symposiums, etc., to stimulate and guide a wider range of sellers to pay attention, experiment, and persist in innovation.

Amazon Innovation Leaders Forum

High-end leading sellers meet behind closed doors to discuss the latest hot topics in the cross-border e-commerce industry, share the latest trends and best practices, overcome industry challenges, and lead innovation opportunities in the cross-border e-commerce industry.

Thematic seminars

Integrate cutting-edge theory and innovative practice to empower leading sellers and help enterprises achieve innovative breakthroughs, transformation and upgrading.