Amazon Business is a recruitment program under Amazon Global Selling for sellers that can offer products for business purchasing. After you join Amazon Business, in addition to Global Selling services, you can also use a range of B2B features at no cost, giving you sales opportunities with both business buyers and individual consumers; the registration process is exactly the same for both, but we recommend that sellers assess whether their products, in addition to meeting individual consumer demand, also have attributes that meet “business purchasing needs”. Typical product categories that are a good fit for Amazon Business include industrial products, office supplies and furniture, school supplies, commercial electronics products, hotel kitchen and dining equipment, and scientific research and medical supplies. If you don’t already have an Amazon seller account, you can click “Go to the Marketplace to Sell” below to contact us.

Sellers who have enabled Amazon Business can use many free features, such as business pricing and quantity discounts for business purchases. There are also a range of Amazon Business-exclusive programs to help you win large-volume B2B orders, such as online quotes and bids. Eligible sellers can get the Business Seller badge on their product detail page and seller profile page. This badge can help sellers appear more easily in refined searches by Amazon Business buyers and increase product visibility among business buyers. For more details, search for the keyword "Business Seller Badge" on the "Amazon Seller Central Help" page.

Amazon Business is currently available to sellers in China on 5 European Marketplaces: Germany, the United Kingdom, France, Italy, and Spain.

If you're a seller who has already registered a store, you can go directly to Account Info in Seller Central Settings, click the management page on the far left, and select the option below to register as a business seller. For details, you can also search for the keywords "Amazon Business" or "Amazon Business Marketplace Seller Program" on the Help page. If you need to register a new account to sell on Amazon, please click “Go to the Marketplace to Sell” below to contact us.

We only offer Amazon Business services to Amazon professional seller accounts. Because Amazon Business serves high-quality business and institutional buyers, including Fortune Global 500 companies, government agencies, medical institutions, and educational institutions, which have high requirements for products and services, click “Go to Marketplace to Sell” below to contact us for more information about the program.

Enabling Amazon Business gives sellers sales opportunities for both B2B and B2C customers, while also providing a range of free B2B features to help increase sales to business and institutional buyers. For more details, search for the keywords “Amazon Business” or “Amazon Business Marketplace Seller Program” in Seller Central Help.

In Europe, invoices are important records that every business buyer uses to report business expenses and operate in compliance, so many companies also ask for invoices when making online purchases. To give business users a better purchasing experience and help sellers get more orders from business buyers, we recommend that sellers in Europe provide VAT invoices or receipts in a timely manner, as required.

Displaying VAT-exclusive prices can increase your chances of winning the “Buy Box,” which can boost sales. Because business buyers tend to base their purchasing decisions on VAT‑exclusive prices, this price will also affect the order conversion rate for this product.

VCS is a free tool that calculates taxes and generates invoices (or receipts) through Amazon. Once activated, no manual action is needed. Documents are generated automatically and made directly available to buyers for download through their Amazon accounts. Sellers can also download detailed VAT calculation reports and all issued invoices/receipts in Seller Central to improve sales management efficiency.
A Downloadable VAT Invoice/Receipt (downloadable invoice/receipt) badge will appear on all products enrolled in VCS. With this badge, Amazon Business buyers will know that after purchasing the product, they can download the invoice or receipt directly from their account, which can increase the product’s conversion rate among business buyers.