1. Brand is value. At Amazon Business, our business targets European and American commercial buyers with strict procurement standards. Chasing hot spots and following sales is never a long-term solution; building your own brand is the foundation for breakthroughs. We're used to explosives, but don't forget this is a B2B business. Think about who the buyer on the other side is. Remind yourself not to forget the poetry and distance of the business: register a trademark, and be sure to file a record!OEMs don't have pricing power; isn't the root cause just that they don't have their own brand?

2. quality!quality!quality! Say important things three times!Pay attention to customer feedback. Once your listing has been continuously complained about and there are quality issues, I think this listing is not far from Blocked. Think about the energy you spent on this listing in the early stages, which is more important and what is less?

3. The core value of the manufacturing industry is the product, and the transmission of product value lies in the supply chain. A seller selling umbrellas and awnings used to complete orders from traders at the end of the year, then stopped work for almost a year. However, after joining Amazon Business, he skipped traders and directly contacted terminal enterprise customers before learning about the real market demand for summer shading products in Europe and the US. Then the supply chain plan must be adjusted according to market demand.

4. Qualifications and certifications in the eyes of foreigners. The product certification system for the European and American markets is not only a label on the product description page, but also a bonus item for getting customers!I have met many Amazon Business overseas commercial buyers, and they are very willing to use certification standards as a purchasing threshold. When no one else has me, it may be your market opportunity. We will also pay attention to the updates of certification standards in various countries and regions around the world, such as environmental protection and degradable standards in some countries and regions. Judging from the trend, my peers all feel that this may be the entry threshold for certain household and consumables products in the future.

1. We can only go further if we are willing to do it. Hot sales are certainly valuable, but peers are requested to consider whether this product can be made into a brand later. At a certain stage, if there is limited room for growth, the products that should be discarded will be resolutely discarded; at least don't put so much effort into it. Focus on caring and being able to make your own brand's ASIN. This is our core premium ability, and this is what big buyers in the opposite market pay attention to.

2. Page editing, meticulous work, all in one go. I've found that many of my fellow sellers are complaining about how difficult it is to edit products once they have been published. This is actually a bad habit. If you carefully study the settings in Amazon's rules about locking editing rights, you'll find that once your selection is published, you can't edit it again at any time. I've always emphasized with my team that before publishing, we must optimize again and again, pay close attention to details, and maximize the optimization we can do.

1. FBA is the first choice for logistics. We can't handle cross-border logistics. We send all of them FBA, which saves effort and is worth the money.

2. Don't draw snakes as an addition. Complete all the preliminary work in detail, then convert the listing to FBA Listing and follow the normal process.

3. The shopping cart (Buy box) is just a matter of time. Worrying about shopping carts before FBA is putting the horse on top of the horse. Don't spend your energy worrying about shopping carts. If everyone uses FBA for delivery, and your account performs well after entering the warehouse, then put out some low-priced products, and the shopping cart will appear soon.

1. Ads on this site aren't a waste of money. When it comes to in-site advertising, many people are preconceived and think it's a waste of money. They take it for granted that the cost of in-site advertising is horrible, and instinctively resists investment in advertising. If you think of in-site advertising as an investment income tool, invest in impressions, and get orders, then this is effective cost control. After careful calculation, the CPC of advertising on Amazon is not high, and the order conversion rate is quite impressive. For me, after a few plans, the output ratio has always been good.

2. Try a variety of advertising tools. The most enjoyable aspect of Amazon paid advertising is that in the search results ranking displayed, some ad listings are mixed with organic search results, making it difficult for ordinary customers to distinguish between ad promotion and organic search results. So compared to the paid ads I run on other platforms, the click-through rate is still much higher. But at the same time, don't forget to continuously optimize the product page. I believe this operation will definitely pay off well.