New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Why are these sellers getting a big purchase order from the University of Washington?
Amazon Business takes you into the world of institutional buyers
Online for 1 year
400,000 corporate and institutional buyers
Get 45,000 third party sellers
Achieved over $1 billion in sales in the first year
400,000 corporate and institutional buyers
Get 45,000 third party sellers
Achieved over $1 billion in sales in the first year
Behind these impressive numbers is the value the Amazon Business project brings to buyers and sellers in North America. So the question is, who on the other side of the Earth buys our products in large quantities?Every day, quite a few sellers ask this question in the back office to track down the source of their profits. Learn more about who are Amazon Business buyers?Why are they focusing their purchases on the Amazon Business site?How can we better meet their needs?This is a question every Amazon Business standard seller is thinking about.
As mentioned in the film, before using Amazon Business, the University of Washington, like many companies and institutions around the world, faced the crux of many traditional procurement:
- The scope of procurement is vast and varied. The University of Washington is one of the world's top public universities, and the procurement service department is responsible for all procurement of the university. The scope of procurement was extensive and trivial, from administrative office supplies to advanced scientific research equipment, and required care for more than 80,000 teachers and students distributed across the three campuses. It is conceivable that to complete such mass procurement, it is necessary to find and connect with how many suppliers and review the quality of selected products.
- The procurement process is cumbersome. According to the previous form of procurement, the procurement department must go through a lengthy process of “submission by each demand department - procurement department reviews requirements - supplier quotation - demand department selection confirmation - procurement department places orders - supplier delivery”. Afterwards, it is also necessary to sort out the invoices corresponding to each purchased product and reconcile them. After a complete set of complicated processes, it was not possible to efficiently meet the needs of the business department, but also caused a huge workload for the procurement department.
- It is difficult to control the overall procurement situation at any time. Due to the scope, process, and complexity of the procurement involving campuses, departments, and personnel, it is difficult for the procurement department to obtain and check the overall situation of procurement at any time, changes and trends in demand, and the specific situation according to the campus and other dimensions.
In view of this, the UW procurement department has been looking for more efficient ways to improve the procurement process, and the advent of Amazon Business has just solved the pain points of the UW procurement department.
One account, clear at a glance.
One of the major advantages of using Amazon Business is that it is a shared site, and the demand department can share the purchasing department's account, thereby incorporating the purchasing behavior of the entire University of Washington into the same account, enabling centralized management of procurement activities. The procurement department can also check and understand the overall procurement situation at any time, and can also analyze it based on multiple dimensions such as time and campus.
Massive selection of products to meet the needs of all departments.
Using an Amazon Business account also takes into account the demand department's independent purchasing rights. Each demand department can purchase suitable products from a large selection of products according to its own budget range. The cost of repeated communication with the purchasing department has been saved.
The process is simple and clear.
Only one invoice from Amazon Business is required for a large number of purchases. This frees the purchasing department from massive and trivial procurement requirements, and allows them to focus more on the University of Washington's strategic procurement.
From application to approval, which requires monthly calculation, to real-time updates; from screening and comparing prices with a huge number of suppliers, to being overwhelmed by invoices to purchasing only one invoice at a time... Amazon Business provides a one-stop solution, opening the door to a new world for countless purchasing managers.
After more and more Chinese sellers joined the Amazon Business project, purchasing managers around the world faced the massive amount of “quality” manufacturing in China and used enterprise-level standards and product selection guidelines that met procurement regulations, so that price was no longer the only means of competition. A large number of brands and Chinese manufacturing with excellent quality gradually forged their own brand image in overseas markets.
Seeing this, I'm sure all sellers are already eager to try it out. How can you become a supplier for quality buyers like the University of Washington?
For new sellers, I highly recommend reading:
After more and more Chinese sellers joined the Amazon Business project, purchasing managers around the world faced the massive amount of “quality” manufacturing in China and used enterprise-level standards and product selection guidelines that met procurement regulations, so that price was no longer the only means of competition. A large number of brands and Chinese manufacturing with excellent quality gradually forged their own brand image in overseas markets.
Seeing this, I'm sure all sellers are already eager to try it out. How can you become a supplier for quality buyers like the University of Washington?
For new sellers, I highly recommend reading:
We recently had an in-depth conversation with a successful Amazon Business seller. Among this big seller, there was no shortage of institutions and companies like the University of Washington. As a traditional office furniture manufacturer, this seller has reached the top 3 in its category after only half a year of running Amazon Business. We have had the privilege of drawing on some of this seller's business experience, which we can refer to for our sellers.
This seller's business was founded in 2009 and mainly deals in office furniture. Before 2015, the company faced an unoptimistic business environment — economic downturn, insufficient domestic demand, overall contraction of the manufacturing industry, increased labor costs, and the transfer of overseas orders to the Southeast Asian market. In the face of severe business reality, after thorough reflection on market development and current business conditions, business operators proposed a transformation strategy for enterprise development “From OEM production, to providing original designs, to operating our own brands, the only way to transform our corporate brand strategy”.
In 2013, they were the first to register as a “global store” seller on Amazon. They started their own cross-border e-commerce path from the retail side, attracting and accumulating a large number of overseas customers through continuously updated product design and excellent product quality, and gradually built their own brand among overseas consumer groups.
In 2015, the company had a keen insight into the huge business opportunities contained in Amazon Business. As soon as the site was opened to Chinese sellers, it registered as a Chinese seller of Amazon Business and used the Amazon Business Professional Seller Tool as soon as it was opened. Orders from commercial buyers were received in January 2017, the month after the launch of the professional seller tool. Sales in that month accounted for 10% of the company's total sales, rapidly growing to 20% in February, and has remained stable at 20% since then. At the beginning of the launch of this company's B2B business, the goods originally scheduled for half a year were sold out within 2 months. It reached the top 3 sales in this category in just half a year, and has sold products to more than one million high-quality local corporate customers.
This seller unreservedly shared the successful way Amazon Business helped transform the business and asked us to share it with all of our seller friends who are still in the process:
This seller's business was founded in 2009 and mainly deals in office furniture. Before 2015, the company faced an unoptimistic business environment — economic downturn, insufficient domestic demand, overall contraction of the manufacturing industry, increased labor costs, and the transfer of overseas orders to the Southeast Asian market. In the face of severe business reality, after thorough reflection on market development and current business conditions, business operators proposed a transformation strategy for enterprise development “From OEM production, to providing original designs, to operating our own brands, the only way to transform our corporate brand strategy”.
In 2013, they were the first to register as a “global store” seller on Amazon. They started their own cross-border e-commerce path from the retail side, attracting and accumulating a large number of overseas customers through continuously updated product design and excellent product quality, and gradually built their own brand among overseas consumer groups.
In 2015, the company had a keen insight into the huge business opportunities contained in Amazon Business. As soon as the site was opened to Chinese sellers, it registered as a Chinese seller of Amazon Business and used the Amazon Business Professional Seller Tool as soon as it was opened. Orders from commercial buyers were received in January 2017, the month after the launch of the professional seller tool. Sales in that month accounted for 10% of the company's total sales, rapidly growing to 20% in February, and has remained stable at 20% since then. At the beginning of the launch of this company's B2B business, the goods originally scheduled for half a year were sold out within 2 months. It reached the top 3 sales in this category in just half a year, and has sold products to more than one million high-quality local corporate customers.
This seller unreservedly shared the successful way Amazon Business helped transform the business and asked us to share it with all of our seller friends who are still in the process:
1. Strictly follow Amazon Business seller rules, apply Amazon Business seller tools to all product selections, and all FBA logistics services enhance the buyer experience.
2. Focus on the needs of cross-border buyers of terminals rather than the needs of traders like traditional foreign trade enterprises.
3. Pay attention to product quality and user experience, and design investment will always exceed equipment investment.
4. Make full use of the advantages of Amazon's Amazon Business site and the purchasing characteristics of buyers outside of Shanghai. Branding and intellectual property rights are the foundation of a company's survival, not a single product promotion.
2. Focus on the needs of cross-border buyers of terminals rather than the needs of traders like traditional foreign trade enterprises.
3. Pay attention to product quality and user experience, and design investment will always exceed equipment investment.
4. Make full use of the advantages of Amazon's Amazon Business site and the purchasing characteristics of buyers outside of Shanghai. Branding and intellectual property rights are the foundation of a company's survival, not a single product promotion.
In the US office supplies market, 80% is the contract market, that is, commercial procurement and buyer orders in the B2B market. It is also the “blue ocean” that this seller company has always sought to enter. The Amazon Business business opened up to Chinese companies, enabling the company to achieve a landmark business transformation, truly promote its products to the mainstream US market, and better build a global brand.
Looking to find buyers for institutions and businesses like the University of Washington?Want to enter the “new blue ocean” like this office furniture company? Sign up now!
Looking to find buyers for institutions and businesses like the University of Washington?Want to enter the “new blue ocean” like this office furniture company? Sign up now!
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