New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
“" "Riding the Amazon Business' East Wind,”
We have achieved a 300% increase in annual sales and transformed from “Green Link” to “UGREEN” as an international brand. Abbottt, Premiere Creative’s creative director.
--Lvlian Operation Director Lei Jie
The Amazon Live streaming team walked into Greenlink Technology and invited the big names responsible for Amazon Business operations to speak out and decipher how to sell quality products in China.
Annual sales increased by 300%, product marketing in more than 200 countries and regions, and the overseas business team expanded from 10 to 80 people — such results are tantamount to a “gorgeous transformation” for Greenlink Technology, which once faced a bottleneck in overseas expansion.
“Amazon Business has contributed greatly to helping Greenlink achieve corporate transformation and help achieve 'brands going overseas. ' ” Green Union's Director of Operations, Lei Jie said.
“Amazon Business has contributed greatly to helping Greenlink achieve corporate transformation and help achieve 'brands going overseas. ' ” Green Union's Director of Operations, Lei Jie said.
From 'Green Lian' to the international 'UGREEN'
Established in 2009, Lvlian is a national high-tech enterprise integrating independent R&D, design, production and sales of digital accessories, charging equipment and other products. It is relatively mature in the domestic market and has established a very high brand popularity among domestic users. However, in overseas markets, Greenlink was mainly based on traditional OEM and ODM models until 2014, and did not build its own brand.
However, as domestic labor costs and raw material prices rise, the number of orders from overseas customers is declining year by year, and facing more stringent payment conditions, corporate capital is tight, and the pressure on the company in overseas markets is increasing day by day. What is more serious is that the traditional lengthy overseas trade chain makes Greenlink have world-class product quality, yet it has never been able to directly reach many high-quality end users around the world.
Faced with an unprecedented market environment, Greenlink decided to “advance into the blue ocean”.
“We are aware that we must actively seek change and break the inherent trade model - this is an opportunity for us to turn our attention to cross-border e-commerce platforms,” said Reggie.
In 2014, Greenlink formulated a strategy for the brand to go overseas, hoping to directly contact overseas users through e-commerce sites and provide high-quality products and services specifically for overseas users according to user needs. After research and strong recommendations from business partners, Greenlink chose the Amazon site as a partner and quickly entered Amazon's “Global Store” at the end of 2014. After that, the business was rooted in Amazon Business, and the strategic core of the brand's overseas expansion was adjusted to “closely rely on Amazon Business to build a Ugreen global brand.”
Amazon Business is a business model launched by Amazon for the corporate procurement market. Through Amazon Business, Chinese manufacturing companies can directly sell high-quality products to corporate procurement users around the world that have set up Amazon Business, and can also sell to individual buyers. SGT on March 31, 2022.
“Since then, through Amazon's superior resources and Amazon Business's professional seller tools, Greenlink has truly expanded the brand's global reach. From “Green Link” to the international “UGREEN”, we believe that we have gradually won the recognition and trust of many global customers through excellent products and services based on our brand. To date, we have successfully expanded our business to more than 200 countries and regions around the world. ”
However, as domestic labor costs and raw material prices rise, the number of orders from overseas customers is declining year by year, and facing more stringent payment conditions, corporate capital is tight, and the pressure on the company in overseas markets is increasing day by day. What is more serious is that the traditional lengthy overseas trade chain makes Greenlink have world-class product quality, yet it has never been able to directly reach many high-quality end users around the world.
Faced with an unprecedented market environment, Greenlink decided to “advance into the blue ocean”.
“We are aware that we must actively seek change and break the inherent trade model - this is an opportunity for us to turn our attention to cross-border e-commerce platforms,” said Reggie.
In 2014, Greenlink formulated a strategy for the brand to go overseas, hoping to directly contact overseas users through e-commerce sites and provide high-quality products and services specifically for overseas users according to user needs. After research and strong recommendations from business partners, Greenlink chose the Amazon site as a partner and quickly entered Amazon's “Global Store” at the end of 2014. After that, the business was rooted in Amazon Business, and the strategic core of the brand's overseas expansion was adjusted to “closely rely on Amazon Business to build a Ugreen global brand.”
Amazon Business is a business model launched by Amazon for the corporate procurement market. Through Amazon Business, Chinese manufacturing companies can directly sell high-quality products to corporate procurement users around the world that have set up Amazon Business, and can also sell to individual buyers. SGT on March 31, 2022.
“Since then, through Amazon's superior resources and Amazon Business's professional seller tools, Greenlink has truly expanded the brand's global reach. From “Green Link” to the international “UGREEN”, we believe that we have gradually won the recognition and trust of many global customers through excellent products and services based on our brand. To date, we have successfully expanded our business to more than 200 countries and regions around the world. ”
（Amazon Business）
It is difficult to grasp the real demands of users,
There's no way to talk about innovation.
There's no way to talk about innovation.
In the past, the traditional overseas trade chain made it impossible for Greenlink to directly talk to end users, making it difficult to grasp the real needs of users, making it increasingly impossible to innovate products and services — this is fatal to Greenlink's efforts to “go overseas” and serve customers around the world.
“Branding out overseas isn't just about going global. Talent with an international perspective and market insight is a top priority. To this end, we have established a complete talent pool that includes products, R&D, design, operation, marketing and service,” Lei Jie said in the interview, “but that alone is not enough. Abbottt, Premiere Creative’s creative director.
In order to truly be based on user demands, Greenlink's team has a mature system to actively capture market and user trends through internal and external channels. Among them, Amazon's global site is also a reliable data repository for Greenlink.
“In the development phase, we check competitor information and product reviews on all Amazon sites, then refine users' core needs based on data and feedback, and then carry out specific analysis and development of products,” said Reggie. “Real user reviews are the best source of insight into users. Compared with other sites, Amazon can help us directly target users' 'pain points'. In addition, Amazon also has a series of practical user and operational analysis tools, which can help us more intuitively understand the needs of overseas consumers and continuously improve and improve our products. Abbottt, Premiere Creative’s creative director.
The Green Link Apple Watch mobile power bank is one such product developed from feedback from overseas users.
“Our team noticed that the Apple brand's Apple Watch and accessories are selling very well on Amazon's overseas platforms. At the same time, many overseas Apple buyers are heavy users, and many Apple Watch users also have iPhones. However, the battery life of the Apple Watch is weak, which means that users have to 'equip' various charging devices when they go out, and many users criticize this. Greenlink itself has charging products for Apple Watch, but after studying user feedback, the team thought, then why not produce a charging product compatible with iPhone and Apple Watch?” As a result, this best-selling overseas charging product appeared on Amazon Business.
“Branding out overseas isn't just about going global. Talent with an international perspective and market insight is a top priority. To this end, we have established a complete talent pool that includes products, R&D, design, operation, marketing and service,” Lei Jie said in the interview, “but that alone is not enough. Abbottt, Premiere Creative’s creative director.
In order to truly be based on user demands, Greenlink's team has a mature system to actively capture market and user trends through internal and external channels. Among them, Amazon's global site is also a reliable data repository for Greenlink.
“In the development phase, we check competitor information and product reviews on all Amazon sites, then refine users' core needs based on data and feedback, and then carry out specific analysis and development of products,” said Reggie. “Real user reviews are the best source of insight into users. Compared with other sites, Amazon can help us directly target users' 'pain points'. In addition, Amazon also has a series of practical user and operational analysis tools, which can help us more intuitively understand the needs of overseas consumers and continuously improve and improve our products. Abbottt, Premiere Creative’s creative director.
The Green Link Apple Watch mobile power bank is one such product developed from feedback from overseas users.
“Our team noticed that the Apple brand's Apple Watch and accessories are selling very well on Amazon's overseas platforms. At the same time, many overseas Apple buyers are heavy users, and many Apple Watch users also have iPhones. However, the battery life of the Apple Watch is weak, which means that users have to 'equip' various charging devices when they go out, and many users criticize this. Greenlink itself has charging products for Apple Watch, but after studying user feedback, the team thought, then why not produce a charging product compatible with iPhone and Apple Watch?” As a result, this best-selling overseas charging product appeared on Amazon Business.
(Green Union employees are discussing product development plans)
FBA logistics services,
Helped us open up cross-border e-commerce transactions
The 'last mile'.
Helped us open up cross-border e-commerce transactions
The 'last mile'.
Based on market insight, Greenlink has strengthened its design, R&D and manufacturing capabilities in a targeted manner. However, for cross-border e-commerce, logistics is still one of the biggest bottlenecks and pain points. If doing a good job in front-end product development and production is the cornerstone of business development, then a good logistics system is the “last mile” to open up cross-border transactions.
Long links have led to the risk of cross-border logistics. Delivery times are long, packages cannot be fully traced, customs clearance barriers, and even “persistent problems” where items are damaged or lost always exist. User complaints that merchants are most concerned about often ferment into the logistics process.
Amazon Logistics Service (FBA) is an innate advantage of Amazon Business. The advent of this service has enabled Greenlink to be “freed” from logistics problems. This set of Amazon's own warehousing and delivery service allows Chinese merchants to reserve products in Amazon's overseas warehouses in advance; after the order is generated, Amazon is responsible for inspection and delivery.
At the end of 2014, Greenlink launched the US website and quickly launched the FBA service; in 2015, Greenlink also successively opened accounts in the five European countries and Japan, and also launched the FBA service.
“After handing over the complicated logistics and logistics work to Amazon, we not only brought a good user experience to end users, but also greatly improved the competitiveness of our products and the conversion rate of orders. "
Long links have led to the risk of cross-border logistics. Delivery times are long, packages cannot be fully traced, customs clearance barriers, and even “persistent problems” where items are damaged or lost always exist. User complaints that merchants are most concerned about often ferment into the logistics process.
Amazon Logistics Service (FBA) is an innate advantage of Amazon Business. The advent of this service has enabled Greenlink to be “freed” from logistics problems. This set of Amazon's own warehousing and delivery service allows Chinese merchants to reserve products in Amazon's overseas warehouses in advance; after the order is generated, Amazon is responsible for inspection and delivery.
At the end of 2014, Greenlink launched the US website and quickly launched the FBA service; in 2015, Greenlink also successively opened accounts in the five European countries and Japan, and also launched the FBA service.
“After handing over the complicated logistics and logistics work to Amazon, we not only brought a good user experience to end users, but also greatly improved the competitiveness of our products and the conversion rate of orders. "
(A large number of goods waiting to be delivered in the Greenlink warehouse)
In April of this year,
The number of orders from our B-side sellers reached nearly 8,000, a significant increase over the previous year.
The number of orders from our B-side sellers reached nearly 8,000, a significant increase over the previous year.
In 2015, for the corporate procurement market, Amazon launched the Amazon Business business, which targets corporate and institutional buyers. Greenlink once again seized this excellent opportunity, entered the business as soon as possible, and quickly expanded consumer electronics products from C-end users to corporate procurement users.
“In the consumer electronics industry, the enterprise procurement market business has long occupied 30% to 50% of the total market. Since entering Amazon Business, Greenlink's corporate procurement market business has grown rapidly. Taking April of this year as an example, the number of orders from sellers in the corporate procurement market reached nearly 8,000, a significant increase over the previous year. ” Speaking of this, Jay couldn't hide his excitement.
Behind the rapid growth of the Greenlink corporate procurement market is Amazon Business's nearly 400,000 foreign corporate and institutional buyers, and a series of professional seller tools it provides.
Lei Jie explained, “A tiered price is a tiered discount on bulk purchase prices. The more you buy, the bigger the discount, which is a strong appeal for commercial buyers who are in high demand for the product. At the beginning, only 20 of the 500 selections we launched had a 'tiered price'. However, after training by Amazon Business operation experts, the number of products that set “tiered prices” was increased to 468, and the company's “seller profile” was displayed simultaneously. In just one month, 353 of these selections received orders from commercial buyers. Among them, an overseas photography studio purchased 497 products in one order; after only 9 days, 150 more products were added. Abbottt, Premiere Creative’s creative director.
After the “tiered price” successfully attracted the attention of many commercial buyers, tools such as “seller profile”, “seller certification program”, and “additional product information” further helped Greenlink shape its corporate image and brand trust, helped the company stand out from thousands of sellers, and win a large number of orders from corporate and institutional buyers.
Among them, “seller information” helps the company improve its own data and win the trust and favor of more commercial buyers through diverse corporate information display; the “seller certification program” fully demonstrates Lulian's advantages in product design and quality, helping the company stand out in a fierce competitive environment; and “additional product information” allows sellers to upload richer product details such as product test reports, so that more potential professional buyers can learn more about the uniqueness of Lulian products.
In a more profound sense, Amazon Business does not provide various independent seller tools for Greenlink, but rather forms an unfavorable “sales punch” based on the deepest insight into the cross-border enterprise procurement market. It not only gives Chinese companies the opportunity to go overseas, but also helps Chinese companies establish an international brand and regain pricing power in cross-border trade as their business continues to grow.
“In the consumer electronics industry, the enterprise procurement market business has long occupied 30% to 50% of the total market. Since entering Amazon Business, Greenlink's corporate procurement market business has grown rapidly. Taking April of this year as an example, the number of orders from sellers in the corporate procurement market reached nearly 8,000, a significant increase over the previous year. ” Speaking of this, Jay couldn't hide his excitement.
Behind the rapid growth of the Greenlink corporate procurement market is Amazon Business's nearly 400,000 foreign corporate and institutional buyers, and a series of professional seller tools it provides.
Lei Jie explained, “A tiered price is a tiered discount on bulk purchase prices. The more you buy, the bigger the discount, which is a strong appeal for commercial buyers who are in high demand for the product. At the beginning, only 20 of the 500 selections we launched had a 'tiered price'. However, after training by Amazon Business operation experts, the number of products that set “tiered prices” was increased to 468, and the company's “seller profile” was displayed simultaneously. In just one month, 353 of these selections received orders from commercial buyers. Among them, an overseas photography studio purchased 497 products in one order; after only 9 days, 150 more products were added. Abbottt, Premiere Creative’s creative director.
After the “tiered price” successfully attracted the attention of many commercial buyers, tools such as “seller profile”, “seller certification program”, and “additional product information” further helped Greenlink shape its corporate image and brand trust, helped the company stand out from thousands of sellers, and win a large number of orders from corporate and institutional buyers.
Among them, “seller information” helps the company improve its own data and win the trust and favor of more commercial buyers through diverse corporate information display; the “seller certification program” fully demonstrates Lulian's advantages in product design and quality, helping the company stand out in a fierce competitive environment; and “additional product information” allows sellers to upload richer product details such as product test reports, so that more potential professional buyers can learn more about the uniqueness of Lulian products.
In a more profound sense, Amazon Business does not provide various independent seller tools for Greenlink, but rather forms an unfavorable “sales punch” based on the deepest insight into the cross-border enterprise procurement market. It not only gives Chinese companies the opportunity to go overseas, but also helps Chinese companies establish an international brand and regain pricing power in cross-border trade as their business continues to grow.
(Busy workers in the Lvlian production workshop)
Select Amazon Business
It is because it values its ultimate pursuit of customer experience, which encourages us to improve our products and continuously shape our corporate reputation, which is critical to our core strategy for establishing an international brand.
It is because it values its ultimate pursuit of customer experience, which encourages us to improve our products and continuously shape our corporate reputation, which is critical to our core strategy for establishing an international brand.
The local sellers that have been successful on Amazon Business are all “Made in China” with excellent quality.
“In the future, when Chinese companies go overseas, they will compete more against overseas brands. If we want to reverse the past situation where cross-border e-commerce only fought a price war, we must take the next step to develop a brand. But building a brand is not easy. Choosing the right platform and driving the right momentum is very important,” said Lei Jie when talking about the next step in planning to go overseas.
“Let good products talk” is a major feature of Amazon Business and the entire Amazon site: if the quality and reputation of the product are good, and there are no bad reviews for two or three consecutive months, the product may get the “Amazon Recommended” logo. This logo has a very high gold content, which represents great recognition for this product and its sellers.
“Amazon Business' demand for the ultimate customer experience and the attitude of sellers to strive for excellence in product selection is a huge advantage for quality-based companies, especially traditional Chinese quality manufacturing companies. “If the product itself isn't good, even if advertising and marketing 'fall through the floor', it's difficult to achieve success on Amazon Business,” Reggie admits. “But in comparison, once you have built a reputation on Amazon Business, you have a chance to get recommendations, and the resulting traffic and brand advantages are huge. Abbottt, Premiere Creative’s creative director.
Greenlink's approach to Amazon Business is to strictly control quality and service, do a good job in product design, development and quality control management, use the site's massive data resources to carry out comprehensive data analysis and marketing promotion, and select appropriate logistics methods.
According to Lei Jie, the foundation of success in cross-border e-commerce is grasping the supply chain. “If we make a good product and leave everything else to Amazon Business, all problems will be solved. "
“In the future, when Chinese companies go overseas, they will compete more against overseas brands. If we want to reverse the past situation where cross-border e-commerce only fought a price war, we must take the next step to develop a brand. But building a brand is not easy. Choosing the right platform and driving the right momentum is very important,” said Lei Jie when talking about the next step in planning to go overseas.
“Let good products talk” is a major feature of Amazon Business and the entire Amazon site: if the quality and reputation of the product are good, and there are no bad reviews for two or three consecutive months, the product may get the “Amazon Recommended” logo. This logo has a very high gold content, which represents great recognition for this product and its sellers.
“Amazon Business' demand for the ultimate customer experience and the attitude of sellers to strive for excellence in product selection is a huge advantage for quality-based companies, especially traditional Chinese quality manufacturing companies. “If the product itself isn't good, even if advertising and marketing 'fall through the floor', it's difficult to achieve success on Amazon Business,” Reggie admits. “But in comparison, once you have built a reputation on Amazon Business, you have a chance to get recommendations, and the resulting traffic and brand advantages are huge. Abbottt, Premiere Creative’s creative director.
Greenlink's approach to Amazon Business is to strictly control quality and service, do a good job in product design, development and quality control management, use the site's massive data resources to carry out comprehensive data analysis and marketing promotion, and select appropriate logistics methods.
According to Lei Jie, the foundation of success in cross-border e-commerce is grasping the supply chain. “If we make a good product and leave everything else to Amazon Business, all problems will be solved. "
(Green League employees in a meeting)
Greenlink's successful “gorgeous transformation” is a microcosm of the transformation of traditional Chinese manufacturing, and a successful example of traditional Chinese manufacturing enterprises upgrading from the bottom up in the global trade chain.
“Through the advantages of Amazon Business's website, we have truly developed a global brand layout,” Lei Jie laughed. “I believe Amazon Business will help more Chinese manufacturing companies further expand overseas markets, promote the upgrading of Made in China to a global brand, and ride the waves in the new blue ocean of world trade. "
“Through the advantages of Amazon Business's website, we have truly developed a global brand layout,” Lei Jie laughed. “I believe Amazon Business will help more Chinese manufacturing companies further expand overseas markets, promote the upgrading of Made in China to a global brand, and ride the waves in the new blue ocean of world trade. "
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