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What Is Amazon Business

Pioneering a new-generation foreign-trade model,
Building new direct-sourcing pathways for global enterprises

Amazon Business is Amazon’s online procurement service tailored for business buyers. Featuring an innovative one-stop cross-border B2B e-commerce model, it enables Chinese sellers to reach end business buyers directly, cut out intermediaries, and tap into the lucrative business procurement market with higher efficiency and lower costs.
11 Overseas Marketplaces Available
United States, Canada, Mexico, United Kingdom, France, Italy, Germany, Spain, Japan, India, Australia
Industries Covered by Business Buyers
Hospitals, educational institutions, Fortune 500 enterprises, government agencies, laboratories, daycare centers and more

Why Launch Amazon Business

11 Marketplaces
Covering Europe, America, and Japan
Major B2B e-commerce countries
8 Million+
qualified enterprise and institutional customers
$35 Billion+
Global annual sales proceeds
40-fold
Joined between 2017 and 2021
Growth in the number of Chinese sellers on Amazon Business
With 11 marketplaces and over 8 million qualified enterprise and institutional buyers, you gain access tomassive global business procurement demand
User-friendly online quoting and pricing tools help boost business-customer traffic and secure large-volume bulk orders
With one seller account, you can serve both individual and business buyers. Operate with a single inventory pool, and capture both cross-border B2B and B2C markets

Amazon Business Product Categories

High-demand Business-procurement Categories

More than 20 product categories are open to sellers on Amazon. Once your products are listed on Amazon, they become available to both individual and business buyers simultaneously. High-frequency categories purchased by business buyers include office supplies, office furniture, commercial IT products, home improvement & building materials, hand tools, industrial goods, PPE & security supplies, scientific research supplies, school & education supplies, medical supplies, hotel & catering supplies, and more.
Industrial Goods | YesWelder
Main products: Industrial welding products including welding helmets, welding machines, etc.
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We launched on Amazon in 2019. Last year, we took part in campaigns including Black Friday 7-Day Deals and Prime Exclusive Discounts on North American marketplaces. Our sales hit new records with a 253% year-on-year increase, while orders from business buyers rose 314% year-on-year.
Office Supplies & Office Furniture | Sihoo
Main products: Ergonomic chairs, smart desks, children’s study desks & chairs, gaming cockpits, elderly-use chairs and others
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Amazon allows us to bypass market barriers and bring our brand and products directly to overseas customers. In 2021, our Amazon sales reached RMB 300 million. We ranked among the Top 10 brands on the US Marketplace and became an industry leader across multiple European marketplaces.
Commercial Office Equipment | Anker
Main products: Charging products, including data cables, chargers, power banks, etc.
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We have found that business customers on Amazon Business are high-quality end enterprise buyers with strong loyalty. Their repurchase rate is twice that of individual consumers. Compared with one year ago, our B2B sales have increased by over 70%!
Hotel & Catering | Xingde
Main products: One-stop commercial catering products including back-of-house equipment, tableware, dining-table supplies, POS equipment and more
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We closed a USD 1,000-plus order within our first week of launching. We hit our first single-day sales of over USD 10,000 within 30 days, and exceeded USD 200,000 in monthly sales within three months.
School & Education Supplies | Deli
Main products: School supplies, including staplers, desktop organizers, colored pencils, pencil sharpeners, and more
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Deli’s overall Amazon sales grew 323% year-on-year. In 2021, sales from enterprise and institutional buyers surged 485% compared with the prior year!

Onboarding Process & Benefits for Amazon Business

Register for a Professional Selling Account and become an Amazon seller, and you may sell products to Amazon business buyers. Click the button below to get 1-on-1 onboarding support from official account managers. If you are already an Amazon seller, you can easily enable Amazon Business features via Seller Central.
No fees apply for enabling and using Amazon Business tools.

Benefits for New Amazon Sellers
Sales rebates of over USD 150,000 across multiple marketplaces

Sign-up for Amazon Business now to unlock five major benefits, including:
Sales rebates
5% rebate on brand sales for brand-registered sellers in the first year, up to USD 50,000
Eligible new-to-market items fulfilled by Amazon (FBA) are eligible for a 5% sales rebate
Direct Commission Reduction
Standard selling commissions for selected categories can be reduced by up to 5%
Promotional rates for multiple categories become standard rates
Fulfillment Fee Discounts & Waivers
Eligible products are exempted from Fulfillment by Amazon (FBA) storage fees, inventory removal fees, and returns processing fees
Free bulk liquidation available for the US marketplace
Fulfillment fee discount of up to JPY 62 per item for the Japan marketplace
Incentive Credits
Amazon-fee credits up to USD 750, including:
USD 100 credit for Amazon integrated carrier fees or up to USD 200 credit for inbound transportation fees
USD 50 credit for Amazon Coupon fees
USD 50 credit for Sponsored Products ad credits
Up to USD 300 in brand owner incentives
Exclusive Amazon Business Support
New sellers entering the following categories: commercial office equipment & supplies, office furniture, office supplies, tools, industrial equipment & industrial goods, PPE & security supplies, scientific research & education supplies, medical supplies, and hotel & catering supplies, will receive priority support from Amazon Business account managers. You will get end-to-end support covering registration, onboarding, storefront launch and operational guidance
You will also gain greater chances of securing large-volume business orders

Exclusive Tools & Resources for Amazon Business

Complimentary dedicated operational support to boost your B2B sales
Grow Sales
Volume-based discounts to drive traffic and improve sales conversion rates
Secure large-volume bulk orders
Unlock additional sales opportunities
Optimize Operations
Track your B2B sales performance and identify untapped business opportunities
Simplify your invoicing workflows
Boost Competitiveness
Meet specialized procurement requirements
Complete product specification datasets
Strengthen your credibility with buyers
Improve order and product competitiveness
Additional Resources

FAQs

What is the relationship between Amazon Business and Amazon Global Selling?
Amazon Business is a seller-recruitment program under Amazon Global Selling for sellers offering products in business procurement categories. Upon joining Amazon Business, in addition to enjoying Amazon Global Selling services, you can also use a series of B2B features for free, providing you with sales opportunities for both B2B and B2C customers simultaneously; the account registration and store opening processes are exactly the same for both, but sellers are advised to assess whether their products possess "business procurement demand attributes" in addition to consumer demand. Typical product categories suitable for Amazon Business include industrial goods, office supplies and furniture, school supplies, commercial electronics, hotel and catering equipment, scientific research and medical supplies, and more. If you do not yet have an Amazon seller account, click "Go to Marketplace to Start Selling" below to get in touch.
What are the advantages of becoming an Amazon Business seller?
Sellers who have enabled Amazon Business can enjoy numerous free features, such as business procurement pricing and volume discount settings. There are also a series of exclusive Amazon Business programs to help you secure large-volume B2B orders, such as Request for Quotation (RFQ) and Spot Buy. Eligible sellers can get the Business Seller badge on their product detail page and seller profile page. This badge helps sellers be more easily discovered by business buyers through refined searches, increasing product exposure among business buyers. For more details, search for the keyword "Business Seller badge" on the Amazon Seller Central Help page.
Can individual sellers apply for Amazon Business?
We only offer Amazon Business services to Amazon professional seller accounts. Because Amazon Business serves high-quality enterprise and institutional buyers, including Fortune 500 companies, governments, medical institutions, and educational institutions, they have high requirements for products and services. To learn more about the program, please click "Go to Marketplace to Start Selling" below to contact us.
Do existing sellers need to pay extra fees to enable Amazon Business?
There are no additional fees to enable Amazon Business, and you can enjoy numerous free features, such as business procurement pricing and volume discount settings. There are also a series of exclusive Amazon Business programs to help you secure large-volume B2B orders, such as Request for Quotation (RFQ) and Spot Buy.
What are the requirements for order item quantities on Amazon Business?
Amazon Business sets no minimum-order quantity for business buyers; orders for a single unit are allowed. Sellers can set volume discounts to attract more purchases and repurchases from business buyers. The fulfillment methods for B2B orders are similar to those for B2C orders; you can choose either FBA or MFN. If a single order is too large and exceeds the existing FBA inventory, sellers can operate through Seller Central and ship via MFN directly to the buyer.
What are the requirements for product inventory and fulfillment on Amazon Business?
Amazon Business has no mandatory requirements for fulfillment methods. Business buyers accept both FBA and merchant fulfillment, and sellers can choose based on the order quantity. For FBA fulfillment, all business buyers can also enjoy Business Prime membership services, with delivery in 2-3 days. For merchant-fulfilled products, sellers need to complete order delivery within the handling time set in Amazon Seller Central.
How can I check whether my selected products qualify for Amazon Business?
All categories can increase B2B sales opportunities for the storefront by enabling Amazon Business and furniture, school supplies, and commercial functions. Currently, popular business procurement product categories on Amazon include industrial goods, electronic technology products for office supplies, hotel and catering equipment, scientific research and medical supplies, etc. Products in other categories also have business procurement opportunities. It is recommended that sellers actively enable Amazon Business and its related features to better capture B2B opportunities on Amazon.
After enabling Amazon Business, is it necessary to separately create B2B ASINs?
No, the products sold in your storefront will be displayed to both B2C consumers and B2B business buyers simultaneously. Both share the same listing, and there is no need to create a separate one.
Do Business Price / Volume Discounts stack with Deals and Coupons?
These settings will not stack with Deals,and the actual price paid by the customer will be the lowest of the Deal price and the Business Price/Volume Discount.
These settings will stack with Coupons, and the Coupon discount will be obtained directly on top of the Business Price. A maximum of one item can be stacked per order; for more than one item, once the volume discount quantity threshold is reached, only the volume discount price is applied.

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