Amazon launches “Hangzhou Cross-border E-commerce Park” globally

Amazon Global Store “Hangzhou Cross-border E-commerce Park” officially opens
Open the era of international brands for Chinese enterprises!

Hangzhou, April 10, 2019 — Amazon Global Store China announced today that Amazon Global Store “Hangzhou Cross-border E-commerce Park” Qiantang Smart City in Jianggan District has been successfully completed and officially put into use.

After Amazon's global store “Hangzhou Cross-border E-commerce Park” was officially put into use, it jointly built a park with the government and export service providers to provide various services such as brand operation, talent training, and cross-border logistics to jointly help enterprises in Hangzhou and surrounding regions carry out cross-border export e-commerce business and promote the development of the entire cross-border e-commerce industry chain in the region into a new stage. At the same time, Amazon Global Store announced a joint effort with the Hangzhou Comprehensive Trial Office to cultivate the “Amazon Global Top 50 Hangzhou Brands” enterprises, explore an efficient path to build international brands through the development of cross-border e-commerce export business, and drive the development of characteristic industrial belts in the region.

In addition, Amazon Global Store is also further expanding the “Amazon Global Store 101 • Era Youth Program” in Hangzhou. In 2019, it will cooperate with eight universities in Hangzhou to accelerate the training and reserve of professionals in the field of cross-border e-commerce exported from Hangzhou. Vice Mayor Hu Wei of Hangzhou, Deputy Secretary of the Jianggan District Committee and District Governor Lou Jianzhong, and Shi Huangkai, Deputy Director of the China (Hangzhou) Cross-border E-Commerce Comprehensive Pilot Zone Leadership Construction Group Office (hereinafter referred to as the “Hangzhou Comprehensive Test Office”), and other executives such as Peng Jiayi, the Asia Pacific Product and Market Director of Amazon Global Store, attended the ribbon-cutting ceremony and witnessed this important moment together.

Amazon Global Selling

“Hangzhou Cross-border E-commerce Park”

Amazon's global retail “Hangzhou Cross-border E-commerce Park” is located at the Green Valley Innovation Center in Qiantang Smart City, Jianggan District, Hangzhou. In October 2017, Amazon Global Store announced preparations for the launch of the “Hangzhou Cross-border E-commerce Park”. This is an innovative attempt by Amazon Global Store and the Hangzhou Comprehensive Pilot Office to deepen regional construction and services. The Hangzhou Cross-border E-commerce Park has also attracted third-party service providers including cross-border logistics, European value-added tax consulting, brand registration, and seller operation optimization to provide enterprises with one-stop cross-border e-commerce export services and build a localized cross-border export e-commerce industry service cluster.

“As a benchmark park for cross-border e-commerce in Hangzhou, Jianggan District very much welcomes Amazon to open a global store and the Hangzhou Cross-border E-commerce Park to settle in Qiantang Smart City. We expect that the cross-border e-commerce park will be put into use to further develop the resource agglomeration effect, drive the development of local cross-border export e-commerce industry service clusters, and effectively help more enterprises in the region to engage in export cross-border e-commerce business. Abbottt, Premiere Creative’s creative director.
——Lou Jianzhong Bezos, Deputy Secretary of the Hangzhou Jianggan District Committee and District Governor

In terms of training cross-border talents, “Global Store” has also launched a series of cross-border e-commerce training programs to jointly cultivate cross-border e-commerce talents with Hangzhou. Sellers in Zhejiang Province, including Hangzhou, are active in Amazon's “global store opening” business, especially in categories such as clothing, apparel, home, and sports. They have a huge competitive advantage and are developing rapidly.

In recent years, Jianggan District has been deeply integrated into major national, provincial and municipal strategies such as “Belt and Road” and “Internet +”, focusing on leveraging industry. In recent years, Jianggan District has been deeply integrated into major national, provincial and municipal strategies such as “Belt and Road” and “Internet +”, and has vigorously optimized the development environment around leveraging its advantages in industry and space. The Jianggan District Commerce Bureau aims to build a “cross-border e-commerce industry cluster”, accelerate the construction of a cross-border e-commerce service leading park, promote the development of a cross-border e-commerce industrial park, and promote the gathering of new services, new elements, etc. and lead the development of cross-border e-commerce parks based on the “Greater Bay Area · New Link · Phoenix Valley” regional functional positioning of Qiantang Smart City. Space and other advantages vigorously optimize the development environment. The Jianggan District Commerce Bureau aims to build a “cross-border e-commerce industry cluster”, accelerate the construction of a cross-border e-commerce service leading park, promote the development of a cross-border e-commerce industrial park, and promote the gathering of new services, new elements, etc. and lead the development of cross-border e-commerce parks based on the “Greater Bay Area · New Link · Phoenix Valley” regional functional positioning of Qiantang Smart City.

Coinciding with the fourth anniversary of the establishment of the Hangzhou Comprehensive Pilot Zone, Amazon's global store 'Hangzhou Cross-border E-commerce Park' also officially opened during this period. Since 2016, the cooperation between Amazon Global Store and Hangzhou has deepened. With strong support from governments at all levels, we have been able to pioneer many innovative projects in Hangzhou, such as seller service, industrial cluster construction, enterprise matchmaking, brand overseas, and joint talent training. As the cross-border e-commerce park is officially put into use, we will help Chinese enterprises in Hangzhou and surrounding areas to better seize global opportunities and maintain their leading edge in cross-border e-commerce exports. Abbottt, Premiere Creative’s creative director.
——Peng Jiayi, Vice President of Amazon China and Head of Product and Marketing for Amazon Global Stores Asia Pacific

“As a benchmark park for cross-border e-commerce in Hangzhou, Jianggan District very much welcomes Amazon to open a global store and the Hangzhou Cross-border E-commerce Park to settle in Qiantang Smart City. We expect that the cross-border e-commerce park will be put into use to further develop the resource agglomeration effect, drive the development of local cross-border export e-commerce industry service clusters, and effectively help more enterprises in the region to engage in export cross-border e-commerce business. Abbottt, Premiere Creative’s creative director.
——Lou Jianzhong, Deputy Secretary of the Hangzhou Jianggan District Committee and District Governor

With the advent of an era for Chinese companies to build international brands, Amazon Global Store and Hangzhou Comprehensive Test Office will launch deeper cooperation in 2019 to help more local businesses build international brands while expanding their international business.

As one of the important projects after the opening of the park, Amazon Global Store and the Hangzhou Comprehensive Trial Office joined hands to build the “Amazon Global Top 50 Hangzhou Brands” (hereinafter referred to as the “Top 50 Companies”).

In the Hangzhou region, 50 companies were selected for manufacturers, traders, brands, well-known domestic e-commerce companies, and emerging brand enterprises with original design capabilities to provide them with tailored and comprehensive international brand building support. In addition, arrange for companies to visit successful sellers, learn about their successful experiences and experience summaries, and prioritize the professionals trained by the “Amazon Global Selling 101 • Era Youth Program” for companies with recruitment needs.

The Hangzhou Comprehensive Pilot Office will also vigorously support the top 50 enterprises to help them enjoy preferential policies for cross-border e-commerce exports. Amazon's global store opening will also work with local governments to develop regional characteristic industrial belts, help enterprises efficiently connect with high-quality local manufacturing resources, further leverage the Zhejiang industrial belt, help the top 50 e-commerce companies in Hangzhou lead overseas, and explore an efficient path to building an international brand through cross-border e-commerce exports.

Furthermore, in order to help companies interested in developing overseas markets cope with the shortage of e-commerce professionals for cross-border export and solve the problem of systematic training of e-commerce talents, Amazon Global Store launched the “Amazon Global Store 101 • Era Youth Program” in October 2018, and took the lead in using Hangzhou as a pilot, Zhejiang Foreign Languages University as a pilot university, actively training and reserving professionals for cross-border e-commerce exports in the form of a combination of online courses and offline activities.

The program provides college students with systematic, standardized Amazon e-commerce export training that closely matches market needs, helps colleges and universities cultivate talents with professional skills, expand the scope of employment and enhance employability of university students, and inject talent into the development of cross-border e-commerce exports in the region. In 2019, based on a good foundation of cooperation, Amazon Global Store will continue to cooperate with Zhejiang University of Foreign Languages to cultivate complex cross-border e-commerce talents, and expand the program to eight universities in Hangzhou, including the Qianjiang College of Hangzhou Normal University.

Currently, cross-border e-commerce has become one of the new engines for the development of China's foreign trade. Relying on Amazon's global resource advantages and localized professional services, Amazon Global Store provides effective support for Chinese companies to explore global business opportunities and build international brands. As an active force in cross-border e-commerce exports, sellers in Hangzhou and surrounding areas have performed well. In recent years, many outstanding companies and famous brands have emerged, such as Superstar, Anzhi, Hangzhou Sitang, Shanchen Home, and Hikvision. With their high-quality products, they have won the favor and trust of customers in the field of international consumption and overseas commercial procurement through Amazon's global store opening, and have achieved growth in international business.

With the official opening of the cross-border e-commerce park, Amazon Global Store will continue to fully support Chinese companies to achieve brand expansion and accelerate the internationalization process of enterprises.