New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Sell on Amazon Australia
Australia Marketplace
Australia Marketplace launches its all-new “Five Benefits”
Help new and existing sellers tap into opportunities in Australia faster
Marketplace Overview
MARKETPLACE INTRODUCTION
Population advantage
Population of 26 million, 82% online shopping penetration rate, and strong per capita spending power1
Economic and Internet advantages
The e-commerce market will exceed US$61.2 billion in 20272
The compound annual growth rate of e-commerce is expected to be 9.6% from 2023 to 20292
The compound annual growth rate of e-commerce is expected to be 9.6% from 2023 to 20292
Product selection benefits
Product selection closely overlaps with that of the US Marketplace, with strong demand for outdoor, Home and Kitchen, and Health and Personal Care products
Seasonal sales advantage (clear Northern Hemisphere inventory during the Southern Hemisphere peak season)
Seasonal sales advantage (clear Northern Hemisphere inventory during the Southern Hemisphere peak season)
Favorable policies
The Australian government takes an open approach to cross-border e-commerce and continues to introduce favorable policies to support its growth
数据来源：
1.https:/www.statista.com/topics/752/australia/
2.StatistaMarketinsight
1.https:/www.statista.com/topics/752/australia/
2.StatistaMarketinsight
Prepare to sell on Amazon
BEFORE YOU START
Registering an account is the first step in starting your Amazon cross-border business. Please prepare the required materials in advance so you can smoothly complete your account registration.
To register an account with Amazon, sellers need to make two key preparations:
To register an account with Amazon, sellers need to make two key preparations:
View the list of documents required for registration,
If the information is incomplete or inaccurate, the registration will not be successful.
If the information is incomplete or inaccurate, the registration will not be successful.
Register by following the guide; the registration process is irreversible,
meaning once you complete a step, you cannot return to the previous step.
meaning once you complete a step, you cannot return to the previous step.
Product Selection and Consumer Insights
SELECTION & INSIGHTS
Understanding customer needs and choosing the right products is your first step to launching in the Australia Marketplace. Refer to the latest product selection rankings for the Australia Marketplace to quickly learn about product selection trends.
2025 Australian E-Commerce Consumer Insights and Amazon Australia Marketplace Product Selection Insights
Logistics and warehousing
LOGISTICS & INVENTORY
Amazon sellers can choose between "Delivery by Amazon" and "Fulfilled by Merchant" when shipping products to overseas consumers.
Delivery by Amazon
Amazon and third-party logistics service providers offer cross-border fulfillment, warehouse management, and last-mile delivery services to ship products to Amazon warehouses overseas, and Amazon then handles subsequent delivery and after-sales service. Currently, Amazon’s logistics solutions in Australia include: Amazon Seller Export and Delivery (SEND), Fulfillment by Amazon Inventory Storage (FBA Inventory), Fulfillment by Amazon (FBA) , and Amazon Australia Export Plan (Export Plan).
Fulfilled by Merchant
Fulfilled by Merchant: The seller manages the entire process, including inventory management, product packaging, cross-border shipping, customer service, and returns and exchanges. You can use Amazon’s official Buy Shipping service to select a suitable third-party carrier directly in Seller Central.
Dedicated support
PROGRAM SUPPORT
Efficient operations guide for new sellers
Help new accounts and new products generate orders quickly
Plan ahead for your year-round operations
A one-stop resource for learning about seller operations
澳洲站专属福利
从注册开店到开店扶持，亚马逊提供端到端多方位的运营扶持及福利
Amazon Service Provider Network
It helps sellers quickly find high-quality third-party service providers to address challenges involving product compliance, tax, logistics and warehousing, trademarks, and Brand Registry.
Seller stories
SELLER STORIES
LATEST NEWS
THE LATEST NEWS
Frequently asked questions
Account registration
What do I need to register an account on the Amazon Australia Marketplace?
1. Legal representative’s ID card and business license (color scans).
2. Credit card for payments (make sure Australian dollar payments are enabled).
3. Contact information: email/phone (preferably the legal representative’s)/company address.
4. An account used to receive payments.
2. Credit card for payments (make sure Australian dollar payments are enabled).
3. Contact information: email/phone (preferably the legal representative’s)/company address.
4. An account used to receive payments.
I already have a selling account on another Amazon marketplace. Can I use my existing account to sell in Australia?
Yes, click "Global Selling" under "Amazon Global Selling," or go to Seller Central and click "Inventory," "Sell Globally," "Australia," "Create seller account," and "Register now" in that order.
How much does it cost to sell on Amazon Australia?
The $39.90 monthly subscription fee is shared across the global account. Sellers with a global account already enabled for the US, Europe, and Japan can activate the Australia Marketplace without paying an additional monthly subscription fee.
When will the monthly fee be charged?
Once you complete registration for the Australia Marketplace, the first month's subscription fee will be charged. When using a global account, you need to pay the full first-month fee for each country/region.
Starting with the next monthly billing cycle, the total $39.99 (USD) fee will be prorated across each country or region where you have a seller account, with each portion charged separately in the corresponding local currency. You can view your fee discount in the Transaction details section of the Payments Report. For frequently asked questions about the monthly subscription fee for the Australia Marketplace, go to: https://sellercentral.amazon.com.au/gp/help/64491
Starting with the next monthly billing cycle, the total $39.99 (USD) fee will be prorated across each country or region where you have a seller account, with each portion charged separately in the corresponding local currency. You can view your fee discount in the Transaction details section of the Payments Report. For frequently asked questions about the monthly subscription fee for the Australia Marketplace, go to: https://sellercentral.amazon.com.au/gp/help/64491
Account information and storefront settings
How do I manage orders?
You have several options for managing orders, such as the Manage Orders tool and Order Reports. For details, see: https://sellercentral.amazon.com/gp/help/200198170
How do I get paid?
Amazon pays your sales proceeds to you by electronic transfer. Before you can receive payments, your seller account must specify a bank account for us to deposit money into. We are unable to transfer money to credit cards or online payment systems such as PayPal. For details, go to: https://sellercentral.amazon.com/gp/help/851
Does Amazon offer fraud protection?
Amazon encourages sellers to report seller behavior that violates Amazon policies or applicable laws, and our team will thoroughly investigate all reports. For details on how to report, please see: https://sellercentral.amazon.com/gp/help/200444420
What are the terms for A-to-Z Guarantee claims?
The Amazon A-to-Z Guarantee protects customers when they purchase items sold and fulfilled by you directly. Our guarantee covers both the timely delivery and the condition of items you sell. If customers are dissatisfied with either and you do not provide a satisfactory resolution, they can file a claim with Amazon. For more information, please go to: https://sellercentral.amazon.com/gp/help/27951
Can customers leave feedback? Why is customer feedback important?
Seller feedback allows buyers who purchase a seller’s products to leave comments and ratings about their order experience. Buyers can provide feedback from the Orders page by first clicking on a specific order and then clicking on the “Leave seller feedback” link. Seller feedback reflects buyers’ experience purchasing your products. It is an important reference for taking corrective action on shipping, improving buyers’ post-order experience, and helping buyers make informed purchasing decisions.
Can I learn about peak seasons and holidays in Australia?
1. January back-to-school season → stationery, textbooks, student apparel, laptop computers
2. Easter on March 26*→discounts on summer/fall clothing and supplies
3. May 13 Mother’s Day→Gift cards, jewelry, flowers, apparel, makeup and skin care products, health care equipment, gardening products
4. June end-of-fiscal-year sale*→fashion, furniture, outdoor products, beauty, and toys (deepest discounts are 30%–70% off)
5. November: Thanksgiving 4th Thu/Black Friday 4th Fri*/Cyber Monday Next Mon→kitchenware, shoes and hats, jewelry, home improvement
6. Christmas in December*→gardening, Christmas decorations, tableware, baking
2. Easter on March 26*→discounts on summer/fall clothing and supplies
3. May 13 Mother’s Day→Gift cards, jewelry, flowers, apparel, makeup and skin care products, health care equipment, gardening products
4. June end-of-fiscal-year sale*→fashion, furniture, outdoor products, beauty, and toys (deepest discounts are 30%–70% off)
5. November: Thanksgiving 4th Thu/Black Friday 4th Fri*/Cyber Monday Next Mon→kitchenware, shoes and hats, jewelry, home improvement
6. Christmas in December*→gardening, Christmas decorations, tableware, baking
Product listing
What products can I sell on the Amazon Australia Marketplace?
You can sell products in more than 20 categories in the Australia Marketplace, including baby products, beauty, books, camera and photo, cell phones, clothing and accessories, and more
What types of products cannot be sold on Amazon Australia?
Amazon Australia wants buyers to shop with confidence on the Amazon store, so Amazon may require additional fees, performance checks, and eligibility requirements for some products and categories. For details, see: https://sellercentral.amazon.com.au/gp/help/200333160
What do I need to list products on the Amazon Australia Marketplace?
You need to gather the product detail attributes for the products you want to list, such as the product name, images, bullet points, description, and product variations (for example, size or color). For specific information, including how to list products, see: https://sellercentral.amazon.com.au/gp/help/51
Fulfillment
What fulfillment options does the Amazon Australia Marketplace offer?
Self-Ship/Fulfillment by Amazon
What is Fulfillment by Amazon, and how do I set it up?
Fulfillment by Amazon programs and services can help you grow your business and reach more customers. With Fulfillment by Amazon, you only need to ship your products to an Amazon fulfillment center. We’ll take care of picking, packing, and delivery and provide customer service. For details, including setup instructions, go to: https://sellercentral.amazon.com/gp/help/53921
What fulfillment centers does Amazon have in Australia, and how do I send my inventory to them?
Getting started with Fulfillment by Amazon is very simple. You just need to choose a first-mile logistics provider, complete the setup in Seller Central, and send your products to an Amazon fulfillment center in Australia. Amazon currently has fulfillment centers in Melbourne, Sydney, Perth, Brisbane, and other cities in Australia, and you can send your inventory to any one of them.
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Data sources:
[1] https://www.similarweb.com
[2] https://www.similarweb.com
[3] Statista Regional E-Commerce Report https://www.statista.com/study/86390/e-commerce-in-australia
[1] https://www.similarweb.com
[2] https://www.similarweb.com
[3] Statista Regional E-Commerce Report https://www.statista.com/study/86390/e-commerce-in-australia
Getting Started: New Seller Guide
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