Amazon China Official Website_How to Brand on Amazon_Brand Registration

Full link brand building plan

Helping brands develop with high quality

The real reaction of foreign consumers after seeing the brand name

What are the characteristics of a good brand? Why is a good brand name so important?Amazon interviewed 7 consumers from different backgrounds about their views on some brands. Let's take a look at the real reactions of foreign consumers after seeing the brand name.

Use the Amazon brand name generator

Full link brand building plan

Amazon's brand building solutions span 4 major periods:

Brand preparation period

Brand launch period

Brand growth period

Brand development period

According to the core goals of each stage, support sellers to formulate brand strategies, create brand assets, create brand assets, comply with brand registration, rapid brand launch, high-quality brand growth, comprehensive brand protection, build omnichannel brands, and sustainable brand development, and help brand sellers rise to the peak on the runway of rapid growth!

Click to download the “Amazon Brand Full Link Growth Guide”

Brand Tool Petal Map - Brand Seller's “Treasure Chest

Amazon's 30+ brand building tools are divided into 6 modules and 19 subcategories according to their functional attributes. Through the brand tool Petal Map, sellers can follow the map and easily lock down solutions!

Brand Marketing Funnel Chart — A “flowchart” for brand sellers

Through the AIPL model, sort out the solutions provided by Amazon in the consumer journey of marketing traffic conversion, and brand strategy and brand protection will continue throughout to provide you with insight into business opportunities and protection.

Brand Growth Stage Chart - Brand Seller's “Compass”

Based on global seller data, Amazon summarizes the 4 stages and 1 cornerstone of brand growth for brand sellers on Amazon. Help sellers simplify complexity and focus on growth by defining core goals, key metrics, and solutions to focus on at each stage!

How to start building a brand on Amazon?

Amazon's golden timeline for launching new brands

Go to the Amazon Brand Registry

Go to the Amazon Brand Registry and get comprehensive brand building and protection tools from Amazon to help your brand stand out.

Benefits of Amazon Brand Registry

Accurate brand presentation

Strengthen the control of brand and product information to build stronger brand influence

Actively protect brands

Combines pre- and post-facto protection to monitor, block, report, and remove suspected infringing content

Full cycle support for brand building

Unlock 30+ brand marketing and protection tools, and accelerate brand growth in 5 core operating directions

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New Seller Starter Pack: Helping New Brands Grow

New sellers complete Amazon Brand Registration within 6 months of posting the first ASIN available for purchase, and have the chance to get a refund of over 250,000 US dollars in sales on multiple sites!

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Comprehensive support for brand building

By completing the Amazon Brand Registry, you'll receive a full range of brand building and protection tools from Amazon to help you further expand your brand advantage.

Helping brands launch

Help the brand set sail through brand naming and brand registration, help you quickly establish the core competitiveness of the brand, and lay a solid foundation for subsequent brand building

Formulate brand strategies

Target consumers accurately, from pricing to advertising, and develop complete product and marketing plans

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Show your brand image

Display brand images and products in rich forms; high-traffic promotions reach 300 million users

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Accelerate brand growth

Efficient drainage, increase conversion rate; achieve a win-win situation in sales volume and brand influence through accurate marketing

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Maintaining brand loyalty

Build fans, enhance interaction, increase repeat purchases, and help your word-of-mouth marketing

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Strengthen brand protection

4 major brand protection tools effectively reduce the risk of various types of brand infringement

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Let's shine, Chinese brands!

Become the light

With the continuous development of cross-border e-commerce, building an international brand is no longer exclusive to large enterprises, but a dividend opportunity that all enterprises can enjoy.

“Made in China”, which once stood behind the brilliance of major international brands, to “Made in China”, which chased the light, to “Chinese brands” that built their own aura, gradually became the light that was seen by the world.

We hope to use this video to convey the true feelings of Chinese sellers, talk about their original dream of joining hands with Amazon to open a global store and their firm belief in creating a new pattern for global brands.