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Zhi Ou Technology is deeply involved in the path of Chinese brands going overseas
After ten years of hard work, we joined hands with Amazon to show the style of Chinese brands from 0 to 1 and more than 1.
Successful seller business card
FBA INTRODUCTION
Zhiou Technology was formally established in 2010, officially launched its first brand SONGMICS in 2012, and entered Amazon Germany, starting the brand's path overseas. Zhi Ou Technology confronts a large number of consumers through Amazon and has always insisted on providing consumers with cost-effective high-quality household products, so that everyone can easily create their own ideal home.
In the past 10 years since entering Amazon, we have not only created more than 1,000 products, won many international design awards, but also built the three major brands SONGMICS, VASAGLE, and FEANDREA. The sales volume maintained a growth rate of more than 50%, and the total revenue in 2021 reached nearly 6 billion yuan.
Goals and challenges
GOALS AND CHALLENGES
Facing the dual challenges of fierce competition in the furniture product market and the gradual diversification of consumer demand, how to get out of trouble has become a problem that Zhi European Technology needs to solve.
Furniture brands cover a full range of scenarios and series of products. How can they meet the diverse needs of consumers in the same space or scenario?
How to tap into consumer demand and get rid of the plight of homogenized competition in traditional categories and falling into price wars through product updates and iterations?
It is difficult for durable consumer goods to bring about rapid transformation through a single marketing campaign. How can we continuously influence consumer mentality and open up marketing links?
Seller experience sharing
EXPERIENCE SHARING
Build a scenario-based brand matrix and expand the consumer base.
Faced with consumers' diverse demand for furniture products, the company decided to create a multi-brand matrix according to scenario differentiation. Although it is more difficult to separate the early stages of brand operation, through brand segmentation, Zhiou Technology has made the products in the three scenarios form independent brand characteristics. Each has developed and grown in its own segment, has an independent consumer group, and finally realized the mutual drive of the three brands through scenario-based marketing, effectively expanding the total consumer base.
Capture consumer demand based on market research and consumer interviews.
Zhi Ou Technology has created more than 1,000 products and won many international design awards such as the German Red Dot Award. More than 200 products have ranked first in the bestseller ranking on different Amazon sites, making it the best seller. Amazon data and customer reviews (customer reviews) are an important way for European technology to tap consumer demand. Data such as categories and trends provided by Amazon is regarded by GIOU Technology as an important basis for demand analysis.
Open up marketing links within and outside the site to enhance brand stickiness
The role of social media in consumer decision-making is increasing, causing European Technology to establish a word-of-mouth effect outside the site and make good use of Amazon marketing tools within the site to promote conversion. In terms of content marketing, on the one hand, Zhiou Technology has set up accounts on 7 mainstream overseas social media platforms, including Facebook, Instagram, and Youtube, to facilitate widespread dissemination and accurate understanding. After completing the off-site promotion, Zhi Ou Technology hopes to finally be diverted to Amazon to achieve sales conversion. Zhi Ou Technology created a very clear set of VI visual designs for each of the three brands, and applied the brand visual standardization to flagship store brand pages and offline product packaging to form a consistent brand impression.
Results display
Seller experience and summary
THINKING AND CONCLUSION
Establishing a global brand is the only way for the future development of Chinese manufacturing. Without a brand, you can only earn the least profitable production and processing process in the smile curve, but you cannot obtain profits from product design and sales. We need to stand at the top of the value chain to export brands, designs, and products, rather than rely on simple processing. A brand is the biggest intangible asset of an enterprise. Although the process of forming a brand is difficult and lengthy, it is the only path that can become a high-quality enterprise that lasts a long time and establishes close relationships with consumers.
——Song Chuan, founder and general manager of Zhi Ou Technology
Deeply involved in Amazon for nearly 10 years, Zhiou Technology has always stuck to what it believes in when the brand goes overseas, looks up to the starry sky, is down-to-earth, and has been recognized by global consumers for its product strength and brand appeal.
* The above content is the opinion of a third party seller, for reference only, and does not represent Amazon's opinion or suggestion
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