New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Amazon brand operation
Comprehensive support for brand building
Diversified brand building and protection tools to help Chinese sellers become international brands
Get a complete understanding of Amazon's brand operations
OVERVIEW
Amazon breaks down “brand building” into six core sections of “brand launch, brand strategy, brand image, brand growth, brand loyalty, and brand protection” to form a brand operation map and organize corresponding Amazon marketing and brand tools to help you quickly and comprehensively understand the resources and support Amazon provides for brand seller growth.
The real reaction of foreign consumers after seeing the brand name
What are the characteristics of a good brand? Why is a good brand name so important?Amazon interviewed 7 consumers from different backgrounds about their views on some brands. Let's take a look at the real reactions of foreign consumers after seeing the brand name.
BRAND JUMPSTART
BRAND LAUNCH
Help your brand set sail through brand naming and brand registration, help you quickly establish your brand's core competitiveness, and lay a solid foundation for subsequent brand building.
Amazon Brand Name Stars
It is a free AI naming tool that provides Amazon sellers with brand naming ideas that match the cultural context and language expression habits of overseas consumers
Amazon IP Accelerator
A network of trusted intellectual property law firms to avoid trademark registration detours and obtain high-quality services at highly competitive prices
Amazon Brand Registry
After registration is completed with local trademark offices, brand registration is carried out on Amazon. It can help you gain brand and product exposure that other sellers don't have, and enjoy the full range of brand building and protection tools provided by Amazon
Build your brand
Provide the latest information and solutions for brand growth and protection to help you achieve business growth and brand value enhancement
Brand building metrics
Provides tangible business metrics related to key brand building goals that can be viewed in real time, including brand search rate, brand product star rating, brand product conversion rate, and percentage of repeat customers
brand strategy
BRAND STRATEGY
Target consumers accurately, from pricing to advertising, to help you develop complete product planning and marketing advertising strategies.
Product Opportunity Explorer
Use Amazon's big data analysis and generative AI to help you understand overseas buyers' search and buying habits, capture unmet buyer needs and competitive information, and dig deeper into market segments down to the ASIN level
Brand Analytics
Through brand analysis data reports, multi-dimensional insight into buyer searches, clicks, purchases, purchase behavior and user profiles to help sellers complete sales chain decisions
Brand Metrics
Provides insight throughout the shopping process to help you understand how buyers interact with brands during the shopping process
Amazon Attribution
Help you evaluate how Amazon's off-site marketing channels impact shopping activities and sales performance on Amazon
Brand image
BRAND IMAGE
Provide rich forms to display your brand image and products, export brand value, convey brand trends, and reach target audiences.
A+ Pages/Premium A+ Pages
Use a combination of text, images, and videos to customize product detail pages, optimize brand presentation, convey rich product information and tell brand stories, and solve the most common questions of buyers
Brand Stores
Provide you with an immersive space to introduce your brand story and products to buyers, and further enhance brand stickiness
Brand Story
A module that allows brands to show their tone and story. In the “From the Brand” section of the product detail page, you can tell customers the story behind the brand or highlight other product lines by rotating large images and text, and link to other product details pages and your Amazon brand flagship store
Brand Profile (beta)
It is a reproduction tool that can “automatically paste” brand data to other ad slots. You only need to upload the brand logo and data once, and relevant information will appear on all product detail pages
Manage your experiments
Use A/B testing to compare 2 versions of the brand's product detail pages to help you find the more popular version
Brand growth
BRAND GROWTH
Efficiently channel traffic and increase conversion rates through advertising packages; diversified tools help you achieve a win-win situation in sales and brand influence.
Vine Program
Get high-quality reviews for products quickly. Invited consumers who qualify for Vine can apply for free use of this product and leave a review
Brand promotion advertising
At the same time, customized advertisements for brands and product combinations are displayed in search results to help attract new customers and repurchase buyers
Sponsored Product Ads
Ads that can be displayed on relevant shopping search results and product detail pages to help customers discover your products
Display ads
Self-service programmatic display ads to reach target user groups at all stages of consumption and help new buyers discover your brand
Brand Referral Bonus
Brands direct traffic to Amazon through off-site marketing activities, and an average of 10% of sales generated will be returned to sellers to offset sales commissions
LIVE
Showcase your products on Amazon's many prominent ad slots and drive buyers to make purchasing decisions through real-time brand interactions
Streaming TV commercials
It is an advertising solution suitable for brands of any size. It can help brands quickly attract a large number of potential customers and achieve large-scale growth in brand exposure through a full-screen and unskippable advertising format
Amazon Content Creator Program
It is a self-service product that can be used in the Amazon Ads console. It allows your brand to directly connect with Amazon experts and publishers who have joined the product
Brand omni-channel layout
Buy With Prime allows brands to display the Prime logo, delivery promises, and ratings and reviews from Amazon.com on independent websites, helping buyers enjoy Prime benefits and empowering independent websites to succeed
Brand loyalty
BRAND LOYALTY
Help you gain and accumulate fans, increase seller interaction, enhance repurchase opportunities through multiple channels; and help your word-of-mouth marketing to optimize the consumer shopping experience.
Customer Reviews
Reach out to buyers through the “Customer Reviews” tool and respond positively to low-scoring reviews to improve customer satisfaction
Brand Tailored Promotions
A promotional tool that is personalized according to the customer's historical purchasing behavior in your store. Currently, it is possible to customize different promotional activities for 13 categories of customer groups
Custom branding coupons
On the basis of all regular coupon functions and requirements, 9 types of customized audiences have been added to meet the more accurate and segmented marketing needs of brand sellers, so as to better analyze marketing results and improve promotion conversion rates
virtual bundling
Help customers buy 2-5 bundled ASINs together in a single product detail page to achieve mutual flow between products
Brand Protection
BRAND PROTECTION
To build a brand on Amazon, brand protection issues are a top priority. The four major brand protection tools and Amazon's global anti-counterfeiting team effectively address all types of brand infringement risks.
Transparency Program
Product tracking and authenticity verification services. By tracking each product, you can effectively prevent your brand's products from being sold as fakes
Automated brand protection tools
Use information provided by brands to implement predictive protection, identify and remove potentially bad product information, and obtain multiple automated brand protection measures
Tool for reporting violations
Authorize intellectual property owners and their agents to notify Amazon of suspected intellectual property infringements through search and reporting functions
Project Zero
Self-service counterfeit product removal
Self-service counterfeit product removal
The Project Zero program and its automated protection and self-service counterfeit removal tool help ensure that customers are buying authentic products on Amazon
Amazon Global Brand Protection Initiatives
Amazon's global anti-counterfeiting team works with brands, law enforcement agencies, and consumers around the world to stop bad actors and hold them to account
Get started with the Amazon Brand Registry now
Fully unlock brand operation tools
Getting Started: New Seller Guide
Global business opportunities
