New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
What is Amazon Buy with Prime
Amazon is committed to deepening the relationship between Prime members and sellers by providing Prime shopping benefits in more places beyond Amazon.
For Prime members:
Buy with Prime allows shoppers to use their Prime benefits on the seller's website and enjoy the familiar checkout process, fast free shipping, and convenient returns.
For Sellers:
Buy with Prime enables US site sellers to boost the growth of their e-commerce sites by providing fast, free shipping and a trusted checkout experience to millions of Prime members on their e-commerce site. Sellers will receive order information, including the customer's order email address, and they can use this information to provide customer service and establish a direct relationship with the customer.
Advantages of using Buy with Prime
Increase consumer interest
Reach new customers by leveraging consumers' trust in Prime and Amazon's commitment to fast, free delivery.
Engage consumers with Amazon reviews
Show ratings and reviews from Amazon.com directly on your website to help consumers validate their purchasing decisions.
Convert consumers with fast, free delivery
Increase consumer conversion rates by an average of 25% with open and transparent next-day and two-day delivery services.
Enhancing relationships with consumers
Use consumer emails and order information to create advertising campaigns and re-engage consumers. Learn more
What types of sellers are suitable to use Buy with Prime
1. Sellers who have a registered company on the US site and have their own independent website (self-built website, or Shopify, etc.)
2. Build a website with SHOPLINE on the US site (no need to register a company in the US)
Activation guide
Get started with Buy with Prime and Multi-Channel Fulfilment (MCF)
Data Source: 2023 Amazon Survey Results
Buy with Prime Key Features and Applications
Buy with Prime — Integrate solutions that suit your business and open up a new shopping experience for your brand
Amazon review feature
Increase your brand's credibility among shoppers by showing authentic reviews from Amazon on product pages where you offer the Buy with Prime service. Shopping conversion rates increased 38% on average when sellers added Amazon reviews to the site 1
Little assistant
Save time and cut costs with 24/7 customer service with Prime Assistant.
Buy with Prime social media ads
Use your trust in Prime to attract shoppers on TikTok, Facebook, and Instagram through social media ads.
Buy with Prime fee details
The “Buy with Prime” fee is pay-as-you-go. There are three main fees for “Buy with Prime” orders: Prime service fees charged per order, delivery fees, and payment processing fees. You pay for what you use, and with the exception of storage fees, all fees are only charged after you complete the sale. Note: Prime service fees and payment processing fees are based on the order value. Delivery charges are per item.
Buy with Prime updates and insights
Buy with Prime Insights: How to optimise your shopping journey
Pull a new one:
Reach new customers by providing the familiar Prime checkout and delivery experience they love on your website.
On average, three-quarters of Buy with Prime orders on sellers' websites come from new consumers.
On average, three-quarters of Buy with Prime orders on sellers' websites come from new consumers.
(The data comes from a sample of 14 merchants, and the average monthly website traffic is between 10K and 1.5M. A “new customer” means a customer who has not made a purchase on the merchant's website since January 1, 2021 and completed the purchase through Buy with Prime. )
transformation
Convert more shoppers with Prime's speed promise free delivery.
• After brands used Buy with Prime, the average sales revenue contributed per visitor increased 16%.
(This data point is based on A/B testing results collected from 167 merchants between July 2023 and June 2024, and measures the increase in average revenue generated when Buy with Prime is a purchase option and when there is no such option over the same time period. )
• When sellers offered Buy with Prime, the average shopper conversion rate increased by 20%.
(This data point is based on A/B testing results collected from 167 merchants between July 2023 and June 2024, and measures the average increase in the number of shoppers ordering with Buy with Prime as a purchase option versus without that option over the same time period. )
Loyalty and repurchase
More than 50% of US Prime members say they are more likely to buy from independent brands that offer Prime shopping benefits again.
(April 2024 survey)
95% of shoppers who have used Buy with Prime say they are likely to buy and use again.
(Buy with Prime post-purchase customer survey, August 2024)
Latest Prime Insights
With over 200 million paid Prime members in 25 countries, this gives you millions of reasons to offer trustworthy Prime shopping benefits on your site.
(Buy with Prime is currently only available to sellers with US entities, and only for orders with shipping addresses in the continental US, Alaska, Hawaii, and Puerto Rico. )
40% of Prime members say they are more likely to make their first purchase on an independent brand site (DTC) displaying the Amazon Prime logo.
(April 2024 survey)
On average, 7 out of 10 US Prime members say fast free shipping, product reviews, and easy returns are very or extremely important to them when shopping on the brand's website.
(April 2024 survey)
90% of US Prime members say they've made a purchase online at least once a month in the past year.
(April 2024 survey)
Frequently asked questions
Which e-commerce service providers (ESP) does Buy with Prime support?
Buy with Prime is compatible with most e-commerce service providers (ESP). If your site is based on Shopify or ShopLine, then you can use Buy with Prime's Shopify or SHOPLINE apps. If your site is based on Salesforce Commerce Cloud, you can use Buy with Prime's Salesforce Commerce Cloud integration. If your site is based on a different ESP, you can use the Buy with Prime widget. Please contact us for more information.
How do Buy with Prime orders work?
Buy with Prime orders are processed through Amazon Multi-Channel Fulfilment (MCF). When using MCF, you send inventory to Amazon fulfillment centers for storage. When a Buy with Prime order is received, Amazon is responsible for picking, packing, and delivering the item to the customer's door, providing real-time tracking and Prime delivery speed. By using MCF in conjunction with Fulfilment by Amazon (FBA), you can use the same inventory pool to process orders from Buy with Prime (through MCF), the Amazon website (through FBA), and other sales channels (through MCF).
How much does it cost to use Buy with Prime?
The unit cost of Buy with Prime depends on several factors, including the size and weight of the product, the average selling price, and the number of items per Buy with Prime order. Costs include fulfillment, warehousing, payment processing, and service fees in units. The cost of the return is included in the fulfillment fee. Sellers only pay for the services they use; with the exception of storage fees, all fees are charged only after the seller has completed the sale. Learn more about pricing and try our return on investment calculator.
Can I use Buy with Prime if I don't sell on Amazon?
Yes, you don't need to sell on Amazon to use Buy with Prime. However, you'll need to meet the other requirements listed to get started. Learn more.
Will Buy with Prime replace my current checkout system?
No, Buy with Prime doesn't replace your existing checkout system; it provides Prime members with an additional way to quickly check out on your site. When consumers click the Buy with Prime button, they are directed to the Buy with Prime hosted checkout page. After completing the Buy with Prime purchase, the consumer is redirected back to your website.
Can I establish direct relationships with consumers who use Buy with Prime?
Yes. With Buy with Prime, you'll receive consumer order information, including the customer's order email address, which you can use to provide customer service, develop direct relationships with consumers, and increase customer lifetime value. Learn more.
Getting Started: New Seller Guide
Global business opportunities
