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Amazon product selection guide
Cross-border selling success starts with product selection—discover the latest consumer trends and a wide range of category opportunities!
Amazon Global Consumer Trends Report
How are global consumer preferences changing?Amazon brings you official trend insights to help you uncover business opportunities!
The latest global consumer trends
From seed to garden
According to the data, on average, each household in the US spends 616 US dollars on lawns and gardening activities every year. They pay high attention to home gardening and continue to be active, which greatly promotes the growth in gardening demand for containers, tree species, styles, and equipment.
Hard-core technology soft experience
American consumers pursue hard-core technology, and demand for soft product experiences is gradually rising. They expect technology products to provide excellent functionality, and also pay attention to the multiple soft experiences they provide, so as to make clothing, food, lodging, and travel more comfortable and convenient.
How much is the value of emotion
As the economy, culture and society continue to advance, consumers' attention to internal emotions is increasing day by day. European consumers are increasingly paying attention to emotional experiences, and products that meet emotional values and needs can be expected to gain great commercial value.
A silent journey
The quest for a quieter lifestyle has intensified in recent years, and this desire has been extended to travel. Quiet travel has multiple positive effects, and European consumers are increasingly interested in it and choosing quiet tools to complement silent trips.
I'm waking up from sleep
According to the survey, the average sleep time of Japanese people is at the lowest level in the world, and sleep quality needs to be improved. The problem of lack of sleep is prominent in Japan, and many consumers are willing to spend more to improve their sleep conditions through various methods.
Live elsewhere
In Japan, with the spread of outdoor culture and social media promotion, the “move your home outdoors” lifestyle has gradually become a fashion trend, attracting widespread participation from young people, and innovation in outdoor lifestyles has also boosted business opportunities in related categories.
Run away from life and go far
In the post-pandemic era, American consumers are actively increasing their willingness to travel, so that their souls are “on the road”, go to unfamiliar landscapes and cultures, and “take a break” for the body and mind, focusing on getting rid of the stress of complicated work and life, and pursuing “adventures” and “new experiences”!
Neutral but not moderate
“Individuality” is also a trend!The new generation of American consumers particularly shares the values of respect for individuality and self-expression, and rejects gender stereotypes. As their strength grew, this value further influenced consumer choices.
Silver hair meets digitalization
When the aging society in European countries collided with the rapid digital trend, more and more elderly people chose to join the online shopping army, and many of them said they would increase the frequency of online shopping in the future, showing the long-term consumption potential of this group!
Bringing the future back to the past
Influenced by environmental concerns and other factors, consumers across Europe are more in agreement with past values, showing a stronger sense of nostalgia, driving the return of retro trends and bringing new business opportunities.
The new normal for private car travel
After the epidemic ended, Japanese citizens gradually realized that traveling by car was more convenient for family and friends, and also had more flexibility and freedom. Coupled with the Japanese government's electric vehicle promotion policy, multiple factors have fueled the rise in private car travel in Japan.
The girl who broke through the gap
In the past, “full-time wives” are gradually entering the workplace, but this does not mean that they can be freed from the gap between housework and childcare. Balancing work, family, and personal image is a demand they are particularly concerned about, and it has also spawned new consumer trends.
More user-friendly automation
Smart technology products will disrupt the home life experience. Businesses need to achieve more humane automation, optimize the consumer shopping experience, and create new business opportunities.
Her power rises
Women's equality is drawing attention, and all businesses and organizations need to be champions of “her power.” Diversity, equity, and inclusiveness should be one of the core values.
An office worker who reverses the volume
People have passed the tipping point of burnout and just want to do their best. Businesses can adopt marketing strategies that help reduce the burden on consumers and provide products and services that meet current needs.
An eclectic new generation
The new generation is moving into the mainstream. Brand owners can quickly understand the needs of this group of trendsetters and future workers, and produce sincere and meaningful content.
The popularization of games
The number of gamers continues to surge, and companies and brand owners need to make long-term plans and considerations about the overall game culture and how to tailor products for consumers.
Budget management guru
Inflation and rising prices are weakening people's purchasing power, and companies need to implement or develop product marketing programs to help consumers save on daily expenses.
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Global business opportunities
