Under the global pandemic, are you still breaking out of the old supply chain to catch up with the boom and stock up on masks, gloves, and disinfectant?Currently, medical supplies related to epidemic prevention have strict inspection requirements and entry thresholds. All sellers are requested to comply with the sales regulations relating to the product and consult with the account manager before listing the product. If you don't want to worry about the high threshold anymore, in addition to these, there are more products you need just waiting to be popular.

Cleaning products are one of the most widely used categories. Whether they are corporate buyers such as the government, medical institutions, schools, manufacturing industries, etc., or households and individuals, they are users of this category. The sub-categories of cleaning products include: cleaning tools, cleaning equipment, industrial wipes, garbage disposal and cleaning products. Carpet cleaners, mops, dryers, trash cans, etc. are typical cleaning products.

For European and American countries where health awareness is popular, whether in public places or office areas, they will maintain high standards of environmental cleaning and disinfection. In the past five years, in the US, for example, the wholesale supply and wholesale industry of industrial cleaning equipment grew by 3.6%, reaching $29 billion in revenue in 2019 (data source: IBISWorld). Cleaning products are a category closely related to the prosperity of the commercial economy, so the US market also continued to grow after falling in 2008, and is expected to reach the highest sales peak in the cleaning products industry in 2019.

China's cleaning products industry is huge. Compared with labor protection products, the distribution of industrial belts is scattered. Zhejiang Jinhua (Yongkang) and Hebei Bazhou both have cleaning tools and cleaning equipment industry belts based on plastic products. In addition, small household cleaning appliances also have corresponding industrial belts in Cixi, Ningbo.

Take Amazon's US site as an example. The cleaning products category is the largest subcategory under the industrial, commercial, and scientific research categories. Almost all institutional customers of Amazon Business, whether they are the government, hospitals, schools, or enterprises and factories, have procurement needs for cleaning products. However, the demand for cleaning products varies from industry to industry. For example, construction contractors mainly need cleaners for floors, carpets, toilets, window panes, and furniture. Overall, trash cans and vertical vacuum cleaners are typical hot sellers on Amazon. Products that are purchased more by corporate buyers at one time also include garbage bags, special laboratory cleaning supplies, and commercial toilet infant changing tables. As a category that is absolutely in demand, cleaning products companies will usher in better development prospects if they have the ability to independently design and develop.

Judging from product compliance, there are no mandatory requirements or design standards for cleaning products, but such products have a large number of patent restrictions in the US (for example: Rubbermaid has hundreds of patents in the US cleaning products market), so sellers are advised to do a patent investigation before going online. On Amazon, sales of such products are currently dominated by well-known self-operated brands, but there is no shortage of products suitable for Chinese sellers to participate, such as commercial non-slip rubber mats, disposable sticky foot pads, toilet paper holders, rubber cleaning brushes, trash clips, and liquid soap dispensers.

The sales profits of the above six products are also quite impressive. Among them, take disposable sticky foot pads as an example. Under the premise of the same materials and specifications, the reference purchase price for a single sticky foot pad by Chinese sellers is 1.5-2 US dollars; on the other hand, if a corporate buyer purchases this product through traditional offline channels and trading methods, it is basically 40-50 US dollars when referring to the price of a traditional retailer in the US. This type of product also has no obvious brand loyalty due to this price factor, so it is suitable for transformation to online sales.

In addition, cleaning products are also typical consumables, so after joining Amazon Business, you can try participating in wholesale stores and sell them in multi-piece sets, which is also a typical procurement method for corporate buyers.

As environmental awareness has increased, whether the product is environmentally friendly has also begun to influence the purchasing decisions of many corporate buyers, so sellers are advised to understand environmental protection laws in different regions when selling. For example, in the US market, it is necessary to know in advance whether the relevant products are subject to the US Environmental Protection Agency (EPA) or other environmental related certifications.

Generally speaking, the unit price of adhesive products is low, and adhesive products are also increasingly used in all walks of life. In addition to ordinary tape products, such as connecting doors, windows and prefabricated parts of hospitals under construction, extensive use of sealing adhesives, reinforcing adhesives for building structures, etc. In addition, adhesive dispensers, etc. are also used in conjunction with adhesive products, such as hot glue guns, glue guns, etc., all of which are popular single products in the adhesive category.

The global volume of adhesive products reached 54.5 billion US dollars in 2018, and is expected to reach 94.1 billion US dollars in 2027, with a compound annual growth rate of 6.26%.

The increasing use of tape in various industries, such as logistics packaging, healthcare, electronics, construction, home appliance manufacturing, and the automotive industry. In particular, the demand for packaging materials brought about by the explosive boom in the e-commerce industry has further boosted the development of the tape market. Among the above industries, the healthcare industry is expected to grow at the highest compound annual growth rate during the forecast period. Currently, special tape is mainly used as the most frequently used product in surgical vessels, monitoring electrodes and other medical equipment.

Therefore, in Amazon Business, adhesive products are popular among various companies and organizations, especially schools, construction industries, and e-commerce companies. They are also one of the product categories with a high repurchase rate.

Products such as transparent adhesive and double-sided adhesive are believed to be one of the most commonly used products in the office scene, and tape dispensers are practical gadgets to improve the efficiency of office work. This type of product is similar to tape. The unit price of a single product is not high. When selling, it is recommended to increase the unit price and thereby reduce the proportion of FBA delivery costs when selling.

In addition, products such as multi-purpose tape sets, carpet tape, superglue, and printing labels have a good market in European, Japanese and other sites.

Generally speaking, the unit price of adhesive products is lower, so if sellers go to the FBA warehouse to sell, we recommend that customers buy tape with a higher unit price and typical application scenarios, such as reflective tape, electrical tape, and paint tape, and increase the unit price by using a set of 3 rolls or more. Of course, I also highly recommend everyone to use the Amazon Business wholesale store project to obtain higher profits by selling in bulk and shipping directly from China.

Labor protection equipment is a product or equipment equipped to ensure production safety and protect workers from work injuries or illnesses that may occur in different working environments or when carrying out dangerous operations. Therefore, it is mainly divided into two categories: personal protection and workplace safety protection.

Among them, personal protection can also be classified according to the object of protection, that is, different parts of the human body, including: facial protection, eye protection, head protection, full body protection, foot protection, hand protection, hearing protection, respiratory protection, etc.;
Workplace safety protection, on the other hand, includes environmental monitoring, safety alerts, workplace protection, emergency escape, and equipment protection.

In 2018, the global labor protection market was worth US$46 billion; it is estimated that the global personal protective equipment market will grow at a rate of 7% and reach US$65 billion by 2023. (Data source: BEROE) Factors such as industrial development, improved government regulations, and increased workers' health and legal awareness will all drive the increase in demand for personal protective equipment. In the US, for example, OSHA (US Occupational Safety and Health Administration) issues common sense standard requirements to prevent employers from putting workers in risky environments. Therefore, employers must purchase safety protective equipment in accordance with laws and regulations to protect the safety of employees, which also makes the sales growth rate in this category very impressive.

The industrial scale of labor protection products in China is huge, and a series of industrial agglomeration areas have been formed. Beijing has a large number of safety helmet manufacturers, while Shanghai and Zhejiang have brought together a large number of safety shoes, protective gloves, safety helmets, and manufacturers. Guangdong Province has a strong foundation in the protective gloves and helmet industry. The quality of China's labor protection products has been recognized by the international market, and the output and export volume of some products rank among the highest in the world.

Due to the high degree of standardization of performance parameters, materials, and processes of labor protection products, such products are one of the most mature industrial categories on Amazon. On the other hand, the possibility of Chinese sellers succeeding in leading products has been verified by high-quality sellers recruited by Amazon Business, and excellent online growth indicates that more sellers will stand out.

Take Amazon's US site as an example. Safety earmuffs, flashlights, and protective glasses are all typical popular products. Business buyers in various industries, especially labor protection products such as schools, manufacturing, construction, and government agencies.

Compared with traditional offline channels, sales of labor protection products on Amazon have maintained a compound annual growth rate of several times. At the same time, stable demand also ensures that it is a category worthy of in-depth exploration and continuous investment by Chinese sellers. Combining current size, growth trends, and fierce competition, we have focused on the following products: welder masks, safety warning road cones, protective shoe covers, safety reflectors, protective reflective jackets, and safety knee pads.

In addition to volume, trends, and competition, reference profit margins are also aspects that Chinese sellers are concerned about. Take safety warning road cones as an example. Under the premise of the same material and specifications, the reference purchase price for Chinese sellers is only 2-3 US dollars/piece; on the other hand, the reference terminal sales price for a traditional retailer in the US is 40-50 US dollars/piece. This is an important reason why these products are highly favored by business buyers on Amazon.

Since most labor protection products are “consumables” and have a short service life cycle, it is recommended that sellers sell in multi-piece sets at the time of sale, which can also reduce the proportion of the cost of FBA delivery fees accordingly.

In order to ensure the quality and safety of labor protection products sold, governments and regulators around the world have introduced numerous certification standards and entry systems. Compliance certification has become a general trend in the upgrading of the labor protection products industry, and it is also the foundation for brand building.

Test and measuring instruments are instruments or equipment used to detect, measure, observe, and calculate various physical quantities, material components, physical properties, etc. It is mainly divided into measuring tools, engineering surveying and mapping, physical testing, thermal instruments, environmental water quality, electronic and electrical engineering, and weighing. Among these, horizontal scales, push-pull force meters, pressure gauges, electronic bench scales, etc. are typical products for measuring and testing supplies.

01 Market analysis

The global market for test and measurement equipment is huge. Applications include automotive, aerospace and defense, electronics and semiconductors, industry, education, information technology and telecommunications, and healthcare. According to forecasts by Markets and Markets, the global measurement and testing instruments market will maintain a compound growth rate of 3.55% from 2017 to 2023, reaching US$32.3 billion by 2024.

US: The information industry is well developed, the industrial technology level is high, and the population is large. It is the most important market for measurement and testing instruments, accounting for 47% of the global market share in 2016.
Europe: It has a rich industrial heritage and focuses on environmental protection and quality monitoring. It is the second largest market for measurement and testing instruments, accounting for 28% of the global market share in 2016.
Asia Pacific: With a large population, rapid manufacturing development, and strong demand for infrastructure construction, it occupied 19% of the global market share in 2016.

From the supply side, China has become the second largest instrument manufacturer in the world. From January to December 2017, China's instrumentation industry completed a total export delivery value of 134.774 billion yuan, and instrumentation products were exported to many countries such as Europe and the United States. Moreover, instrument companies have also continued to grow, “going overseas” to acquire foreign instrument companies one after another.

The industrial belt of test and measuring instruments, especially charged test instruments, is mainly concentrated in Guangdong and Zhejiang. Representative products such as oscilloscopes, multimeters, clamp meters, etc.; the industrial belt of measuring tools and engineering surveying and mapping instruments is mainly concentrated in Zhejiang Jinhua (Yongkang) and Jiangsu regions, representing products such as calipers, gauges, micrometers, etc.

The test and measurement categories on Amazon are highly compatible with the recovery and growth of the entire major industry. It has entered a period of rapid growth, and third-party sellers account for more than half. The main corporate buyers come from the automobile, construction industry, medical research institutions, and manufacturing. More and more Chinese measuring instrument companies are gaining access to overseas markets at a faster rate through Amazon Business, thereby obtaining capital to continue improving their products, continuously improving their brand strength, and winning more purchase orders.

Test and measurement devices are used at different stages of the product development lifecycle and are therefore increasingly used in the industrial manufacturing industry. In addition, engineering surveying and mapping in the construction industry is also a typical application scenario for this category. Many aspects of the construction process at construction sites require testing instruments such as laser levels, level scales, and thickness gauges for calibration and measurement. Looking at it now, take Amazon's US site as an example. The customer unit price for popular tests and measurements is relatively low, and professional attributes for industrial applications are not obvious; they also include digital multimeters, tape measures, etc.

Testing and measuring instruments have outstanding growth potential on Amazon, and the continuous enrichment of product selections has encouraged more buyers to complete online purchases on Amazon. In recent years, we have also seen the rapid rise of some Chinese brands in this category. They are closer to consumers through cross-border e-commerce to quickly obtain product feedback, continuously optimize products, and gradually be recognized by overseas buyers, so the test and measurement category is very worthy of the attention of Chinese sellers. In addition to the top products listed above, we have also selected products such as digital industrial borescopes, digital outer diameter micrometers, wire finders, adjustable DC power supplies, multi-function wall detectors, infrared thermal imagers, and electromagnetic field meters for your reference.

Compared with other MRO consumables products, test and measurement products have a certain technical threshold, and market competition has not reached a very intense level, so sales profits are also more attractive than other products.
Take the wire finder shown in the picture as an example. The reference purchase price for a Chinese seller is 6-8 US dollars; on the other hand, a traditional retailer in the US has a reference sales price of 50-60 US dollars for this wire finder terminal. If a Chinese seller sells this type of product as a close source of supply, I believe it will be favored by corporate buyers and obtain good profit margins.

Test and measurement products need to obtain relevant certification in many regions, so sellers need to understand what certification requirements are required in their market before launching test and measurement products.