What's hot in Europe and America right now?Bicycles!Can I get a $400 transportation allowance if I commute to work by bike?![1] Google Trends shows bicycle-related searches have surged by 4,000%, and on Amazon Europe and the US Marketplace, bicycle accessories are selling extremely well across the board. In addition, the continued growth of the health economy has made nutritional supplements part of overseas consumers’ daily routines, and many families have also stocked up on small medical devices so they can monitor their health at any time. At the same time, people who enjoy staying home are also showing more ways to bring “refinement” into life at home—decorating, organizing, buying gear, skincare, dressing up, and hosting parties without missing a thing. At this stage, demand overseas for products in Health and Personal Care, outdoor travel, home living, and beauty categories continues to grow.

Keep this freshly released update on the latest overseas consumer trends handy, and easily stay on top of the bestselling product categories overseas right now!There’s also a bonus at the end of the article: a collection of 2020 bestselling product picks, all organized for you!

Cycling, driving, outdoor hiking, and other outdoor sports

People overseas who value freedom by nature are highly drawn to sports and outdoor products. As more and more countries define the pandemic as the “new normal,” outdoor activities have become the go-to choice for getting close to nature, meeting up with friends, and still maintaining social distance, driving explosive growth in outdoor products.

Examples of bestselling products:bicycle accessories
Consumer focus: Consumers in Europe and the US love outdoor sports. Taking the US as an example, the popularity of bicycles, as well as the wide variety of water sports, jungle adventures, and everyday leisure activities, all depend on the products mentioned above. Bicycle accessories require close attention to size, material, and durability, need to fit different bicycle models, and should align with currently popular bicycle brands on the market
Suggestions for sellers: Focus more on materials and product design, and have durability and safety tested by Accredited Laboratories to avoid customer complaints later due to product quality issues
Top Marketplace: North America
Industry hubs: Guangdong, Fujian, and Jiangsu-Zhejiang

Examples of bestselling products: in-car charging adapters, car phone mounts, and car phone audio cables
Consumer concerns: compatibility with different vehicle models, damage-free installation, and a holder that can also charge
Suggestions for sellers: In Europe, the United States, and Japan, where vehicle ownership is already high, self-driving travel is becoming increasingly popular, and demand for better in-car features and their use is also growing. Because space inside a car is limited, a better choice is to keep the core functions in as compact a design as possible. Features such as Bluetooth connectivity or wireless charging can also be a plus for the product. You can also use magnets, clips, gravity, and other methods to make installation easier and reduce marks or impact on the car interior. Also pay attention to differences in common vehicle models and interiors across regions, and produce products that better meet local needs
Best-selling months: summer and year-round
Top Marketplaces: United States, United Kingdom, Germany, Japan
Price reference range: $7–$50, £5–£30, €5–€35, ¥500–¥5,000

Examples of popular products: outdoor barbecue utensils, carrying bags, travel packs, outdoor kettles, sports gloves, folding beds, car air mattresses, outdoor kitchenware, cigarette lighters, aluminum lunch boxes
Consumer concerns: whether it is easy to assemble and clean, the material of the grill body and grate, whether the charcoal tray allows temperature control, whether it is foldable and includes hooks, and how many people it serves; portability, fire and heat resistance, stain resistance, easy cleaning, and light weight
Suggestions for sellers: For sellers who sell outdoor barbecue equipment, try to provide detailed assembly instructions. Consumers also prefer free skewers, food-grade grill grates, stainless steel grill bodies, temperature control for charcoal grills, and safety instructions; as summer and fall arrive, demand for outings grows, and outdoor travel and hiking are becoming popular scenarios. For outdoor products, durability is more important than appearance and style, especially when developing and selecting materials. Detailed features such as non-slip handles, built-in hooks, etc., can greatly improve the practicality of the product. On the detail page, combining images that show the product’s multifunctional uses in real-life settings can help consumers quickly understand the product’s features and make purchase decisions faster. Products that are lightweight and compact when stored will appeal to a broader range of customers
Best-selling month: summer
Bestselling Marketplaces: United States, United Kingdom, Germany, Japan
Price reference range: $15–$100, £10–£75, €10–€80, ¥1,500–¥10,000

Examples of bestselling products: kayaks, surfing, fishing, throwing, darts, roller skates, and fitness trackers
Consumer concerns: for inflatable kayaks, consider the material and weight, and whether they are easy to carry, transport outdoors, and assemble; for surfboards, design and materials matter; for fishing kits (fishing gear, rods, line, hooks, and bait), consider durability, support features, and materials; for sports wristbands, consider the overall design, price, and materials, whether they are comfortable to wear, whether the features are complete, battery life, and more; for roller skates, wheel size, hardness, materials, and braking mode
Suggestions for sellers: focus more on materials and product design. We recommend having durability and safety tested by Accredited Laboratories to avoid customer complaints later due to product quality issues; for roller skates, we recommend customizing products based on the foot shape of European and American consumers. If you can make a breakthrough in roller skate comfort, the product will definitely sell better, and bearing quality also needs to be strictly controlled to ensure a smooth user experience
Top Marketplace: North America
Industrial cluster: Guangdong, Fujian, Jiangsu, and Zhejiang

Home improvement, home safety, home organization, entertainment self-media, home office, family gatherings

While staying home in quarantine, people overseas are amazingly good at entertaining themselves!Be a DJ at the stove and have even more fun; turn eggs into art and make a “Taj Mahal” out of toilet paper—there’s no shortage of hidden talent; and with home DIY, creativity has no limits. Such a rich and colorful home life overseas has made a huge contribution to the “stay-at-home economy.”

Examples of bestselling products: bathroom accessories, room light strips, shower curtains, home water filters, track lighting strips, faucets, drawer handles, scissors, screws, hand saws, sealants, glue, and wallpaper
Consumer concerns: for kitchen and bathroom improvement products, consumers are more concerned about whether they are compatible with existing fixtures, offer multiple functions, and are easy to use; for home improvement tools, consumers are more concerned about ease of use, country of origin, quality, size, service life, and intended use and placement; for glue and wallpaper, the material and whether it is environmentally friendly
Suggestions for sellers: As the pandemic has evolved, labor costs have increased and labor resources have decreased, so household maintenance tasks are increasingly being handled at home. Replacing water filter cartridges and maintaining pipes have become part of everyday life in Europe and the US, and products such as lighting fixtures and replacement cartridges are becoming more popular. Lighting products are recommended to use plug-type, battery-type, or rechargeable types to improve compatibility with consumers' original decoration furniture. Providing non-original accessories/replacements according to the size and popular models of household appliances in different regions is also a way to open up the market. For bathroom hardware, pay attention to connection standards in different regions. In addition, for home improvement tools, sellers should try to offer tool sets and accessory packs, and focus on product safety and ease of use, as well as the environmental friendliness and sustainability of glue and wallpaper
Best-selling month: summer
Top marketplaces: United States, United Kingdom, Europe
Price reference range: $4–$70, £5–£55, €4–€65

Examples of bestselling products:security alarms, monitors, home security cameras, burglar alarms
Customer concerns: easy installation, night vision, wide-angle coverage, motion detection, automatic alerts, and companion software that is easy to use
Suggestions for sellers: As overseas consumers become more aware of home security, household users’ willingness to buy these products is growing and continues to increase. For home use, products should be easy to install and use, and should come with complete, clear instructions. For products that do not require a power connection for installation, make sure the battery life, charging method, and batteries are compliant and safe. Product images can use different use-case images to illustrate product features, while also showing the product’s broad applicability and improving conversion efficiency. Summer is often the peak selling season for this type of product. In Europe and the US, for example, most consumers install security system equipment when renovating their homes or fixing up their yards
Best-selling months: summer or year-round
Popular marketplace: Germany
Price reference range: €25–100

Examples of bestselling products: indoor and outdoor drying racks, pressure washers, household storage cubes, storage bags, lint removers/fabric shavers
Consumer concerns: drying space, ease of assembly, and whether it has a waterproof feature; for high-pressure water guns, lightweight design, easy mobility, easy storage, long battery life, strong enough water pressure, and no leaks; for household storage compartments and storage bags, the material, storage capacity, number of compartments, and storage space design; for lint removers/fabric shavers, whether they are suitable for a variety of clothing and fabrics, including sweaters, blankets, bed sheets, sofas, and car seats, whether the blades are durable and easy to replace, whether some honeycomb shaver foils can protect fabrics from being cut or snagged, and whether they have strong battery life and are easy to carry
Suggestions for sellers: the product should have an adjustable intensity range to suit different home environments, and the assembly should be sturdy enough; consider the product’s package dimensions and whether it is easy for consumers to install. For single renters, compact-size products may be more popular; high-pressure washers should be lightweight and usable in different settings (indoors and outdoors), such as washing cars, windows, and balconies. At the same time, products with long battery life and no water leaks are more popular among sellers. In addition, products with stronger cleaning power provide better cleaning results; household storage compartments and storage bags should offer different combination options to suit different home environments, consider stacking scenarios, and be designed for outdoor use
Best-selling months: All year
Bestselling Marketplaces:North America, Europe
Industrial cluster: Zhejiang, Hebei, Fujian, Kunshan

Examples of bestselling products: computer monitors, webcams, headphones, measuring and cutting tools, desktop stands, pen holders, monitors, projectors, and cables
Consumer concerns: size, pixels, sound quality, use cases, and product combinations; stand material and stability, value for money, and compatibility with products of different sizes; monitor and projector brands, screen resolution, and the variety and compatibility of cable connectors
Advice for sellers: Homes in Europe and the US tend to be more spacious, so large-screen monitors are more popular, but you should also consider packaging design during shipping to avoid damage. In addition, there are many major high-volume sellers in this category, so you also need to think about how to differentiate your products and precisely attract buyers to place orders; provide detailed installation instructions whenever possible, including sound quality and sound effects, LED brightness and water resistance, whether the bead strings are foldable, lighting duration, and color variety; brand-name display sellers have a high penetration rate, and cable length, interface variety, and compatibility are important factors in buyers’ decisions
Top Marketplace: Europe
Industrial cluster: Shenzhen, Yiwu

Examples of bestselling products: puzzles, darts, dartboards, balloons, banners, and decorations
Consumer focus: color combinations, paper combinations, number of puzzle pieces, puzzle themes, materials, dartboards, color patterns, designs, how well the text matches needs, and attractive, creative designs
Suggestions for sellers: For puzzle products, we recommend conducting relevant patent research to help prevent infringement. Because these puzzles are used by children, they must be safe, such as using safe dyes and being designed to prevent young children from inhaling the pieces. In addition, we recommend offering as many style options as possible; the dartboard surface pattern should be clear, the color registration accurate, and the colors even; the scoring ring and number ring should be standard; the dartboard material should be soft and free of cracks; the darts should stick into the dartboard without bouncing out; the installation should be flat and secure; the dart shaft and tip should be sturdy and not easy to break or bend; and all parts of the dart should be even and stable during throwing. Balloon, banner, and decoration products can be made into corresponding decorations based on local features such as seasonal timing, seasons, and holidays in different places. Appropriate DIY elements can also meet some customers’ customization needs for self-assembly, such as letter collages. You can also make simple updates to the colors, styles, and themes of standard party products based on current trends
Best-selling months: summer or year-round
Bestselling Marketplaces: Europe, the United Kingdom
Price reference range: £5–15 (balloons, banners, decorations)
Industry cluster: Jinhua, Shantou

Nutritional supplements and home medical aids

Before one wave of illness subsides, another rises. At a time when even eating raw fish carries risks, how to guide and protect your own health has become a hot topic. Come take a look at these health and wellness tips overseas consumers swear by: fish oil is a must-have, health products should be taken as needed, medical devices should be kept at home, and regular monitoring helps protect your health.

A key point to note: during the pandemic, consumers strongly preferred self-testing at home over going out for medical care, and demand for home medical devices surged. As a result, home testing devices such as pulse oximeters and heart rate monitors stood out, while devices related to middle-aged and elderly patients also saw very clear growth.

Bestselling product examples:Omega-3/6/9
Product features: Deep-sea fish oil may help with menstrual cramps, stroke, and high cholesterol, can significantly reduce triglycerides, and may help prevent heart disease
Best-selling months: all year
Top marketplaces: United States, Europe, and Japan
Price reference range: $11–$29
Main raw material supply locations: Shanghai, Shenzhen, Hangzhou, and Suzhou
Entry barrier: relatively high (*see the end of the article for detailed entry requirements)

Product features: essential for people who work out and needs to be taken continuously
Best-selling months: All year
Bestselling marketplaces: United States, Europe, Japan
Price reference range: $25–$75
Main raw material supply locations: Shanghai, Qingdao, Chengdu, and Shenzhen
Entry threshold: high barrier to entry (*see the end of the document for detailed requirements)

Examples of bestselling products: quinine bark, Chong Immunity Capsules, and Haimoxi dietary supplements
Product features: herbal medicines and herbal extracts offer many benefits. Mainstream products currently include extracts such as elderberry and quinine bark, and they have high unit prices and strong profit potential
Best-selling months: all year
Top-selling marketplaces: United States, Europe, Japan
Price reference range: $40–$90
Main raw material supply locations: Hebei, Shandong, Jiangsu, Anhui, Zhejiang, Fujian, Henan, Guangdong, Sichuan, Guizhou, Yunnan
Entry threshold: relatively high (*see the end of the article for detailed threshold requirements)

Consumer concerns: insulation, moisture resistance, separate storage compartments, size, and material
Customer pain points:Poor insulation
Best-selling months: all year
Top marketplaces: North America, Europe, Japan
Price reference range: $20–$60
Industrial cluster: Zhejiang, Jiangxi, Guangdong
Entry barrier: basically no barrier (*for detailed entry requirements, see the end of the article)

Customer focus: measurement method, accuracy of measurement results, and whether the app supports data synchronization
Consumer pain points: the measurement results are too inaccurate, and the app can't sync for viewing anytime
Best-selling months: all year
Top marketplaces: North America, Europe, and Japan
Price reference range: $29–$49
Industry clusters: Shenzhen, Guangzhou, Humen
Entry barrier: high (*see the end of the document for detailed entry requirements)

Consumer focus: wear style, additional features, measurement accuracy, whether there is APP support for data synchronization, product use
Customer pain points: inaccurate measurement results, limited specific use cases, and fit
Best-selling months: year-round
Top marketplaces: North America, Europe, and Japan
Price reference range: $30–$70
Industrial cluster: Shenzhen, Guangzhou, Humen
Entry barrier: high (*see the end of the document for detailed entry requirements)

Consumer focus: sock length, size, and compression level
Customer pain points: unable to distinguish real compression socks from regular socks, and the product’s use cases are unclear
Best-selling months: all year
Top marketplaces:North America, Europe, Japan
Price reference range: $29–$59
Industrial cluster: Yiwu, Jinhua, Zhuji
Entry requirement: high (*see the end of the document for detailed entry requirements)

Consumer concerns: product versatility, product installation difficulty, and product replacement cycle
Customer pain points: limited product compatibility
Best-selling months: all year
Best-selling marketplaces: North America, Europe, and Japan
Price reference range: $12–25
Industrial cluster: Guangzhou, Yiwu
Entry threshold: high barrier to entry (*see the end of the article for detailed entry requirements)

Consumer focus: whether it can be ridden, sturdy and lightweight, easy to fold and height-adjustable, wheel size and steering, storage space
Customer pain points: whether DIY installation is easy, ease of steering, and brake maintenance
Best-selling months: all year
Top marketplaces:North America, Europe, Japan
Price reference range: $50–180
Industrial cluster: Hebei, Guangdong, and Zhejiang
Entry threshold: there is a high barrier to entry (*see the end of the article for detailed entry requirements)

Consumer concerns: reminder alarm, whether there is a safety lock to prevent young children from opening it, and whether the labeling is clear
Consumer pain points: ease of refilling medication, ease of removing medication, alarm setting method
Best-selling months: all year
Top-selling Marketplaces: North America, Europe, and Japan
Price reference range: $35–$89
Industrial cluster: Guangdong, Yiwu, Anhui
Entry barrier: relatively high (*for detailed entry requirements, see the end of the article)

Consumer concerns:
• Helps relieve pain and sore muscles, including arthritis, sports injuries, and muscle pain and tension
• Different massage intensity and timing options
• Full-body relaxation, can be used on multiple areas: back, knees, shoulders, hands, etc.
• Easy to carry, suitable for multiple occasions: at home, in the office, during travel, etc.
• Skin-friendly reusable electrode pads
• Long battery life
Best-selling months: year-round
Best-selling Marketplaces: North America, Europe
Price reference range: $25–$99
Industrial cluster: Shenzhen
Entry threshold: high threshold (*see the end of the article for detailed threshold requirements)

Skin care, eye care, hair care, and makeup

The pandemic has given more and more beauty lovers more time at home to DIY their look or take care of their skin, living a “polished” life. As a result, related tools such as hair-cutting scissors, combs, and beauty devices, as well as skin care products, have become bestselling products in high demand.

Because the products above are in categories that are frequently used and repurchased, consumers care deeply about the user experience and tend to stay loyal to products they like. We recommend that sellers avoid high-end big brands, develop product selections in the low- to mid-price range, and focus on selling multipacks!

Usage scenario: For young beauty enthusiasts and office workers who care deeply about skin care, a facial steamer is a very popular skincare and stress-relief product, and using it for facial steaming before bed after work can be very enjoyable
Consumer focus: fineness of the mist particles, evaporation speed, angle of mist dispersion, whether it is noisy, whether it is easy to charge, and appearance
Suggestions for sellers: Face steamers can turn the water you add into a finer mist, which helps skin feel more comfortable and absorb moisture more easily; the mist should spread more widely rather than going straight up and down, so users can easily let their face come into contact with the mist; because facial care is usually done at night before bed, make sure the device is quiet, and to meet the needs of some office workers who stay up late and work overtime, include a USB charging port; the appearance can also feature more design elements to create a more premium feel, and you can consider adding color-changing LED lights to help create a more pleasant and relaxing experience for users
Best-selling months: year-round
Bestselling Marketplace: Japan
Price reference range:¥4,000–¥7,000
Industrial cluster: Guangzhou, Shenzhen, Shanghai, Jinhua, Wuhan
Entry threshold: relatively low (*see the end of the document for detailed entry requirements)

Customer focus: product features, including whether it offers additional benefits such as whitening, repair, and acne treatment beyond basic hydration, and whether there are products specially designed for specific skin types such as sensitive or oily skin
Best-selling months: all year, especially in winter
Bestselling Marketplaces: United States, Europe, Japan
Price reference range: $10–$25
Industrial cluster: Guangdong
Entry threshold: there is a certain threshold (*see the end of the article for detailed threshold requirements)

Consumer concerns:
• Easy to apply and absorbs quickly
• Deeply repairs dry and damaged eye areas to reduce eye skin problems such as fine lines, dark circles, and puffiness
• The ingredients used are natural and harmless to human skin
• The packaging indicates how to use it, the material, and which skin types it is suitable for
Best-selling months: all year
Best-selling marketplaces: North America, Europe, and Japan
Price reference range: $10–99
Industrial cluster: Guangzhou
Entry barrier: high (*see the end of the document for detailed entry requirements)

Customer focus:
• The built-in heating function promotes blood circulation, and the vibration function massages the eyes to relieve eye fatigue, puffiness, dark circles, etc.
• Adjustable headband length, soft skin-friendly lining
• Rechargeable and easy to fold and carry
Best-selling months: All year
Top marketplaces: North America, Europe, and Japan
Price reference range: $30–$99
Industrial cluster: Shenzhen, Zhejiang
Barrier to entry: relatively high (*see the end of the article for detailed entry requirements)

Customer focus:
• Equipped with multiple blade sizes, easy to install, remove, and adjust, and suitable for trimming different hair types and lengths
• Waterproof design, easy to clean with running water after use
• Strong battery life, low noise, cordless design, easy to carry
• Suitable for gift-giving, with packaged accessories (including scissors, combs, and blades)
Best-selling months: suitable year-round
Top Marketplaces: North America, Europe
Price reference range: $20–$50/set
Industrial cluster: Yiwu, Wenzhou, Guangzhou
Entry barrier: basically none (*see the end of the document for detailed entry requirements)

Consumer concerns:
• Made of stainless steel and resistant to rust
• Sharp blade edges for precise cutting
• Easy to adjust the opening angle to fit your hand’s grip and tension
• Lightweight, easy to carry
Best-selling months: All year
Best-selling Marketplaces:North America, Europe, Japan
Price reference range: $10–$40
Industry clusters: Zhangjiagang, Guangzhou, Yangjiang
Entry requirement: basically no entry requirement (*see the end of the article for detailed entry requirements)

Use case: for daily hair styling
Examples of popular products: hair band set
Consumer concerns: whether the colors and styles are appealing, performance (whether they can hold hair securely in place), stretchability, pack count, durability, and other factors; price is also an important factor for consumers
Best-selling months: all year
Best-selling marketplaces: North America and Europe
Price reference range: $5–$10
Industrial belt: Yiwu
Entry threshold: basically none (*see the end of the document for detailed entry requirements)

Usage scenarios: for daily hair styling, hair, scalp care, and more
Examples of bestselling products: electric hot air brushes, hair styling combs, scalp massage combs, mini portable combs, and more
Consumer concerns: functionality: some electric hair styling combs can both dry and style hair; comfort: helps reduce static and hair loss; scalp massage: stimulates hair growth and supports scalp health; portability: easy to carry and use anytime
Best-selling months: all year
Best-selling Marketplaces:North America, Europe
Price reference range: non-electric products: $5–10, electric products: $20–50
Industrial cluster: Zhejiang, Guangdong
Entry threshold: basically none (*for detailed entry threshold requirements, see the end of the document)

Usage scenario: When working or walking, you may not want stray hairs blocking your view, and you may also need to keep your hair back when washing your face. This simple headband is very lightweight and practical
Consumer concerns: whether it is lightweight enough, won’t hurt the scalp, and is soft and flexible enough to hold hair in place
Suggestions for sellers: Black simple headbands are more versatile, and the zigzag design can vary more to suit different styling needs. In Japan, many men also follow trends and wear their hair long, so there is some demand for simple headbands. You can tailor the appearance to make them look more masculine
Best-selling months: all year
Best-selling Marketplace: Japan
Price reference range: ¥1,050–¥1,600 (6–8 per set)
Industrial cluster: Beijing, Guangzhou, Dongguan, Jinan, Jinhua
Entry threshold: basically none (*see the end of the document for detailed entry requirements)

Consumer focus: product functions; in addition to general styling sprays, hair sprays with special benefits such as coloring, smoothing, leave-in, and shine are also very popular with consumers
Best-selling months: all year
Best-selling marketplaces: United States, Europe, Japan
Price reference range: $3–$20
Industrial cluster: Guangdong
Barrier to entry:there is a certain barrier to entry (*see the end of the article for detailed entry requirements)

Consumer focus:the product’s styling effect, how long it lasts, and any additional features, such as coloring and shine
Best-selling months: all year
Top-selling Marketplaces: United States, Europe, Japan
Price reference range: $8–$25
Industrial cluster: Guangdong
Entry threshold: there is a certain threshold (*for detailed threshold requirements, see the end of the article)

Consumer focus: product functions; how to use the product, such as topical types and shampoo types
Best-selling months: year-round
Top-selling Marketplaces: United States, Europe, Japan
Price reference range: $25–$50
Industrial cluster: Guangdong
Entry barrier: high (*see the end of the document for detailed entry requirements)

Usage scenario:Refined Japanese women may carry lipsticks in different shades when they go out and apply different colors throughout the day depending on the occasion and their mood, so they need a portable, stylish pouch designed specifically for storing lipsticks
Customer focus: whether the storage bag has a small mirror for easy lipstick application, whether it can hold 2–3 lipsticks, and the material texture
Suggestions for sellers: The storage bag should ideally come with a small mirror, have a leather exterior, and be about the size of a wallet or palm for easy carrying. You can also personalize the exterior to make it cuter while still giving it a premium feel, which can better meet fashion-seeking young women’s preferences.
Best-selling months: year-round
Best-selling Marketplace: Japan
Price reference range: ¥1,500–¥3,200
Industrial cluster: Wenzhou, Deqing, Guangzhou
Entry barrier: relatively low (*see the end of the article for detailed entry requirements)

Usage scenarios: In Japan, both men and women care a lot about their personal scent, which is seen as a matter of etiquette. Large bottles of perfume are not convenient for daily work, dates, or commuting, so small perfume spray bottles are very practical
Customer focus: compact and lightweight, easy to refill, a bottle and nozzle that are sturdy enough (won’t leak), and the feel of the outer casing
Suggestions for sellers: Be sure the seal is tight so perfume will not leak out; the bottom of the bottle can have an opening that connects to the tube of a larger perfume bottle, allowing the perfume to flow in naturally through the connection instead of being poured by hand (which can easily cause spills); the bottle design should be fresh and stylish, with a premium metallic look that is generally well received, and you can also tailor the exterior design for different genders and customer groups
Best-selling months: year-round
Best-selling Marketplace: Japan
Price reference range:¥1,300–¥1,700
Industrial cluster: Beijing, Guangzhou, Dongguan, Jinan, Jinhua
Barrier to entry: low (*see the end of this document for detailed entry requirements)

Use cases: used to create everyday makeup, define eyebrow shape, blend eyebrow color, and make the makeup look more dimensional
Examples of bestselling products: eyebrow pencils, eyebrow mascaras, and eyebrow powders
Consumer concerns: natural ingredients, color payoff, long-lasting makeup, waterproof and sweat-resistant, easy removal, etc. In addition, consumers also want to be able to choose from a variety of colors to match different makeup, skin tones, hair colors, etc.
Best-selling months: year-round
Best-selling Marketplaces: North America, Europe, Japan
Price reference range: $5–20
Industrial cluster: Zhejiang, Guangdong
Entry threshold: there is a certain threshold (*for detailed threshold requirements, see the end of this document)

Usage scenarios: for creating everyday and party eye makeup looks with colorful, vibrant effects
Examples of bestselling products: eyeshadow palettes, eyeshadow sticks
Consumer concerns: Since eyeshadow products are generally sold in multiple colors, the color scheme is one aspect consumers focus on. Consumers want a wide range of colors that are easy to use and suitable for various occasions. They also want products that keep up with seasonal trends. Therefore, sellers need to keep innovating based on current trends, such as glitter effects and designer collaborations. Innovative, attractive packaging and product appearance can easily encourage consumers to make a purchase. In addition, brands and KOLs have a strong influence on consumers’ purchasing decisions for makeup products. Finally, consumers also value the user experience and results, expecting eyeshadow products to apply easily, stay in place, and be easy to remove
Best-selling months: All year
Best-selling marketplaces: North America, Europe, Japan
Price reference range: $5–$30
Industrial cluster: Zhejiang, Guangdong
Barrier to entry: moderately high (*see the end of the document for detailed requirements)

*Note: reference requirements for entry barriers
There is basically no barrier to entry. The certification process for these products is clear, supporting market services are well established, the requirements are clear, and certification can be completed in a relatively short time;
There is a relatively low barrier to entry. North American UL/ASTM, European CE, and other relevant certifications are required, and certification takes about 2–4 months;
There is a moderate barrier to entry. North American FDA registration, European CE, and other relevant certifications are required, and the registration time is 1–5 months;
There is a relatively high barrier to entry, requiring North American FDA, European CE, and other related certifications. The certification time is more than 7 months.