New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
It has surpassed $3 million in 8 months since launch!Foreigners leaving their homes have huge business opportunities
We are serious about releasing the Lawn & Garden (Lawn & Garden) selection guide 👇👇👇
○ Overseas market overview of the garden category
○ Overseas consumer portraits, consumer preferences and the latest trends in 2020 in the garden category
○ Analysis of popular sub-categories of the garden category, covering garden scenes such as garden gardening, garden cleaning, family daily leisure, and family holiday parties
○ Practical experience related to the garden category, such as information such as industrial belts, compliance certifications, product details pages, stocking guides, etc.
○ Successful seller experience sharing in the garden category
○ Practical experience related to the garden category, such as information such as industrial belts, compliance certifications, product details pages, stocking guides, etc.
○ Successful seller experience sharing in the garden category
8-day countdown to the New Year!What are your plans for the new year?Like traditional Chinese New Year clean-up, January and February are a good time for foreigners to refresh themselves. In addition to considering replacing the furniture in the house, many outdoor garden equipment and decorations are also on the purchase list of most foreign families. Almost everyone is on a half-vacation during the holidays, but don't miss this outdoor garden selection guide!You might as well take this opportunity to read carefully and get ready for the beginning of the year. The Year of the Rat is booming!
Overview of overseas markets in the garden category
The overseas market for the garden category is large and growing faster▸▷
Retail sales of the US garden category reached $47.8 billion in 2017, showing an upward trend year by year, and are expected to grow to $57 billion in 2020 [1]. Sales of home and garden products in Western Europe are expected to reach 252.9 billion euros in 2020 [2].
All overseas consumers participate in garden activities and buy garden products▸▷
223 million Americans own patio equipment, or 68% of the total population; this is expected to reach 234 million by 2023 [3]. According to a 2018 national survey, 77% of American households had garden activities, more than ever before [4]. In 2017, the average US household spent $503 on the patio [5], an increase of nearly $100 over the previous year.
Garden category Overseas consumer portraits and consumption preferences
Overseas consumers in the garden category are clearly becoming younger, and the proportion of male consumers is increasing ▸▷
According to the 2018 National Gardening Survey (National Gardening Survey 2018 Edition) report [6], consumers aged 35 and over account for the largest share of garden buyers, but the share of the younger generation has also risen to a historical level. Among them, consumers aged 18-34 account for 29%, showing strong demand. According to industry analysts, “starting with succulents and indoor potted plants, consumers under 35 are beginning to actually participate in garden activities.” Among them, the proportion of male consumers aged 18-34 increased from 23% in 2016 to 27% in 2017.
The season for garden category consumption is very prominent ▸▷
As can be seen from Google Trends keyword search trends, the garden category has very obvious seasonal characteristics [7].
According to a report jointly published by CHASE and Pinterest in 2018 [8], the home and garden categories have strong seasonal characteristics throughout the 12 months of the year, and each season has different demand for garden products. Once this category enters the peak sales season, demand will increase several times compared to normal.
Overseas consumers in the garden category are more likely to pursue cost performance and pay attention to environmental protection ▸▷
Claim 1: Cost-effective
In the garden and gardening category, the main demand of consumers is still to add new plants; the second is to purchase protective and maintenance equipment, pharmaceuticals, etc. for plants. Preferential prices and promotions are the main factors affecting consumer purchases [9].
In the outdoor furniture category, in the US, for example, consumers have relatively high requirements for price, practicality, and return policies, but they pay less attention to the trend of such products. Sensitivity about whether the product comes from a brand is also relatively low [10].
In the garden and gardening category, the main demand of consumers is still to add new plants; the second is to purchase protective and maintenance equipment, pharmaceuticals, etc. for plants. Preferential prices and promotions are the main factors affecting consumer purchases [9].
In the outdoor furniture category, in the US, for example, consumers have relatively high requirements for price, practicality, and return policies, but they pay less attention to the trend of such products. Sensitivity about whether the product comes from a brand is also relatively low [10].
Claim 2: Environmental friendliness
Consumers will pay more attention to whether materials are environmentally friendly, energy efficient, recyclable, etc. [11]. Therefore, I see that products such as convenient power supplies and garden tools that use solar power generation have shown a good growth trend in recent years. At the same time, consumer demand for smart homes is showing an upward trend [12].
Consumers will pay more attention to whether materials are environmentally friendly, energy efficient, recyclable, etc. [11]. Therefore, I see that products such as convenient power supplies and garden tools that use solar power generation have shown a good growth trend in recent years. At the same time, consumer demand for smart homes is showing an upward trend [12].
Garden category Overseas consumers like to browse information related to garden layout ▸▷
By following the garden category information channels that overseas consumers love to see, you will also make unexpected discoveries. In addition to traditional paper media, garden-related websites and apps are also becoming more and more popular [13].
Gardeners' World (magazine, website and app): https://www.gardenersworld.com/
Magnolia Journal (magazine and website): https://shop.magnolia.com/collections/garden
Better Homes & Gardens (magazine, website and app): https://www.bhg.com/gardening/gardening-by-region/midwest/country-gardens/
FINE Gardening (magazine and website): https://www.finegardening.com/
This Old House (magazine and website, and TV shows): thisoldhouse.com/ more/diy-smarts
2020 garden design trends
The following seven trends in garden design in 2020 [14] are worth reading carefully, so please draw the key points!
1: Vertical gardening
More and more people want to incorporate green into their lives. Even small families are looking for creative ways to add greenery to their spaces. Vertical gardening is one of the best and easiest ways to add green to small spaces. For example, if you install a few rows of wrought iron flower bed rings at an equal distance from the fence, place flower pots, and add a drip irrigation system, you can easily create a garden flower wall.
More and more people want to incorporate green into their lives. Even small families are looking for creative ways to add greenery to their spaces. Vertical gardening is one of the best and easiest ways to add green to small spaces. For example, if you install a few rows of wrought iron flower bed rings at an equal distance from the fence, place flower pots, and add a drip irrigation system, you can easily create a garden flower wall.
2: Horticultural Technology
People are gradually becoming aware of the benefits of growing plants, but in different environmental conditions, how to maintain plants has become a hot topic. Horticultural technology brings solutions to gardening enthusiasts. For example, the best-selling plant fill light on Amazon is an example of a solution to indoor cultivation.
People are gradually becoming aware of the benefits of growing plants, but in different environmental conditions, how to maintain plants has become a hot topic. Horticultural technology brings solutions to gardening enthusiasts. For example, the best-selling plant fill light on Amazon is an example of a solution to indoor cultivation.
3: Composting and Sustainability
Composting not only provides sufficient nutrients for plants, but also reduces carbon emissions, making gardening activities sustainable.
Composting not only provides sufficient nutrients for plants, but also reduces carbon emissions, making gardening activities sustainable.
4：DIY
In recent years, the DIY trend has received more and more attention as people's awareness of environmental protection has increased. Various DIY ideas and tutorials are shared online and on various social platforms.
In recent years, the DIY trend has received more and more attention as people's awareness of environmental protection has increased. Various DIY ideas and tutorials are shared online and on various social platforms.
5: Add water to the garden
More and more gardening enthusiasts are turning their gardens into recreation spots, and fountains are also part of the plan. Not only is it pleasing to the eye, but it also provides birds with clean and drinking water.
More and more gardening enthusiasts are turning their gardens into recreation spots, and fountains are also part of the plan. Not only is it pleasing to the eye, but it also provides birds with clean and drinking water.
6: Reduce maintenance costs
Many people think this is a trend that won't go away. Good-looking and well-maintained flowers will always be a classic.
Many people think this is a trend that won't go away. Good-looking and well-maintained flowers will always be a classic.
7: Multi-functional Vegetation
When choosing plants to grow, adhering to the principle of reducing maintenance costs, growing plants that not only look good, but also have other benefits is a trend in 2020. Examples include fragrant roses, edible berries, vines that shade the house from the sun, and plants that repel mosquitoes.
When choosing plants to grow, adhering to the principle of reducing maintenance costs, growing plants that not only look good, but also have other benefits is a trend in 2020. Examples include fragrant roses, edible berries, vines that shade the house from the sun, and plants that repel mosquitoes.
Analysis of popular sub-categories in the garden category
There are tens of millions of products in the garden category, but in summary, the popular sub-categories that are popular overseas will generally appear in the following scenarios.
Garden scene 1: garden gardening
Create a flower world in your own backyard
In foreign countries, especially in Europe and America, many families have a garden. Growing flowers and plants in their own yard is a fun part of many people's leisure time. Some of them also require equipment to expel animals, so there are a few sub-categories that are very popular in this scene, so you can pay more attention to them.
Horticulture-related, such as horticultural planting, horticultural irrigation, horticultural landscape fabrics and framed fences, plant utensils, plant lighting
Animal expulsion related, such as hunting animal control, animal repelling equipment
Animal expulsion related, such as hunting animal control, animal repelling equipment
Popular horticulture-related sub-categories
Horticulture Growing
Consumer concerns: healthy and environmentally friendly product materials (PP/PVC/ceramics, etc.), length, width and height (inches) and weight (oz), easy lighting and drainage, suitable for growing plants, suitable for placement and location, more functionality (installation instructions, in line with ergonomics, etc.)
Best selling months: April-August
Price range reference: $10-50
Hot selling sites: United States
Consumer concerns: healthy and environmentally friendly product materials (PP/PVC/ceramics, etc.), length, width and height (inches) and weight (oz), easy lighting and drainage, suitable for growing plants, suitable for placement and location, more functionality (installation instructions, in line with ergonomics, etc.)
Best selling months: April-August
Price range reference: $10-50
Hot selling sites: United States
Horticultural Irrigation
Consumer concerns: healthy and environmentally friendly hose material, lightweight, flexible bending design; hose can withstand maximum water pressure and temperature; length (feet) and weight; various hose nozzle mode options and nozzle materials (zinc alloy), home and outdoor use, drainage speed, service life and safety
Best selling months: April-August
Price range reference: $20-50
Hot selling sites: United States
Consumer concerns: healthy and environmentally friendly hose material, lightweight, flexible bending design; hose can withstand maximum water pressure and temperature; length (feet) and weight; various hose nozzle mode options and nozzle materials (zinc alloy), home and outdoor use, drainage speed, service life and safety
Best selling months: April-August
Price range reference: $20-50
Hot selling sites: United States
Horticultural Landscape Fabric, Edging & Fencing
Consumer concerns: healthy and environmentally friendly recyclable materials, durability and strength, safety protection (UV resistance, flame retardancy, wear resistance), privacy protection, link method, simple and quick installation (instructions), suitable scenario, number of products in the package, product size (length* width* height) and weight
Best selling months: April-August
Price range reference: $60-80
Hot selling sites: United States
Consumer concerns: healthy and environmentally friendly recyclable materials, durability and strength, safety protection (UV resistance, flame retardancy, wear resistance), privacy protection, link method, simple and quick installation (instructions), suitable scenario, number of products in the package, product size (length* width* height) and weight
Best selling months: April-August
Price range reference: $60-80
Hot selling sites: United States
Grow Light
Consumer concerns: power (wattage), indoor plants, temperature and humidity control, energy saving, timing functions, dimmer switches and mode selection
Best selling months: December-March
Price range reference: $20-140
Hot selling sites: United States
Consumer concerns: power (wattage), indoor plants, temperature and humidity control, energy saving, timing functions, dimmer switches and mode selection
Best selling months: December-March
Price range reference: $20-140
Hot selling sites: United States
Plant Containers
Consumer concerns: healthy and environmentally friendly product materials (PP/PVC/ceramic), UV resistance, length, width and height (inches) and weight (oz), easy lighting and drainage, suitable for growing plants, suitable for placement and location, more functionality (installation instructions, easy to move and pour), number of products in the package
Best selling months: April-August
Price range reference: 1000-3000 yen
Hot selling sites: Japan
Consumer concerns: healthy and environmentally friendly product materials (PP/PVC/ceramic), UV resistance, length, width and height (inches) and weight (oz), easy lighting and drainage, suitable for growing plants, suitable for placement and location, more functionality (installation instructions, easy to move and pour), number of products in the package
Best selling months: April-August
Price range reference: 1000-3000 yen
Hot selling sites: Japan
Popular subcategories related to animal expulsion
Game Animals Control
Consumer concerns: control animal species, principles and functions of measures, sensitivity, energy supply methods (charging/battery/solar energy), environmentally safe materials, size, weight, application coverage and environment, instructions on installation and application methods, waterproof level, number of products in the package
Best selling month: April-July
Price range reference: £20-30
Hot sales sites: Europe
Consumer concerns: control animal species, principles and functions of measures, sensitivity, energy supply methods (charging/battery/solar energy), environmentally safe materials, size, weight, application coverage and environment, instructions on installation and application methods, waterproof level, number of products in the package
Best selling month: April-July
Price range reference: £20-30
Hot sales sites: Europe
Expellant Expulsion Gear
Consumer concerns: control animal species, principles and functions of measures, sensitivity, energy supply methods (charging/battery/solar energy), environmentally safe materials, size, weight, application coverage and environment, instructions on installation and application methods, waterproof level, number of products in the package
Best selling month: April-July
Price range reference: 1500-10,000 yen
Hot selling sites: Japan
Consumer concerns: control animal species, principles and functions of measures, sensitivity, energy supply methods (charging/battery/solar energy), environmentally safe materials, size, weight, application coverage and environment, instructions on installation and application methods, waterproof level, number of products in the package
Best selling month: April-July
Price range reference: 1500-10,000 yen
Hot selling sites: Japan
Garden scene 2: garden cleaning
The correct way to open a garden for garden maintenance
To have a clean and tidy patio, regular cleaning is essential. The following sub-categories are equipment and tools commonly used by overseas consumers.
Lawn-related, such as lawn mowers, leaf sweepers, and edge trimmers
Pool related, such as pool cleaning robots, pool cleaning sewage suction machines
Pool related, such as pool cleaning robots, pool cleaning sewage suction machines
Popular subcategories related to lawns
lawn mower Lawn Mower
Consumer concerns: versatility, noise, assembly instructions, environmental protection, cutting height, battery life
Best selling month: April-July
Price range reference: $100-300
Hot selling sites: United States
Consumer concerns: versatility, noise, assembly instructions, environmental protection, cutting height, battery life
Best selling month: April-July
Price range reference: $100-300
Hot selling sites: United States
Leaf Blower
Consumer concerns: machine weight, ease of operation (one-handed operation), battery life, size, power
Best selling month: April-July
Price range reference: $30-100
Hot selling sites: United States
Consumer concerns: machine weight, ease of operation (one-handed operation), battery life, size, power
Best selling month: April-July
Price range reference: $30-100
Hot selling sites: United States
Edge Trimmer
Consumer concerns: machine self-weight, cutting path width and range, ease of operation
Best selling month: April-July
Price range reference: $30-100
Hot selling sites: United States
Consumer concerns: machine self-weight, cutting path width and range, ease of operation
Best selling month: April-July
Price range reference: $30-100
Hot selling sites: United States
Popular subcategories related to swimming pools
Pool Cleaner
Consumer concerns: no need to plug in, whether a pump is needed, simple and quick to install (instructions), complete set of tools, suitable pool size (depending on the cleaning area, the length of the installation pipe will also vary)
Best selling months: April-August
Price range reference: $80-150
Hot selling sites: United States
Consumer concerns: no need to plug in, whether a pump is needed, simple and quick to install (instructions), complete set of tools, suitable pool size (depending on the cleaning area, the length of the installation pipe will also vary)
Best selling months: April-August
Price range reference: $80-150
Hot selling sites: United States
Courtyard Scene 3: Family Daily Relaxation
Family's private outdoor social space
For foreign consumers who love the outdoors, the layout of the garden is as important as the interior decoration. Comfortable outdoor furniture and practical equipment are just what you need to enjoy the family's daily leisure.
Popular sub-categories related to outdoor furniture
garden furniture
Consumer concerns: product size, weight, texture, healthy and environmentally friendly materials, load bearing rating, assembly instructions, product packaging content and related quantity, moisture resistance, ventilation, quality, country of origin
Best selling months: April-August
Price range reference: 150-350 USD, 8,000-15,000 yen
Hot sales sites: US, Japan
Consumer concerns: product size, weight, texture, healthy and environmentally friendly materials, load bearing rating, assembly instructions, product packaging content and related quantity, moisture resistance, ventilation, quality, country of origin
Best selling months: April-August
Price range reference: 150-350 USD, 8,000-15,000 yen
Hot sales sites: US, Japan
Shades & Canopies and Umbrellas
Consumer concerns: Healthy and environmentally friendly materials, SGS certified, sunscreen size, shading rate, UV protection rate, suitable environment, location and weather, not easy to fade, durable, strong frame, waterproof, easy to clean, ventilated design, good portability, rich functional adjustment, easy and quick installation, packaging list, whether the base is included in the product package or purchased separately
Best selling months: April-August
Price range reference: $50-500
Hot selling sites: United States
Consumer concerns: Healthy and environmentally friendly materials, SGS certified, sunscreen size, shading rate, UV protection rate, suitable environment, location and weather, not easy to fade, durable, strong frame, waterproof, easy to clean, ventilated design, good portability, rich functional adjustment, easy and quick installation, packaging list, whether the base is included in the product package or purchased separately
Best selling months: April-August
Price range reference: $50-500
Hot selling sites: United States
Sun Shades
Consumer concerns: healthy and environmentally friendly materials, sunscreen size, shading rate, UV protection rate, suitable environment, place and weather, not easy to fade, durable, strong frame, anti-corrosion, antibacterial and anti-oxidation, umbrella cloth waterproof, easy to clean, ventilated design, good portability, suitable height, easy to install and quick, packing list
Best selling months: April-August
Price range reference: 10,000 to 30,000 yen
Hot selling sites: Japan
Consumer concerns: healthy and environmentally friendly materials, sunscreen size, shading rate, UV protection rate, suitable environment, place and weather, not easy to fade, durable, strong frame, anti-corrosion, antibacterial and anti-oxidation, umbrella cloth waterproof, easy to clean, ventilated design, good portability, suitable height, easy to install and quick, packing list
Best selling months: April-August
Price range reference: 10,000 to 30,000 yen
Hot selling sites: Japan
Hammocks outdoor hammock
Consumer concerns: fabric material, comfort, seasonality, functionality, durability and strength, maximum bearing weight (lbs), hammock size (inch), degree of stretch, application location and suitability (dog, child, adult), portability, ergonomics, stability and safety, accessories and installation instructions
Best selling months: April-August
Price range reference: $50-60, £15-40
Hot sales sites: US, Europe
Consumer concerns: fabric material, comfort, seasonality, functionality, durability and strength, maximum bearing weight (lbs), hammock size (inch), degree of stretch, application location and suitability (dog, child, adult), portability, ergonomics, stability and safety, accessories and installation instructions
Best selling months: April-August
Price range reference: $50-60, £15-40
Hot sales sites: US, Europe
cover cover
Consumer concerns: healthy and environmentally friendly materials, not easy to fade and breed bacteria, suitable for outdoor furniture size, thickness, warmth, moisture resistance, UV protection, easy to stretch and recycle, easy to fix and install and clean, in line with ergonomic principles, emphasis on main functions, uses and application scenarios
Best selling months: April-August
Price range reference: £5-30
Hot sales sites: Europe
Consumer concerns: healthy and environmentally friendly materials, not easy to fade and breed bacteria, suitable for outdoor furniture size, thickness, warmth, moisture resistance, UV protection, easy to stretch and recycle, easy to fix and install and clean, in line with ergonomic principles, emphasis on main functions, uses and application scenarios
Best selling months: April-August
Price range reference: £5-30
Hot sales sites: Europe
Grill Parts & Barbecue Accessories Grill Parts & Barbecue Accessories & Accessories
Consumer concerns: exquisite gift box sets, holiday gifts, barbecue set contents, environmentally friendly tool materials, high temperature resistance and service life, suitable for barbecue content (vegetables/fruits/meat), ergonomic design, anti-corrosion materials, easy and safe operation, guaranteed quality, number of products in the package
Best selling months: April-August, December
Price range reference: $50-300, £20-80
Hot sales sites: US, Europe
Consumer concerns: exquisite gift box sets, holiday gifts, barbecue set contents, environmentally friendly tool materials, high temperature resistance and service life, suitable for barbecue content (vegetables/fruits/meat), ergonomic design, anti-corrosion materials, easy and safe operation, guaranteed quality, number of products in the package
Best selling months: April-August, December
Price range reference: $50-300, £20-80
Hot sales sites: US, Europe
Popular sub-categories related to outdoor electrified products
Lighting equipment
Consumer concerns: product size (feet), radiation-free lighting safety, lighting range, gluing process, insulation safety, power saving, electricity storage method, long service life, not easy to overheat, adjustable light color, lighting mode and brightness, waterproof design/grade, installation and use method and applicable environment/weather instructions, number of product packages
Best selling months: No significant seasonal differences, can be sold all year round
Price range reference: £5-25
Hot sales sites: Europe
Consumer concerns: product size (feet), radiation-free lighting safety, lighting range, gluing process, insulation safety, power saving, electricity storage method, long service life, not easy to overheat, adjustable light color, lighting mode and brightness, waterproof design/grade, installation and use method and applicable environment/weather instructions, number of product packages
Best selling months: No significant seasonal differences, can be sold all year round
Price range reference: £5-25
Hot sales sites: Europe
Portable Generator
Consumer concerns: power generation efficiency, camping charging, portable, energy saving and environmental protection, battery life
Best selling months: April-August
Price range reference: $150-1000
Hot selling sites: United States
Consumer concerns: power generation efficiency, camping charging, portable, energy saving and environmental protection, battery life
Best selling months: April-August
Price range reference: $150-1000
Hot selling sites: United States
Courtyard Scene 4: Family Holiday Gathering
Everyone loves a sense of ceremony
Family and friend gatherings and holiday parties are a spice of everyday life, especially in European and American countries with a party culture. Garden decorations, party equipment, etc. were very popular in the fourth quarter. Popular sub-categories include garden holiday decorations and holiday light strings.
Christmas Garden Decorations Christmas Deco
Consumer concerns: power generation, size, assembly instructions, material, power, environmental protection
Best selling months: October-December
Price range reference: $25-50
Hot sales sites: US, Europe
Consumer concerns: power generation, size, assembly instructions, material, power, environmental protection
Best selling months: October-December
Price range reference: $25-50
Hot sales sites: US, Europe
Halloween Garden Decorations Halloween Deco
Consumer concerns: size, assembly instructions, material, power, environmental protection, reusable
Best selling months: October-December
Price range reference: $25-50
Hot sales sites: US, Europe
Consumer concerns: size, assembly instructions, material, power, environmental protection, reusable
Best selling months: October-December
Price range reference: $25-50
Hot sales sites: US, Europe
Practical experience related to the garden category
Garden category industry belt information▸▷
From a national perspective, the garden industry belt is mainly concentrated in Guangzhou and Dongguan in South China; Ningbo, Taizhou, Yongkang, and Anji in East China; and Qingdao in North China. The strong categories of the garden industry vary from region to region. For example, Linhai in Taizhou mainly focuses on outdoor umbrellas, Anji mainly focuses on outdoor chairs, and Ningbo mainly focuses on outdoor rattan sofas and outdoor electric/hand tools.
Compliance Certifications ▸▷
Compliance certification is essential before a product is put on the market. So what are the precautions for compliance certification of outdoor garden categories?
• Energy efficiency regulatory requirements: CEC (LED only) - US
• Safety-related certifications: UL/CSA/ETL - US; CE - EU; PES - JP
• General toxic and hazardous substance requirements: ROHS/CA 65/REACH — US/EU
• Rechargeable batteries: Dangerous goods audits require supporting documents such as an exemption sheet (Exemption sheet)
• Safety-related certifications: UL/CSA/ETL - US; CE - EU; PES - JP
• General toxic and hazardous substance requirements: ROHS/CA 65/REACH — US/EU
• Rechargeable batteries: Dangerous goods audits require supporting documents such as an exemption sheet (Exemption sheet)
Product Details Page▸▷
• Some garden products, such as outdoor furniture and garden tools, can add video instructions to the product details page, which not only reduces the after-sales workload, but also avoids customer complaints caused by improper installation;
• You can log in to [Seller Central] to search the “Style Guide” to find the description and guidance content on pages related to the home and garden. The link is https://sellercentral.amazon.com/gp/help/201576440?language=zh_CN
• You can log in to [Seller Central] to search the “Style Guide” to find the description and guidance content on pages related to the home and garden. The link is https://sellercentral.amazon.com/gp/help/201576440?language=zh_CN
Stocking Guide▸▷
Seasonal products, such as summer swimming pools, outdoor furniture (April-August), winter plant growth lights, and fill lights (December-February), etc., need to grasp the timing of their peak sales season. It is recommended to reserve about 2 months for delivery and storage so that they can be put on the shelves before the peak season without missing the sales season.
Logistics and warehousing requirements ▸▷
Considering the difference in product size and logistics costs, some garden products can also be delivered by seller (MFN) or overseas warehouse. If you choose self-delivery, please note that the self-delivery performance score must meet the standards.
Garden category successful seller experience sharing
Now that the theoretical knowledge is ready, let's take a look at what sellers who have successfully implemented it say. This time we brought in four experienced sellers:
01 How do you view the development potential of the garden category overseas?
Mr. Qiu
I personally prefer the outdoors, and I am also very optimistic about the potential development of the garden category overseas because it is very much in line with the lifestyle and consumption habits of Americans. Unlike in our country, almost every household has a garden, which has brought about huge demand and growth.
Mr. Wang
We used to be a factory that produced garden tools. Seeing the gradual expansion of online demand over the past two years, we decided to do it ourselves.
Mr. Ai
When we started Amazon in early 2016, we weren't a garden; we only started paying attention to it after hearing from overseas friends that we could check out this category. Moreover, in fact, many people abroad live far from large shopping malls, and offline purchases are not convenient, so they also choose to buy garden products online. For small sellers, the competition for decorative garden products is relatively less intense, so you can test the waters first.
02 What are the characteristics of overseas consumers in the garden category?
Mr. Qiu
Online consumers in the US garden category are generally young. Many young people choose to rent a house and then buy some garden furniture to replace existing furniture, and they also place more importance on functionality when choosing products, Cost-effective and small-sized products, so from a certain perspective, it is also possible to use the “FMCG” mentality to make garden products .
Mr. Wang
Overseas consumers' repurchase rate and brand loyalty to garden products are pretty good. Consumption habits are not the same in every country and region. Some local consumers prefer to buy garden products offline, but American consumers are still very willing to buy online.
Mr. Ai
Consumer reviews of garden products will compare the practicality and cost performance of different brands.
Ms. Xin
Consumer spending habits will be influenced by mainstream brands in the market. For example, in the category of electrified tools, American consumers pay more attention to product performance and functionality, while European consumers pay more attention to cost performance and DIY. Furthermore, we see that the demand for DC DC products is obvious, so consumers will have higher requirements for battery life and demand for scenario expansion, so you can pay attention to consumer feedback and adjust accordingly.
03 What do you need to pay special attention to when it comes to garden products?
Mr. Qiu
The design of garden products must fully consider the actual situation of local consumers. For example, since Americans are quite tall, if made according to the standards of products in the domestic market, the design of this product is likely to fall short of the psychological needs of local consumers and may be criticized badly. Another example is that some garden products are bulky products, so the assembly experience is very important. Customers may report problems such as too many screws, not being able to install, and being reversed, so it is necessary to prepare convenient instructions, graphics, or even installation videos for the customer. If there is a problem with product quality or design, and poor consumer reviews occur, sales volume will be affected.
Mr. Ai
This category sometimes sees obvious homogenization, so be sure to highlight the characteristics of your products. You should be careful when selecting suppliers for early testing. For example, you need to see if the supplier has export experience. You don't have to be a big brand OEM, but you must have overseas OEM experience. For molds, newly launched sellers can consider using a male model first, then making private model adjustments based on consumer feedback to solve consumer pain points, because the cost of opening a mold is sometimes quite high, which is more suitable for sellers who already have some experience. In addition, compliance is also important. For example, the new regulations on British blades introduced in 2019 are stricter than in previous years. Please refer to the UK regulations for selling, buying and selling knives
Ms. Xin
Products can be launched according to different sales strategies, such as complementary online and offline selections, complementary Evergreen products, complementary sales, etc. For the latest overseas trends, you can also find the parameter standards selected by major local retailers for reference.
04 The garden category has obvious demand during the peak season. How to achieve big sales during the peak season?
Mr. Wang
Many domestic garden factories are actually undergoing transformation, so our online non-commercial OEM orders are also an opportunity. Also, it's best to choose an empty factory, which is suitable; they will also be more suitable for you at that time.
Mr. Ai
Sales nodes must be well controlled. The layout must be advanced, and the delivery must be even earlier. We usually start making new links for Christmas products in June and July, and we will start preparing this summer's products before the Lunar New Year. Also, be sure to pay attention to the detail page images! Whether the image is done well or not can also directly affect sales. It is best to include a scene, and an AB test can also be done to test that style works well. For example, in some garden products, we found that products that are bright, lively, and rich in spring and summer weather work better.
Ms. Xin
Overseas subsidiaries or third party warehouses are generally used to stock part of the inventory. The peak sales season for electric garden tools is March-August. The products need to be shipped by sea, so you need to prepare them 2-3 months in advance. In this way, you can reserve some preparation time before the peak season, and only then can it explode during the peak season . The basic option is FBA shipping.
Data sources:
1.Lawn and garden retail outlet total sales in the United States from 2009 to 2017, https://www.statista.com/statistics/288163/total-lawn-garden-retail-sales-at-outlets-in-the-united-states/
2.Market value of home and garden products in Western Europe from 2015 to 2020, https://www.statista.com/statistics/491513/home-and-garden-market-value-western-europe/
3.U.S. population: Possession of lawn and garden equipment from 2011 to 2023, https://www.statista.com/statistics/285255/possession-of-lawn-and-garden-equipment-in-the-us-trend/
4.Gardening Reaches an All Time High, https://www.globenewswire.com/news-release/2018/04/18/1480986/0/en/Gardening-Reaches-an-All-Time-High.html
5.Average spend per household on lawn care and gardening activities in the United States from 2009 to 2017, https://www.statista.com/statistics/718192/lawn-care-gardening-spend-per-household-us/
6.Gardening Reaches an All Time High, https://www.globenewswire.com/news-release/2018/04/18/1480986/0/en/Gardening-Reaches-an-All-Time-High.html
7.Google Trends 2019, https://trends.google.com/trends/explore?date=today%205-y&geo=US&q=lawn%20care,pool%20supplies,outdoor%20light
8.Pins & Properties Chasing Your Dream Home, Chase & Pinterest, 2018, https://media.chase.com/content/dam/chase/media-center/pr/chase-pins-properties.pdf
9.Online Retailing – France/Germany/Spain/Italy/UK, Mintel, July 2019
10.The State of Retail 2019, Morning Consult, 2019
11.Ecological Ornamental Horticulture: Getting to Know Consumers to Guide their Decision-making, equiterre, https://equiterre.org/sites/fichiers/HOE_Getting_to_
know_each_consumers_0.pdf
12.AED 152 million worth of home garden market in the UAE, tellerreport, Jun 2019, https://www.tellerreport.com/business/2019-06-06---aed-152-million-worth-of-home-garden-market-in-the-uae-.H1Ay0ZP04.html
13.Gardening Reaches an All Time High, https://www.globenewswire.com/news-release/2018/04/18/1480986/0/en/Gardening-Reaches-an-All-Time-High.htm
14.2020 TRENDS IN GARDEN DESIGN, Garden Design, 2019, https://www.gardendesign.com/trends/2020.html
Amazon Global
Massive business opportunities
Go out to sea to win in the gold category
Latest selection information
Getting Started: New Seller Guide
Global business opportunities
