The surge in health demand has exploded the 600 billion US dollar overseas market, a new blue ocean of personal care and health with high repurchases!
Table of Contents
1. Portraits of overseas consumers in personal care and health categories and trends in 2020 2. Health and personal care category hot selling sub-category trends and compliance requirements 3. Successful seller product selection experience in the health and personal care category 4. Overview of overseas markets for personal care and health categories
1. Portraits of overseas consumers in personal care and health categories and trends in 2020 2. Health and personal care category hot selling sub-category trends and compliance requirements 3. Successful seller product selection experience in the health and personal care category 4. Overview of overseas markets for personal care and health categories
Health and personal care products are an integral part of everyday life. Mintel (Mintel) predicts that as people become more aware and understood about health, in the next 10 years, people will pay more attention not only to “face” care, but also to “inner” maintenance [1]. Let's first take a look at what our health and personal care sellers say:

So, why not seize the opportunity and let this personal care and health category guide take you on a journey of discovery!
Personal care and health categories
Overseas consumer portraits and 2020 fashion trends
Overseas consumer portraits and 2020 fashion trends
Consumer groups
Middle-aged and elderly: Mainly focused on health care products such as diapers, pain relief cream, anti-slip products, medical device products such as blood pressure monitors and blood sugar meters, and health products such as calcium, mineral supplements, and ginkgo capsules, focusing on health related products;
Women: Mainly focused on personal care products such as menstrual cups and nursing pads, as well as skin care products such as collagen and grape seed extract;
Men: Mainly focused on fitness products such as protein powder and branched chain amino acids, and health care products such as anti-snoring;
Pregnant women and children: Mainly dietary supplements such as folic acid, DHA, and calcium and iron supplements.
Women: Mainly focused on personal care products such as menstrual cups and nursing pads, as well as skin care products such as collagen and grape seed extract;
Men: Mainly focused on fitness products such as protein powder and branched chain amino acids, and health care products such as anti-snoring;
Pregnant women and children: Mainly dietary supplements such as folic acid, DHA, and calcium and iron supplements.
Consumer demands
It is mainly function-oriented, focuses on practical attributes such as functionality, efficacy, comfort, and durability, and is not limited to specific scenarios, covering all aspects of life;
The brand is less sticky, pursues cost performance, and is easily influenced by opinion leaders (KOLs) and surrounding people;
The repurchase rate is high, such as household cleaners, mops, and kitchen paper, which are purchased more than 6 times a year.
The brand is less sticky, pursues cost performance, and is easily influenced by opinion leaders (KOLs) and surrounding people;
The repurchase rate is high, such as household cleaners, mops, and kitchen paper, which are purchased more than 6 times a year.
2020 fashion trends
Health management products combined with apps, such as products such as genes and health tests, have entered the market and continue to grow, and are a blue ocean of competition;
Health care products have made breakthroughs in the US, the technology is mature, and product prices are also accepted by middle class families, and sellers with operational capacity and sales qualifications can pay attention;
Traditional Chinese medicine physiotherapy, such as fever patches, pain relief patches, etc., showed a geometric increase in the consumer base. The local supply chain in China has a long history and is blessed, so it is recommended to enter.
Health care products have made breakthroughs in the US, the technology is mature, and product prices are also accepted by middle class families, and sellers with operational capacity and sales qualifications can pay attention;
Traditional Chinese medicine physiotherapy, such as fever patches, pain relief patches, etc., showed a geometric increase in the consumer base. The local supply chain in China has a long history and is blessed, so it is recommended to enter.
Personal care and health categories
Hot selling sub-category trends and compliance requirements
Hot selling sub-category trends and compliance requirements
Amazon's personal care and health category is a broad category. The following is a detailed analysis of the personal care and health sub-category, and its corresponding 2020 hot product trends, operating tips, and compliance issues that sellers are particularly concerned about. Simply put, if you look at how difficult the entry threshold is:
Entry threshold
HOT SELLING CATEGORIES
Basically no threshold
Household cleaning products, personal care appliances
There is a certain threshold
Health care, medical devices
There is a higher threshold
Nutrition and health care categories
Household cleaning
Typical characteristics of household cleaning products are low brand stickiness, high customer repurchase rate, and high acceptance of new brands and products.
• Household cleaning product suggestions focus on highlighting the quality and efficacy of the product. Liquids stand out for cost performance and are easy to catch consumers' attention;
• Household cleaning is a relatively low unit price, heavy or large products, which account for a high proportion of logistics costs, and requires strong supply chain management capabilities to control costs. China's local supply chain is strong and has advantages in raw materials and manufacturing costs. Currently, a small number of Chinese sellers have taken a new approach to develop local manufacturers in North America and Europe. In terms of enjoying the advantages of logistics costs, combined with their strong operational capabilities, sales performance is growing rapidly;
• The product has no special compliance requirements.
• Household cleaning product suggestions focus on highlighting the quality and efficacy of the product. Liquids stand out for cost performance and are easy to catch consumers' attention;
• Household cleaning is a relatively low unit price, heavy or large products, which account for a high proportion of logistics costs, and requires strong supply chain management capabilities to control costs. China's local supply chain is strong and has advantages in raw materials and manufacturing costs. Currently, a small number of Chinese sellers have taken a new approach to develop local manufacturers in North America and Europe. In terms of enjoying the advantages of logistics costs, combined with their strong operational capabilities, sales performance is growing rapidly;
• The product has no special compliance requirements.
[Selection trends]
Detergents, disinfectants, mold removers
Consumer concerns: capacity, decontamination ability, target (floor, window, etc.), taste
Hot sale months: spring, summer
Price reference range: 7-25 US dollars
Industrial belts: Guangzhou, Qingdao, Shanghai, Zhongshan, Dongguan, Yiwu, Zhangzhou, Fuzhou
Hot selling sites: North America, Europe, Japan
Hot sale months: spring, summer
Price reference range: 7-25 US dollars
Industrial belts: Guangzhou, Qingdao, Shanghai, Zhongshan, Dongguan, Yiwu, Zhangzhou, Fuzhou
Hot selling sites: North America, Europe, Japan

softener
Consumer concerns: softening effect, price, fragrance, volume
Consumer pain points: Softeners have pain points where safety is unclear and usage is difficult to grasp. It is recommended to use a measuring cup in places such as safety declarations and bottle caps to enhance the consumer experience
Hot sale month: all year round
Price reference range: 8-15 US dollars
Industrial belts: Guangzhou, Qingdao, Shanghai, Zhongshan, Dongguan, Jinjiang, Yiwu
Hot selling sites: North America, Europe, Japan
Consumer pain points: Softeners have pain points where safety is unclear and usage is difficult to grasp. It is recommended to use a measuring cup in places such as safety declarations and bottle caps to enhance the consumer experience
Hot sale month: all year round
Price reference range: 8-15 US dollars
Industrial belts: Guangzhou, Qingdao, Shanghai, Zhongshan, Dongguan, Jinjiang, Yiwu
Hot selling sites: North America, Europe, Japan

cleaning gloves
Consumer concerns: length, color, thickness
Hot sale month: all year round
Price reference range: 8-16 US dollars
Industrial belts: Shanghai, Foshan, Suzhou, Shenzhen, Yongxing, Guangzhou, Qingdao, Dongguan, Zhangzhou
Hot selling sites: North America, Europe, Japan
Hot sale month: all year round
Price reference range: 8-16 US dollars
Industrial belts: Shanghai, Foshan, Suzhou, Shenzhen, Yongxing, Guangzhou, Qingdao, Dongguan, Zhangzhou
Hot selling sites: North America, Europe, Japan

cleaning duster
Consumer concerns: length, material, function
Hot sale month: all year round
Price reference range: 10-50 US dollars
Industrial belts: Yiwu, Ningbo, Shenzhen, Dongguan, Shantou, Wenzhou, Guangzhou, Jieyang
Hot selling sites: North America, Europe, Japan
Hot sale month: all year round
Price reference range: 10-50 US dollars
Industrial belts: Yiwu, Ningbo, Shenzhen, Dongguan, Shantou, Wenzhou, Guangzhou, Jieyang
Hot selling sites: North America, Europe, Japan

kitchen paper
Consumer concerns: paper roll length (such as X meters, X draw), absorbency, toughness, softness
Hot sale month: all year round
Price reference range: 10-40 US dollars
Industrial belts: Quanzhou, Guangzhou, Shandong, Hubei, Jinjiang, Dongguan
Hot selling sites: North America, Europe, Japan
Hot sale month: all year round
Price reference range: 10-40 US dollars
Industrial belts: Quanzhou, Guangzhou, Shandong, Hubei, Jinjiang, Dongguan
Hot selling sites: North America, Europe, Japan

disposable plates, cups
Consumer concerns: Degradable, whether there are combination options (for parties)
Hot sale month: all year round
Price reference range: 3-12 US dollars
Industrial belts: Fujian, Guangzhou, Shandong, Hubei, Dongguan, Shantou, Shenzhen, Foshan, Yiwu, Ningbo
Hot selling sites: North America, Europe
Hot sale month: all year round
Price reference range: 3-12 US dollars
Industrial belts: Fujian, Guangzhou, Shandong, Hubei, Dongguan, Shantou, Shenzhen, Foshan, Yiwu, Ningbo
Hot selling sites: North America, Europe

Batteries
Consumer concerns: battery life, no leaks
Hot sale month: all year round
Price reference range: 5-16 US dollars
Industrial belts: Ningde, Shanghai, Shenzhen, Huizhou, Shenzhen, Dongguan, Zhengzhou, Zhangzhou
Hot selling sites: North America, Europe
Hot sale month: all year round
Price reference range: 5-16 US dollars
Industrial belts: Ningde, Shanghai, Shenzhen, Huizhou, Shenzhen, Dongguan, Zhengzhou, Zhangzhou
Hot selling sites: North America, Europe

Fresh box, storage bag
Consumer concerns: airtightness, microwavable heating, environmental protection, materials
Hot sale month: all year round
Price reference range: 10-24 US dollars
Industrial belts: Dongguan, Shanghai, Hefei, Taizhou, Linyi, Weifang (Changle County), Shenzhen
Hot selling sites: North America, Europe, Japan
Hot sale month: all year round
Price reference range: 10-24 US dollars
Industrial belts: Dongguan, Shanghai, Hefei, Taizhou, Linyi, Weifang (Changle County), Shenzhen
Hot selling sites: North America, Europe, Japan

trash bags
Consumer concerns: toughness, wear resistance, non-toxic and harmless, odor-resistant, capacity, puncture resistance
Hot sale month: all year round
Price reference range: 4-40 US dollars
Industrial belts: Dongguan, Shanghai, Hefei, Taizhou, Linyi, Jieyang, Shenzhen, Zhangzhou, Fuzhou
Hot selling sites: North America, Europe, Japan
Hot sale month: all year round
Price reference range: 4-40 US dollars
Industrial belts: Dongguan, Shanghai, Hefei, Taizhou, Linyi, Jieyang, Shenzhen, Zhangzhou, Fuzhou
Hot selling sites: North America, Europe, Japan

Personal care appliances
Personal care appliances are products that focus on personal life and hygiene care.
• Consumer demands focus on women's intimate care, hair removal products, and oral cleansing and oral whitening products;
• It is characterized by small size, light weight and high unit price. The focus is on reflecting the characteristics of being small but refined, making it easy to impress consumers;
• It has advantages in terms of transportation and storage costs.
• Consumer demands focus on women's intimate care, hair removal products, and oral cleansing and oral whitening products;
• It is characterized by small size, light weight and high unit price. The focus is on reflecting the characteristics of being small but refined, making it easy to impress consumers;
• It has advantages in terms of transportation and storage costs.
[Selection trends]
menstrual cups
Consumer concerns: soft, comfortable, leak-proof, easy to remove, non-toxic, can be launched into the water (e.g. swimming)
Hot sale month: all year round
Price reference range: 20-30 US dollars
Industrial belts: Shanghai, Foshan, Suzhou, Shenzhen, Yongxing, Guangzhou, Qingdao, Dongguan, Zhangzhou
Hot selling sites: North America, Japan
Hot sale month: all year round
Price reference range: 20-30 US dollars
Industrial belts: Shanghai, Foshan, Suzhou, Shenzhen, Yongxing, Guangzhou, Qingdao, Dongguan, Zhangzhou
Hot selling sites: North America, Japan

hair removal tool
Hot products: eyebrow hair remover, wax melter
Consumer concerns: safety, convenience
Hot sale months: spring, summer
Price reference range: 10-25 US dollars
Industrial belt: Guangdong, Zhejiang
Hot selling sites: Europe
Consumer concerns: safety, convenience
Hot sale months: spring, summer
Price reference range: 10-25 US dollars
Industrial belt: Guangdong, Zhejiang
Hot selling sites: Europe

electric toothbrush replacement brush head
Consumer concerns: compatible toothbrush models, bristle material, with cleaning cap
Hot sale month: all year round
Price reference range: 7-20 US dollars
Industrial belts: Ningbo, Guangzhou, Shenzhen, Dongguan, Yiwu, Shanghai, Jinhua, Tianchang
Hot selling sites: North America, Europe, Japan
Hot sale month: all year round
Price reference range: 7-20 US dollars
Industrial belts: Ningbo, Guangzhou, Shenzhen, Dongguan, Yiwu, Shanghai, Jinhua, Tianchang
Hot selling sites: North America, Europe, Japan

teeth whitening
Consumer concerns: safety, taste, effect
Hot sale month: all year round
Price reference range: 10-20 US dollars
Industrial belt: Guangdong, Henan
Hot selling sites: Europe
Hot sale month: all year round
Price reference range: 10-20 US dollars
Industrial belt: Guangdong, Henan
Hot selling sites: Europe

Health Care
Health care revolves around daily life and mainly focuses on products such as sleep-related, geriatric care (incontinence products), and small tools (glasses, first aid kits).
• The price range varies greatly;
• Consumers focus on comfort, softness, color, material, fragrance, etc.;
• Health care product compliance certification requirements are simple and inexpensive, and it is a category with a low threshold. However, first aid kits require medical device certification. For details, please refer to the “Medical Device Compliance Guide” section below.
• The price range varies greatly;
• Consumers focus on comfort, softness, color, material, fragrance, etc.;
• Health care product compliance certification requirements are simple and inexpensive, and it is a category with a low threshold. However, first aid kits require medical device certification. For details, please refer to the “Medical Device Compliance Guide” section below.
[Selection trends]
sleep aids
Hot products: eye mask, noise-canceling earbuds, snoring stoppers
Consumer concerns: material, elasticity, softness, portability, color
Category trends: Currently, eye masks and anti-snoring belts made from products such as mulberry silk unique to China have shown a rapid growth trend and are loved by global consumers
Hot sale months: Autumn/Winter
Price reference range: 7-20 US dollars
Industrial belts: Hangzhou, Shenzhen, Dongguan, Sichuan, Guangzhou
Hot selling sites: North America, Europe, Japan
Consumer concerns: material, elasticity, softness, portability, color
Category trends: Currently, eye masks and anti-snoring belts made from products such as mulberry silk unique to China have shown a rapid growth trend and are loved by global consumers
Hot sale months: Autumn/Winter
Price reference range: 7-20 US dollars
Industrial belts: Hangzhou, Shenzhen, Dongguan, Sichuan, Guangzhou
Hot selling sites: North America, Europe, Japan

Pain reliever cream/oil
Applicable people: Mainly long-term workers (such as office white-collar workers), sports enthusiasts, and middle-aged and elderly people. Suitable for common physical pain, such as shoulder, neck and back pain, acute and chronic sprains, osteoarthritis, etc.
Consumer concerns: easy absorption, no stickiness after application, fast results, natural extraction
Supply chain characteristics: On the one hand, local products, mainly traditional Chinese medicine paste, are not common in the US and Europe, and are a gap in the market. The main characteristic of the product is that it causes fever; on the other hand, products with fever function are loved by consumers, such as fever massagers and fever eye patches, which indicates that consumers have a high level of acceptance and demand for fever products
Hot sale months: Autumn/Winter
Price reference range: 10-30 US dollars
Industrial belts: Tibet, Jiaxing, Henan, Guangzhou
Hot selling sites: North America, Europe
Consumer concerns: easy absorption, no stickiness after application, fast results, natural extraction
Supply chain characteristics: On the one hand, local products, mainly traditional Chinese medicine paste, are not common in the US and Europe, and are a gap in the market. The main characteristic of the product is that it causes fever; on the other hand, products with fever function are loved by consumers, such as fever massagers and fever eye patches, which indicates that consumers have a high level of acceptance and demand for fever products
Hot sale months: Autumn/Winter
Price reference range: 10-30 US dollars
Industrial belts: Tibet, Jiaxing, Henan, Guangzhou
Hot selling sites: North America, Europe

Incontinence related (such as diapers, diapers, pads)
Applicable people: incontinent people, patients with reduced mobility, and the elderly who are bedridden and unable to take care of themselves
Consumer concerns: dryness, comfort, absorption, lightness, materials (mainly native fluff pulp and high-grade non-woven fabrics), breathability, non-irritating, waist circumference
Hot sale month: all year round
Price reference range: 13-52 US dollars
Industrial belts: Zhejiang, Dalian, Ningbo, Shenzhen, Suzhou, Guangzhou, Yiwu, Zhangzhou
Hot selling sites: North America, Europe, Japan
Consumer concerns: dryness, comfort, absorption, lightness, materials (mainly native fluff pulp and high-grade non-woven fabrics), breathability, non-irritating, waist circumference
Hot sale month: all year round
Price reference range: 13-52 US dollars
Industrial belts: Zhejiang, Dalian, Ningbo, Shenzhen, Suzhou, Guangzhou, Yiwu, Zhangzhou
Hot selling sites: North America, Europe, Japan

essential oil combination
Consumer concerns: gift box packaging, product design, naturalness, fragrance, efficacy (anti-hair loss, sleep aid, etc.)
Hot sale month: all year round
Price reference range: 10-30 US dollars
Industrial belts: Guangzhou, Maoming, Zhuhai, Ji'an, Zhangzhou
Hot selling sites: North America, Europe
Hot sale month: all year round
Price reference range: 10-30 US dollars
Industrial belts: Guangzhou, Maoming, Zhuhai, Ji'an, Zhangzhou
Hot selling sites: North America, Europe

First aid kit, first aid kit
Main application uses: automotive use, outdoor travel, home use
Consumer concerns: including products (bandages, bandages, metal scissors, tweezers), package size, waterproof
Hot sale month: all year round
Price reference range: 13-109 US dollars
Industrial belts: Shanghai, Yiwu, Dongguan, Guangzhou, Shantou, Shenzhen, Lin'an, Weihai
Hot selling sites: North America, Europe, Japan
Consumer concerns: including products (bandages, bandages, metal scissors, tweezers), package size, waterproof
Hot sale month: all year round
Price reference range: 13-109 US dollars
Industrial belts: Shanghai, Yiwu, Dongguan, Guangzhou, Shantou, Shenzhen, Lin'an, Weihai
Hot selling sites: North America, Europe, Japan

eyeglass cloth
Main applications: wipe mobile phones, cameras, glasses, computers, LED screens
Popular products: single-use individually packaged products, multi-use combinations
Consumer concerns: portable, reusable, material, anti-static, anti-fog
Hot sale month: all year round
Price reference range: 4-18 US dollars
Industrial belts: Shanghai, Yiwu, Dongguan, Guangzhou, Shantou, Danyang, Nanyang
Hot selling sites: North America, Europe, Japan
Popular products: single-use individually packaged products, multi-use combinations
Consumer concerns: portable, reusable, material, anti-static, anti-fog
Hot sale month: all year round
Price reference range: 4-18 US dollars
Industrial belts: Shanghai, Yiwu, Dongguan, Guangzhou, Shantou, Danyang, Nanyang
Hot selling sites: North America, Europe, Japan

Medical Devices
The medical device retail side mainly uses household applications as a scenario, and is generally suitable for health testing for middle-aged and elderly people and correction of shape in middle age.
• Broad prospects and large consumer base;
• A certain technical foundation is required, and product development takes a long time, usually more than 3 months;
• High unit price, small size, advantages in transportation costs, high overall category profit;
• There are high compliance certification requirements, see “Medical Device Compliance Requirements” below for details.
• Broad prospects and large consumer base;
• A certain technical foundation is required, and product development takes a long time, usually more than 3 months;
• High unit price, small size, advantages in transportation costs, high overall category profit;
• There are high compliance certification requirements, see “Medical Device Compliance Requirements” below for details.
[Selection trends]
Home medical tests
Hot products: DNA health tests, urine tests, and associated app programs
Consumer concerns: efficacy, privacy (mainly related to data collection)
New research direction: artificial meat testing. Currently, North America and Europe are paying more attention to synthetic meat issues. Consumers have a high demand for how to identify whether it is synthetic meat
Category difficulties: Local brands in the US are strong and require good internal and external operating resources to promote them. What is more important is the recommendation of professional media
Hot sale month: all year round
Price reference range: 17-200 US dollars
Industrial belts: Chengdu, Beijing, Fuzhou, Haicang, Nanyang, Zhengzhou, Yiwu, Shangrao, Shenzhen, Dongguan, Shantou, Guangzhou
Hot Selling Sites: North America
Consumer concerns: efficacy, privacy (mainly related to data collection)
New research direction: artificial meat testing. Currently, North America and Europe are paying more attention to synthetic meat issues. Consumers have a high demand for how to identify whether it is synthetic meat
Category difficulties: Local brands in the US are strong and require good internal and external operating resources to promote them. What is more important is the recommendation of professional media
Hot sale month: all year round
Price reference range: 17-200 US dollars
Industrial belts: Chengdu, Beijing, Fuzhou, Haicang, Nanyang, Zhengzhou, Yiwu, Shangrao, Shenzhen, Dongguan, Shantou, Guangzhou
Hot Selling Sites: North America

Auxiliary oxygen absorption equipment
Hot products: simple household oxygen suction equipment, supporting cleaning wipes, outdoor portable breathing equipment, nasal ventilation pads
Consumer concerns: easy operation, safety valves, functions, product life, application scenarios
Hot sale month: all year round
Price reference range: 20-50 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Dongguan, Nanyang, Zhengzhou, Fuzhou
Hot selling sites: North America, Europe
Consumer concerns: easy operation, safety valves, functions, product life, application scenarios
Hot sale month: all year round
Price reference range: 20-50 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Dongguan, Nanyang, Zhengzhou, Fuzhou
Hot selling sites: North America, Europe

Glucose Meters
Consumer concerns: accuracy, product certification standards, efficiency, after-sales
Hot sale month: all year round
Price reference range: 27-50 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Nanyang, Weihai, Zhengzhou, Fuzhou
Hot Selling Sites: North America
Hot sale month: all year round
Price reference range: 27-50 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Nanyang, Weihai, Zhengzhou, Fuzhou
Hot Selling Sites: North America

Hot and cold compress products
Consumer concerns: material, softness, temperature duration, fixed tape, suitable for refrigeration and microwave heating
Hot sale month: all year round
Price reference range: 14-28 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Fuzhou
Hot selling sites: North America, Europe
Hot sale month: all year round
Price reference range: 14-28 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Fuzhou
Hot selling sites: North America, Europe

BLOOD_PRESSURE_MONITOR
Consumer concerns: ease of use, accuracy, design
Category opportunity points: After-sales service with data management is an opportunity point for the industry
Hot sale month: all year round
Price reference range: 19-37 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Dongguan, Zhangzhou, Fuzhou
Hot selling sites: North America, Europe, Japan
Category opportunity points: After-sales service with data management is an opportunity point for the industry
Hot sale month: all year round
Price reference range: 19-37 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Dongguan, Zhangzhou, Fuzhou
Hot selling sites: North America, Europe, Japan

personal adhesive bandage
Consumer concerns: material (mainly non-woven), comfort, flexibility, breathability, waterproof, sterility
Hot sale month: all year round
Price reference range: 9-20 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Dongguan
Hot selling sites: North America, Europe, Japan
Hot sale month: all year round
Price reference range: 9-20 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Dongguan
Hot selling sites: North America, Europe, Japan

physical traction physiotherapy device
Hot products: neck related
Consumer concerns: portable, easy to use, easy to fix, material, comfortable
Hot sale month: all year round
Price reference range: 9-20 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Dongguan, Zhangzhou
Hot selling sites: North America, Europe, Japan
Consumer concerns: portable, easy to use, easy to fix, material, comfortable
Hot sale month: all year round
Price reference range: 9-20 US dollars
Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Dongguan, Zhangzhou
Hot selling sites: North America, Europe, Japan

[Introduction to medical device compliance]
• Scenario: European and American families are generally quite large, and many have their own courtyards, so even if they are unable to go out due to the pandemic, European and American families will build entertainment facilities in their own home yards
• Consumer concerns: fun, sportiness, safety and stability, constructability, sense of space
• Suggestions for sellers:
• Consumer concerns: fun, sportiness, safety and stability, constructability, sense of space
• Suggestions for sellers:
[American Station]
If you want to export a medical product to a US site, you first need to determine whether the product is a “medical device” (Medical Device). The US Food and Drug Administration (FDA) defines a wide range of medical devices. From simple tongue depressors to complex laser surgical devices, they are medical devices. If sellers still don't know whether the products they sell are medical devices, you can search the CDRH database on the US FDA website https://www.fda.gov/medical-devices. If the matching results are insufficient to help determine whether the product is a medical device, you can also send an email to DeviceDetermination@fda.hhs.gov to make a decision through email consultation.
After determining that the product is a medical device, what needs to be done is to determine the medical device class (Class) of the product, because the applications required for Class I to Class III medical devices are completely different. Generally speaking, Class I and Class II are exempt from pre-sale notification applications (Pre-Market Notification commonly known as “510 (k)”). However, if the product is a Class III medical device, a pre-sale notification application is required from the FDA. Also, almost all medical devices require GMP certification. GMP, the full name of Good Manufacturing Practices, mainly requires the provision of documentation to prove that the manufacturer has a qualified quality management system and corresponding product packaging and labeling control. Please refer to FDA Class I and Class II product categories.
1. Registration, customs clearance, approval
1) Owners or operators of organizations involved in the production and distribution of medical devices in the US must register with the FDA. For more information, see Device Registration and Product Information, https://www.fda.gov/medical-devices/how-study-and-market-your-device/device-registration-and-listing; 2) Class I and Class II non-exempt medical devices must be approved by the FDA before they can be sold in the US. Please note: Most Class I devices are exempt from 510 (k) customs clearance. For more information, see 510 (k) Customs Clearance: https://www.fda.gov/medical-devices/device-approvals-denials-and-clearances/510k-clearances; 3) Class III medical devices must be approved by the FDA before they can be sold in the US. For more information, please refer to Pre-Market Approval (PMA): https://www.fda.gov/medical-devices/premarket-submissions/premarket-approval-pma; 4) Medical devices must not be subject to any unresolved FDA enforcement measures (such as FDA warning letters). For more information, see the warning letter: https://www.fda.gov/inspections-compliance-enforcement-and-criminal-investigations/compliance-actions-and-activities/warning-letters.
2. labeling
1) All medical devices must be labeled in English and include the following information: a. The name and address of the manufacturer, packager, or distributor, including street address, city, state, and zip code; b. Instructions for use, including: i. A statement of all uses and conditions for which the device may be used; ii. The dose for each use and the amount of use usually used by people of different ages and physical conditions; iii. Frequency of medication; iv. Duration of use; v. Relationship between time of use and other factors; vi. Method or method of administration; vii. Use any preparations required.
2) Prescription medical devices must include an Rx statement, such as: “Note: Federal law restricts the sale of this device by (insert the name of a physician, dentist, or other licensed practitioner) or as ordered by them”;
3) For more information, please refer to the US Food and Drug Administration (FDA) labeling guidelines: https://www.fda.gov/medical-devices/device-labeling/general-device-labeling-requirements.
3. Marketing Promotion The following requirements apply to all product marketing materials, including product detail pages, product packaging, and any accompanying instructional materials or packing instructions.
1) Medical devices must not make false or misleading statements;
2) Medical devices must properly use “FDA cleared” or “FDA approved” declarations. For more information, see “Is it really 'FDA-approved'?”:https://www.fda.gov/consumers/consumer-updates/it-really-fda-approved;
3) Medical devices must not use the FDA logo. For more information, see “Is it really 'FDA Approved'?”;
4) All sellers are prohibited from listing products that are misdescribed as “FDA cleared”, “FDA approved”, or that include the FDA logo in the relevant image. For more information, see “Is it really 'FDA Approved'?” and “FDA logo policy.”
Europe Marketplace
In Europe, if the product being sold is or may be a medical device (including accessories for medical devices), then it should comply with the Medical Devices Directive 93/42/EEC (“MDD” for short). The MDD contains EU requirements for the sale of medical devices (including device classification, compliance, and registration obligations). Note that in vitro diagnostic medical devices and implants are not subject to MDD, but they are subject to two other directives: Directive 98/79 and Directive 90/385.
MDD, Directive 98/79, and Directive 90/385 will soon be replaced by two new regulations. The new regulations on medical devices will come into effect on May 26, 2020 after a transition period. The new regulations on in vitro diagnostic medical devices will come into effect on May 26, 2022 after a transition period. All sellers are responsible for complying with all medical device rules and regulations. This material is for informational purposes only and is not legal advice. If you have questions about the laws and regulations relating to your products, it is recommended that you consult your legal advisor and refer to the relevant country's laws and regulations.
Also, it is important to note that before cosmetics products are sold in Europe, they must be registered on the Cosmetic Products Notification Portal (CPNP) before they can be sold. For more information about CPNP, please refer to: https://webgate.ec.europa.eu/cpnp/faq/?event=faq.show
Japan Marketplace
Japan's current compliance requirements require compliance with the Ministry of Health and Welfare (HIMV) certification requirements. At the same time, local Japanese companies are required to act as agents to be responsible for product registration, customs clearance, and customs declaration. Among them, specialized equipment for hospitals (see the three types of medical devices in the US) requires certified factories. The label and operation can be found in the US. For more information, see https://web.fd-shinsei.go.jp/application/list_drug.html.
Compliance instructions for each Seller Central site
For more information on compliance instructions for each [Medical Devices] site, please refer to the [Seller Central] link:
North America:
https://sellercentral.amazon.com/gp/help/help.html?itemID=200164650&language=en_US&ref=ag_200164650_cont_200164330
Europe:
https://sellercentral.amazon.co.uk/gp/help/GKGRK6FV9X8TJDB?language=en_GB&ref=ag_GKGRK6FV9X8TJDB_cont_GUH6FA4XSJ2LZFLY
Compliance Service Provider References
Compliance service providers can refer to Seller Central SPN (Service Provider Network): https://sellercentral.amazon.com/tsba/searchpage/Compliance?ref_=sc_spn_hp_colst&sellFrom=CN&sellIn=US The testing product range has basically achieved comprehensive coverage and will continue to be updated.
If you want to export a medical product to a US site, you first need to determine whether the product is a “medical device” (Medical Device). The US Food and Drug Administration (FDA) defines a wide range of medical devices. From simple tongue depressors to complex laser surgical devices, they are medical devices. If sellers still don't know whether the products they sell are medical devices, you can search the CDRH database on the US FDA website https://www.fda.gov/medical-devices. If the matching results are insufficient to help determine whether the product is a medical device, you can also send an email to DeviceDetermination@fda.hhs.gov to make a decision through email consultation.
After determining that the product is a medical device, what needs to be done is to determine the medical device class (Class) of the product, because the applications required for Class I to Class III medical devices are completely different. Generally speaking, Class I and Class II are exempt from pre-sale notification applications (Pre-Market Notification commonly known as “510 (k)”). However, if the product is a Class III medical device, a pre-sale notification application is required from the FDA. Also, almost all medical devices require GMP certification. GMP, the full name of Good Manufacturing Practices, mainly requires the provision of documentation to prove that the manufacturer has a qualified quality management system and corresponding product packaging and labeling control. Please refer to FDA Class I and Class II product categories.
1. Registration, customs clearance, approval
1) Owners or operators of organizations involved in the production and distribution of medical devices in the US must register with the FDA. For more information, see Device Registration and Product Information, https://www.fda.gov/medical-devices/how-study-and-market-your-device/device-registration-and-listing; 2) Class I and Class II non-exempt medical devices must be approved by the FDA before they can be sold in the US. Please note: Most Class I devices are exempt from 510 (k) customs clearance. For more information, see 510 (k) Customs Clearance: https://www.fda.gov/medical-devices/device-approvals-denials-and-clearances/510k-clearances; 3) Class III medical devices must be approved by the FDA before they can be sold in the US. For more information, please refer to Pre-Market Approval (PMA): https://www.fda.gov/medical-devices/premarket-submissions/premarket-approval-pma; 4) Medical devices must not be subject to any unresolved FDA enforcement measures (such as FDA warning letters). For more information, see the warning letter: https://www.fda.gov/inspections-compliance-enforcement-and-criminal-investigations/compliance-actions-and-activities/warning-letters.
2. labeling
1) All medical devices must be labeled in English and include the following information: a. The name and address of the manufacturer, packager, or distributor, including street address, city, state, and zip code; b. Instructions for use, including: i. A statement of all uses and conditions for which the device may be used; ii. The dose for each use and the amount of use usually used by people of different ages and physical conditions; iii. Frequency of medication; iv. Duration of use; v. Relationship between time of use and other factors; vi. Method or method of administration; vii. Use any preparations required.
2) Prescription medical devices must include an Rx statement, such as: “Note: Federal law restricts the sale of this device by (insert the name of a physician, dentist, or other licensed practitioner) or as ordered by them”;
3) For more information, please refer to the US Food and Drug Administration (FDA) labeling guidelines: https://www.fda.gov/medical-devices/device-labeling/general-device-labeling-requirements.
3. Marketing Promotion The following requirements apply to all product marketing materials, including product detail pages, product packaging, and any accompanying instructional materials or packing instructions.
1) Medical devices must not make false or misleading statements;
2) Medical devices must properly use “FDA cleared” or “FDA approved” declarations. For more information, see “Is it really 'FDA-approved'?”:https://www.fda.gov/consumers/consumer-updates/it-really-fda-approved;
3) Medical devices must not use the FDA logo. For more information, see “Is it really 'FDA Approved'?”;
4) All sellers are prohibited from listing products that are misdescribed as “FDA cleared”, “FDA approved”, or that include the FDA logo in the relevant image. For more information, see “Is it really 'FDA Approved'?” and “FDA logo policy.”
Europe Marketplace
In Europe, if the product being sold is or may be a medical device (including accessories for medical devices), then it should comply with the Medical Devices Directive 93/42/EEC (“MDD” for short). The MDD contains EU requirements for the sale of medical devices (including device classification, compliance, and registration obligations). Note that in vitro diagnostic medical devices and implants are not subject to MDD, but they are subject to two other directives: Directive 98/79 and Directive 90/385.
MDD, Directive 98/79, and Directive 90/385 will soon be replaced by two new regulations. The new regulations on medical devices will come into effect on May 26, 2020 after a transition period. The new regulations on in vitro diagnostic medical devices will come into effect on May 26, 2022 after a transition period. All sellers are responsible for complying with all medical device rules and regulations. This material is for informational purposes only and is not legal advice. If you have questions about the laws and regulations relating to your products, it is recommended that you consult your legal advisor and refer to the relevant country's laws and regulations.
Also, it is important to note that before cosmetics products are sold in Europe, they must be registered on the Cosmetic Products Notification Portal (CPNP) before they can be sold. For more information about CPNP, please refer to: https://webgate.ec.europa.eu/cpnp/faq/?event=faq.show
Japan Marketplace
Japan's current compliance requirements require compliance with the Ministry of Health and Welfare (HIMV) certification requirements. At the same time, local Japanese companies are required to act as agents to be responsible for product registration, customs clearance, and customs declaration. Among them, specialized equipment for hospitals (see the three types of medical devices in the US) requires certified factories. The label and operation can be found in the US. For more information, see https://web.fd-shinsei.go.jp/application/list_drug.html.
Compliance instructions for each Seller Central site
For more information on compliance instructions for each [Medical Devices] site, please refer to the [Seller Central] link:
North America:
https://sellercentral.amazon.com/gp/help/help.html?itemID=200164650&language=en_US&ref=ag_200164650_cont_200164330
Europe:
https://sellercentral.amazon.co.uk/gp/help/GKGRK6FV9X8TJDB?language=en_GB&ref=ag_GKGRK6FV9X8TJDB_cont_GUH6FA4XSJ2LZFLY
Compliance Service Provider References
Compliance service providers can refer to Seller Central SPN (Service Provider Network): https://sellercentral.amazon.com/tsba/searchpage/Compliance?ref_=sc_spn_hp_colst&sellFrom=CN&sellIn=US The testing product range has basically achieved comprehensive coverage and will continue to be updated.
Nutraceutical products
The penetration rate of nutritional supplements in North America, Europe, and Japan is very high, and most people take them. According to Nielsen's 2019 research report, out of every 100 people in North America, 87 people are taking or have taken health products, and each person spends more than 200 US dollars on health products every year. It can be said that health products, or more accurately, dietary supplements have become commonly consumed products. Nearly 80% of the global supply of health product ingredients is exported from China [3], and the development and utilization of local resources is a unique advantage for Chinese sellers. Nutraceutical products also have high compliance certification requirements. For details, see “Nutraceutical Compliance Requirements” below.
[Selection trends]
Vitamins/minerals
Hot products: Vitamin C, Vitamin E, Multivitamin, Vitamin B, Vitamin D
Consumer characteristics: Currently, vitamins are mainly promoted as anti-oxidation, improving immunity, beauty and whitening, and promoting calcium and phosphorus absorption; most consumers are women, and the consumption concept has become rational. More decisions lie in the quality and efficacy of the product itself; information judgment comes from recommendations from others or product trials, and the main consumption targets are women and children
Hot sale month: all year round
Price reference range: 7-18 US dollars
Main raw material suppliers: Northeast China, Shijiazhuang, Hebei, Jiangsu, Guangzhou, Shenzhen, Chengdu, Tianjin, Zhengzhou, Zhangzhou, Fuzhou
Hot sales sites: US, Europe, Japan
Consumer characteristics: Currently, vitamins are mainly promoted as anti-oxidation, improving immunity, beauty and whitening, and promoting calcium and phosphorus absorption; most consumers are women, and the consumption concept has become rational. More decisions lie in the quality and efficacy of the product itself; information judgment comes from recommendations from others or product trials, and the main consumption targets are women and children
Hot sale month: all year round
Price reference range: 7-18 US dollars
Main raw material suppliers: Northeast China, Shijiazhuang, Hebei, Jiangsu, Guangzhou, Shenzhen, Chengdu, Tianjin, Zhengzhou, Zhangzhou, Fuzhou
Hot sales sites: US, Europe, Japan

Detoxify and clear the intestines
Hot Selling Products: Probiotics
Consumer characteristics: The main effect of probiotics is to regulate gastrointestinal function. The main consumers are people with intestinal discomfort. The products are somewhat dependent, mainly middle-aged and elderly consumers
Best selling month: September-February
Price reference range: 11-59 US dollars
Main raw material suppliers: Jiangsu, Hebei, Beijing, Shanghai, Guangzhou, Chengdu, Tianjin, Zhengzhou, Hangzhou, Zhangzhou, Xiamen
Hot sales sites: US, Europe, Japan
Consumer characteristics: The main effect of probiotics is to regulate gastrointestinal function. The main consumers are people with intestinal discomfort. The products are somewhat dependent, mainly middle-aged and elderly consumers
Best selling month: September-February
Price reference range: 11-59 US dollars
Main raw material suppliers: Jiangsu, Hebei, Beijing, Shanghai, Guangzhou, Chengdu, Tianjin, Zhengzhou, Hangzhou, Zhangzhou, Xiamen
Hot sales sites: US, Europe, Japan

Collagens
Hot Selling Products: Collagen
Consumer characteristics: Basically, they are young female consumers who love beauty. They have a high sense of skin care, pursue health, and recommend fashion magazines and portal channels for promotion
Hot sale month: all year round
Price reference range: 14-54 US dollars
Main raw material suppliers: Weihai, Qingdao, Wuhan, Shanghai, Xiamen, Zibo, Guangzhou, Shenzhen, Chengdu, Tianjin, Hangzhou, Fuzhou
Hot sales sites: US, Europe, Japan
Consumer characteristics: Basically, they are young female consumers who love beauty. They have a high sense of skin care, pursue health, and recommend fashion magazines and portal channels for promotion
Hot sale month: all year round
Price reference range: 14-54 US dollars
Main raw material suppliers: Weihai, Qingdao, Wuhan, Shanghai, Xiamen, Zibo, Guangzhou, Shenzhen, Chengdu, Tianjin, Hangzhou, Fuzhou
Hot sales sites: US, Europe, Japan

Weight loss and body shaping
Popular products: ketone detox and bowel cleansing products, fat burning and fat loss products
Consumer characteristics: Mainly young, energetic girls who love fitness. The age range is mainly under 30, pursuing elements of fashion and youth. It is recommended that sellers promote sports events, especially sports such as running and tennis
Hot sale months: spring, summer
Price reference range: 11-29 US dollars
Main raw material suppliers: Guangzhou, Wuhan, Shenzhen, Chengdu, Tianjin, Zhengzhou, Fuzhou
Hot sales sites: US, Europe, Japan
Consumer characteristics: Mainly young, energetic girls who love fitness. The age range is mainly under 30, pursuing elements of fashion and youth. It is recommended that sellers promote sports events, especially sports such as running and tennis
Hot sale months: spring, summer
Price reference range: 11-29 US dollars
Main raw material suppliers: Guangzhou, Wuhan, Shenzhen, Chengdu, Tianjin, Zhengzhou, Fuzhou
Hot sales sites: US, Europe, Japan

mineral extractants
Hot products: complex mineral supplement, magnesium mineral supplement
Product features: Adults can supplement minerals. It is an essential product for the human body. It is a common nutritional supplement that helps bone health and metabolism
Consumer concerns: Mineral products are basic dietary supplements. Consumers have no special requirements for the products. They mainly focus on the products themselves, such as iron supplements, magnesium supplements, etc.
Hot sale months: spring, summer
Price reference range: 11-29 US dollars
Main raw material suppliers: Guangzhou, Wuhan, Tianjin, Zhengzhou
Hot sales sites: US, Europe, Japan
Product features: Adults can supplement minerals. It is an essential product for the human body. It is a common nutritional supplement that helps bone health and metabolism
Consumer concerns: Mineral products are basic dietary supplements. Consumers have no special requirements for the products. They mainly focus on the products themselves, such as iron supplements, magnesium supplements, etc.
Hot sale months: spring, summer
Price reference range: 11-29 US dollars
Main raw material suppliers: Guangzhou, Wuhan, Tianjin, Zhengzhou
Hot sales sites: US, Europe, Japan

[Introduction to nutraceutical compliance]
Nutraceutical products also have very detailed compliance requirements. Similarly, illegal claims, that is, exaggerating the function of the product or advertising information that is inconsistent with the function are prohibited. Entering the US site is in accordance with the US Food and Drug Administration (FDA) product specifications, especially registration management requirements. European stations should pay attention to the details of ingredients in accordance with the EU Directive 2002/46/EC in European Union Law (EUR-Lex), in particular the European Chemicals Regulation (REACH) regulations. The Japanese station mainly focuses on Ministry of Health, Health and Welfare (HIMV) certification. See below for more detailed national regulatory requirements, links to Seller Central compliance instructions, and compliance service provider references.
National regulatory requirements
Health food has a certain certification threshold. Recommended sellers in North America and Europe have local companies or partner companies, which can obtain certification advantages. However, the current channel for China's exports to Japan is for Japanese companies to report on their behalf, and they can be freely sold after customs declaration. Please keep the following in mind:
1. wraps
1) It must be in the original manufacturer's packaging;
2) The product is new and unused, and the outer packaging is complete and undamaged; 3) The identification code placed on the package by the manufacturer or distributor, such as a matrix code, batch number, or serial number, must be clearly displayed.
2. labeling
1) Supplements must indicate the following information in English: a. The name of the dietary supplement; b. The total amount of the dietary supplement (e.g. 100 tablets, 5 mg, 6 oz); c. List of ingredients; d. The name and address of the manufacturer or distributor.
2) Unless approved by the FDA, the supplement label must not state that the product cures, mitigates, treats, or prevents human diseases;
3) The supplement label cannot claim that the product has the same effect as a controlled substance or prescription drug (e.g., supplements must not have names confused with controlled substances or prescription drugs, such as “Viagrex” or “testosterone”);
4) Do not write “FDA approved” on supplement labels;
5) Supplement labels must not use the FDA logo;
6) The supplement label must not indicate “inspector”, “non-retail” or “non-resale”;
7) For more information, please refer to the US Food and Drug Administration (FDA) Dietary Supplement Labeling Guidelines: “Are they really 'FDA approved'?” Related link: https://www.fda.gov/consumers/consumer-updates/it-really-fda-approved.
3. Marketing promotion
1) The detail page must include the following information: a. The name of the dietary supplement; b. The ingredient list, including the ingredient list on the product label.
2) Products cannot be used to cure, mitigate, treat or prevent human diseases unless approved by the FDA;
3) Detailed pages cannot include disease names in keywords;
4) Detailed pages must not state that products have the same effects as controlled substances or prescription drugs (for example, supplements must not state that they are substitutes for prescription drugs, or that they are as effective as prescription drugs);
5) The detailed page cannot claim that the product produces effects similar to anabolic steroids, such as “legal steroids”;
6) The detail page does not state that the supplement is “FDA-approved”;
7) Images associated with detail pages must not include the FDA logo.
Compliance instructions for each Seller Central site
For more information on compliance instructions on each site of “Nutraceutical Products”, please refer to the “Seller Central” link:
North America:
https://sellercentral.amazon.com/gp/help/help.html?itemID=200164650&language=en_US&ref=ag_200164650_cont_200164330
Europe:
https://sellercentral.amazon.co.uk/gp/help/GKGRK6FV9X8TJDB?language=en_GB&ref=ag_GKGRK6FV9X8TJDB_cont_GUH6FA4XSJ2LZFLY
Compliance Service Provider References
Compliance service providers can refer to Seller Central SPN (Service Provider Network): https://sellercentral.amazon.com/tsba/searchpage/Compliance?ref_=sc_spn_hp_colst&sellFrom=CN&sellIn=US The testing product range has basically achieved comprehensive coverage and will continue to be updated.
Health food has a certain certification threshold. Recommended sellers in North America and Europe have local companies or partner companies, which can obtain certification advantages. However, the current channel for China's exports to Japan is for Japanese companies to report on their behalf, and they can be freely sold after customs declaration. Please keep the following in mind:
1. wraps
1) It must be in the original manufacturer's packaging;
2) The product is new and unused, and the outer packaging is complete and undamaged; 3) The identification code placed on the package by the manufacturer or distributor, such as a matrix code, batch number, or serial number, must be clearly displayed.
2. labeling
1) Supplements must indicate the following information in English: a. The name of the dietary supplement; b. The total amount of the dietary supplement (e.g. 100 tablets, 5 mg, 6 oz); c. List of ingredients; d. The name and address of the manufacturer or distributor.
2) Unless approved by the FDA, the supplement label must not state that the product cures, mitigates, treats, or prevents human diseases;
3) The supplement label cannot claim that the product has the same effect as a controlled substance or prescription drug (e.g., supplements must not have names confused with controlled substances or prescription drugs, such as “Viagrex” or “testosterone”);
4) Do not write “FDA approved” on supplement labels;
5) Supplement labels must not use the FDA logo;
6) The supplement label must not indicate “inspector”, “non-retail” or “non-resale”;
7) For more information, please refer to the US Food and Drug Administration (FDA) Dietary Supplement Labeling Guidelines: “Are they really 'FDA approved'?” Related link: https://www.fda.gov/consumers/consumer-updates/it-really-fda-approved.
3. Marketing promotion
1) The detail page must include the following information: a. The name of the dietary supplement; b. The ingredient list, including the ingredient list on the product label.
2) Products cannot be used to cure, mitigate, treat or prevent human diseases unless approved by the FDA;
3) Detailed pages cannot include disease names in keywords;
4) Detailed pages must not state that products have the same effects as controlled substances or prescription drugs (for example, supplements must not state that they are substitutes for prescription drugs, or that they are as effective as prescription drugs);
5) The detailed page cannot claim that the product produces effects similar to anabolic steroids, such as “legal steroids”;
6) The detail page does not state that the supplement is “FDA-approved”;
7) Images associated with detail pages must not include the FDA logo.
Compliance instructions for each Seller Central site
For more information on compliance instructions on each site of “Nutraceutical Products”, please refer to the “Seller Central” link:
North America:
https://sellercentral.amazon.com/gp/help/help.html?itemID=200164650&language=en_US&ref=ag_200164650_cont_200164330
Europe:
https://sellercentral.amazon.co.uk/gp/help/GKGRK6FV9X8TJDB?language=en_GB&ref=ag_GKGRK6FV9X8TJDB_cont_GUH6FA4XSJ2LZFLY
Compliance Service Provider References
Compliance service providers can refer to Seller Central SPN (Service Provider Network): https://sellercentral.amazon.com/tsba/searchpage/Compliance?ref_=sc_spn_hp_colst&sellFrom=CN&sellIn=US The testing product range has basically achieved comprehensive coverage and will continue to be updated.
In order for everyone to better understand compliance content,
We've also prepared a few small questions
We've also prepared a few small questions
01 What compliance certification requirements do medical device products need to meet when entering the US, Europe, and Japan?
In the US, you must comply with the compliance requirements set by the US Food and Drug Administration (FDA). In Europe, the Medical Devices Directive 93/42/EEC (“MDD” for short) should be followed. In vitro diagnostic medical devices and implants are not subject to MDD restrictions, but they are subject to two other directives: Directive 98/79 and Directive 90/385. Current compliance requirements in Japan require compliance with the Ministry of Health and Welfare (HIMV) certification requirements. At the same time, local Japanese companies are required as agents to be responsible for product registration, customs clearance, and customs declaration. Among them, specialized equipment for hospitals (see the three types of medical devices in the US) requires certified factories. The label and operation can be found in the US.
02 Can I write on the dietary supplement: Can this product reduce the symptoms of stomach pain?
Supplement labels must not state that products cure, mitigate, treat, or prevent human diseases unless approved by the FDA. Additionally, “FDA Approved” cannot be written on supplement labels; supplement labels must not use the FDA logo. For more information, see the US Food and Drug Administration (FDA) Dietary Supplement Labeling Guidelines: “Are they really 'FDA approved'?”, Related link: https://www.fda.gov/consumers/consumer-updates/it-really-fda-approved
Personal care and health categories
Successful seller product selection experience
Successful seller product selection experience
The personal care and health category is huge and there are many opportunities. Overall, the repurchase rate for personal care and health categories is good, so a price war is not recommended. Let's take a look at the three sellers invited this time to share their experiences.
Mr. Li: Mainly engaged in personal protective equipment, launched in North America and Europe
Mr. Zheng: Mainly engaged in household cleaning products, launched in North America
Lai Zong: Mainly engaged in personal care and health glasses, launched in the US
Mr. Zheng: Mainly engaged in household cleaning products, launched in North America
Lai Zong: Mainly engaged in personal care and health glasses, launched in the US
01 How do you view the development potential of personal care and health categories overseas?
Mr. Li: The pandemic has increased the importance that global consumers place on personal care and health products
When we entered the protective gear sub-category in 2017, there were relatively few sellers and relatively little competition. We expect good development in 2020. This category has great potential, and it also has the following support:
1. People are improving their standard of living, paying more attention to health, and their needs are diversifying. For example, after purchasing a main product, they will now look for auxiliary products to use with this main product;
2. Overall, 3C, home, and beauty still occupy the main market; in fact, there is still a lot of room for development in personal care;
3. The protective gear category has a certain technical content, and there is a certain threshold for entry, so we can better create differentiation;
4. This outbreak will also greatly increase the importance consumers around the world place on personal care and health products.
1. People are improving their standard of living, paying more attention to health, and their needs are diversifying. For example, after purchasing a main product, they will now look for auxiliary products to use with this main product;
2. Overall, 3C, home, and beauty still occupy the main market; in fact, there is still a lot of room for development in personal care;
3. The protective gear category has a certain technical content, and there is a certain threshold for entry, so we can better create differentiation;
4. This outbreak will also greatly increase the importance consumers around the world place on personal care and health products.
Mr. Zheng: Give customers more new choices
As far as the sub-category of household cleaning and household goods is concerned, competition is currently quite intense. But we forecast 2020 results should be better than 2019. We will try to provide customers with more choices, such as straws. 4 colors are commonly sold on the market, so we will sell 70 colors. The characteristics of the product let us try these.
Lai Zong: Develop market segments and win competition in terms of dimensions
I started testing the waters of personal care and health glasses a few years ago, and we started focusing on this last year because we discovered that in fact, many consumer needs have yet to be tapped. If we use this to develop market segments, we can win competition in terms of dimensions.
02 What are the characteristics of overseas consumers in health care categories?
Mr. Li: Customers who buy protective gear products value brand, quality and service
• Customers who buy protective gear products pay more attention to brands, have high quality requirements, and are less sensitive to prices. Customers mainly require products with high comfort, simple operation and ease of use. Good brands, good product quality, and high prices will also be considered. However, if there is a problem with the quality of the product, there will soon be customer complaints, the item will be removed from the shelves immediately, and the store may even be closed;
• Our customers also value service. For example, they care about the speed of email response, so we have set up customer service to respond within 12 hours;
• Additionally, each site has slightly different requirements. A product is on the shelves simultaneously, and customers from all over the world have different levels of love and purchase rates, such as:
o Customers in North America and Japan: prefer to buy products they will use during sports;
o European customers: Buy more products to help with correction.
• Our customers also value service. For example, they care about the speed of email response, so we have set up customer service to respond within 12 hours;
• Additionally, each site has slightly different requirements. A product is on the shelves simultaneously, and customers from all over the world have different levels of love and purchase rates, such as:
o Customers in North America and Japan: prefer to buy products they will use during sports;
o European customers: Buy more products to help with correction.
Mr. Zheng: When it comes to household cleaning products and daily necessities, customers don't have a high brand awareness; they are more concerned about whether the products meet their needs
• Style and color: They also love simple and practical basic models. For example, American consumers don't like cute products;
• Material packaging: The product must be environmentally friendly, try not to be polluted by plastic, and even plastic products must not be smelly. Also, don't overpack. We've tried all kinds of packaging. Of course, it's not OK if it's too simple, but too luxurious can also be considered unenvironmentally friendly by customers;
• Suggest the design of a set or series of products to address all consumer needs. For example, American households love brewing and waste use. They often leave empty red wine bottles as vases. At this time, they need a fine bottle brush to clean these bottles. This requirement alone can derive a cleaning brush set;
• The basic needs of European and American countries are similar, but there are exceptions. For example, the cosmetic storage bag is made of TPU material, which is transparent and can be used on airplanes. The material is very good, leaves no traces, and does not harden in winter. The feedback from the US is average, but the response is very good in Canada;
• Also pay special attention to changes in national regulations and regulations, such as the UK Plastic Restriction Order.
• Material packaging: The product must be environmentally friendly, try not to be polluted by plastic, and even plastic products must not be smelly. Also, don't overpack. We've tried all kinds of packaging. Of course, it's not OK if it's too simple, but too luxurious can also be considered unenvironmentally friendly by customers;
• Suggest the design of a set or series of products to address all consumer needs. For example, American households love brewing and waste use. They often leave empty red wine bottles as vases. At this time, they need a fine bottle brush to clean these bottles. This requirement alone can derive a cleaning brush set;
• The basic needs of European and American countries are similar, but there are exceptions. For example, the cosmetic storage bag is made of TPU material, which is transparent and can be used on airplanes. The material is very good, leaves no traces, and does not harden in winter. The feedback from the US is average, but the response is very good in Canada;
• Also pay special attention to changes in national regulations and regulations, such as the UK Plastic Restriction Order.
Lai Zong: I like basic models
Overseas consumers still generally prefer basic models that meet basic needs. For example, in terms of the appearance of protective glasses, most American customers like basic models, such as black or transparent; of course, there are also people who like very fancy ones, such as tortoiseshell or colorful ones. But there's almost no middle ground.
03 What should we pay attention to in the factory, supply chain and preparation?
Typical characteristics of household cleaning products are low brand stickiness, high customer repurchase rate, and high acceptance of new brands and products.
• Household cleaning product suggestions focus on highlighting the quality and efficacy of the product. Liquids stand out for cost performance and are easy to catch consumers' attention;
• Household cleaning is a relatively low unit price, heavy or large products, which account for a high proportion of logistics costs, and requires strong supply chain management capabilities to control costs. China's local supply chain is strong and has advantages in raw materials and manufacturing costs. Currently, a small number of Chinese sellers have taken a new approach to develop local manufacturers in North America and Europe. In terms of enjoying the advantages of logistics costs, combined with their strong operational capabilities, sales performance is growing rapidly;
• The product has no special compliance requirements.
• Household cleaning is a relatively low unit price, heavy or large products, which account for a high proportion of logistics costs, and requires strong supply chain management capabilities to control costs. China's local supply chain is strong and has advantages in raw materials and manufacturing costs. Currently, a small number of Chinese sellers have taken a new approach to develop local manufacturers in North America and Europe. In terms of enjoying the advantages of logistics costs, combined with their strong operational capabilities, sales performance is growing rapidly;
• The product has no special compliance requirements.
Mr. Zheng: You must do thorough preliminary research. Your expertise will also allow you to communicate with the factory to achieve unexpected results
• Since the threshold for household cleaning and household goods categories is low, everyone can do it. Therefore, we will do extensive preliminary research. This is very important. You need to understand every detail of the product and be very professional to find selling points that can create differentiation. You are very professional when inquiring about products, and you may also gain a lot of expertise during the communication process with the factory because they think you understand the product. We have also stepped through pits. For example, there was a dirty clothes basket for products at the time. We didn't know that one of the key parts of the dirty clothes basket was its lifting process. Improper sewing process could easily cause the handle to break easily, which would cause customer complaints and be difficult to adjust;
• The same is true when choosing a factory; it must be professional and of excellent quality; it must be able to make the products we require and meet the quality requirements. It is also because we have carried out very comprehensive research in the early stages, so we basically don't do testing. Once we have confirmed a certain product, we will order it in large quantities.
• The same is true when choosing a factory; it must be professional and of excellent quality; it must be able to make the products we require and meet the quality requirements. It is also because we have carried out very comprehensive research in the early stages, so we basically don't do testing. Once we have confirmed a certain product, we will order it in large quantities.
General: There are many SKUs, consider flexible supply chains
• Health and personal care products often have many SKUs and are mixed. Consider flexible supply chains as much as possible and maintain a fixed frequency of updates;
• Compliance issues also need to be considered, such as health products or pharmaceuticals, which require FDA certification in the US; in Japan, an agency is required to obtain a license, so it takes longer and is relatively more expensive.
• Compliance issues also need to be considered, such as health products or pharmaceuticals, which require FDA certification in the US; in Japan, an agency is required to obtain a license, so it takes longer and is relatively more expensive.
So, what is the overall development of personal care and health categories overseas?Using the US as an example, let's take a look at:
Personal care and health categories
Overseas market overview
Overseas market overview
The growth rate of retail e-commerce is second only to food and beverages, ranking second
It is estimated that in 2020, sales in the US personal care, health and beauty category (*the US two categories are often counted together) will reach 528 billion US dollars, and will grow to nearly 600 billion US dollars by 2024 [3], ranking third in all categories regardless of volume or growth rate [4]. Among them, retail e-commerce has broader market prospects. It is expected to account for 11.1% in 2020 and reach 17.6% by 2024 [5], and the growth rate is higher than the overall level. If you compare other categories horizontally, the US personal care, health and beauty category ranked fourth in online sales in 2020 [6], and the growth rate also ranked second only to food and drink [7]



Data sources:
[1] 2030 Global Consumer Trends, 2020, Mintel
[2] Lu Qingguo: 80% of global health product ingredients come from China's domestic market and should be strictly controlled, China Consumer Network, http://www.ccn.com.cn/html/shipinanquan/baojianshipin/2019/0311/443417.html
[3] Health, Personal Care & Beauty Retail Sales US 2020-2024, eMarketer, https://forecastsna1.emarketer.com/5c5dba5b8920aa0508d0645c/5c5dbf508920aa0508d06480
[4] US Retail Sales Forecast in 2020 byProduct Category, eMarketer, https://forecastsna1.emarketer.com/584b26021403070290f93a2d/5c5cb5a78920aa0508d0641c; US Retail Sales Growth Forecast in 2020 by Product Category, eMarketer, https://forecastsna1.emarketer.com/584b26021403070290f93a2d/5c5cb70d8920aa0508d0641e
[5] Health, Personal Care & Beauty Retail Sales Ecommerce Sales US 2020-2024, eMarketer, https://forecastsna1.emarketer.com/584b26021403070290f93a31/5851918a0626310a2c186a20
[6] US Retail Ecommerce Sales Forecast in 2020 by Product Category, eMarketer, https://forecastsna1.emarketer.com/584b26021403070290f93a2d/5851918a0626310a2c186abe
[7] US Retail Ecommerce Sales Growth Forecast in 2020 by Product Category, eMarketer, https://forecastsna1.emarketer.com/584b26021403070290f93a2d/5851918a0626310a2c186abc

Amazon Global
Massive business opportunities
Go out to sea to win in the gold category
Latest selection information

Getting Started: New Seller Guide
Global business opportunities




