From the beginning of the year until the beginning of spring, the global spread of the pandemic has caused more and more sellers to set their sights on emerging sites. Multiple sites have blossomed. “Not putting eggs in the same basket” is also a good way to spread business risks. To this end, Xiaobian has compiled preferential policies and recent product selection insights for Amazon's three emerging sites in Australia, the United Arab Emirates, and Singapore. We hope to work with all sellers to expand their business and establish a global layout.

Below, we've compiled a list of preferential policies for Amazon's major new sites, which you can review according to your own circumstances:

Australia opened a new Perth warehouse in the southwest region in November of last year. Up to now, it has 3 FBA warehouses (Sydney/Melbourne/Perth). At this stage, about 80% of regions can be delivered within 2 days. While providing a perfect customer experience, it also provides sellers with a more convenient way to operate. If you join FBA now, you can also get the following preferential support:
▼ More search results display/More chances to win a shopping cart/Support for online advertising functions/free event reporting opportunities
▼ Get access to high-quality Prime members, better shopping experience, and product purchase conversion rates
▼ Improve store performance and reduce the uncertainty about the timeliness of self-delivery/can also be sold while on vacation
▼ The price advantage of storage fees & long-term storage fees is obvious, and there is no oversize fee

Since the launch of the new UAE website in May last year, it has achieved rapid growth in product selection, customer volume, and sales volume, and continues to lead the local e-commerce market. In order to help sellers open up the market as soon as possible, the UAE website has launched many products and projects one after another.
▼ Prime was launched in June 2019, and the first Middle East Prime Day was successfully launched in July
▼ In 2019, many logistics companies were connected to help self-delivery orders be fully trackable
▼ In January 2020, the advertising function was launched to help sellers promote on their website
▼ In February 2020, the seller platform's flash sale recommendation rules were optimized to allow more products to be automatically recommended
At the same time, the UAE site adheres to the low rate policy, and continues to be exempt from monthly site rent, low commissions, and low Amazon Logistics (FBA) fees (for 500g standard products, the FBA delivery fee for the UAE site is less than $1, which is 1/5 of the US site).

Since the official launch of the Singapore website in October 2019, it has attracted many Chinese sellers. According to the China-Singapore Free Trade Agreement, Chinese exports to Singapore are not subject to customs duties [1]. 2020 is the first year that the Singapore site officially opens invitations to Chinese sellers. To help accelerate sellers' success in Singapore, the Singapore site launched the following benefits:
▼Free monthly fee for the whole year of 2020
▼ Lower category commissions: commissions as low as 6%-10%
▼ Covers Amazon Logistics (FBA) and supports one-day delivery: In order to improve the logistics experience, Amazon has established a logistics center with a total area of more than 15,000 square meters in Singapore, with more than 5,000 cubic meters of storage space, and provides hundreds of thousands of one-day delivery products* to Prime members.
*For eligible products only

Due to the impact of the epidemic, although FBA Logistics can enter the warehouse normally at the new site, the storage time has been delayed; the delivery time for self-delivery logistics orders has also been affected. We recommend that you pay close attention to official notifications from Amazon and keep the following three things in mind:
1) Confirm positions with your logistics provider in advance to shorten the overall logistics time
2) Keep an eye on your inventory status and make delivery plans in advance
3) Pay attention to the impact of freight changes on sales prices, and adjust stocking strategies in a timely manner

Now that you know the preferential policies you can enjoy when opening a store on the new site, do you want to get started as soon as possible?Now Xiaobian will take stock of the latest hot products for you!

1. To prevent fecal transmission, toilet hygiene should be careful: Consumer demand for toilet hose nozzles has increased to enhance cleaning protection.

2. Smart toilet lid: The number of searches has increased significantly. You can not only rinse yourself, but also clean the toilet.

3. Toilet brush: affordable, good toilet partner

There are many single-family houses, and home security comes first:
Security cameras, baby monitors to prevent extreme situations and increase the sense of safety at home

Eat and drink well at home
Home makes “everyone a master cook”. Flour, bread makers, yogurt makers, sandwich makers... all kinds of baking tools, all kinds of coffee machines and their accessories have all become essential items at home.

1. The cervical spine must not be damaged: computer stand, display

2. Good use of equipment: wireless keyboard/mouse, headset

Combining work and rest, there must be no shortage of fun
Demand for gamepads, projectors, etc. will grow.

Recently, categories such as beauty and personal care, mother and child care, toys, sports, and office on the UAE website are all worthy of attention, and are key products purchased by consumers.

Personal care category
Online demand for toilet paper, toilet paper, etc. is growing rapidly. Hand sanitizers, kitchen and toilet cleaners are also growing rapidly, and skincare products such as body lotion and moisturizer are also moving online in large numbers. For Chinese sellers, you can focus on the use of small personal care appliances, such as electric toothbrushes, handheld massagers, essential oil aromatherapy machines, etc.

Maternal and child categories
Demand for online purchases of diapers has surged. In addition to this, you can also pay attention to products such as baby skin care products, seats, and electronic monitors.

Toy categories
Most families in the Middle East are living in isolation at home. In order to meet children's entertainment needs at home, electric rollers, decorative balloons, and various toy sets are growing rapidly.

Sports categories
Many people in the Middle East are already working from home to reduce unnecessary travel, but this doesn't stop their enthusiasm for sports and fitness in any way. Products such as fitness resistance bands, yoga mats, sports care, and sports water cups are leading the category.

Office category
Due to working from home, the demand for purchasing office stationery such as printer cartridges, watercolor pens, and electronic writing boards is also growing rapidly.

Recently, Singaporean office workers have also adopted the method of working from home. Therefore, we have noticed a rapid increase in demand for office supplies and electronic supplies.

“Standard” for working from home
Mouse, keycap, laptop, monitor, printer, liftable desk, keyboard, WiFi extender, A4 paper, web camera, HDMI adapter, SSD card

In addition to office supplies, these segments are also growing rapidly: thermometers, game consoles and ancillary games, baking supplies, coffee makers, kitchen paper, trash bags, floor cleaning supplies, water bottles, sports and fitness supplies, and pet supplies.

Recently, the product selection requirements for new sites are unique. With this traffic node+product selection recommendation, we can help you take root in the new site and speed up the pace of business development.

Anti-season sales in the southern hemisphere of Australia, and holiday-related promotions have a great impact on consumers. In particular, sellers should be reminded that Australia's unique mid-year promotion at the end of the June fiscal year is a major promotion point that lasts for a full month. It is an excellent time for sellers to stimulate sales growth through discount activities. During this period, the categories of opportunities in Australia are as follows:

Product selection tips:
• Electronics and related products account for the largest share, followed by computers and accessories, followed by wireless devices and cameras and accessories2
• Electronic accessories account for a high proportion, including products such as power banks, wireless charging piles, and memory cards

Product selection tips:
• One out of every three items Australian consumers buy online is a fashion item [3]
• The fashion category achieved double digit growth for six consecutive years [4]
• The three categories that account for the largest share of fashion categories are clothes/shoes/bags [5]

Product selection tips:
• Bags such as wallets, storage bags, backpacks, and children's school bags account for a large proportion [6]

Toy category
Assembling toys, early childhood education, board games, handicrafts, puzzles, doll models, toy cars, etc.

Product selection tips:
• The peak season for toys is usually at Christmas and the end of the fiscal year, and sales increase dramatically
• Chinese sellers excelled in categories such as remote control toys and children's party costumes

In the first half of this year, the UAE website will launch website promotions one after another in conjunction with local holidays.

Ramadan (4/14~4/22)
Ramadan is characteristic of the Middle East region. During this period, overall social work hours were reduced, and the weather was hot, and people spent a long time at home. Coupled with the strong holiday atmosphere, online traffic and consumption increased dramatically. This promotion is open to all categories. Ramadan in the UAE in 2020 will begin on April 24 and last for a full month.

Mobile Mania(5/30~6/1)
The promotion has been held on Amazon's UAE site for 2 consecutive years, covering all categories of electronic products. Young people in the Middle East are fanatical fans of electronic technology products. Coupled with strong discounts and high visibility, it is an opportunity that sellers cannot miss.

In the first half of this year, Singapore will host the following holiday promotions. The specific promotions and recommended products are as follows.

Mother's Day (4/25~5/10)
In Singapore, it is customary to give a well-prepared gift to a hard working mom on Mother's Day as a thank you.
Items worth paying attention to are: cosmetics, skincare products, yoga mats, photo frames, picture frames, kitchen supplies, etc.

Eid al-Fitr (5/12~5/25)
The Islamic Eid al-Fitr is one of Singapore's biggest holidays. On Eid al-Fitr, it is also a traditional custom for people to thoroughly clean and decorate their homes to worship at graveyards and gather outside.
Items worth paying attention to during this period include: all kinds of decorations, food baskets, cleaning supplies, doormats, Turkish carpets, Malay food spices

Father's Day (6/8-6/22)
May showed respect for her mother, and June was a great time for Singaporean dads to relax and reward themselves. Car cleaning products, sporting goods, wearable devices, barbecue equipment, alcoholic beverages (beer, spirits), and wine accessories for men will all become bestsellers.

After reading the above list of preferential policies on the new site and major holiday selections, in addition to recent changes in people's consumption behavior, it has indeed spawned opportunity categories and made sellers and friends think about business development plans. Sellers can also take advantage of this period to adjust their business plans, expand their business to new sites, and start a new pace of global layout.