At the beginning of 2020, the world economy ushered in an unexpected inflection point. It's an unexpected “test” for many sellers, but it's also a great opportunity to review yourself and come up with new ideas, because global retail e-commerce is still at an unprecedented time.

Overseas demand insight: As we all know, foreigners love to keep pets. When going out for a walk, young people want a product that allows pets to be free and unfettered without getting lost
Product innovation: It changed the way users can only walk around while walking around, and grasped the two major demands of young users that they pay high attention to pet freedom and health, and maintain close relationships. It uses the most advanced intelligence and digital hardware solutions to solve the problem, making corded to wireless, and functional to intelligent
Consumer feedback: Although the price is not low, the US Amazon website is not only popular but also widely praised

Overseas demand insight: Although middle-aged and elderly people can use public transportation or self-drive when going out to buy groceries, go to supermarkets, etc., it is very tiring to walk the last step of the way to the destination after getting out of the bus or parking
Product innovation: According to the needs of these scenarios, design a portable travel tool, an intelligent product that can be carried on the subway or in one's own car, and can be folded into a suitcase in three seconds
Consumer feedback: This portable car is not only loved by middle-aged and elderly people overseas, but also sells very well on Amazon; also because of its high folding efficiency, young people from overseas also like it, broadening the audience

Bicycles and accessories

Overseas demand insight:
• Europe and America: Bicycles are popular in Europe and America because of their environmental protection, health, and convenience. People like to travel by bike, and cycling has broken through basic needs and turned into a healthy lifestyle, and the number of bicycle owners has surpassed that of cars. It neither pollutes the environment, nor does it experience traffic jams like cars during peak commuting periods
• Japan: Out of every 100 Japanese people, 68 own a bicycle. Japanese people have a high standard of living, yet bicycles are still so popular, because bicycles not only bring convenience to life, but are also considered a healthy lifestyle
Product innovation points:
• Europeans are taller, so it is recommended to choose a larger bike when targeting North American sites and European sites
• Bicycles will be used more and more frequently in different scenes (streets, mountains, night, etc.), so pay attention to usage scenarios when designing products
• Bicycle sales remain high, which has also led to a sharp rise in sales of bicycle spare parts. They account for a relatively large share of the bicycle category
• Some innovative and dramatic changes, such as bicycle lights are recommended to be waterproof and dustproof, and can be used directly as a flashlight; bike covers need to be made of strong material (such as Oxford cloth), waterproof, dustproof, and UV resistant; bicycle locks require high-quality materials, no need to worry about rust or erosion, and have good anti-theft effects (such as using a 5-digit automatic lock), etc.
Examples of popular products:
• Bicycle parts such as bicycle saddles, bicycle pedals, tires, handlebar covers
• Bike accessories such as bike luggage racks, portable bike air pumps, bike phone holders
• Bike wear, such as bike helmets, bike gloves, cycling shorts, cycling jerseys
• Bicycle carrying bags, such as portable frame bags, bicycle rear rack bags, detachable bicycle front canvas basket bags
• Bicycle lights, such as LED bicycle handlebar lights, bicycle helmet lights, remote rear turn signal lights, kinetic energy conversion lights

Overseas demand insight: According to market research firm Canalys, the global smart home product market will reach 54 billion US dollars by 2022. With such a huge market and user base, the smart home series that can be linked to voice assistants has become a very rapidly growing category. According to different usage scenarios such as living room, bedroom, kitchen, etc., related devices with IoT functions all showed strong sales performance in this category
Product innovation points:
• Small appliances: Small appliances are mainly kitchen appliances, such as coffee machines, electric kettles, microwave ovens, etc. You can also consider remote control and scheduling through Alexa to optimize usage scenarios. Similar intelligent products to consider include humidifiers, aromatherapy machines, air purifiers, electric fans, etc.
• Light bulbs and lamps: Smart bulbs and lamps allow users to voice control the switch of the smart lamp, adjust the brightness of the light, and specify the color and color temperature of the light through Alexa. It is currently one of the most diverse smart home products
• Smart sockets: Smart sockets are the main selling products in smart home products. For consumers, choosing a smart socket is the fastest way to upgrade traditional home appliances. Smart sockets are recommended to have functions such as remote control and schedule management, which can effectively help save electricity and prolong the life of household appliances
• Home security: Smart security products include smart cameras and smart door locks, such as allowing users to view real-time video of smart cameras on Echo and Fire TV through Alexa and use Skill Kit to set various camera attributes; smart door locks check the status of the door lock and lock the door for the user through Alexa, and choose whether to respond synchronously or asynchronously to lock the lock, etc.

Overseas demand insight: From spring to summer, people are craving a long-awaited trip. Recording a good photo or video with an action camera should be as easy as blinking; don't let heavy equipment take away the fun of taking pictures
Product innovation points:
• A lighter design, switchable shooting modes, a wider field of view , and faster connection to the phone are popular trends in action cameras in recent years
• The popularity of action cameras will also drive demand for camera accessories such as stabilizers and protective cases
• Blurring the boundaries between professional and non-professional cameras, and the widening of new consumer groups, especially the demand for taking photos and videos from Internet opinion leaders (KOLs), social media bloggers, and short video bloggers
Examples of popular products: stabilizers, protective cases

Overseas demand insight: Many overseas white-collar workers, especially in the stock market, design industry, and financial industry, complain that computer screens are too small at work
Product innovation: design a lightweight, foldable , and easy-to-carry stretch screen. This product is suitable for people who often use multiple screens to work
Consumer feedback: Just connect with a USB cable, this extension screen can be quickly and conveniently fixed to any type of laptop using magnet adsorption technology, which can greatly improve the work efficiency of white-collar workers

RADIO

Overseas demand insight: User experts are more clear about their needs; they know what they want better than brands; they know products better, and even better understand performance parameters and manufacturing processes than manufacturers
Product innovations (take Elvis's “Little Tail” radio as an example):
• Build a global design center, and use a global supply chain to allow designers, engineers, companies, and users from all over the world to participate in product design
• Build dozens of radios covering various subcultures. For example, one user grafted a harmonica music association onto the speaker. Although the structure of a long soundbar is very difficult, designers and structural engineers worked together to complete this seemingly impossible task

According to Mintel (Mintel) research, in the next 10 years, global consumers will rely more on digital technology, want to express themselves more, and pay more attention to the “health” of themselves and the world [3].

From observing users, to letting users actively create, and finally becoming a brand and user co-own products, user creativity is emerging through global supply chains and creative platforms, changing the direction and process cycle of product creation;

Consumers are more focused on “simplicity, quality, and green”. This will also be a huge trend for future products. Facing the global market, products must have common global language and common needs;

Data and intelligent products will drive the digitalization of services and living organisms, and intelligent new species are becoming the champions in the segment. Today, big data and artificial intelligence will become essential for all products. The digital lifestyle is a common exploration for all brands, and the generation of data will also reverse drive all services, and even our people themselves.

Finally, how can we seize opportunities in the digital age and win new economic horizons with product innovation?Mr. Jia Wei, founder of the Locke Shared Design Platform and chairman of Rococo Innovative Design Group, said, “The theme for the past ten years has been consumption. The next ten years will be an era of creation. It will be an era of creation, an era created by demand, where imagination builds product innovation. ” On March 10, we invited Mr. Jia Wei, founder of the Rockshare Design Platform and chairman of Rococo Innovative Design Group, to share with you “Looking at the world from a different perspective, how can products be innovated after the pandemic? "