A tough battle against the “epidemic” has been fought, and epidemic prevention materials such as masks and protective clothing have become “sought-after goods”. Many companies have also developed new related product lines, hoping to get through this special period through the massive demand for such necessities. But is that the only option?In fact, you can also focus on other keywords. Looking back at the following scene during the peak of the domestic epidemic, what did you find?

In order to guarantee surging demand for grid power, China built more than 63,000 4G and 5G base stations during the epidemic [1]; e-commerce sales of electric generators in the US increased 200% in March compared to the same period last year [2].

In the face of the “black swan” of the epidemic, industrial supplies have shown an important role in maintaining social stability and security. Next, as demand for epidemic prevention and control intensifies and enterprises need to resume work and resume production, industrial electrical products such as electric boxes, cables, circuit breakers, fuses, network cables, and ports will become one of the must-choose categories for many enterprise buyers.

With the rapid development of the industrial Internet, e-commerce sales and procurement of industrial products have become an irreversible trend overseas: according to third-party data research agency 3, Amazon US sales in the industrial category far exceeded 10 billion US dollars in 2018, and maintained a compound annual growth rate of double digits for many years, quickly becoming one of the most important trading channels in the industry. At the same time, industrial products are also one of the categories most popular among corporate buyers on Amazon's US site. More and more business buyers use Amazon to complete the procurement of spare parts needed for the company's daily operation and maintenance.

The industrial electrical category mainly consists of several parts: low-voltage electrical appliances and components, industrial control automation, and wires, cables and components. As a basic industrial product, it is a basic component for the electric power industry, energy, industry, transportation, urban and rural infrastructure, civil and commercial use. It has the characteristics of a large and diverse range of industries. It is widely used in all walks of life in the national economy, and is closely related to people's lives. What kind of business opportunities are there in this?

Faced with such a market full of opportunities, can't you stand it anymore and want to share a slice of the pie overseas?Don't worry, a good product selection strategy is definitely necessary for big product sales. Next, let Xiaobian send you an interpretation of the industrial electrical hot product selection trends on the 2020 Amazon Business US, Europe, and Japan site to help you make accurate money!

Listing Optimization Guide
① Technical parameters such as material, size, waterproof level, external power supply type, load current size, voltage level, use and accessories should be indicated on the details page
② The product emphasizes stability and practicality

Detailed explanation of hot sales:
The NEMA protection rating is the American Electrical Manufacturers Association's standard for housing protection in industrial control devices and systems. In addition to being dustproof and waterproof, NEMA's protection standards include explosion-proof (IP codes only include dustproof and waterproof). However, power distribution and power supply products such as electric boxes are common electrical auxiliary materials and tools in enterprise decoration construction. Corporate buyers include government agencies, construction companies, large marine parks, and resorts. Since the site of use is usually outdoors, corporate buyers will prioritize the product's waterproof and UV resistance ratings and durability. This NEMA grade electric box also meets protection standards for dust, water, and explosion protection, so it will be favored by more buyers.

Listing Optimization Guide
① Technical parameters such as interface type, input and output voltage, power, operating temperature and humidity, channel isolation, and industry certification level should be indicated on the details page
② The product emphasizes output stability, cost performance and safety
③ Products with manufacturer warranty are more competitive

Detailed explanation of hot sales:
With sustainable energy development and rapid urbanization, low-voltage DC technology has become a new trend in technological development, and low-voltage DC equipment and systems are being used more and more widely in various fields such as smart buildings, smart homes, and electric vehicle charging equipment. This programmable DC power supply with display can be programmed to generate low voltage DC power. It is in line with this new trend. It can be used in different scenarios such as factories, construction sites, and laboratories, and is sought after by various types of corporate buyers.

Listing Optimization Guide
① Use localized languages
② Fully understand product performance
③ Embed key high-frequency search keywords
④ Determine the price range based on product capacity, characteristics and market price

Detailed explanation of hot sales:
Nuclear power accidents and earthquakes that have occurred over the past ten years have gradually made Japanese people aware of the risk of preventing power supply interruptions. In particular, since power companies stopped buying surplus renewable electricity from the public, a large number of Japanese households have begun to use batteries to store excess electricity for household consumption and reduce electricity costs. Various construction companies in Japan are continuously upgrading household batteries for this purpose, so the demand for this product from corporate buyers will increase dramatically, and the market is broad. Furthermore, since the main function of batteries is to generate emergency power in the event of a natural disaster, portable batteries that can be used for emergency lighting are more popular with corporate buyers.

Listing Optimization Guide
① Technical parameters such as model, specification, purpose, shielding, transmission speed, and wire gauge should be indicated on the detail page
② Multiple packs can save costs, and the price is more competitive
③ The product emphasizes internet speed and stability

Detailed explanation of hot sales:
These products are consumables, and have a huge market due to their wide range of uses in office networks — products such as computers, servers, printers, routers, and switches require ports and cables, so they are regular customers on the shopping list of business buyers.

Listing Optimization Guide
① Parameters such as material, tensile strength, and UV protection level must be marked
② The product emphasizes stability

Detailed explanation of hot sales:
This type of electrical auxiliary material consumes a lot and can be applied in a wide range of applications. It is also a popular category in the industrial electrical category. Among them, cable coils and nylon 6/6 zipper rolls are among the most popular auxiliary materials purchased by corporate buyers.

Listing Optimization Guide
① Parameters such as material, tensile strength, and UV protection level must be marked
② The product emphasizes stability

Detailed explanation of hot sales:
This product is a commonly used cable construction and installation tool. It is often sold with nylon cable ties. It does not require manual intervention, and is more efficient, safe and labor-saving. Among them, the cable tie gun, which can control tension and is ergonomically designed, is more convenient to use and is most favored by corporate buyers.

Listing Optimization Guide
Buyers are highly sensitive to the brand of such products, so emphasis should be placed on brand information to enhance buyers' recognition

Detailed explanation of hot sales:
The American standard three-hole plug is characterized by being round and two flat (cylindrical grounded in the middle), which is inconsistent with the national standard. The function of a grounding plug is to connect one end of the wire to the electrical shell and the other end of the wire to the ground. If the case leaks electricity, there is a risk of electric shock when the human body touches the case. However, when the plug is connected to the protective ground wire, the human body's resistance is greater than the earth's resistance, and the current enters the earth along the ground line, so people can avoid being electrocuted. Therefore, this product has a wide range of applications. It is an indispensable safety component in the electricity environment, and has become an essential product for most corporate buyers when purchasing. At the same time, it is recommended that multiple packages be sold as a powerful means of reducing costs and improving price competitiveness. The pack of 20 is more popular with corporate buyers.

Listing Optimization Guide
Technical parameters such as rated current, rated operating voltage (Ue), rated frequency, rated insulation voltage (Ui), number of poles, and release switch type must be indicated.

Detailed explanation of hot sales:
Terminal power distribution products can be used to distribute electricity, start asynchronous motors infrequently, and protect power lines and motors, etc., and are widely used in industrial production and home decoration circuits. Circuit breakers are divided into high voltage and low voltage. Low-voltage miniature circuit breakers are one of the widely used electrical products used in building electrical design. Electric power workers and corporate buyers with a certain understanding of the basic parameters of electricians are quite enthusiastic about this type of product.

Listing Optimization Guide
Product information such as product safety requirements, size, light color, input current type, etc. must be indicated

Detailed explanation of hot sales:
It is suitable for safety lighting systems distributed throughout the factory, as well as alarm duties in warehouses, offices, and laboratories. Pre-assembled always-on signal products, including switches, cables, and LED signal lights, are popular choices for corporate buyers.

Listing Optimization Guide
① Indicate specifications such as current and voltage
② Pay attention to accurately describe product details such as material and size
③ Indicate the object of use (electric fuses, machine tool fuses, electrical instrument fuses/electronic fuses, automotive fuses)
④ Clearly write the rated voltage, breaking capacity, shape and volume, etc.

Detailed explanation of hot sales:
A fuse is mainly composed of a melt and an insulating tube to install the melt. It is a simple and effective protective electrical appliance. When the current exceeds the specified value for a period of time, the heat generated by itself melts the melt, thereby disconnecting the circuit and acting as short circuit protection or serious overload protection. Fuses are widely used in high and low voltage power distribution systems and control systems and electrical equipment. As short circuit and overcurrent protectors, they are one of the most commonly used protection devices in industrial appliances, and are sold very well in Europe.

Listing Optimization Guide
Indicate information such as operating temperature, complete shrinkage temperature, solder dissolution temperature, specific model, etc.

Detailed explanation of hot sales:
The heat-shrinkable connector of the waterproof solder ring is made of transparent polyolefin. The colored hot melt adhesive ring is easy to identify the size of use. The tin ring material has good dissolution speed and welding effect, and is a heat-shrinkable solder ring wiring with good flame resistance at high temperatures. The product is designed to protect the outer layer of the wire by the heat shrink tube, weld the wire with a tin ring, and seal the heat shrink tube seal with a waterproof function. All operations can be completed in one heating step, and the simple construction method can reduce installation costs. This type of product is an essential tool in engineering construction, and it is also a common and popular product in the shopping carts of business buyers.

Listing Optimization Guide
① Indicate information such as specifications, materials and dimensions such as current and voltage
② Indicate the object of use (power fuses, machine tool fuses, electrical instrument fuses (electronic fuses), automotive fuses)
③ The rated voltage, breaking capacity, shape and volume must be specified

Detailed explanation of hot sales:
Fuses/replacement fuses will blow and automatically cut off the power supply when the circuit is grounded, short circuited, or overloaded, to ensure the safety of the entire circuit. It is an essential accessory in industrial electrical products. This fuse/replacement fuse is widely used. Multiple specifications and models are sold together. It is suitable for more battery cases of different sizes, and is a combination product loved by corporate buyers.

In summary, industrial electrical products are highly specialized, and corporate buyers also have high requirements for product quality and stability. Based on previous sellers' successful product selection experience, you need to keep these points in mind when expanding this category:

▼ Develop products that meet market standards and requirements, obtain industry certification, and avoid infringing on others' patents
▼ Focus on changes in market trends and improve, differentiate and iterate products
▼ Focus on brand building, build a brand from product design and packaging, and reflect the brand image
▼ Instructions for use and product design should start from the consumer's perspective - simple and easy to understand, easy to install

Once you've done this, you'll be one step closer to your desire to sell big. Product selection strategies alone are not enough; Amazon Business operation tips also need to be arranged!How to quickly enter the industrial electrical category market in 2020?Here are ten super detailed questions to answer them one by one!

❓ Q1 What are the requirements for factories and supply chains?

When developing a design, you should search for the corresponding appearance and design function patents in the target country. If there is no patent within the patent protection period, the seller can apply for it independently.

Select appropriate packaging methods to assist self-verification processes such as drop tests to minimize cargo damage caused by logistics. For battery products, it is necessary to comply with all qualification tests for shipping, packaging quality compliance, and avoid lithium battery explosions.

When setting up product detail pages, be sure to include product specifications, installation standards, and installation diagrams. It is best to combine it with enterprise usage scenario maps in various situations to deepen buyers' understanding of the product.

1) Wholesale Marketplace: Amazon Bulk Supply Store (Bulk Supply Store) is an exclusive project of Amazon Business that aims to help business sellers sell products in a wholesale mode to overseas business and institutional buyers in need of approval. At the same time, it combines corporate information, vouchers, product documents, and wholesale prices set by corporate sellers to help determine supplier capabilities and simplify the transaction process. Currently, the wholesale mall is free to enter by invitation. If you need to join, please 👉 send an email to: amazon-business-account-manager@amazon.com 2) Online Bidding Program: Online Bidding (Spot Buy) is an exclusive project for Amazon Business that aims to meet the more diverse and complex inquiry needs of enterprise buyers. For example, an inquiry for a quotation for a bulk purchase of more than 1,000 items, or when a business buyer has specific purchasing needs but has not yet decided on a specific ASIN product, an inquiry is also required. Therefore, corporate and institutional buyers can post product procurement requirements through Amazon Business's professional customer advisors. The Amazon Business seller account manager team will ask sellers of relevant categories and products through instant messaging such as phone calls and emails, evaluate whether the products meet the requirements, and assist the sellers in completing the bid for the procurement plan. By comparing purchase offers from different sellers, business buyers finally confirm which seller they want to place an order with. In order not to miss the opportunity to inquire about large orders, sellers are requested to maintain the correct contact information in Seller Central.

The industrial electrical industry belt is distributed throughout the country, mainly in Beijing, Tianjin, Liaoning, Shanghai, Jiangsu, Zhejiang and Guangdong.
Looking at the distribution area, in the eastern coastal region, there are Yueqing, Wenzhou, which is known as the “capital of low-voltage electrical appliances in China”; Fuyang, Hangzhou, an important base for the national communications equipment industry; the “national wire and cable industry base” - Yixing, Wuxi, etc., and the share of the market in South China and North China is not low.
Among them, judging from the city breakdown, telecom cable manufacturers mainly produce multimeters in Foshan, Nanhai, and Panyu; Dongguan, Changshu, and Xinghua mainly produce fuses; and Changxing County in Huzhou, Jiangsu mainly produces batteries.

Communication cables and network port products are essential electronic consumables for enterprises and institutions. The types of corporate buyers span government departments, medical institutions, underwater detection product manufacturing plants, educational institutions, etc., and they all buy network cables on Amazon Business.
Power distribution and power supply products such as electric boxes are electrical accessories and tools commonly used by enterprises in decoration construction. Corporate buyers include US government agencies, construction companies, large marine parks and resorts, etc.
Signal and warning products are widely used in factory workshops, automobile manufacturing, schools, etc. Business buyers include air conditioning and refrigeration control product manufacturing plants, automobile companies, driverless car companies, and educational institutions.

The demands of corporate buyers for the industrial electrical category are rich in categories, good quality, low price, multi-functionality, and long warranty extensions. And for a certain type of product, they also have more specific and clear demands. For example, the ease of connection between wires and cables and electrical boxes is different, and the IP rating is also a point of concern for buyers; the compactness of the product and supporting components always brings a sense of safety and luxury; whether the input signal is stable, clear instructions and instructions for use (in the language of the target country of sale); and stable packaging to ensure an acceptable loss rate of goods upon arrival.

1) Understand target site product standards and requirements in advance: Before product development, fully understand the development standards and specifications suitable for market needs, and obtain relevant certificates through industry certification. Be careful to avoid infringing on product patents. For example, many major brands of switch products have obtained technical patents.
2) Product differentiation and iteration: Most industrial electrical products are standard products. Sellers can combine market trends to design products that are more novel in appearance and easier to assemble, which are more popular with corporate buyers than consistent standards. At the same time, pay close attention to buyer reviews and return to the factory analysis, discover product defects, improve product quality control, quickly improve and iterate, quickly launch new products, and avoid accumulating negative reviews affecting the brand image.
3) Focus on brand building and building brand image: Reflect the brand image in product design and packaging, and pay attention to the construction of detail pages and A+ pages. Because of the high level of product expertise, it is necessary to accurately set product titles and search keywords. At the same time, the product display is clear, and the text is refined and easy to read, so that customers can quickly see the product information clearly. You can also add technical parameters of the product to the details page, such as product size, specifications, safety, flame retardant grade, how many tests have been performed, certification standards, etc. Product usage instructions and usage scenarios can be added, and easy-to-read instructions for use can also be added to the product package to facilitate buyers' installation and use.

This is the first step to explain the mining strategy for the industrial electrical category. We will eventually win the fight against the “epidemic”. I hope these tips will help you fully prepare to meet consumer demand after resuming work and resuming production!