From the popular TikTok pillow challenge to celebrity makeup and styling series for boyfriends... While foreigners began to reap the rewards of being confused at home, the stocking model was gradually upgraded.

1. Family health care: Mainly white-collar workers who work from home, students attending classes remotely from home, and middle-aged and elderly people. It is mainly aimed at solving the physical discomfort caused by working and studying, and the discomfort caused by decreased physical function. On this basis, consumers also have certain psychological demands. For example, products with a heating function can relieve psychological stress while relaxing their bodies. Currently, the unit price of this type of product continues to rise, and it is mainly used in the home scene;
2. DIY beauty and beauty: Mainly nails and eyelashes, and supporting tools such as nail clippers, nail files, and eyelash curlers have also received widespread attention from overseas consumers. Consumers are mostly young women. They have a clear preference for popular colors and large combinations, and are easily influenced by people around them or opinion leaders.

1. The category is a daily consumable product. The purchase demand is high, the repurchase rate is high, and it is still growing rapidly;
2. Brand concentration is low, TOP products continue to change, and there is a good acceptance of new products;
3. The product development period is short. From the launch of a new product to growth into a TOP selection, it can be completed in as little as 3-6 months;
4. The domestic supply chain is mature and has a wide range of choices;
5. The compliance market process is mature, and the certification regulations are clear. You can find the corresponding service provider on the Amazon service provider list: https://sellercentral.amazon.com/tsba/searchpage/Compliance?ref_=sc_spn_colst_colst&sellFrom=CN&sellIn=DE

1. Maternal and child related: It is a category that continues to grow rapidly, and the pursuit of quality has also brought high transaction price segments; in addition, it is small in size and has a high logistics cost advantage in operation. Developments are particularly prominent in some segments, such as feeding, diapers, sleep-related and safety protection products;
2. Beauty tools: Tools such as combs and beauty devices have long attracted the attention of female consumers. Especially when there is plenty of time, consumers prefer styling or beauty and skin care;
3. Facial and body care: It is a category that is consumed frequently and repurchased many times. Consumers are extremely concerned about the experience of the product, and there is a certain degree of product stickiness. Sellers are advised to bypass high-end brands and develop mid-range and low-end price range products, mainly in combination packages;
4. Personal care devices: Personal care gadgets are necessities of life and have maintained rapid growth over a long period of time.

Massagers are a rapidly growing category. They are divided into charged massagers and non-electric massagers. As far as brand concentration is concerned, they are a relatively scattered category. There are examples of new products in 2018 and 2019 that have grown into TOP ASINs. Moreover, the unit price is relatively high. Especially since 2019, massage devices with heating functions have been sought after by European and American customers. In terms of customer base, there are branded, impulsive, and affordable customers. It is recommended that new sellers focus on impulsive and affordable customers. They have low brand loyalty, are impulsive consumers, and are easily attracted by price, product shape, activity, and gift box packaging, which leads to a deal. Currently, there are four recommended segments for entry.

1) Manual massager (back, legs, feet)
• Consumer concerns: material, design, color
• Industrial belts: Shenzhen, Dongguan, Taizhou, Yiwu, Wuhan, Shanghai
• Entry threshold: Basically no threshold

2) Electric handheld massager
• Consumer concerns: ancillary products, external design, battery life
• Category trends: The most popular fascia gun on the market is a handheld massager. There is no significant difference in products, and the requirements for the supply chain are quite high
• Category pain points: Fascial guns are portable massagers, but there are few products with long battery life on the market, so sellers are advised to pay attention
• Industrial belts: Shenzhen, Dongguan, Taizhou, Yiwu, Wuhan, Shanghai
• Entry threshold: There is a lower threshold

3) Electric back massager
• Consumer concerns: massage intensity, whether there is significant noise, detachable (massage head)
• Product features: It is mainly divided into seat back type and hanging back type. It is relatively large in size, mature in process, and extremely low damage rate
• Industrial belts: Shenzhen, Dongguan, Taizhou, Yiwu, Wuhan, Shanghai
• Entry threshold: There is a lower threshold

4) Electric foot massager
• Consumer concerns: There are various functional modes and massage intensity, whether the angle is adjustable, and the size is moderate and easy to store
• Category trends: Foot bathtubs with massage functions are popular in autumn and winter; therapeutic foot massagers such as electronic pulse are also loved by consumers, and the market is growing rapidly
• Industrial belts: Shenzhen, Dongguan, Taizhou, Yiwu, Wuhan, Shanghai
• Entry threshold: There is a lower threshold

02 Physiotherapy lamp
• Consumer concerns: Assists in relieving muscle pain, has a timing function, heats up quickly
• Consumer pain points: the power is too small, the operation method is complicated, and it cannot be opened and used immediately
• Industrial belts: Shunde, Shenzhen, Guangzhou, Dongguan, Chongqing
• Entry threshold: There is a higher threshold

03 Hot and cold compress products
• Consumer concerns: material, softness, temperature duration, fixed tape, suitable for refrigeration and microwave heating
• Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Fuzhou
• Entry threshold: There is a higher threshold

04 Oral cleaning
• Consumer concerns: multiple gear settings, strong cleaning power, noise level during work, whether it is easy to carry
• Consumer pain points: Easy to cause allergies and bleeding gums
• Industrial belts: Ningbo, Guangzhou, Shenzhen, Dongguan, Yiwu, Shanghai, Jinhua, Tianchang
• Entry threshold: There is a higher threshold

05 Teeth whitening
• Consumer concerns: anti-allergy, strong cleaning power
• Consumer pain points: Easy to cause allergies, bleeding gums, long-term use is not effective
• Industrial belts: Yiwu, Nanchang, Guangzhou
• Entry threshold: There is a higher threshold

06 Ear care category
• Consumer concerns: Product material, easy to use and clean, reasonable design does not hurt the ears, no burrs or soft material on the contact surface
• Consumer pain points: scratches on the skin, no detailed instructions for use of the product
• Industrial belts: Yiwu, Jiangmen, Yangjiang
• Entry threshold: Some products have lower entry barriers

07 Electronic scales
• Consumer concerns: intelligent recording of body data, stable Bluetooth connection, application adaptation
• Consumer pain points: unable to share data with other smart devices, inaccurate readings, app sync failure
• Industrial belts: Yongkang, Jinhua, Yiwu, Zhongshan, Shenzhen
• Entry threshold: There is a lower threshold

08 Functional glasses
• Main popular products: anti-blue light glasses, reading glasses, etc.
• Consumer concerns: Appropriate barrier rate (30%-55%), little color difference, high light transmittance, comfortable to wear, and whether it is resistant to falling
• Consumer pain points: easy to get tired, color differences
• Industrial belts: Jiaxing, Taizhou, Jiangxi
• Entry threshold: There is a lower threshold

09 Divided Pill Box
• Consumer concerns: product material, whether it is easy to open and close, sealing, usage cycle, etc.; there are smart pill boxes with reminder functions and other directions you can pay attention to
• Consumer pain points: not easy to break, good sealing, sufficient capacity
• Industrial belts: Dongguan, Yiwu, Ningbo, Taizhou, Shenzhen
• Entry threshold: Basically no threshold

10 Joint supports and bandages
• Consumer concerns: material (mainly non-woven), comfort, flexibility, breathability, waterproof, sterility
• Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Dongguan
• Entry threshold: There is a higher threshold

11 First aid supplies
• Consumer concerns: including products (bandages, bandages, metal scissors, tweezers), package size, waterproof
• Industrial belts: Shanghai, Zibo, Hangzhou, Guangzhou, Zhuhai, Shenzhen, Beijing, Fuzhou
• Entry threshold: There is a higher threshold

01 NAIL TOOLS
• Examples of popular products: nail clipper sets, nail lamps, polishers
• Consumer concerns: luster, ease of use, durability, no damage to nails, color combination
• Industrial belts: Dongguan, Yiwu, Guangzhou, Yuyao
• Entry threshold: Basically no threshold

02 Nail products
• Examples of popular products: nail polish, nail glue, serum, patches
• Consumer concerns: material (water-soluble and oily nail polish, nail glue), style (pearlescent, sequin, fluorescent, matte, etc.)
• Consumer pain points: the durability of nail polish and nail glue, whether it will damage nail health, etc.; it is recommended to focus on promotion for different products and customer groups, such as promoting the characteristics of water-soluble nail polish being easy to remove, and promoting non-toxic characteristics for vegetable nail polish; it is also popular among customers when it is sold in a set
• Industrial belts: Guangzhou, Zhejiang
• Entry threshold: There is a higher threshold

03 Hair removal tool
• Examples of popular products: hair removal, hair clippers, men's shavers
• Consumer concerns: safety, convenience
• Industrial belts: Guangdong, Zhejiang
• Entry threshold: Basically no threshold

04 Hairdressing tools
• Examples of popular products: hair straighteners, curling irons
• Consumer concerns: functionality, utility, operability
• Consumer pain points: easy to operate, fast heating, effective even when hair is frizzy
• Industrial belts: Wenzhou, Ningbo, Jieyang
• Entry threshold: There is a lower threshold

05 False eyelashes and eyelash glue
• Consumer concerns: material (whether the lashes are made of cotton or transparent, whether the lashes are artificial fibers or natural hair), quantity (dot, cluster, sheet)
• Product differences: European and American consumers have three-dimensional faces and pursue exaggerated, curly and long lashes; Asian consumers often seek natural, well-defined effects, with the aim of enlargement and brightening according to eye shape. It is recommended to select products according to different target sites
• Industrial belts: Qingdao, Zhejiang, Guangzhou, Shandong
• Entry threshold: There is a higher threshold

06 Face mask
• Consumer concerns: function (hydration, acne removal, cleansing, lifting and wrinkle removal, etc.), type (paper film, mud mask, LED electronic mask, etc.)
• Product differences: European and American consumers have no demand for whitening; functions focus on hydration, wrinkle removal, cleansing, post-sun repair, etc.; while Japanese consumers prefer to buy functional masks such as whitening, hydration, and wrinkle removal; it is recommended to select new products according to the differences of target customers
• Industrial belts: Guangzhou, Shenzhen, Shanghai, Jiangsu, Zhongshan
• Entry threshold: There is a higher threshold

07 Beauty dispensing bottle
• Consumer concerns: capacity, sealing effect, safety (PE and PVC materials are not recommended)
• Consumption scenario: In fact, many people use refill bottles. For example, it's not convenient to pack body soap in a bag, so they switch to this kind of refill bottle. It is convenient to carry small amounts of cream liquid products, such as skin care products, perfume, body wash, etc.; usually sold in sets or multiple packages.
• Industrial belts: Guangzhou, Dongguan, Yuyao, Cixi
• Entry threshold: Basically no threshold

08 spray bottle
• Consumer concerns: wide range of uses, multiple uses, sealing
• Consumer pain points: easy to carry, has a nozzle, can be labeled, and various liquids can be stored
• Industrial belts: Ningbo, Cangzhou, Jizhou, Qingdao
• Entry threshold: Basically no threshold

01 Child safety cover
• Consumer concerns: To prevent hand clamping, locks need to be safe and practical, easy to install, small in size, suitable for all occasions, with smooth corners and no spikes
• Consumer pain points: adaptability, robustness, ease of installation
• Industrial belts: Jinhua, Yiwu, Zhongshan
• Entry threshold: Basically no threshold

02 Children's indoor safety fence
• Consumer concerns: easy to disassemble and install, automatically closes when opened, secure when closed (preferably with a safety lock), multi-use (doorways, stairs, hallways, etc.), suitable size (recommended to be specified)
• Industrial belts: Shaoxing, Jiaxing, Zhongshan, Cixi, Yiwu
• Entry threshold: There is a certain threshold

03 baby camera
• Consumer concerns: portable, mobile, easy to disassemble, variable distance, device compatibility, data security
• Industrial belts: Shenzhen, Dongguan, Shanghai, Ningbo
• Entry threshold: There is a certain threshold

04 Children's night light, sleep sound
• Consumer concerns: strong battery life, easy to control, soft light source, adjustable brightness, safe and harmless materials
• Industrial belts: Guangzhou, Shenzhen, Yiwu
• Entry threshold: There is a certain threshold

05 Baby bibs, aprons
• Consumer concerns: Whether the material of the product is harmless, easy to clean, reusable, size and suitable age, multiple products are packaged and sold
• Consumer pain points: deformation and discoloration after cleaning
• Industrial belts: Dongguan, Huizhou, Taizhou, Hunan, Henan
• Entry threshold: There is a certain threshold

06 diapers outerwear
• Consumer concerns: The diaper pants are made of cotton cloth (cotton) and have good breathability, have a waterproof film (PVC material) in the middle, elastic design to fit babies of different body types, have a magic patch at the waist, can be adjusted to fit, and can be washed and reused
• Consumer pain points: softness, breathability, comfort, fits the diaper without gaps
• Industrial belts: Jinhua, Yiwu, Lanxi, Jinjiang, Qingdao, Jimo, Yiyang, Shantou
• Entry threshold: There is a certain threshold

07 Diaper bag, diaper basket
• Consumer concerns: beauty and practicality coexist, lightweight and durable, storage space is clearly divided, some spaces require insulation pads, etc.
• Consumer pain points: product workmanship, whether it is strong and durable
• Industrial belts: Guangzhou, Dongguan, Yangzhou
• Entry threshold: Basically no threshold

In order to be able to prioritize the products that people currently need, Amazon Logistics prioritizes the warehousing of some products so that products with high demand can be quickly received and replenished into the operation center, and quickly delivered to consumers. At the same time, it strictly complies with various protective measures formulated in accordance with the guidance of the health department to ensure the safety and health of employees. To make it easier for sellers to view products that meet the requirements to create a shipment, we've updated the “Replenish Inventory” page and the “Replenishment Report”. We will update this product list regularly, and we recommend that you review it according to your business review cycle.

Sellers may encounter:
1. FBA sellers can consider using self-delivery to continue selling if they are temporarily unable to stock
2. If FBA sellers can continue to stock, they can consider using Amazon's cross-border logistics service. Currently, this service is still operating as usual
3. Sellers who have low inventory or are already out of stock may consider temporarily adjusting store operation strategies, pay close attention to account health, and smoothly transition to this special period

About self-delivery methods
Sellers can self-ship in 3 ways:
1. Through a third-party logistics service provider
2. Through Amazon's “Buy Delivery” service
3. Self-Ship Prime Plans through Sellers

Before you self-ship, here are a few things to keep in mind:
1. Check if the seller's performance metrics meet the requirements to win the “Buy Box”
2. Modify delivery settings, extend transit time (Transit Time), and manage self-delivery times to improve order defect rates
Considering the impact of the pandemic on sellers' business, Amazon has now stopped suspending sales accounts due to issues such as cancellation rates, late shipment rates, and order defect rates. But in these special times, making a reliable commitment to buyers is especially important. We really appreciate every effort you put into successfully shipping the order!

“Buy Ship” is Amazon's online fulfillment service for seller-fulfilled orders. You can purchase shipping labels directly from partner carriers through Seller Central, the “Buy and Ship” service API, or an integrated ERP service provider. The system automatically filters out logistics delivery options that partner carriers can deliver on time and meet Amazon's shipping requirements (such as delivery tracking and customs clearance) based on the products, dimensions, and weight you want to ship to ensure that your self-delivery orders comply with Amazon's delivery policies. Currently, China Post and Yanwen Logistics have added Amazon's “Buy and Ship” service to help self-delivery sellers on US and European sites directly ship from China to overseas consumers.

Self-shipping sellers using “Buy Ship” can enjoy policy protections such as negative customer feedback policies, Amazon Marketplace Transaction Guarantee Claims (A-to-z), and automatic order shipment confirmation, which can help maintain effective tracking rate compliance and help maintain seller performance. Buyers and sellers can view order delivery information, reduce inquiries, and improve the buyer's shopping experience.

Compliance list for North America, Europe, and Japan

FBA Small and Light

Preferential commission policy