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Work from home and don't forget to keep fit and keep pets. During the pandemic, these Amazon categories are quietly selling big!
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With the release of the “Home Quarantine Order”, hundreds of millions of people in Europe and the US were “forced” to stay at home, including parents with fancy babies, students driven crazy by online courses, and entertainers driven crazy by their own weight...
Working and studying from home has become a new normal during the epidemic prevention period. More and more people are spending time in the home office, which has undoubtedly increased consumer demand for home office supplies [1]. At the same time, along with spending more and more time with children and pets at home, it is also increasing the demand for children's toys [2], pet supplies, and home wear [3].
Hurry up and check out this collection of recommended categories that include working and studying at home, raising pets, and casual wear~ directly target the latest consumer needs of overseas consumers!
Work from home and study
1.1 Office learning electronic products
• Product examples: routers, monitor stands, hubs
• Consumer concerns: Before the pandemic, most people didn't usually have the habit of working from home and lacked the conditions to work from home, so hardware that can help work from home was particularly popular during the pandemic, such as increasing internet speed and reducing latency by purchasing a Happy Energy router, improving the office experience by purchasing a monitor stand, and solving the problems of multiple devices and multiple cables by purchasing hubs, etc.
• Advice for sellers: These categories don't have a high threshold and are in high demand recently, so starting with a stand, hub hub, or cable is a good choice
• Compliance requirements: CE certification
• Hot sales sites: US, Europe
• Consumer concerns: Before the pandemic, most people didn't usually have the habit of working from home and lacked the conditions to work from home, so hardware that can help work from home was particularly popular during the pandemic, such as increasing internet speed and reducing latency by purchasing a Happy Energy router, improving the office experience by purchasing a monitor stand, and solving the problems of multiple devices and multiple cables by purchasing hubs, etc.
• Advice for sellers: These categories don't have a high threshold and are in high demand recently, so starting with a stand, hub hub, or cable is a good choice
• Compliance requirements: CE certification
• Hot sales sites: US, Europe
In addition to individual consumers purchasing these products, commercial enterprises and educational institutions will also purchase these products in bulk through Amazon Business in order to help their employees, teachers, and students work and study from home more efficiently.
1.2 Computer desk/desk
• Consumer concerns: whether the material is firm and safe, whether it has a lifting function and storage space, and whether it is easy to install and move
• Advice for sellers: Working from home has become a common trend. In addition to the basic material structure requirements for desks, consumers are also increasingly demanding functionality, such as ergonomic desks or computer lifting workbenches. In addition, the usage rate of dual monitors is becoming popular, and the usage area of the desktop is also a concern. Are desks that are convenient for storage and mobile work also popular among small apartments and renters
• Hot sales sites: US, Europe
• Advice for sellers: Working from home has become a common trend. In addition to the basic material structure requirements for desks, consumers are also increasingly demanding functionality, such as ergonomic desks or computer lifting workbenches. In addition, the usage rate of dual monitors is becoming popular, and the usage area of the desktop is also a concern. Are desks that are convenient for storage and mobile work also popular among small apartments and renters
• Hot sales sites: US, Europe
1.3 Office chair
• Consumer concerns: fabric structure, seat comfort, cost performance, functionality
• Advice for sellers: Chairs are almost indispensable furniture in home offices. The health and comfort of the chair is the most important point of concern. The height of the back, thickness of the seat, and whether the seat angle can be adjusted and whether it is ergonomic are all things consumers consider when choosing. These details can be highlighted when creating detail pages and videos
• Hot sales sites: US, Europe
• Advice for sellers: Chairs are almost indispensable furniture in home offices. The health and comfort of the chair is the most important point of concern. The height of the back, thickness of the seat, and whether the seat angle can be adjusted and whether it is ergonomic are all things consumers consider when choosing. These details can be highlighted when creating detail pages and videos
• Hot sales sites: US, Europe
Caring for children
2.1 Educational toys
• Scenario: Affected by the epidemic, young people and children spend a lot of time at home, so demand for toy products is rising. Behavioral game toy products can help children pass time and enhance children's ability to use their brains to a certain extent. Furthermore, since it is impossible to go to school, how to continue learning at home or exploring the outdoors and nature has become a common topic of concern for parents, so such products are also receiving attention
• Consumer concerns: fun, educational, product safety, education
• Suggestions for sellers:
• Consumer concerns: fun, educational, product safety, education
• Suggestions for sellers:
1) Game toys are currently mainly focused on board toys. This category has a high concentration of brands and intellectual property rights. Chinese sellers need to pay special attention to intellectual property issues when entering this field, including but not limited to card image design, game rule design, etc. Be sure to carefully review the intellectual property situation of the product in the relevant field in the target country before listing. Please ensure that it is original or sold with the relevant authorization of the target market;
2) There may not be many opportunities for Chinese sellers in the field of chess and card toys, but they can be actively explored in the field of behavioral game toys. There are also early education and educational toy industry belts in Guangdong, Zhejiang and other regions, and product design and manufacturing have certain advantages. When selecting products, you should fully understand local culture and preferences, and give priority to locally popular products (such as analysis of actual export data from factories);
3) This type of product is usually packaged in a paper box, which makes it too bulky, wastes space, increases logistics costs, and reduces profit levels. Sellers who are in a position to do so can design more compact and optimized packaging solutions to free up more profit margins from the logistics process.
2) There may not be many opportunities for Chinese sellers in the field of chess and card toys, but they can be actively explored in the field of behavioral game toys. There are also early education and educational toy industry belts in Guangdong, Zhejiang and other regions, and product design and manufacturing have certain advantages. When selecting products, you should fully understand local culture and preferences, and give priority to locally popular products (such as analysis of actual export data from factories);
3) This type of product is usually packaged in a paper box, which makes it too bulky, wastes space, increases logistics costs, and reduces profit levels. Sellers who are in a position to do so can design more compact and optimized packaging solutions to free up more profit margins from the logistics process.
2.2 Children's toys for the garden
• Scenario: European and American families are generally quite large, and many have their own courtyards, so even if they are unable to go out due to the pandemic, European and American families will build entertainment facilities in their own home yards
• Consumer concerns: fun, sportiness, safety and stability, constructability, sense of space
• Suggestions for sellers:
• Consumer concerns: fun, sportiness, safety and stability, constructability, sense of space
• Suggestions for sellers:
1) This type of product often has a relatively large size and weight, so the proportion of logistics in the cost is relatively high. Logistics costs are divided into two parts. One is the first trip, and the other is within the US. For the first part, due to the large size and heavy weight of the product, it may be necessary to transport it by traditional shipping method. Because shipping has minimum transportation requirements, there will be certain requirements for the minimum order quantity and capital of the product; for the US domestic segment, it is necessary to compare the differences between FBA fees for specific products and overseas warehouse usage costs, and select the most suitable logistics plan for yourself based on indicators such as flow and logistics performance;
2) This type of product often involves installation problems, and it is necessary to do the best in terms of installation convenience and structural stability. Since the customer unit price of this type of product is often high, special attention should be paid to details, such as not neglecting the completeness and matching of spare parts such as screws to avoid returns due to minor problems. Instructions should be accurate and easy to read, avoid pure Chinese instructions, and English translation should be fluent;
3) Outdoor products are often seasonal. For example, swimming pools, swings and other products are suitable for purchase and use in summer. It is also important to grasp the seasonality of products and control the pace of the supply chain in conjunction with the production and transportation cycle of the products.
2) This type of product often involves installation problems, and it is necessary to do the best in terms of installation convenience and structural stability. Since the customer unit price of this type of product is often high, special attention should be paid to details, such as not neglecting the completeness and matching of spare parts such as screws to avoid returns due to minor problems. Instructions should be accurate and easy to read, avoid pure Chinese instructions, and English translation should be fluent;
3) Outdoor products are often seasonal. For example, swimming pools, swings and other products are suitable for purchase and use in summer. It is also important to grasp the seasonality of products and control the pace of the supply chain in conjunction with the production and transportation cycle of the products.
• Regarding toy compliance requirements:
The European and American markets have very strict review standards for the sale of toy products. Selling on Amazon's North America website requires the preparation of a CPC (Children's Product Certificate) children's product certificate based on the CPSIA requirements of the US Children's Products Mandatory Code. The certificate should include information on the manufacturer of children's products or the local importer in the US, and include relevant test results issued by a third party laboratory approved by the CPSC to prove in a written children's product certificate (CPC) that the children's product complies with applicable children's product safety regulations. In addition to CPC, product packaging images, if a trader re-seller is a re-seller, must also provide a product purchase invoice before they can pass the category review and obtain sales authorization.
Selling toys on Amazon Europe requires providing CE and EC declarations of conformity, stating that the product complies with the relevant testing requirements of the Toy Safety Directive. In addition, product packaging images, if a re-seller is a re-seller, must also provide a product purchase invoice before they can pass the category review and obtain sales authorization.
At the same time, customs inspection of toys is also significantly stronger than other categories of products. Therefore, first, it is necessary to prepare corresponding qualification certifications for inspection, and second, to choose compliant logistics providers as much as possible. The following information is for sellers in the Toys category to apply for permission to sell.
(Details are based on the latest Amazon Seller Central standards and actual implementation standards):
1) A purchase invoice within 180 days from the date of application, with clear names and addresses of both purchasers, strictly consistent with the information on the Amazon Seller Platform, and with reasonable purchase volume;
2) Include the product name and information, specify the product inspection content, time, and testing or certification laboratory address:
· US site, for testing requirements for children's toys, please refer to: https://www.cpsc.gov/Business--Manufacturing/Testing-Certification/Childrens-Product-Certificate/ · European site, you can check testing requirements through the compliance tool, or contact an accredited laboratory through the compliance tool CCSP: https://www.compliance-provider.cn.selling-partners.a2z.com/ 3) For children's products aged 13 and over, it is necessary to provide a 6-sided package photo and physical map containing information such as manufacturer information, product code, trademark name, etc.
The European and American markets have very strict review standards for the sale of toy products. Selling on Amazon's North America website requires the preparation of a CPC (Children's Product Certificate) children's product certificate based on the CPSIA requirements of the US Children's Products Mandatory Code. The certificate should include information on the manufacturer of children's products or the local importer in the US, and include relevant test results issued by a third party laboratory approved by the CPSC to prove in a written children's product certificate (CPC) that the children's product complies with applicable children's product safety regulations. In addition to CPC, product packaging images, if a trader re-seller is a re-seller, must also provide a product purchase invoice before they can pass the category review and obtain sales authorization.
Selling toys on Amazon Europe requires providing CE and EC declarations of conformity, stating that the product complies with the relevant testing requirements of the Toy Safety Directive. In addition, product packaging images, if a re-seller is a re-seller, must also provide a product purchase invoice before they can pass the category review and obtain sales authorization.
At the same time, customs inspection of toys is also significantly stronger than other categories of products. Therefore, first, it is necessary to prepare corresponding qualification certifications for inspection, and second, to choose compliant logistics providers as much as possible. The following information is for sellers in the Toys category to apply for permission to sell.
(Details are based on the latest Amazon Seller Central standards and actual implementation standards):
1) A purchase invoice within 180 days from the date of application, with clear names and addresses of both purchasers, strictly consistent with the information on the Amazon Seller Platform, and with reasonable purchase volume;
2) Include the product name and information, specify the product inspection content, time, and testing or certification laboratory address:
· US site, for testing requirements for children's toys, please refer to: https://www.cpsc.gov/Business--Manufacturing/Testing-Certification/Childrens-Product-Certificate/ · European site, you can check testing requirements through the compliance tool, or contact an accredited laboratory through the compliance tool CCSP: https://www.compliance-provider.cn.selling-partners.a2z.com/ 3) For children's products aged 13 and over, it is necessary to provide a 6-sided package photo and physical map containing information such as manufacturer information, product code, trademark name, etc.
pet care
3.1 Pet grooming and trimming tool
• Product examples: pet groomers, pet hair scissors, pet shavers, pet sticky brushes, pet nail clippers
• Consumer concerns: functionality of the comb (needle comb/hair brush/hair brush/hair brush/massage comb/comprehensive comb, etc.), size (suitable for pets); material of scissors and shaving tools, design flow technology, use of pet parts of the scissors, supporting tools, easy to operate, safe and easy to use, and will not cause discomfort to pets
• Recent trends: Electric products are loved by more and more young consumers, who are willing to spend more to get a more convenient product experience
• Hot sales sites: US, Europe
• Threshold related information:
If pet medical supplies are involved, they must meet the requirements related to Amazon medical devices: https://sellercentral.amazon.com/gp/help/help.html?itemID=200164650&language=zh_CN&ref=ag_200164650_cont_200164330 If it is an electronic product, it must meet the requirements related to Amazon battery products:
https://sellercentral.amazon.com/gp/help/G200383420
• Consumer concerns: functionality of the comb (needle comb/hair brush/hair brush/hair brush/massage comb/comprehensive comb, etc.), size (suitable for pets); material of scissors and shaving tools, design flow technology, use of pet parts of the scissors, supporting tools, easy to operate, safe and easy to use, and will not cause discomfort to pets
• Recent trends: Electric products are loved by more and more young consumers, who are willing to spend more to get a more convenient product experience
• Hot sales sites: US, Europe
• Threshold related information:
If pet medical supplies are involved, they must meet the requirements related to Amazon medical devices: https://sellercentral.amazon.com/gp/help/help.html?itemID=200164650&language=zh_CN&ref=ag_200164650_cont_200164330 If it is an electronic product, it must meet the requirements related to Amazon battery products:
https://sellercentral.amazon.com/gp/help/G200383420
Wear at home
4.1 Home casual wear
1) Ladies' loungewear/pajamas
• Product examples: Pajamas/loungewear sets > nightgown/bathrobe > nightgown > pajama pants/loungewear > thermal underwear set > pajama top/loungewear
• Consumer concerns: Consumers seek comfortable, relaxed, and lightweight loungewear and pajamas, and have special seasonal requirements (such as perspiration in summer, warmth in winter), etc.
• Suggestions for sellers: Popular elements that sellers can focus on include comfort, relaxation, softness, light, skin-friendly, moisture wicking, breathable, durable (no pilling), warmth (winter), tagless design (to avoid skin irritation), pocket design, cute cartoon shape or pattern, and Q4 Christmas theme
• Material: cotton, polyester, spandex, viscose, elastane, satin, coral fleece (winter)
• Popular colors and patterns: black, white, grey, pink, red, beige, blue, navy, green, purple, plaid, printing. At the same time, you can also pay attention to the family parent-child pajama set
• Hot selling sites: US
• Product examples: Pajamas/loungewear sets > nightgown/bathrobe > nightgown > pajama pants/loungewear > thermal underwear set > pajama top/loungewear
• Consumer concerns: Consumers seek comfortable, relaxed, and lightweight loungewear and pajamas, and have special seasonal requirements (such as perspiration in summer, warmth in winter), etc.
• Suggestions for sellers: Popular elements that sellers can focus on include comfort, relaxation, softness, light, skin-friendly, moisture wicking, breathable, durable (no pilling), warmth (winter), tagless design (to avoid skin irritation), pocket design, cute cartoon shape or pattern, and Q4 Christmas theme
• Material: cotton, polyester, spandex, viscose, elastane, satin, coral fleece (winter)
• Popular colors and patterns: black, white, grey, pink, red, beige, blue, navy, green, purple, plaid, printing. At the same time, you can also pay attention to the family parent-child pajama set
• Hot selling sites: US
2) Men's loungewear/pajamas
• Examples of popular products: men's t-shirts
• Current consumer concerns: material, breathability, comfort
• Suggestions for sellers: [North America] Compared to European buyers, North American customers are more willing to show off their individuality. They like small embellishments and large prints on T-shirts; [Europe] prefer simple styles, prefer elegant colors, and no prints; [Japan] has a unique Japanese style, which is in line with Asian figures and aesthetics
• Hot sales sites: North America, Europe, Japan
• Examples of popular products: men's t-shirts
• Current consumer concerns: material, breathability, comfort
• Suggestions for sellers: [North America] Compared to European buyers, North American customers are more willing to show off their individuality. They like small embellishments and large prints on T-shirts; [Europe] prefer simple styles, prefer elegant colors, and no prints; [Japan] has a unique Japanese style, which is in line with Asian figures and aesthetics
• Hot sales sites: North America, Europe, Japan
4.2 Underwear for men and women
• Product examples: women's shapewear, women's invisible underwear, women's sports underwear, women's underwear; men's basic T-shirts, underwear (mainly boxers)
• Consumer concerns: Whether in Europe, America, or Japan, consumers require underwear that is both comfortable and skin-friendly, and reflect physical beauty. Whether it's with family members or remote video with friends via the Internet, consumers want a fresh and positive state of home
• Advice for sellers: During the pandemic, women became the main consumer group in the home economy. While purchasing epidemic prevention items to protect the health of their families, don't forget to please themselves. Since basic underwear that is simple and comfortable without going out is popular among people; at the same time, sporty women's underwear sold as a complete set can be worn at home, and can also be specially replaced during sports, making it very popular among consumers
• Popular elements include: Women's underwear includes: stable support, compression effect, contouring and slimming function (waist support, hip lift, effective control of sagging fat, spine protection, fat burning), adjustable shoulder straps, multiple buckles (size stretchability), bra support (high/medium/low - suitable for different sports scenes), removable chest padding, racerback design, ultra-thin tapered edge (nipple patch), lace, sexy, seamless technology, no underwire. Men's underwear includes: no curling, no shrinkage, no fading, breathability, and good skin-friendly feel
• Material: Polyester, nylon, spandex, lycra, cotton, latex, silicone, etc. used in products such as silk and breast pads for sexy underwear
• Popular colors and patterns: Underwear is mainly basic colors, including black, white, gray, etc.; women's underwear also includes beige and nude colors; at the same time, European and American female consumers are more avant-garde than Japanese customers. Recently, popular colors also include blue, navy, green, purple, plaid, and printing, while Japanese customers prefer soft and lovely colors, such as light blue, pink, etc.
• Hot sales sites: US, Europe, Japan
• Consumer concerns: Whether in Europe, America, or Japan, consumers require underwear that is both comfortable and skin-friendly, and reflect physical beauty. Whether it's with family members or remote video with friends via the Internet, consumers want a fresh and positive state of home
• Advice for sellers: During the pandemic, women became the main consumer group in the home economy. While purchasing epidemic prevention items to protect the health of their families, don't forget to please themselves. Since basic underwear that is simple and comfortable without going out is popular among people; at the same time, sporty women's underwear sold as a complete set can be worn at home, and can also be specially replaced during sports, making it very popular among consumers
• Popular elements include: Women's underwear includes: stable support, compression effect, contouring and slimming function (waist support, hip lift, effective control of sagging fat, spine protection, fat burning), adjustable shoulder straps, multiple buckles (size stretchability), bra support (high/medium/low - suitable for different sports scenes), removable chest padding, racerback design, ultra-thin tapered edge (nipple patch), lace, sexy, seamless technology, no underwire. Men's underwear includes: no curling, no shrinkage, no fading, breathability, and good skin-friendly feel
• Material: Polyester, nylon, spandex, lycra, cotton, latex, silicone, etc. used in products such as silk and breast pads for sexy underwear
• Popular colors and patterns: Underwear is mainly basic colors, including black, white, gray, etc.; women's underwear also includes beige and nude colors; at the same time, European and American female consumers are more avant-garde than Japanese customers. Recently, popular colors also include blue, navy, green, purple, plaid, and printing, while Japanese customers prefer soft and lovely colors, such as light blue, pink, etc.
• Hot sales sites: US, Europe, Japan
4.3 Infant clothing and accessories
1) Baby clothes
• Current consumer concerns: fabric, comfort, size
• Advice for sellers: When it comes to baby clothes, the most important thing buyers pay attention to is undoubtedly the fabric, material, and comfort. European and American buyers prefer to buy complete sets of tops, bottoms, headwear, and hats (if any) when buying clothes for middle and older children
• Hot sales sites: North America, Europe
• Current consumer concerns: fabric, comfort, size
• Advice for sellers: When it comes to baby clothes, the most important thing buyers pay attention to is undoubtedly the fabric, material, and comfort. European and American buyers prefer to buy complete sets of tops, bottoms, headwear, and hats (if any) when buying clothes for middle and older children
• Hot sales sites: North America, Europe
2) Kids' accessories
• Current consumer concerns: material, price
• Suggestions for sellers: Little girls' accessories are most popular with customers, such as hair accessories and hairpin sets. Most of the basic models are a set of 12 or 20 hairpins of different colors. Design Description Generous hairpin sets are styles that moms love to dress up little girls. The accessories for little boys are mainly toddler accessories. Hats, gloves, and sunglasses are all jewelry that moms like to sell to boys
• Hot sales sites: North America, Europe
• Current consumer concerns: material, price
• Suggestions for sellers: Little girls' accessories are most popular with customers, such as hair accessories and hairpin sets. Most of the basic models are a set of 12 or 20 hairpins of different colors. Design Description Generous hairpin sets are styles that moms love to dress up little girls. The accessories for little boys are mainly toddler accessories. Hats, gloves, and sunglasses are all jewelry that moms like to sell to boys
• Hot sales sites: North America, Europe
When working from home becomes the “new” routine, and when living at home changes from the weekend to every day, these categories are opportunities.
Data sources
[1] Analysis: Top Selling Products Amid the Coronavirus Crisis – How Demand Is Shifting, sellics, 2020,
https://sellics.com/blog-coronavirus-covid-amazon-online-shopping/
[2] Growth in online sales of children's goods due to the coronavirus (COVID-19) outbreak in Poland between February and March 2020,Statista,2020,
https://www.statista.com/statistics/1108640/poland-growth-in-online-sales-of-kids-s-goods-due-to-covid-19/
[3] COVID-19: Lifestyle brands seek to make WFH fashionable，The Economic Times，2020，
https://economictimes.indiatimes.com/industry/services/retail/lifestyle-brands-seek-to-make-wfh-fashionable/articleshow/74998654.cms?from=mdr
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