It’s the weekend, and our friends overseas are also staying at home. The pandemic has kept people from going out to enjoy spring, but it hasn’t stopped them from letting loose at home. What can you do at home on the weekend?Look at a product search trend. What do you notice?Over the past month, the home baking search index has grown rapidly!

More than that, they come up with so many different ways to have fun!You can still have a blast at home, so the first thing people do to meet their needs is open Amazon and shop, shop, shop.

▼Some people immerse themselves in various DIY sewing and crafting projects;
▼ Some people are passionate about cooking and are eager to break into the food blogger scene;
▼Some people have brought the gym home, doing yoga, running, and even climbing stairs in full gear;
▼ Others bought musical instruments, and a family of five started singing together...

Next, check out this carefully curated roundup of popular weekend stay-at-home products for overseas consumers. Still having trouble choosing products?Then take a look at this—you’ll instantly get the latest insights into overseas consumers’ needs!

• Product examples: exercise bikes, treadmills, and jump ropes
• Consumer concerns: the adjustable intensity range, sturdiness, ease of installation, product size and weight, the jump rope handle’s material, size, weight, comfort, and grip, and whether the rope length is adjustable and durable
• Advice for sellers: The product should have a large enough adjustable intensity/length range to suit different levels of exercisers. The product must be sturdy enough. If something goes wrong while the consumer is running or jumping at high speed, the consequences can be severe. The product should take both packaging size and ease of installation for consumers into account. If the product is intended for single renters, compact-size products may be more popular. Jump rope handles should provide a good grip, because once consumers start sweating, they can easily lose their grip on the handles and get injured. At the same time, jump rope products should take weight into account so they are easy for consumers to carry and do not add extra weight while jumping
• Top marketplaces: United States, Europe

• Product examples: exercise mats, yoga mats, fitness bars, resistance bands
• Consumer concerns: whether the product is sturdy and safe, waterproof and non-slip, made of soft, comfortable, durable materials, moderate in size and thickness, and easy to store
• Advice for sellers: Resistance bands and foldable exercise mats are categories with relatively few Chinese sellers. However, people in North America have long had a habit of working out, and the pandemic led more people who enjoy exercise to choose to work out at home. Therefore, whether the product is safe and secure and can be used at home is critical. The product must be waterproof and non-slip. If it slips during use, it could cause injury to the consumer. The product is moderately sized and doesn't take up much space. Soft, durable materials are also one of the factors to consider, and soft materials can reduce exercise-related harm to the body. Also, after the pandemic, most consumers will bring their own fitness equipment to the gym. Products that are easy to carry, organize, and store will be more appealing to consumers
• Best-selling marketplace: United States

• Scenario: home exercise, including yoga Yoga > workout Workout > running Running > dance Dance
• Product examples: Leggings/athletic pants, athletic tops/T-shirts, yoga pants, knit pants
• Consumer concerns: As people spend more time at home and gain more body fat, their need for exercise continues to grow. Due to limited indoor space, consumers generally choose yoga, basic equipment workouts, running, and dance. Consumers' main concerns when it comes to home workout clothing are functionality, comfort, care instructions, fabric, material, and size
• Advice for sellers: In the United States, yoga is a sport with a broad base of participation. Also, yoga is an exercise suitable for doing at home. Whether the fabric helps wick away sweat and whether the material feels comfortable against the skin are key concerns for buyers, and small design details such as hidden pockets can attract more buyers.
• Best-selling features include: softness, stretch, breathability, and quick-drying. Design features include seamless construction, hidden pockets, T-back designs (racerback), etc.
• Best-selling colors: black, white, gray, pink, blue, purple, red, green, yellow, brown, and beige
• Materials: nylon, polyester, Lycra, spandex, cotton, lightweight fabrics, and performance fabrics
• On-page promotion: images should emphasize the usage scenario and promote the experience of wearing the product during exercise rather than the product itself. Models should use athletic poses to show relevant attributes, such as flexibility for yoga and breathability for running.
• Top-selling marketplaces: North America, Europe

1) Sewing supplies
• Product examples: sewing machines, thread sets
• Consumer concerns: whether the sewing machine is easy to install and use, its size, material, and weight; and the thread’s material and variety of colors
• Suggestions for sellers: Fewer Chinese sellers sell sewing machines, and Amazon Retail has a relatively high share. Sales peak in spring and winter. Make installation easy, and indicate whether the machine has automatic needle threading; thread is a raw material consumers use for DIY clothing projects at home, so offer multipacks with different colors whenever possible
• Best-selling marketplaces: United States, Europe

2) Craft design
• Product examples: clothing DIY materials
• Consumer concerns: ease of DIY, color fastness, finished product results, and cost-effectiveness
• Advice for sellers: Many U.S. consumers enjoy coloring their clothes or creating designs on them, so these DIY materials have strong market potential. However, it is very important to consumers whether the DIY process is convenient, whether the colors match what is advertised after coloring, and whether the colors fade easily. Also, DIY failures are very common, so whether the product offers good value for money will make consumers less upset if their DIY project fails!
• Top-selling marketplace: United States marketplace

3) Hand cutting
• Product examples: cutting machines, cutting equipment
• Consumer priorities: materials that can be cut, cutting dimensions, cut patterns and textures, compatible tools, and smart features
• Suggestions for sellers: This is a niche category that Chinese sellers previously did not pay much attention to, but consumers in Europe and the US really enjoy DIY. In addition, because people stayed at home during the pandemic, this handmade-related subcategory has grown quite quickly. Think creatively about what other products can be used for crafts
• Top-selling marketplace: United States

4) Painting and drawing
• Product examples: paintbrushes, drawing boards, drawing paper, sketchbooks, easels, paint, art pens, markers, chalk
• Consumer concerns: product quality, feel, final results, and value for money
• Suggestions for sellers: Even when the issue is their own poor painting, Western consumers still like to complain that the paper isn’t thick enough, doesn’t absorb water well, the brush sheds easily, or the paint colors are inconsistent, so your product quality must be up to standard. In addition, these products are very similar, so how you highlight your product’s selling points or create your own selling points is very important
• Best-selling marketplaces: United States marketplace, Europe marketplace

• Product example: hammock
• Consumer concerns: fabric material, comfort, maximum weight capacity (lb), hammock size (inches), degree of stretch, stability, and safety
• Suggestions for sellers: Hammocks can be installed in many different ways. Some come with their own stands, while others require load-bearing posts. Clearly explain this to buyers before they make a purchase to help avoid situations where the product cannot be used or may pose a safety risk. In addition, on the product detail page, you can include images showing the product in different use scenarios to help drive customer demand. For example, in addition to the yard, you can show the product indoors, by the pool, or outdoors, along with its packed dimensions, to highlight its portability and versatility.
• Best-selling marketplace: United States marketplace

• Product examples: electronic piano, ukulele, electronic keyboard
• Consumer focus: the functions, number of keys, size, and weight of electronic pianos; the size and material of ukuleles; the functions, size, and design of electronic keyboards, and whether they are compatible with MIDI applications
• Suggestions for sellers: At present, third-party sellers account for a relatively low share of the electronic keyboard market, and the market is strongly brand-driven, so we recommend entering with basic models (61 keys) first; for ukuleles, third-party sellers currently account for a relatively high share, the best-selling size is 23, and the main materials are mahogany, rosewood, and plywood; electronic MIDI keyboards are currently focused on being compact, portable, and compatible with MIDI applications
• Best-selling marketplaces: United States, Europe

• Product examples: gaming peripherals, game console accessories, flight joysticks, game controllers, racing wheels, headsets, and speakers
• Consumer concerns: watching movies and TV shows and playing video games have become major forms of entertainment for families, and products that improve the user experience were favored during the pandemic; for flight joysticks, gamepads, and racing wheels, consumers care about whether they are compatible with popular games on the market, as well as the materials, freedom of control, feel, and a certain level of resistance; whether game accessories are compatible with currently popular consoles, such as PS4, Xbox, Switch, and PC
• Advice for sellers: Demand for this category is diverse, and as household usage gradually increases, it will become an ongoing need. Innovative products can quickly gain a foothold in the market during this period. The joystick should be designed to fit the hand sizes of European and American users, with 6 degrees of freedom and a certain amount of resistance feedback when moved in different directions, and it should be compatible with popular flight games; game hangers/accessories need to be compatible with popular console models; game controllers are mainly for PS4, Xbox, and Switch, and market entry requires consideration of patents and UL certification; racing wheels need to be compatible with popular games on the market, and the material and feel should be closer to actual racing suede, with feedback when turning
• Compliance requirements: [United States marketplace] FCC (radio-related products, such as Wi-Fi, Bluetooth, microwave, and other devices); if the product contains lithium-ion batteries, it must meet the relevant battery testing requirements; [Europe marketplace] CE certification, RED (radio products such as radios and Bluetooth speakers), RoHS, and WEEE (applicable to electronic and electrical products)
• Best-selling marketplaces: United States, Europe

• Product examples: cell phone signal boosters, screen protectors/tempered glass screen protectors, phone cases
• Consumer concerns: During the pandemic, most consumers in Europe and the United States lived in suburbs or exurban areas far from city centers, and some places lacked 4G service because of carrier signal issues, so cell phone signal boosters became hot-selling products recently. At the same time, working from home has increased how often people use their phones, so complementary products such as screen protectors and phone cases have also become popular sellers
• Advice for sellers: The barrier to entry for standard cell phone accessories is low, but new sellers may face significant challenges entering this category. For sellers already in this category, you can list new products for current at-home use scenarios. For mobile phone signal amplifiers, sellers should obtain FCC certification in the US
• Best-selling marketplace: United States marketplace

Since the outbreak of the pandemic, people have been spending more and more time at home, and solving everyday food and drink needs relies on the help of various kitchen and household small appliances, greatly increasing kitchen usage. Various small home appliances have shown a very clear growth trend, especially simple, convenient cooking appliances with quick functions, which are highly popular with consumers.

Compliance requirements:
The main certifications for small household appliances include [United States] FCC (for radio-related products, such as Wi-Fi, Bluetooth, and microwave devices), DOE (for electrical products related to small household appliances), and FDA (food contact materials such as microwave ovens, pots, and bowls must meet FDA requirements); [Europe] CE, RoHS, and WEEE (applicable to electrical and electronic products), and food contact materials (Regulation EC No. 1935/2004); [Japan] PSE, Radio Law (applicable to radio products); comply with the relevant requirements of Japan’s Food Sanitation Act. For specific requirements, go to the seller platform

1) Air fryer
• Consumer concerns: size, capacity, healthy low-oil or oil-free cooking, multiple smart cooking programs (time and temperature control), air circulation system, and recommended healthy cooking menus
• Advice for sellers: focus on product safety, and try to differentiate your product through recommended healthy cooking menus
• Top-selling marketplaces: United States, Europe, Japan

2) Bread maker
• Consumer concerns: size and capacity, versatility, materials and safety, smart controls, and ease and speed of operation
• Recommendations for sellers: focus on making the product look more stylish and improving the texture of the toast/bread it bakes
• Best-selling marketplaces: United States, Europe, Japan

3) Rice cooker
• Consumer concerns: size and capacity, materials and safety, such as an uncoated inner pot and antibacterial materials, rice cooking time and texture, and ease of cleaning
• Suggestions for sellers: focus on more user-friendly product details, such as a top lid that can be removed with one click, and a wider range of accessories
• Best-selling marketplaces: United States marketplace, Europe marketplace, Japan marketplace

• Product examples: measuring cups, measuring tools, spatula sets, baking pans, mixers
• Consumer concerns: capacity, measurement accuracy, material safety, ease of use, and value for money
• Advice for sellers: focus on the product’s appearance and the variety of the set
• Best-selling marketplaces: United States, Europe, Japan

Coffee machines have always been hot-selling products in developed countries such as Europe, the United States, and Japan. As people stay home and are unable to go out and spend, consumer demand for home coffee machines has also increased significantly, and a cup of delicious homemade coffee has become the go-to choice for many consumers during the pandemic.

1) Coffee maker
• Consumer focus: design, simple and safe controls, easy cleaning, ergonomic design, multiple adjustment modes, energy efficiency and environmental friendliness
• Advice for sellers: consider a large-capacity design suitable for the whole family, while prioritizing easy-to-clean features to reduce limescale buildup
• Best-selling marketplaces: United States, Europe, Japan

2) Kettle
• Consumer concerns: kettle body material (food-grade glass, stainless steel, etc.), pouring design, environmental friendliness, and safety
• Suggestions for sellers: focus on food-related examples, and design for functionality such as better ergonomics, easy disassembly, and easy cleaning
• Best-selling marketplaces: United States, Europe marketplace, Japan marketplace

During the pandemic, people staying home around the world truly realized that “when you have food at home, you feel at ease.” For many families, everyday purchases that were already convenient have become a bit of a luxury. People who rarely cook at home have an even greater need to stock up on food and vegetables, so they can keep those precious supplies safely and healthily stored until the day they are eaten.

1) Refrigeration equipment
• Product examples: commercial refrigerators, ice makers, freezers, and display freezers
• Consumer concerns: secure packaging, fast cooling, large capacity, built-in adjustable shelves, and quiet compressor operation
• Recommendations for sellers: Because refrigeration equipment has a high unit price, requires specialized expertise, and has high after-sales service requirements, you need to find professional factories and industrial clusters that are familiar with overseas markets and build deep partnerships with them. For example, Boxing County in Binzhou, Shandong, known as the “Chinese kitchen capital.” It is also recommended to upload detailed instructions and provide intuitive product video demonstrations on the product detail page. Also, conduct box drop tests before shipment to reduce transportation-related product damage and negative customer reviews.
• Best-selling marketplaces: United States, Europe, Japan

Compliance requirements:
In the United States, products with electrical components require ETL certification. In addition, food-grade requirements include obtaining NSF certification and ETL sanitation certification. CE certification is the EU legal requirement and standard for the safety of products freely circulating in the EU market. Different types of kitchen and dining products can be CE marked only after confirming compliance with the corresponding EU directives and applicable standards. Japan’s Food Sanitation Law requires that products must not contain toxic or hazardous substances that are harmful to human health and establishes corresponding testing standards; products can be exported to and sold in Japan only after they have passed testing and inspection. The Ministry of Health, Labour and Welfare of Japan also regulates according to the relevant standards.

1) Candles and scented products
• Consumer concerns: scent, burn time, burning efficiency, packaging, and value for money
• Advice for sellers: Be sure your fragrance description is accurate. Otherwise, customers are very likely to come back and leave negative reviews. Candle burn time is very important, and consumers don’t want to have to replace the candle every half hour. How can your candles stand out?The product’s appearance and design are quite important!
• Best-selling marketplaces: United States marketplace, Europe marketplace

2) Home storage
• Product example: storage rack
• Consumer focus: easy assembly and disassembly, complete assembly tools/accessories and installation instructions, sturdiness, materials, and appearance
• Suggestions for sellers: Ease of installation and sturdiness after assembly are definitely the two things consumers care about most. Consumers will be delighted if, after opening the box, they find that all the parts are complete, neatly arranged, and come with concise, easy-to-understand assembly instructions. Although the shelf is simple, consumers don't want to face a product that looks cheap every day, so the material and appearance are also important
• Best-selling marketplaces: United States marketplace, Europe marketplace

1) Floor cleaning
• Product example: vacuum cleaner
• Consumer concerns: suction power, weight, ease of cleaning, battery life
• Advice for sellers: For the large houses common among US and European consumers, it’s very important that a vacuum cleaner be powerful enough, have long enough battery life, and have a large enough dust capacity. The vacuum itself also can’t be too heavy, or consumers may complain that their hands get sore. In addition, the ability to vacuum pet hair is also a very important selling point. Vacuum cleaners need to be easy to clean; vacuuming for 10 minutes and then spending 30 minutes cleaning them is definitely not what consumers want
• Compliance requirements: must meet US UL, European CE, Japanese PSE, and other certification requirements. For specific requirements, go to Amazon Seller Central
• Best-selling marketplaces: United States, Europe, Japan

2) Disposable household gloves and shoe covers
• Consumer concerns: length, durability, and thickness
• Consumer pain points: won’t tear during use, waterproof, and won’t discolor
• Industrial clusters: Yiwu, Dongguan, Linyi

3) Household cleaning accessories
• Consumer concerns: effectiveness, whether it is suitable for hard-to-clean areas such as corners, and cleaning performance; for disinfectants, whether they can remove mold and any requirements for contact surface materials
• Industrial clusters: Wuhan, Tianjin, Nanchang, and Zhengzhou

4) Trash bags, plastic wrap, and food storage bags
• Consumer concerns: toughness, abrasion resistance, nontoxic and harmless, odor resistance, capacity, and puncture resistance
• Industrial clusters: Dongguan, Shanghai, Hefei, Taizhou, Linyi, Jieyang, Shenzhen, Zhangzhou, Fuzhou

5) Disposable tableware for home use
• Consumer concerns: whether disposable products are degradable, whether there are combination options (for parties), and whether non-disposable items are made of stainless steel
• Industrial clusters: Fujian, Guangzhou, Shandong, Hubei, Dongguan, Shantou, Shenzhen, Foshan, Yiwu, Ningbo, Yangjiang
• Advice for sellers: The unit price of the daily household essentials above is in the low-to-mid price range, but the repurchase rate is high. Currently, production processes for these products are mature, there is a wide range of domestic supply chain options, and consumers care about reputation and quality

1) Lawn mower/trimmer
• Consumer concerns: versatility, noise, assembly instructions, environmental friendliness, cutting height, and battery life
• Advice for sellers: Detailed instructions for use are an essential part of tool products. Providing details about assembly, suitable lawn types, and usage scenarios (such as different cutting height settings) can effectively reduce after-sales issues, help consumers become more familiar with the product, and improve the user experience. In addition, noise and battery life are also key concerns for users. Setting a reasonable expectation range for consumers on the detail page before purchase can also help with review management later on.
• Top-selling marketplace: United States marketplace

2) Pool cleaning tools
• Consumer focus: power source, accessory tools, and suitable pool size range
• Advice for sellers:Cleaning tools are often sold with accessories, such as brush heads, telescopic poles, and suction hoses. We recommend packaging them separately in bundled offers so customers do not miss any accessories when unboxing, which could affect their experience. The detail page can also show a product list or an unboxing video so customers can easily find the accessories and assemble the product smoothly.
• Hot-selling site: United States