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Pet searches surged 512%?Foreigners who love to raise fish, raise horses, and raise lizards have quietly made the Amazon pet category explode!
A 512 percent increase in pet-related searches?! In the 2020 “Pinterest 100 Trends” report, the “pet economy” took the lead and became a global consumer trend covering all age groups, even during the pandemic. Foreigners who love pets are even more willing to pay for pets. Pet supplies have long expanded from pet food to various categories such as pet clothing, toys, beauty, and interactive accessories. For Chinese sellers who want to expand their pet products, understanding new overseas consumption trends in 2020, and understanding popular sub-categories and practical tips is a direct channel to help expand their business quickly.
Just like with a cat toilet item, CEO Ma Zong Ma, who was listed as the best seller in the Amazon Japan category within 3 months at a price more than 6 times higher than the second-place ranking, said:
“Selling well is not because it's expensive; selling well is only superficial. Every detail is centered on user experience; the ultimate product is the essence of pricing. We must first focus on differentiated research on consumption scenarios/habits between regions, and then make targeted detailed adjustments in terms of products. Using the user's mindset for refined operations is a secret that is commonly used around the world. "
There is no need to guess the thoughts of overseas pet owners. Xiaobian will present a collection of pet products categories to help you on your most popular trip!
New trends in overseas consumption of pet products in 2020
Consumer groups
The appeal of cute pets not only made a new generation of young people surrender, but also spread to almost all age groups. Even parents and elderly people find it difficult to fight, and more and more people are choosing pets as their partner in life.
Elderly people: 41% of pet owners are elderly people. They regard their pets as an indispensable emotional sustenance and are more willing to buy higher quality products for their pets within their financial means.
Millennials: 32% of pet owners are millennials [1]. They are more concerned about product quality and prefer to find innovative products for their pets to enhance their pet's quality of life. Of course, safety has always been the foundation for brands to gain and maintain consumer trust. In addition, in addition to daily necessities, pet owners also buy decorations for their pets on holidays such as Easter and Halloween.
Consumer trends
Online shopping trends: Millennial pet owners buy pet products online for their pets. This is also the category most frequently purchased by Amazon online consumers. 70% of them buy pet food and 66% buy other pet products [2].
Niche pets: In addition to traditional cat and dog pets, animals such as birds, freshwater fish, marine fish, reptiles, and horses are also favored by more and more millennials, and their market potential should not be underestimated.
Consumer demands
The demand for more segmented categories
Currently, consumer products in the pet market are mainly concentrated in the fields of pet food, pet health care, pet toys, apparel, etc., and these fields are still worth digging deeper into categories. Furthermore, consumers regard pets as family members, in line with human health consumption trends. Pet health is the core of future product innovation.
Currently, consumer products in the pet market are mainly concentrated in the fields of pet food, pet health care, pet toys, apparel, etc., and these fields are still worth digging deeper into categories. Furthermore, consumers regard pets as family members, in line with human health consumption trends. Pet health is the core of future product innovation.
Demand for brand, design, materials, and logistics speed
Consumers tend to buy products with exquisite workmanship and excellent quality, and the customer unit price of the product is gradually increasing. Currently, these purchases are mainly concentrated in professional pet products retail stores, but this situation will be impacted by e-commerce channels in the next few years, and it is also a major opportunity point for many sellers.
Consumers tend to buy products with exquisite workmanship and excellent quality, and the customer unit price of the product is gradually increasing. Currently, these purchases are mainly concentrated in professional pet products retail stores, but this situation will be impacted by e-commerce channels in the next few years, and it is also a major opportunity point for many sellers.
2020 fashion trends
Pet household items
During the epidemic, overseas consumers spent more time at home and paid more attention to pets. Many categories showed a rapid growth trend. For example, more and more pet owners began to buy all kinds of pet grooming and hairdressing tools to take care of their own pet hair; intelligent products such as self-cleaning litter boxes, automatic doors, and electronic pet fences are also favored by more and more young consumers.
During the epidemic, overseas consumers spent more time at home and paid more attention to pets. Many categories showed a rapid growth trend. For example, more and more pet owners began to buy all kinds of pet grooming and hairdressing tools to take care of their own pet hair; intelligent products such as self-cleaning litter boxes, automatic doors, and electronic pet fences are also favored by more and more young consumers.
Outdoor business opportunities for pets
Once the epidemic improves, many people who have been at home for a long time will choose to travel. European and American pet owners also often travel with their pets [3], so in the long run, demand for outdoor pet products is another big opportunity point. For example, portable food, water bowls, garbage trays, etc. needed during the trip. The products needed during the flight include seat belts, pet seats, travel beds, and even pet backpacks.
Once the epidemic improves, many people who have been at home for a long time will choose to travel. European and American pet owners also often travel with their pets [3], so in the long run, demand for outdoor pet products is another big opportunity point. For example, portable food, water bowls, garbage trays, etc. needed during the trip. The products needed during the flight include seat belts, pet seats, travel beds, and even pet backpacks.
Pet products 2020 hot selling sub-category recommendations
Pet home
Popular sub-categories: pet furniture, pet houses, pet doors, pet fences, bird cages, cat crawlers, cat scratchboards, cat window supports, etc.
Customer needs: Safety can be guaranteed, not easy to pour, strong, pet furniture is consistent with the home decoration style, beautiful and exquisite, suitable size, comfortable and durable, easy to clean or clean
Entry threshold: Wooden furniture needs to meet environmental standards for the production of furniture products. In particular, board furniture using synthetic wood must meet the relevant regulations of Amazon and the local market on synthetic wood products; there is no threshold for other materials
Recent trends: During the epidemic, people spend more time at home and take care of their pets. Consumers will pay more attention to the quality of life and comfort of pets, are willing to create a better living environment for pets, and will consider large, highly functional furniture; the growing trend of electronic products and smart products is also obvious. For example, self-cleaning litter boxes, automatic doors, and electronic pet fences are favored by more and more young consumers
Customer needs: Safety can be guaranteed, not easy to pour, strong, pet furniture is consistent with the home decoration style, beautiful and exquisite, suitable size, comfortable and durable, easy to clean or clean
Entry threshold: Wooden furniture needs to meet environmental standards for the production of furniture products. In particular, board furniture using synthetic wood must meet the relevant regulations of Amazon and the local market on synthetic wood products; there is no threshold for other materials
Recent trends: During the epidemic, people spend more time at home and take care of their pets. Consumers will pay more attention to the quality of life and comfort of pets, are willing to create a better living environment for pets, and will consider large, highly functional furniture; the growing trend of electronic products and smart products is also obvious. For example, self-cleaning litter boxes, automatic doors, and electronic pet fences are favored by more and more young consumers
●Pet furniture●
Consumer concerns: The most important thing is beauty. Other concerns include good support, high comfort, harmonious and beautiful placement in the home environment, whether the surface is easy to clean, the cover is removable and washable, can be used for a long time, and can partially meet the pet's sports needs
Usage scenarios: Pets are increasingly considered family members. In the home environment, consumers want pet furniture to be integrated with the overall home environment
Hot sales month: Sales increased month by month in the second half of the year
Price reference range: Prices are concentrated around $60-80
Market competition situation: Top brands account for a relatively high market, with Chinese sellers accounting for nearly half. There are few opportunities for other competitors, and unique advantages need to be found to enter this category
Hot selling sites: North America, Europe
Usage scenarios: Pets are increasingly considered family members. In the home environment, consumers want pet furniture to be integrated with the overall home environment
Hot sales month: Sales increased month by month in the second half of the year
Price reference range: Prices are concentrated around $60-80
Market competition situation: Top brands account for a relatively high market, with Chinese sellers accounting for nearly half. There are few opportunities for other competitors, and unique advantages need to be found to enter this category
Hot selling sites: North America, Europe
●Pet house●
Consumer concerns: Versatile, durable, easy to disassemble and assemble, easy to operate, enough space for pet activities, easy to clean
Usage scenario: outdoor
Hot sales months: Sales performance is more prominent in spring and fall
Price reference range: 10-30 US dollars for small pet cages, 120-150 US dollars for medium pet houses, and more than 200 US dollars for large pet houses. Each type has a considerable market share
Market competition situation: Well-known brands have a high market share, but in 2019, some rapidly growing brands also strongly entered the top of the brand rankings, and there are still opportunities for new brands
Hot selling sites: North America, Europe
Industrial belts: Yiwu, Wenzhou
Usage scenario: outdoor
Hot sales months: Sales performance is more prominent in spring and fall
Price reference range: 10-30 US dollars for small pet cages, 120-150 US dollars for medium pet houses, and more than 200 US dollars for large pet houses. Each type has a considerable market share
Market competition situation: Well-known brands have a high market share, but in 2019, some rapidly growing brands also strongly entered the top of the brand rankings, and there are still opportunities for new brands
Hot selling sites: North America, Europe
Industrial belts: Yiwu, Wenzhou
●Pet doors/fences●
Consumer concerns: easy to install, easy to use, durable, available in multiple sizes and forms
Usage scenario: A separate door makes it easy for pets to freely enter and leave the room. Families with babies need a quiet environment, or use a door fence to separate pets
Hot sales months: The seasonal distribution is not obvious
Price reference range: $30-40
Market competition situation: Chinese sellers account for a low share. The overall growth of this sub-category is very rapid and has not formed a stable structure. New sellers have the opportunity to enter
Hot selling sites: North America, Europe
Usage scenario: A separate door makes it easy for pets to freely enter and leave the room. Families with babies need a quiet environment, or use a door fence to separate pets
Hot sales months: The seasonal distribution is not obvious
Price reference range: $30-40
Market competition situation: Chinese sellers account for a low share. The overall growth of this sub-category is very rapid and has not formed a stable structure. New sellers have the opportunity to enter
Hot selling sites: North America, Europe
●Birdcage●
Consumer concerns: Whether the large birdcage is strong enough to resist birds' pecking and bad weather conditions, layered design, separate functional areas to meet the needs of birds such as sports, food, and friends, etc., the bottom is removable, easy to clean, and the door lock design
Usage scenarios: indoor living room environment, outdoor courtyard
Hot sales months: The seasonal distribution is not obvious, but March-September is slightly better
Price reference range: All price ranges are distributed, and the $70-90 price range is slightly higher
Market competition situation: The leading brands account for a relatively high market, the overall growth is very rapid, and the volume is considerable, and there are still opportunities to enter
Hot selling sites: North America, Europe
Usage scenarios: indoor living room environment, outdoor courtyard
Hot sales months: The seasonal distribution is not obvious, but March-September is slightly better
Price reference range: All price ranges are distributed, and the $70-90 price range is slightly higher
Market competition situation: The leading brands account for a relatively high market, the overall growth is very rapid, and the volume is considerable, and there are still opportunities to enter
Hot selling sites: North America, Europe
●Cat crawlers●
Consumer concerns: simple assembly, easy to operate, stable and firm, easy to move, moderate height, soft and comfortable material, beautiful design, diverse space, detachable and clean
Hot sales month: Hot sale during the promotion window (Prime Day and Black Friday and Net1 events), there are no obvious seasonal differences at other times
Price reference range: 50-70 US dollars. In addition, the low-end (30-40 US dollars) and high-end (100 US dollars and above) price bands also have a certain market share
Market competition situation: Well-known brands have a high market share, but in 2019, some rapidly growing brands also strongly entered the top of the brand rankings, and there are still opportunities for new brands
Hot selling sites: North America, Europe
Industrial belts: Shijiazhuang, Gaobeidian, Yiwu, Weihai, Foshan
Hot sales month: Hot sale during the promotion window (Prime Day and Black Friday and Net1 events), there are no obvious seasonal differences at other times
Price reference range: 50-70 US dollars. In addition, the low-end (30-40 US dollars) and high-end (100 US dollars and above) price bands also have a certain market share
Market competition situation: Well-known brands have a high market share, but in 2019, some rapidly growing brands also strongly entered the top of the brand rankings, and there are still opportunities for new brands
Hot selling sites: North America, Europe
Industrial belts: Shijiazhuang, Gaobeidian, Yiwu, Weihai, Foshan
●Cat scratch board●
Consumer concerns: Strong and durable, beautiful, easy to clean
Hot sales months: Hot sales during Black Friday and Online 1 events. There are no obvious seasonal differences at other times
Price reference range: Focus on 10-20 US dollars, and economical products of 5-10 US dollars also have a certain market share
Market competition situation: Market competition is scattered, and small and medium-sized brands still have great opportunities
Hot selling sites: North America, Europe
Industrial belts: Dongguan, Ningbo, Yiwu, Jiaxing, Hangzhou
Hot sales months: Hot sales during Black Friday and Online 1 events. There are no obvious seasonal differences at other times
Price reference range: Focus on 10-20 US dollars, and economical products of 5-10 US dollars also have a certain market share
Market competition situation: Market competition is scattered, and small and medium-sized brands still have great opportunities
Hot selling sites: North America, Europe
Industrial belts: Dongguan, Ningbo, Yiwu, Jiaxing, Hangzhou
●Cat window support●
Consumer concerns: strong bearing capacity, breathable, lightweight, suitable size
Use scenario: indoor living room or bedroom window use
Hot sales months: The seasonal distribution is not obvious; December is slightly better (considering gift requirements)
Price reference range: $10-20
Market competition situation: The overall growth is very rapid, no stable structure has been formed, and new sellers have the opportunity to enter
Hot selling sites: North America, Europe, Japan
Use scenario: indoor living room or bedroom window use
Hot sales months: The seasonal distribution is not obvious; December is slightly better (considering gift requirements)
Price reference range: $10-20
Market competition situation: The overall growth is very rapid, no stable structure has been formed, and new sellers have the opportunity to enter
Hot selling sites: North America, Europe, Japan
pet bedding
Popular sub-categories: pet nests/beds, pet blankets, pet bedspreads, pet cooling/heating mattresses, pet floor mats, pet training mats, etc.
Customer needs: beautiful pattern, comfortable and safe material, suitable size, strong and durable, can withstand pet bites, waterproof/absorbent, easy to clean
Entry threshold: no threshold
Recent trends: More choices of styles, colors, sizes, and material safety and durability are receiving a lot of attention
Customer needs: beautiful pattern, comfortable and safe material, suitable size, strong and durable, can withstand pet bites, waterproof/absorbent, easy to clean
Entry threshold: no threshold
Recent trends: More choices of styles, colors, sizes, and material safety and durability are receiving a lot of attention
●Pet nests/beds●
Consumer concerns: Soft and fluffy, breathable, elastic and not deformed, high comfort, firm stitching, waterproof, easy to remove and machine wash, no shrinkage after washing, size and space compatibility with pets. There is a big difference in pet height and weight, and relatively many sizes need to be provided for consumers to choose from
Best selling months: There are no significant seasonal differences
Price reference range: $20-40, with little difference in market share for each price segment
Market competition situation: Market competition is scattered, and small and medium-sized brands still have great opportunities
Hot selling sites: North America, Europe, Japan
Industrial belts: Wuxi, Hangzhou, Ningbo
Best selling months: There are no significant seasonal differences
Price reference range: $20-40, with little difference in market share for each price segment
Market competition situation: Market competition is scattered, and small and medium-sized brands still have great opportunities
Hot selling sites: North America, Europe, Japan
Industrial belts: Wuxi, Hangzhou, Ningbo
●Pet blanket●
Consumer concerns: soft and comfortable, the material feels good, the size is suitable, easy to clean
Hot sales months: September-December, winter is the peak sales season
Price reference range: the price of low-end products is concentrated at $15-20, and high-end products are concentrated at $40-50
Market competition situation: Well-known brands have a high market share, but competition among famous brands is fierce. Most of the top products were newly created in 2018-2019, and there are still opportunities for new products
Hot selling sites: North America, Europe
Industrial belts: Shaoxing, Nantong, Changshu
Hot sales months: September-December, winter is the peak sales season
Price reference range: the price of low-end products is concentrated at $15-20, and high-end products are concentrated at $40-50
Market competition situation: Well-known brands have a high market share, but competition among famous brands is fierce. Most of the top products were newly created in 2018-2019, and there are still opportunities for new products
Hot selling sites: North America, Europe
Industrial belts: Shaoxing, Nantong, Changshu
●Pet bedspreads ●
Consumer concerns: Microfluff blankets with waterproof lining are both beautiful and can be covered on beds, sofas, and furniture. They have both soft and strong properties. They give pets a gentle hug while resisting teething pet bites, and are machine washable; multiple sizes meet different coverage needs, and multiple colors match the overall color scheme of the home
Usage scenarios: Use on beds, sofas, expensive furniture, motorhomes, and travel
Hot sales month: Winter is the peak sales season, and sales growth in Q4 is very obvious
Price reference range: The price of low-end products is concentrated at $15-20, and high-end products are concentrated at $40-45
Market competition situation: Top brands account for a relatively high market, Chinese sellers account for a low share, and there are few opportunities for other competitors, so you can find an advantage to break in
Hot selling sites: North America, Europe
Industrial belts: Wuxi, Hangzhou, Ningbo, Wenzhou
Usage scenarios: Use on beds, sofas, expensive furniture, motorhomes, and travel
Hot sales month: Winter is the peak sales season, and sales growth in Q4 is very obvious
Price reference range: The price of low-end products is concentrated at $15-20, and high-end products are concentrated at $40-45
Market competition situation: Top brands account for a relatively high market, Chinese sellers account for a low share, and there are few opportunities for other competitors, so you can find an advantage to break in
Hot selling sites: North America, Europe
Industrial belts: Wuxi, Hangzhou, Ningbo, Wenzhou
●Pet cooling/heating mattress●
Consumer concerns: Quick cooling/heating, good function, comfortable material, safe to use, controllable time and temperature, easy to operate
Hot sales months: summer and winter, with the most prominent winter performance in October-December
Price reference range: Very scattered, products in the 10-50 dollar range all have a certain market share
Market competition situation: Market competition is scattered, and small and medium-sized brands still have great opportunities
Hot selling sites: North America, Europe, Japan
Industrial belts: Langfang, Yiwu, Changshu
Hot sales months: summer and winter, with the most prominent winter performance in October-December
Price reference range: Very scattered, products in the 10-50 dollar range all have a certain market share
Market competition situation: Market competition is scattered, and small and medium-sized brands still have great opportunities
Hot selling sites: North America, Europe, Japan
Industrial belts: Langfang, Yiwu, Changshu
●Pet mat●
Consumer concerns: warm and self-heating, no odor, super absorbent middle layer, keeps dry, machine washable, green and safe, bottom is non-slip, available in a variety of sizes (fits cages, pet beds, and even floors)
Usage scenario: Can be used by animals such as hamsters, rabbits, etc. in cages, and spread on the ground for use by cats, dogs, and pets
Hot sales month: Sales increased significantly in Q4
Price reference range: Prices are concentrated around $20
Market competition situation: Top brands account for a relatively high market, Chinese sellers account for a low share, and there are few opportunities for other competitors, so you can find an advantage to break in
Hot selling sites: North America, Europe
Industrial belts: Wuxi, Hangzhou, Ningbo
Usage scenario: Can be used by animals such as hamsters, rabbits, etc. in cages, and spread on the ground for use by cats, dogs, and pets
Hot sales month: Sales increased significantly in Q4
Price reference range: Prices are concentrated around $20
Market competition situation: Top brands account for a relatively high market, Chinese sellers account for a low share, and there are few opportunities for other competitors, so you can find an advantage to break in
Hot selling sites: North America, Europe
Industrial belts: Wuxi, Hangzhou, Ningbo
●Pet training mat●
Consumer concerns: material, comfort, durability, water absorption, impermeability
Hot sale month: all year round
Market competition situation: Market competition is scattered, product cost competition is fierce, and the penetration rate of Chinese sellers is low, so there are still great opportunities to enter
Price reference range: 15-20 US dollars, the average transaction price is lower
Hot selling sites: North America, Europe, Japan
Industrial belts: Shenzhen, Dongguan, Taizhou, Yiwu, Wuhan, Shanghai
Hot sale month: all year round
Market competition situation: Market competition is scattered, product cost competition is fierce, and the penetration rate of Chinese sellers is low, so there are still great opportunities to enter
Price reference range: 15-20 US dollars, the average transaction price is lower
Hot selling sites: North America, Europe, Japan
Industrial belts: Shenzhen, Dongguan, Taizhou, Yiwu, Wuhan, Shanghai
Pet travel gear
Popular sub-categories mainly included in this scenario: vehicle pet fences, portable pet bags, pet trolleys, pet chest satchels, vehicle pet ladders
Customer needs in this scenario: foldable, easy to carry and lightweight, easy to assemble, strong and durable, and can meet the needs of multiple scenarios, such as vehicle, shopping, travel, etc.
Information related to entry thresholds: If it is an electronic product, it must meet the requirements related to Amazon battery products:
https://sellercentral.amazon.com/gp/help/G200383420
Recent trends: Pets have become a way for modern people to socialize, and the social and travel needs of pets themselves are getting more and more attention. Travel equipment needs to meet applications in multiple scenarios, and foldable and lightweight products are more popular; at the same time, pet travel equipment in the vehicle scene is growing rapidly
Customer needs in this scenario: foldable, easy to carry and lightweight, easy to assemble, strong and durable, and can meet the needs of multiple scenarios, such as vehicle, shopping, travel, etc.
Information related to entry thresholds: If it is an electronic product, it must meet the requirements related to Amazon battery products:
https://sellercentral.amazon.com/gp/help/G200383420
Recent trends: Pets have become a way for modern people to socialize, and the social and travel needs of pets themselves are getting more and more attention. Travel equipment needs to meet applications in multiple scenarios, and foldable and lightweight products are more popular; at the same time, pet travel equipment in the vehicle scene is growing rapidly
●Car pet fence●
Consumer concerns: easy operation, simple installation, strong material, high adaptability
Usage scenarios: Pets are carried outside in the car, installed in the car to prevent pets from interfering with driving, and ensure safety
Best selling month: December
Price reference range: mainly concentrated between $40-50. In addition, low-customer unit price products of $10-20 also contribute a large portion of sales
Market competition situation: Market competition is high, well-known brands have a certain market share, popular products are rising rapidly, and new products still have a chance to enter the market
Hot selling sites: North America, Europe
Industrial belts: Wenzhou, Yiwu, Jinhua
Usage scenarios: Pets are carried outside in the car, installed in the car to prevent pets from interfering with driving, and ensure safety
Best selling month: December
Price reference range: mainly concentrated between $40-50. In addition, low-customer unit price products of $10-20 also contribute a large portion of sales
Market competition situation: Market competition is high, well-known brands have a certain market share, popular products are rising rapidly, and new products still have a chance to enter the market
Hot selling sites: North America, Europe
Industrial belts: Wenzhou, Yiwu, Jinhua
●Portable pet bag●
Consumer concerns: easy to carry, large space, can be shipped, easy to assemble, good quality
Usage scenario: Small pets can be carried out by hand to meet the social needs of consumers and pets, and can also be placed in a car to ensure driving safety
Best selling month: December
Price reference range: The price band is distributed between $10-50, and $30-40 is more concentrated
Market competition situation: The market competition is high. Well-known brands have a certain market share, popular products are rising rapidly, and new products still have a chance to enter
Hot selling sites: North America, Europe
Industrial belts: Ningbo, Jinhua, Qingdao
Usage scenario: Small pets can be carried out by hand to meet the social needs of consumers and pets, and can also be placed in a car to ensure driving safety
Best selling month: December
Price reference range: The price band is distributed between $10-50, and $30-40 is more concentrated
Market competition situation: The market competition is high. Well-known brands have a certain market share, popular products are rising rapidly, and new products still have a chance to enter
Hot selling sites: North America, Europe
Industrial belts: Ningbo, Jinhua, Qingdao
●Pet trolleys●
Consumer concerns: easy to fold, easy to install, lightweight to carry, smooth wheels
Usage scenario: When you go out with a pet, the stroller can free your hands and make it easy to travel
Hot sale months: spring and summer, travel season
Price reference range: mainly concentrated between $40-60. In addition, high-cost products of $200-220 also contributed to a large part of sales
Market competition situation: Leading sellers occupy the main market share, small and medium-sized brands compete fiercely, and popular products have a long life cycle. New products can find breakthroughs to enter this category
Hot selling sites: North America, Europe
Industrial belts: Ningbo, Jinhua
Usage scenario: When you go out with a pet, the stroller can free your hands and make it easy to travel
Hot sale months: spring and summer, travel season
Price reference range: mainly concentrated between $40-60. In addition, high-cost products of $200-220 also contributed to a large part of sales
Market competition situation: Leading sellers occupy the main market share, small and medium-sized brands compete fiercely, and popular products have a long life cycle. New products can find breakthroughs to enter this category
Hot selling sites: North America, Europe
Industrial belts: Ningbo, Jinhua
●Pet chest satchel ●
Consumer concerns: comfortable to wear, strong material, free hands, adjustable length
Usage scenario: Carrying small pets when going out in a satchel
Hot sales month: December, promotion season increased significantly
Price reference range: Concentrated distribution, $15-25 products occupy the main market
Market competition situation: Market competition is high, well-known brands have a certain market share, popular products are rising rapidly, and new products still have a chance to enter the market
Hot selling sites: North America, Europe
Industrial belts: Jinhua, Ningbo
Usage scenario: Carrying small pets when going out in a satchel
Hot sales month: December, promotion season increased significantly
Price reference range: Concentrated distribution, $15-25 products occupy the main market
Market competition situation: Market competition is high, well-known brands have a certain market share, popular products are rising rapidly, and new products still have a chance to enter the market
Hot selling sites: North America, Europe
Industrial belts: Jinhua, Ningbo
●Car pet ladder●
Consumer concerns: easy to fold, easy to install, strong and stable, lightweight, wide slope, can be placed in the trunk
Usage scenario: Helping large pets with reduced mobility to get on the bus, and can also be used for pet training
Hot sale months: Autumn/Winter
Price reference range: distributed between $40-120, mainly focused on $40-60
Market competition situation: leading sellers occupy the main market share, small and medium-sized brands compete fiercely, and the entry threshold for new products is high
Hot selling sites: North America, Europe
Industrial belts: Changzhou, Suzhou, Wuxi, Taizhou
Usage scenario: Helping large pets with reduced mobility to get on the bus, and can also be used for pet training
Hot sale months: Autumn/Winter
Price reference range: distributed between $40-120, mainly focused on $40-60
Market competition situation: leading sellers occupy the main market share, small and medium-sized brands compete fiercely, and the entry threshold for new products is high
Hot selling sites: North America, Europe
Industrial belts: Changzhou, Suzhou, Wuxi, Taizhou
pet care products
Popular sub-categories: pet grooming tools, pet hair cutting scissors tools, pet electric shaving and manicure tools, pet wet wipes, pet care tools, etc.
Customer needs: easy to operate, safe and easy to use, does not cause discomfort to pets
Entry threshold:
If medical supplies for pets are involved, they must meet the requirements related to Amazon medical devices:
https://sellercentral.amazon.com/gp/help/help.html?itemID=200164650&language=zh_CN&ref=ag_200164650_cont_200164330
If it is an electronic product, it must meet the requirements related to Amazon battery products:
https://sellercentral.amazon.com/gp/help/G200383420
Recent trends:
Electric products are loved by more and more young consumers, who are willing to spend more to get a more convenient product user experience
It was not easy to travel during the pandemic, and more and more pet owners began to buy beauty and hairdressing tools to care for their pets
Customer needs: easy to operate, safe and easy to use, does not cause discomfort to pets
Entry threshold:
If medical supplies for pets are involved, they must meet the requirements related to Amazon medical devices:
https://sellercentral.amazon.com/gp/help/help.html?itemID=200164650&language=zh_CN&ref=ag_200164650_cont_200164330
If it is an electronic product, it must meet the requirements related to Amazon battery products:
https://sellercentral.amazon.com/gp/help/G200383420
Recent trends:
Electric products are loved by more and more young consumers, who are willing to spend more to get a more convenient product user experience
It was not easy to travel during the pandemic, and more and more pet owners began to buy beauty and hairdressing tools to care for their pets
●Pet grooming tool●
Consumer concerns: functionality of combs (needle combs, hair removal combs, hair removal combs, massage combs, comprehensive combs, etc.), size (suitable for pets), pet comfort, etc.
Hot sales months: Spring (March, April), promotion season (Prime Day, Black Friday, Net1)
Price reference range: $9-20
Market competition situation: Leading brands occupy a stable market share, but their share is not high. New brands can have the opportunity to quickly gain corresponding market share
Hot selling sites: North America, Europe
Industrial belts: Wenzhou, Suzhou
Hot sales months: Spring (March, April), promotion season (Prime Day, Black Friday, Net1)
Price reference range: $9-20
Market competition situation: Leading brands occupy a stable market share, but their share is not high. New brands can have the opportunity to quickly gain corresponding market share
Hot selling sites: North America, Europe
Industrial belts: Wenzhou, Suzhou
●Pet Trimming Scissors Tool●
Consumer concerns: materials, design flow technology, pet parts used with scissors, supporting tools, etc.
Hot sales months: Early spring (February, March), big sale season (Prime Day, Black Friday, Net1)
Price reference range: $5-45
Market competition situation: The leading market share is stable but the share is small. The market share of each brand has been gradually expanding in the past three years, but the continuous influx of new brands can still quickly gain market share
Hot selling sites: North America, Europe
Industrial belts: Suzhou, Nantong, Suqian, etc.
Hot sales months: Early spring (February, March), big sale season (Prime Day, Black Friday, Net1)
Price reference range: $5-45
Market competition situation: The leading market share is stable but the share is small. The market share of each brand has been gradually expanding in the past three years, but the continuous influx of new brands can still quickly gain market share
Hot selling sites: North America, Europe
Industrial belts: Suzhou, Nantong, Suqian, etc.
●Pet electric shaving manicur●
Consumer concerns: product features, price, ease of operation
Usage scenarios: Pet hair is trimmed, and during pet shedding season, some owners will shave more to prevent pet hair loss. Electric shavers will be safer and easier to operate
Hot sales months: February, March, promotion season (Black 5, Internet 1)
Price reference range: $20-50, $100-120
Market competition situation: Currently, there are few well-known brands, and the similarity of product functions is quite similar
Hot selling sites: America, Europe
Industrial belts: Wenzhou, Ningbo, Tianjin
Usage scenarios: Pet hair is trimmed, and during pet shedding season, some owners will shave more to prevent pet hair loss. Electric shavers will be safer and easier to operate
Hot sales months: February, March, promotion season (Black 5, Internet 1)
Price reference range: $20-50, $100-120
Market competition situation: Currently, there are few well-known brands, and the similarity of product functions is quite similar
Hot selling sites: America, Europe
Industrial belts: Wenzhou, Ningbo, Tianjin
●Pet wet wipes ●
Consumer concerns: natural, material, sterilization, odor removal
Hot sales month: demand is stable and continues to rise throughout the year
Price reference range: 10-15 USD/80 pcs/pack, 25-30 USD/package (5 packs)
Market competition situation: The market's leading brands do not account for a high share. At the same time, the market share has been relatively stable in recent years. The market volume continues to rise every year, and new brands can quickly enter and grow
Hot Selling Sites: North America
Industrial belts: Chengdu, Nanjing, Xinxiang, etc.
Hot sales month: demand is stable and continues to rise throughout the year
Price reference range: 10-15 USD/80 pcs/pack, 25-30 USD/package (5 packs)
Market competition situation: The market's leading brands do not account for a high share. At the same time, the market share has been relatively stable in recent years. The market volume continues to rise every year, and new brands can quickly enter and grow
Hot Selling Sites: North America
Industrial belts: Chengdu, Nanjing, Xinxiang, etc.
●Pet care tools●
Consumer concerns: safety, reusability, suitable for solid or liquid feeding
Hot sales months: spring and summer (March to August) and December, sales are stable throughout the year
Price reference range: around $5-15 for a single item, $30-35 for a set
Market competition situation: Top brand sellers occupy the main share of the market, and the market volume is stable, and the entry threshold for new sellers is high
Hot selling sites: North America, Europe
Industrial belts: Yiwu, Ningbo, etc.
Requirements related to Amazon medical devices:
https://sellercentral.amazon.com/gp/help/help .html?itemID=200164650&language=zh_CN&ref=ag_200164650_cont_200164330
Hot sales months: spring and summer (March to August) and December, sales are stable throughout the year
Price reference range: around $5-15 for a single item, $30-35 for a set
Market competition situation: Top brand sellers occupy the main share of the market, and the market volume is stable, and the entry threshold for new sellers is high
Hot selling sites: North America, Europe
Industrial belts: Yiwu, Ningbo, etc.
Requirements related to Amazon medical devices:
https://sellercentral.amazon.com/gp/help/help .html?itemID=200164650&language=zh_CN&ref=ag_200164650_cont_200164330
Pet clothing and accessories
Popular sub-categories: pet t-shirts, pet collar accessories, pet hats, pet coats, pet brands
Customer needs: cute appearance, many choices of styles, colors and sizes, safe, healthy and soft, does not cause discomfort to pets, not easy to be torn by pets, not easy to fall off
Recent trends: Personalized needs are obvious. Pet owners will choose cute or unique styles and try to dress their pets as specific cartoons. In addition to clothing, pet accessories are also in great demand
Customer needs: cute appearance, many choices of styles, colors and sizes, safe, healthy and soft, does not cause discomfort to pets, not easy to be torn by pets, not easy to fall off
Recent trends: Personalized needs are obvious. Pet owners will choose cute or unique styles and try to dress their pets as specific cartoons. In addition to clothing, pet accessories are also in great demand
●Pet T-shirt●
Consumer concerns: The fabric is soft, moisture-absorbing and breathable, the clothing buttons are invisible, not easy to be torn by pets, not easy to fall off, the fabric is safe and healthy
Hot sales month: Sales are average throughout the year, with a slightly higher share of sales in December, followed by November
Price reference range: $10-15
Market competition situation: The product life cycle is long. Currently, there are many old TOP ASIN products sold. The market share of TOP brands is shrinking, and there are still opportunities for new sellers, but it takes a certain amount of time for new brands in this category to accumulate to become TOP brands
Hot selling sites: US, Japan
Industrial belts: Dongguan, Nanjing, Wenling, Yiwu
Hot sales month: Sales are average throughout the year, with a slightly higher share of sales in December, followed by November
Price reference range: $10-15
Market competition situation: The product life cycle is long. Currently, there are many old TOP ASIN products sold. The market share of TOP brands is shrinking, and there are still opportunities for new sellers, but it takes a certain amount of time for new brands in this category to accumulate to become TOP brands
Hot selling sites: US, Japan
Industrial belts: Dongguan, Nanjing, Wenling, Yiwu
●Pet collar accessories●
Consumer concerns: The material is strong enough, not easy to be broken by pet claws, the material is comfortable, the surface is smooth and not easy to scratch the pet's neck, and the hair does not stick
Hot sales months: There is no obvious seasonality throughout the year; November and December have a relatively high proportion
Price reference range: $10-15
Market competition situation: The turbulent pattern of brand competition is not fixed, and the share of leading brands is small (the top 10 accounts for about 30%), the vitality of new products is very strong, and new brands have a lot of room to enter and grow
Hot selling sites: United States
Industrial belts: Dongguan, Yiwu, Jinhua
Hot sales months: There is no obvious seasonality throughout the year; November and December have a relatively high proportion
Price reference range: $10-15
Market competition situation: The turbulent pattern of brand competition is not fixed, and the share of leading brands is small (the top 10 accounts for about 30%), the vitality of new products is very strong, and new brands have a lot of room to enter and grow
Hot selling sites: United States
Industrial belts: Dongguan, Yiwu, Jinhua
●Pet hat●
Consumer concerns: The hat has ear holes that are not easy to fall off, healthy and breathable, and beautiful in shape
Hot sales months: December has the highest share of sales in the whole year, followed by October, November, and June. The share of sales increased month by month from January to June in the first half of the year, until it began to decline
Price reference range: 5-10 USD
Market competition situation: The competitive pattern is not fixed and still changing. The market share of leading brands has shrunk, the market share of small and medium-sized brands has expanded, the vitality of new products has been strong in the past two years, and small and medium-sized brands still have great opportunities to enter and grow
Hot selling sites: US, Japan
Industrial belts: Dongguan, Wenzhou, Yiwu
Hot sales months: December has the highest share of sales in the whole year, followed by October, November, and June. The share of sales increased month by month from January to June in the first half of the year, until it began to decline
Price reference range: 5-10 USD
Market competition situation: The competitive pattern is not fixed and still changing. The market share of leading brands has shrunk, the market share of small and medium-sized brands has expanded, the vitality of new products has been strong in the past two years, and small and medium-sized brands still have great opportunities to enter and grow
Hot selling sites: US, Japan
Industrial belts: Dongguan, Wenzhou, Yiwu
●Pet coat●
Consumer concerns: The fabric is warm and comfortable, the buttons on the clothes are invisible, not easy to be torn off by pets, the fabric is safe, healthy and elastic
Hot sales months: Focus on November and December
Price reference range: $10-20
Market competition situation: Market competition has not been solidified, the market share of leading brands is shrinking, the share of small and medium-sized brands is expanding, and there is still room for small and medium-sized brands to enter and grow
Hot selling sites: United States
Industrial belts: Dongguan, Nanjing, Wenling, Yiwu
Hot sales months: Focus on November and December
Price reference range: $10-20
Market competition situation: Market competition has not been solidified, the market share of leading brands is shrinking, the share of small and medium-sized brands is expanding, and there is still room for small and medium-sized brands to enter and grow
Hot selling sites: United States
Industrial belts: Dongguan, Nanjing, Wenling, Yiwu
● Pet name brand ●
Consumer concerns: Diverse styles, stylish and novel, information on the card can be designed by oneself
Hot sales month: Annual sales average unseasonable
Price reference range: $5-10 is the main price range
Market competition situation: The brand competition pattern is relatively solidified. The market share of small and medium-sized brands is small, and price competition is fierce. Small and medium-sized brands need to find differentiated advantages to enter this category
Hot selling sites: United States
Industrial belts: Yiwu, Jiaxing, Shenzhen
Hot sales month: Annual sales average unseasonable
Price reference range: $5-10 is the main price range
Market competition situation: The brand competition pattern is relatively solidified. The market share of small and medium-sized brands is small, and price competition is fierce. Small and medium-sized brands need to find differentiated advantages to enter this category
Hot selling sites: United States
Industrial belts: Yiwu, Jiaxing, Shenzhen
Pet feeding and drinking utensils
Popular sub-categories: pet lift feeders, electric feeders
Entry threshold: If it is an electronic product, it must meet the requirements related to Amazon battery products: https://sellercentral.amazon.com/gp/help/G200383420 Recent trends: Demand for personalized customization is increasing, owners pay more attention to the comfort and satisfaction of pets, and are willing to create a good living environment for them
Entry threshold: If it is an electronic product, it must meet the requirements related to Amazon battery products: https://sellercentral.amazon.com/gp/help/G200383420 Recent trends: Demand for personalized customization is increasing, owners pay more attention to the comfort and satisfaction of pets, and are willing to create a good living environment for them
●Pet lift feeder●
Consumer concerns: material, height, pet comfort, etc., pet physique suitable for pet dining (similar to ergonomics), improving pet eating experience
Usage scenarios: North America and Europe often raise large dogs and other pets. At the same time, raised feeders can be more hygienic and prevent contact between pet food and the ground
Hot sales months: Promotion season, July, November, December
Price reference range: $10-25
Market competition situation: Major brands occupy half of the market and are growing year by year. For new pet sellers, it is difficult to occupy market share, but for mature pet products brands, it is an opportunity to expand the product line
Hot selling sites: North America, Europe
Industrial belt: Yiwu
Usage scenarios: North America and Europe often raise large dogs and other pets. At the same time, raised feeders can be more hygienic and prevent contact between pet food and the ground
Hot sales months: Promotion season, July, November, December
Price reference range: $10-25
Market competition situation: Major brands occupy half of the market and are growing year by year. For new pet sellers, it is difficult to occupy market share, but for mature pet products brands, it is an opportunity to expand the product line
Hot selling sites: North America, Europe
Industrial belt: Yiwu
●Electric pet feeders ●
Consumer concerns: material, amount of food for how long is suitable for pets, number of food distributions per day, amount of food can be set, degree of fit to the ground, etc.
Usage scenario: If it is difficult to take care of the pets at home in a timely and good manner during a business trip or leisure vacation, the smart pet feeder can help the owner feed the pet very well
Price reference range: $20-80
Hot sales months: April-August and November-December, with excellent sales on Prime Day, Black Friday, and Net1
Market competition situation: The leading brands in the market occupy a stable market share, and the leading brands occupy the main market share, but currently automatic feeders are being accepted by more and more buyers. Sellers of new brands can also gain a small share of the market in a short period of time, and have the opportunity to break into and gain more market share
Hot selling sites: North America, Europe
Industrial belt: Shenzhen, Zhoushan
Usage scenario: If it is difficult to take care of the pets at home in a timely and good manner during a business trip or leisure vacation, the smart pet feeder can help the owner feed the pet very well
Price reference range: $20-80
Hot sales months: April-August and November-December, with excellent sales on Prime Day, Black Friday, and Net1
Market competition situation: The leading brands in the market occupy a stable market share, and the leading brands occupy the main market share, but currently automatic feeders are being accepted by more and more buyers. Sellers of new brands can also gain a small share of the market in a short period of time, and have the opportunity to break into and gain more market share
Hot selling sites: North America, Europe
Industrial belt: Shenzhen, Zhoushan
Other pet-related products
Popular sub-categories: pet doorbells/training bells, pet souvenirs, pitching machines
●Pet doorbell/training bell ●
Consumer concerns: durable, multiple sizes can be selected for dogs of different sizes, adjustable, can fit doorknobs of different sizes, and whether the sound is clear
Use case: Train dogs to use the toilet
Hot sales months: The seasonal distribution is not obvious
Price reference range: 5-10 USD
Market competition situation: Chinese sellers account for a high proportion, have not formed a stable structure, and have an opportunity to enter
Hot selling sites: North America, Europe
Use case: Train dogs to use the toilet
Hot sales months: The seasonal distribution is not obvious
Price reference range: 5-10 USD
Market competition situation: Chinese sellers account for a high proportion, have not formed a stable structure, and have an opportunity to enter
Hot selling sites: North America, Europe
●Pet Souvenirs●
Consumer concerns: appearance, whether the material is beautiful, customized and personalized needs
Hot sales months: November, December, popular during the year-end and New Year holidays
Price reference range: $10-30, most concentrated at $15-20
Market competition situation: This category has been growing rapidly for 3 consecutive years. The penetration rate of Chinese sellers is low, and the overall competitive pattern is scattered. There are many brands in this category, and no leading brands with obvious advantages have appeared. More than half of the TOP ASINs were newly built in the past two years. It can be seen that this category has entered a period of rapid growth
Hot Selling Sites: North America
Industrial belts: Quanzhou, Yiwu, Dongguan, Shenzhen, Heze
Hot sales months: November, December, popular during the year-end and New Year holidays
Price reference range: $10-30, most concentrated at $15-20
Market competition situation: This category has been growing rapidly for 3 consecutive years. The penetration rate of Chinese sellers is low, and the overall competitive pattern is scattered. There are many brands in this category, and no leading brands with obvious advantages have appeared. More than half of the TOP ASINs were newly built in the past two years. It can be seen that this category has entered a period of rapid growth
Hot Selling Sites: North America
Industrial belts: Quanzhou, Yiwu, Dongguan, Shenzhen, Heze
●Pitching machine●
Consumer concerns: easy to operate, excellent quality, durable, can bring joy to pets
Hot sales month: The year-end sales period is the peak sales season, and the rest of the year is average
Price reference range: $5-20
Market competition situation: There are not many brands in this category. Top brands currently account for a large share. More than 70% of TOP ASINs have been newly built in the past two years. It can be seen that this category is relatively new. Small and medium-sized brands still have a great chance of sharing the share of top brands, and Chinese sellers have a greater chance of entering
Hot selling sites: America, Europe
Industrial belt: Jinhua, Yiwu
Hot sales month: The year-end sales period is the peak sales season, and the rest of the year is average
Price reference range: $5-20
Market competition situation: There are not many brands in this category. Top brands currently account for a large share. More than 70% of TOP ASINs have been newly built in the past two years. It can be seen that this category is relatively new. Small and medium-sized brands still have a great chance of sharing the share of top brands, and Chinese sellers have a greater chance of entering
Hot selling sites: America, Europe
Industrial belt: Jinhua, Yiwu
Practical tips for pet supplies
Industrial belt information
They are distributed in Zhejiang (Yiwu, Jinhua, Ningbo, Wenzhou, Taizhou, etc.), Guangdong (Dongguan, Shenzhen, etc.), Shanghai, Jiangsu, Fujian, Shandong, etc. For details, see the relevant product industry belt information above.
Compliance certification requirements
1. Sub-categories of non-pet food include pet house-related products, pet travel equipment, pet care, and apparel, etc. There are no special laws or regulations in the US, Europe, or Japan, but they still need to comply with the relevant laws and regulations of various countries on mass consumer goods, such as the US Consumer Product Safety Association (CPSC) regulations; Europe has GPSD and REACH:
[US Station]:
https://www.americanpetproducts.org/law/lawlibrary_article.asp?topic=62
Europe Marketplace
https://www.compliancegate.com/european-union-pet-product-regulations/
[US Station]:
https://www.americanpetproducts.org/law/lawlibrary_article.asp?topic=62
Europe Marketplace
https://www.compliancegate.com/european-union-pet-product-regulations/
2. If the product you are selling is a handmade product, and you also need to comply with Amazon's regulations on handmade pet products, you can log in to [Seller Central] to inquire: https://sellercentral.amazon.com/gp/help/help.html?itemID=G202102470&ref_=xx_swlang_head_help&mons_sel_locale=en_US&languageSwitched=1
3. Additionally, pet food is subject to each country/region's individual laws and regulations:
[US Station]:
The manufacture and sale of pet food and snacks in the US must also refer to the FDA's FFCDA and state AAFCO requirements for pet food
https://www.fda.gov/animal-veterinary/animal-health-literacy/information-marketing-pet-food-product#Labels
Europe Marketplace
Similar to US standards, selling pet food and snacks in the EU requires compliance with FEDIAF (European Pet Food Industry) laws and regulations
https://www.compliancegate.com/european-union-pet-product-regulations/
Japan Marketplace
Japan, on the other hand, must comply with the Overview of Pet Food Safety Act formulated by the Ministry of Agriculture, Forestry and Fisheries of Japan and a series of laws and regulations listed by FamIC
https://www.maff.go.jp/e/policies/ap_health/petfood/index.html
https://www.maff.go.jp/e/policies/ap_health/petfood/attach/pdf/index-2.pdf
http://www.famic.go.jp/ffis/aboutPetfood.html
[US Station]:
The manufacture and sale of pet food and snacks in the US must also refer to the FDA's FFCDA and state AAFCO requirements for pet food
https://www.fda.gov/animal-veterinary/animal-health-literacy/information-marketing-pet-food-product#Labels
Europe Marketplace
Similar to US standards, selling pet food and snacks in the EU requires compliance with FEDIAF (European Pet Food Industry) laws and regulations
https://www.compliancegate.com/european-union-pet-product-regulations/
Japan Marketplace
Japan, on the other hand, must comply with the Overview of Pet Food Safety Act formulated by the Ministry of Agriculture, Forestry and Fisheries of Japan and a series of laws and regulations listed by FamIC
https://www.maff.go.jp/e/policies/ap_health/petfood/index.html
https://www.maff.go.jp/e/policies/ap_health/petfood/attach/pdf/index-2.pdf
http://www.famic.go.jp/ffis/aboutPetfood.html
Pet food labeling requirements are very strict, and should not be limited to providing the following information:
• Product name, such as “XXX for Dogs or Cats”
• The type of pet the product is intended for, such as “huskies”
• Quantity/weight of food in the package or container
• List of ingredients, ordered by their percentage in the product
• Guaranteed Analysis
• If it's Treats, you need to indicate nutritional supplements; if it's Snacks or Supplements, you don't need to indicate
• Feeding instructions, such as “This product is puppy dog food”
• The name and address of the manufacturer or distributor
• Product name, such as “XXX for Dogs or Cats”
• The type of pet the product is intended for, such as “huskies”
• Quantity/weight of food in the package or container
• List of ingredients, ordered by their percentage in the product
• Guaranteed Analysis
• If it's Treats, you need to indicate nutritional supplements; if it's Snacks or Supplements, you don't need to indicate
• Feeding instructions, such as “This product is puppy dog food”
• The name and address of the manufacturer or distributor
Product detail page operation recommendations
The number of reviews and star ratings are important. More reviews and higher star ratings can help increase the conversion rate of listings
Pet products need to pay attention to product images and descriptions. For pet owners, a cute enough pet picture can quickly catch their eye, and a detailed description can help customers make purchasing decisions more quickly
As far as pet furniture is concerned, consumers are very concerned about whether the style of pet furniture matches the decoration style of their own home, so information such as scene display maps and videos is important for displaying furniture product styles. For products that need to be assembled, it is very important to upload product instructions, and the content should be simple and easy to understand to reduce unnecessary negative reviews and returns
The size of pets varies greatly. Pet products must clearly indicate the size of the product on the product detail page so that buyers can make accurate purchasing decisions and reduce later returns
There is no brand registration required for A+ in Japan. Sellers in Japan are advised to spend more time on A+
Overview of the overseas market for pet products
The pet industry is growing rapidly
The US market volume exceeds 95.7 billion US dollars
The US market volume exceeds 95.7 billion US dollars
The pet industry has gone through 100 years in developed countries in Europe and America. Currently, North America and Europe have developed into large markets for the global pet industry. The US pet consumer market reached 95.7 billion US dollars in 2019 [4], and about 69% of US households own at least one pet [5].
In recent years, thanks to the continuous increase in the number of single people and the elderly, the pet industry has prospered. Euromonitor International research found that the market size of the pet industry has grown by more than 66% in the past ten years, while the global economy only grew by 43% during the same period. Americans spent more than $52 billion on pets in 2019; most of this was spent on pet food, but more than $18 billion was still spent on pet supplies and accessories [6].
The penetration rate of e-commerce for pet products continues to grow
The Amazon website is the first choice for pet owners
The Amazon website is the first choice for pet owners
According to APPA data from the American Pet Products Association, consumption of pet products and services is expected to continue to maintain a compound annual growth rate of 4.2% from 2017 to 2022. According to Packaged Facts, 18% of retail pet products in the US were ordered online last year. By 2023, it is estimated that the sales of pet products in the US market through e-commerce channels will account for 23% of the total market [6].
Amazon is the online shopping site of choice for pet owners. In the US, 35% of pet owners have chosen to buy pet products on Amazon in the past three months [7].
Data sources:
[1] Nielsen Pet thought leadership survey
[2] APPA provides generational insight into
pet product purchasing, Pet Food Processing, 2020,
https://www.petfoodprocessing.net/articles/13709-appa-provides-generational-insight-into-pet-product-purchasing
[3] Pet Products in the US, Euromonitor
International, 2019,
https://www.euromonitor.com/pet-products-in-the-us/report
[4] US Pet Consumption Report, China International Pet Aquarium Exhibition CIPS,
http://www.cipscom.com/OverseasNews/23441.htm
[5] Pet Industry Market Size & Ownership
Statistics, APPA,
https://www.americanpetproducts.org/press_industrytrends.asp
[6] Big business opportunities for pet e-commerce, Winner Club, 2020,
http://www.dianshangwin.com/knowledge/5770.html
[7] Websites used in the last three months to purchase pet products in the United States in 2019, Statistics, 2019,
https://www.statista.com/statistics/728501/online-pet-products-retailer-usage-us/
The pictures in this article are from the Internet, and the copyright belongs to the original author. If there is any infringement, please contact us to delete it immediately.
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