Amazon reveals recent best-selling products in Singapore/Middle East/India/Australia, nudging a new cross-border blue ocean
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Table of Contents
1/List of new site category review policy updates 2/The secret of popular products on the new site during the pandemic
Affected by the epidemic, many overseas countries require residents to reduce outings and quarantine at home. This has upset many overseas “choppers”; they are shifting their shopping needs online one after another. According to a survey, 47% 1 of overseas consumers said that online shopping has increased, and Amazon is one of the favorite online shopping channels for overseas consumers.
On Amazon's new sites such as Australia, India, Singapore, and the Middle East, some categories are currently being sold. Xiaobian has compiled sales policies related to the new site and insights on popular products during the pandemic. Let's open the door to the blue ocean!
New site category review policy update
Category review is a “security gate” that you must go through when selling. Recently, sales rights, certification, and document requirements for some categories have been updated. Let's take a look at the sales authority and review requirements corresponding to each site.
Australia Marketplace
Selling categories such as toilet paper, toys, other skincare products, mother and child products on Amazon Australia requires an application for sales authorization, certification or other documentation requirements. See the table below for details. For more references, please visit https://www.productsafety.gov.au/
India Marketplace
Selling toys, groceries, baby, and medical devices on Amazon India requires applying for permission to sell, certifications, or other documentation requirements, as described in the table below.
SG
When selecting products, please note that on Amazon Singapore, there are no sales restrictions on toilet paper, toys, groceries, pet products, other skincare products, baby products, office supplies, and tissues on Amazon Singapore.
Middle East Station
When selecting products for the Middle East website, please note that according to local regulations, most products in the categories of food, pet products, beauty, other skin care products, mother and baby, medical equipment, etc. can only be sold by qualified local sellers.
Revealing the secrets of popular products on the new site
Familiar with the relevant policy updates, the new site's Top Selection Guide is here for you. Affected by the epidemic, people spend more time at home, and overall demand for categories such as home, pets, and electronic products has increased. However, demand from different sites also has its own characteristics. Check out the popular selection recommendations from the new sites in Australia, India, Singapore, and the Middle East during the pandemic.
Australia Marketplace
The land is vast and sparsely populated, and there are many single-family houses, so I need everything.
1. Household cleaning: Almost every household in Australia lives in a villa and needs a lot of cleaning tools, such as disposable gloves, toilet cleaners, air purifier/aromatherapy machines, sweeping robots, etc.
2. Security monitoring: security cameras, baby care devices to prevent extreme situations and increase the sense of security at home.
3. Small kitchen appliances: Unable to eat outside, demand for bread makers, yogurt makers, sandwich makers, coffee machines and other accessories is increasing.
4. Computer accessories: essential computer holders, displays, headsets, wireless keyboards and mice for home work.
5. Audio and video games: essential gamepads/other accessories, projectors and other audio-visual equipment to relieve boredom at home.
6. Mobile phone accessories: If you want to use the Internet anytime and anywhere at home, you need to work. Naturally, there are more chargers/power banks, data cables, and various types of converters.
7. Indoor sports: Australians love sports, and sales of indoor sports equipment such as yoga mats, elastic bands, and tension bands have surged.
8. Toys, chess and cards: How can I not be bored at home?Toys, puzzles, board games, chess and cards for recreation.
9. Pet supplies: pet toys, feeding tools, diapers, etc., take care of cats and dogs when eating, drinking, and sleeping.
10. Oral health: Teeth cleaning is very important. Electric toothbrushes, dental floss, and water floss are popular.
11. Lighting decoration: basic lighting such as table lamps, floor lamps, flashlights; decorative LED light strips (which can change color by remote control) are very popular.
India Marketplace
Take good care of your family, and you also need to take good care of your “furry kids.”
1. Kitchen and home: With the increase in time spent at home, demand for lighters, pots, incense, garbage bags, and water bottles has recently increased.
2. Household tools: Increased demand for cleaning has led to an increase in sales of plastic cleaning gloves, mops, brushes, wire balls, mop bucket combinations, etc.
3. Pet supplies: As time spent with “furry kids” such as cats and dogs increased, sales of pet shavers, dog food, and bird food increased.
4. Health care: Sales of health care products such as protein powder, hair clippers, and disinfectants have increased significantly as time spent at home increases.
SG
Combining work and rest is a high quality of life.
1. Health protection: Health concerns during special periods have led to a shortage of disposable gloves, thermometers, and disinfectant wipes
2. Office supplies: The number of people working from home is increasing, and productivity tools need to be equipped with lift desks, mice, keycaps, computer web cameras, printers and accessories, laptops and accessories, etc.
3. Electronic products: Due to the demand for entertainment and online social networking, sales of electronic products such as Bluetooth speakers, gamepads, projectors, chargers/power banks, and headsets are growing.
4. Kitchen and home: No matter how busy work is, food cannot be delayed; demand for coffee makers, kitchen supplies, and baking supplies is increasing.
5. Sports: Due to the inability to exercise outside the home, the demand for yoga mats, smart bracelets, foam axes, fitness pedals, and fitness equipment has increased greatly.
6. Book category: There is more time to spend with children, and the demand for children's books is also growing.
Middle East Station
Entertainment, food, and sports, all in one place at home.
1. Personal protection and cleaning: Pay attention to health during special periods, and demand for personal and home protective equipment such as hand sanitizer, disinfectant, gloves, forehead thermometers, and goggles has surged
2. Electronic products and accessories: Due to the need for home entertainment, sales of computers, displays, headphones, audio, data cables, power strips, mice, keyboards, etc. increased.
Affected by the epidemic, many overseas countries require residents to reduce outings and quarantine at home. This has upset many overseas “choppers”; they are shifting their shopping needs online one after another. According to a survey, 47% 1 of overseas consumers said that online shopping has increased, and Amazon is one of the favorite online shopping channels for overseas consumers.
4. Baby products: essential baby toiletries, toys, diapers, milk powder, toys, strollers, etc. when bringing a baby at home.
5. Indoor fitness: You also need to exercise at home, and demand for power belts, abdominal exercise wheels, yoga mats, skipping rope, etc. is increasing
6. Personal care: Increased sales of personal care products such as toothbrushes, shavers, and hairdressing kits.
These are the items that were in high demand on various sites during the pandemic. Have they all been recorded in the small book?Dear sellers, don't forget to pay attention to the updated category review policy!





*Data source:
1.EMarketer:Coronavirus Is Changing How Consumers Shop