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Love manicures at age 5?Foreigners who love beauty make Amazon's beauty and beauty category continue to be popular
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Overseas beauty and beauty is not just about the “lipstick economy”; the “post-95 economy” and “men's face value economy” are just as popular!I want to know what products do foreigners who start doing nail art at age 5 also like to buy?Grab this complete beauty and beauty category guide and share the 500 billion dollar overseas “big cake” [1] on Amazon!
Recommended trends in popular sub-categories
Skincare and makeup primer
On Amazon's new sites such as Australia, India, Singapore, and the Middle East, some categories are currently being sold. Xiaobian has compiled sales policies related to the new site and insights on popular products during the pandemic. Let's open the door to the blue ocean!
In addition to products that can be used on the entire face or body, skincare products with detailed areas are also receiving attention, such as eye, lip, and eyelash care products. It is worth noting that in recent years, due to the rise of environmentalism and animal protectionism, opposition to animal testing by cosmetics companies has gradually become mainstream, and labeling “refusing animal testing” has also become an important factor in attracting consumers (especially consumers on European and American sites).
facial essence
Hot products: whitening essence, moisturizing essence, etc.
Consumer concerns:
• Different product benefits, such as whitening and freckle removal, anti-wrinkle, moisturizing, etc.
• Highlighted active ingredients such as Vitamin C, hyaluronic acid, hexapeptide, niacinamide, and fruit acid are cosmetic ingredients that have received attention in recent years
• Natural ingredients, such as avocado extract, calendula extract, aloe vera extract, etc. are also popular with consumers
• In terms of packaging, European and American consumers promote simple and environmentally friendly packaging
Usage scenario: In the skin care process, it is generally used with toner and cream to provide enhanced effects for specific needs
Best selling months: All year
Price reference range: 10-100 US dollars
Industrial belt: Guangdong
Hot sales sites: North America, Europe
Consumer concerns:
• Different product benefits, such as whitening and freckle removal, anti-wrinkle, moisturizing, etc.
• Highlighted active ingredients such as Vitamin C, hyaluronic acid, hexapeptide, niacinamide, and fruit acid are cosmetic ingredients that have received attention in recent years
• Natural ingredients, such as avocado extract, calendula extract, aloe vera extract, etc. are also popular with consumers
• In terms of packaging, European and American consumers promote simple and environmentally friendly packaging
Usage scenario: In the skin care process, it is generally used with toner and cream to provide enhanced effects for specific needs
Best selling months: All year
Price reference range: 10-100 US dollars
Industrial belt: Guangdong
Hot sales sites: North America, Europe
facial cleansing washes
Hot products: facial cleanser, facial cleanser, facial cleanser set, etc.
Consumer concerns:
• The functionality of the product is the part that consumers are most concerned about
• In addition to basic cleansing functions, does the product provide additional acne removal, hydration, whitening, and repair functions
• Benefits for special skin types such as oily skin and sensitive skin
Use case: For morning and evening facial cleansing, the first step in skin care
Best selling months: All year
Price reference range: 10-25 US dollars
Industrial belt: Guangdong
Hot sales sites: Japan, North America, Europe
Consumer concerns:
• The functionality of the product is the part that consumers are most concerned about
• In addition to basic cleansing functions, does the product provide additional acne removal, hydration, whitening, and repair functions
• Benefits for special skin types such as oily skin and sensitive skin
Use case: For morning and evening facial cleansing, the first step in skin care
Best selling months: All year
Price reference range: 10-25 US dollars
Industrial belt: Guangdong
Hot sales sites: Japan, North America, Europe
makeup remover
Hot products: makeup remover, makeup remover oil, makeup remover wipes, makeup remover towels, etc.
Consumer concerns:
• For liquid or liquid-containing makeup remover products, including makeup remover wipes, consumers are mainly concerned about the effectiveness of cleansing makeup removal, whether they can remove waterproof makeup products, such as mascara, and whether they are easy to wash, whether they can help eliminate blackheads, whether they are suitable for sensitive skin, etc.
• For products such as makeup remover towels and makeup remover sponges, in addition to the effect of removing makeup, consumers pay more attention to whether the material is environmentally friendly, comfortable to use, etc.
Use case: Remove makeup products from the face during daily facial cleansing
Best selling months: All year
Price reference range: 5-30 US dollars
Industrial belts: Guangdong, Zhejiang, Jiangsu, Shanghai
Hot sales sites: North America, Europe
Consumer concerns:
• For liquid or liquid-containing makeup remover products, including makeup remover wipes, consumers are mainly concerned about the effectiveness of cleansing makeup removal, whether they can remove waterproof makeup products, such as mascara, and whether they are easy to wash, whether they can help eliminate blackheads, whether they are suitable for sensitive skin, etc.
• For products such as makeup remover towels and makeup remover sponges, in addition to the effect of removing makeup, consumers pay more attention to whether the material is environmentally friendly, comfortable to use, etc.
Use case: Remove makeup products from the face during daily facial cleansing
Best selling months: All year
Price reference range: 5-30 US dollars
Industrial belts: Guangdong, Zhejiang, Jiangsu, Shanghai
Hot sales sites: North America, Europe
facial conditioning mask
Hot products: washable face mask, tear off mask, paper face mask, mask set, etc.
Consumer concerns:
• For masks, consumers want to be able to get obvious results after use
• Functional requirements focus on hydrating, whitening, anti-wrinkle, repairing sunburn, sensitive redness, etc.
• Products with natural organic ingredients have been loved by consumers for a long time, but special and innovative additives are the key to attracting consumers to continue to buy them. For example, recently popular ones include masks containing low concentrations of fruit acid and masks containing 24K gold
Usage scenario: As a special facial care product, it is usually used after cleansing to quickly relieve skin discomfort in a short period of time and enhance skin care effects
Best selling months: All year
Price reference range: 5-20 US dollars
Industrial belt: Guangdong
Hot sales sites: Japan, North America, Europe
Consumer concerns:
• For masks, consumers want to be able to get obvious results after use
• Functional requirements focus on hydrating, whitening, anti-wrinkle, repairing sunburn, sensitive redness, etc.
• Products with natural organic ingredients have been loved by consumers for a long time, but special and innovative additives are the key to attracting consumers to continue to buy them. For example, recently popular ones include masks containing low concentrations of fruit acid and masks containing 24K gold
Usage scenario: As a special facial care product, it is usually used after cleansing to quickly relieve skin discomfort in a short period of time and enhance skin care effects
Best selling months: All year
Price reference range: 5-20 US dollars
Industrial belt: Guangdong
Hot sales sites: Japan, North America, Europe
facial beauty equipment
Hot products: electric facial massager, facial phototherapy device, etc.
Consumer concerns:
• Comfort, easy charging, waterproof, quiet, and easy to carry are the main concerns of consumers
• Consumers pay more attention to efficacy and comfort during use. The ball is not easy to spin too fast to avoid getting caught on the skin of the face
• In Japan, there are also some male consumers who buy beauty devices, so in terms of appearance, “for women” and “for men” can be designed separately to increase the demand and approval of different gender groups for appearance, thereby stimulating consumer purchases
• The metal case gives a sense of luxury. Sellers can enhance the overall sense of luxury by upgrading the packaging design and bring consumers a more exquisite experience
Usage scenarios: Women perform beauty and maintenance; office workers massage their face to reduce stress; after pregnancy, mothers massage their face and arms to eliminate puffiness
Best selling months: All year
Price reference range: 30-40 US dollars
Industrial belts: Guangdong, Zhejiang, Hubei, Shanghai
Hot selling sites: Japan
Consumer concerns:
• Comfort, easy charging, waterproof, quiet, and easy to carry are the main concerns of consumers
• Consumers pay more attention to efficacy and comfort during use. The ball is not easy to spin too fast to avoid getting caught on the skin of the face
• In Japan, there are also some male consumers who buy beauty devices, so in terms of appearance, “for women” and “for men” can be designed separately to increase the demand and approval of different gender groups for appearance, thereby stimulating consumer purchases
• The metal case gives a sense of luxury. Sellers can enhance the overall sense of luxury by upgrading the packaging design and bring consumers a more exquisite experience
Usage scenarios: Women perform beauty and maintenance; office workers massage their face to reduce stress; after pregnancy, mothers massage their face and arms to eliminate puffiness
Best selling months: All year
Price reference range: 30-40 US dollars
Industrial belts: Guangdong, Zhejiang, Hubei, Shanghai
Hot selling sites: Japan
eye cream
Hot products: eye cream, eye serum, etc.
Consumer concerns:
• Functionality is the primary consideration for consumers. In addition to focusing on anti-aging and anti-wrinkle functions, other benefits brought by the product, such as removing dullness and whitening, are also factors consumers consider
• Methods of use include application type, head type with massage, etc. The texture includes cream, cream, and cream, and customer requirements for different skin types are different
Usage scenario: Intensify eye care use during skin care
Best selling months: All year
Price reference range: 10-100 US dollars (the price varies greatly depending on the type of function)
Industrial belt: Guangdong
Hot sales sites: Japan, North America, Europe
Consumer concerns:
• Functionality is the primary consideration for consumers. In addition to focusing on anti-aging and anti-wrinkle functions, other benefits brought by the product, such as removing dullness and whitening, are also factors consumers consider
• Methods of use include application type, head type with massage, etc. The texture includes cream, cream, and cream, and customer requirements for different skin types are different
Usage scenario: Intensify eye care use during skin care
Best selling months: All year
Price reference range: 10-100 US dollars (the price varies greatly depending on the type of function)
Industrial belt: Guangdong
Hot sales sites: Japan, North America, Europe
beauty products
Beauty products are an integral part of people who love beauty, and are selling well all over the world. Consumers in North America, Europe, and Japan are particularly fond of eye beauty products.
eyelash care liquid
Hot products: eyelash growth solution, eyelash care essence, eyelash primer, etc.
Consumer concerns: Effects of use (whether eyelashes can grow significantly), healthy and non-irritating ingredients, etc.
Usage scenario: Moisturizes and promotes eyelash growth. It is generally suitable for consumers with short or thin lashes and want to grow lashes. In addition, there are also products that also have a base makeup function and are used before mascara to enhance the effect of eye makeup
Best selling months: All year
Price reference range: 5-30 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe
Consumer concerns: Effects of use (whether eyelashes can grow significantly), healthy and non-irritating ingredients, etc.
Usage scenario: Moisturizes and promotes eyelash growth. It is generally suitable for consumers with short or thin lashes and want to grow lashes. In addition, there are also products that also have a base makeup function and are used before mascara to enhance the effect of eye makeup
Best selling months: All year
Price reference range: 5-30 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe
eye makeup primer
Hot products: eye primer/cream, eye concealer, etc.
Consumer concerns:
• Smooth and moisturized feel, as well as coverage and makeup retention effects, reasonable price
• In addition, it is important to note the diversification of consumers in the European and American markets, which have different needs for product colors. For example, African consumers will choose dark-colored products
Usage scenario: Use before applying eye makeup to moisturize, cover, strengthen, and maintain eye makeup effects
Best selling months: All year
Price reference range: 5-30 US dollars
Industrial belts: Guangdong, Zhejiang, Jiangsu, Shanghai
Hot sales sites: North America, Europe
Consumer concerns:
• Smooth and moisturized feel, as well as coverage and makeup retention effects, reasonable price
• In addition, it is important to note the diversification of consumers in the European and American markets, which have different needs for product colors. For example, African consumers will choose dark-colored products
Usage scenario: Use before applying eye makeup to moisturize, cover, strengthen, and maintain eye makeup effects
Best selling months: All year
Price reference range: 5-30 US dollars
Industrial belts: Guangdong, Zhejiang, Jiangsu, Shanghai
Hot sales sites: North America, Europe
Double eyelid stickers
Hot products: double eyelid sticker set, double eyelid tool, etc.
Consumer concerns: durability of adhesion and whether the effect is obvious, naturalness, comfort, waterproofness
Usage scenario: As an Asian country, the majority of Japanese women have single eyelids. Young women generally crave big eyes and double eyelids, so they are used to using double eyelid patches during makeup
Best selling months: All year
Price reference range: 5-8 US dollars
Industrial belts: Guangdong, Zhejiang, Shanghai
Hot selling sites: Japan
Consumer concerns: durability of adhesion and whether the effect is obvious, naturalness, comfort, waterproofness
Usage scenario: As an Asian country, the majority of Japanese women have single eyelids. Young women generally crave big eyes and double eyelids, so they are used to using double eyelid patches during makeup
Best selling months: All year
Price reference range: 5-8 US dollars
Industrial belts: Guangdong, Zhejiang, Shanghai
Hot selling sites: Japan
FALSE EYELASH
Hot products: false eyelash sets, false eyelash glue, etc.
Consumer concerns:
• Material (softness, fit), whether the lash stem material is cotton or transparent, lightweight enough not to drag on the eyelids, and the luster is realistic
• For different usage scenarios, consumers have different requirements for the degree of thickening of eyelashes. Lashes of different thicknesses, lengths, and thicknesses are placed as a set of products in a beautiful storage box, which is more convenient for consumers to choose to buy
• Being able to apply it repeatedly is important for false eyelashes, but sometimes if you apply heavy makeup, it will inevitably contaminate the false eyelashes. If they are soft and comfortable, thin enough, realistic, and the price is relatively favorable, consumers are also willing to buy multiple times (in large quantities)
Usage scenarios: Daily home and office pursue natural eyelash effects; party entertainment pursues thick eyelash makeup effects. Eyelash makeup is an important part of Japanese women's makeup
Best selling months: All year
Price reference range: 13-15 US dollars
Industrial belts: Shandong, Zhejiang, Guangzhou
Hot selling sites: Japan
Consumer concerns:
• Material (softness, fit), whether the lash stem material is cotton or transparent, lightweight enough not to drag on the eyelids, and the luster is realistic
• For different usage scenarios, consumers have different requirements for the degree of thickening of eyelashes. Lashes of different thicknesses, lengths, and thicknesses are placed as a set of products in a beautiful storage box, which is more convenient for consumers to choose to buy
• Being able to apply it repeatedly is important for false eyelashes, but sometimes if you apply heavy makeup, it will inevitably contaminate the false eyelashes. If they are soft and comfortable, thin enough, realistic, and the price is relatively favorable, consumers are also willing to buy multiple times (in large quantities)
Usage scenarios: Daily home and office pursue natural eyelash effects; party entertainment pursues thick eyelash makeup effects. Eyelash makeup is an important part of Japanese women's makeup
Best selling months: All year
Price reference range: 13-15 US dollars
Industrial belts: Shandong, Zhejiang, Guangzhou
Hot selling sites: Japan
Nail and hand and foot care products
Recently, due to the impact of the epidemic, most overseas consumers are staying at home. However, even if they can't go out, they still can't resist everyone's love for beauty. Among many categories, nail products rose to prominence during the pandemic, showing an explosive growth trend, triggering a phenomenon similar to the “lipstick effect”.
Due to the suspension of nail salons, beauty lovers chose to buy nail tools and materials on e-commerce websites to DIY at home, and it has even evolved into a form of entertainment to relax and relieve boredom at home.
Nail polish/glue
Hot products: nail polish/glue set, children's nail polish, etc.
Consumer concerns:
• Color and style are the product characteristics that consumers pay the most attention to. They are constantly updated and changed according to the time and season. For example, summer colors are more flexible and lightweight, while winter ones prefer darker colors; keep up with trends
• In addition, things such as the durability of materials and colors and the speed of drying are also among the main concerns of consumers
• Consumers will be willing to choose products that have a pleasant smell and are not irritating. In particular, children's nail products require safe and non-toxic materials
Usage scenario: Use in the nail art process to create rich color and style effects. Some products need to be used with a nail phototherapy device
Best selling months: All year
Price reference range: 2-10 US dollars for a single pack, 20-60 US dollars for a set
Industrial belt: Guangdong
Hot sales sites: North America, Europe
Consumer concerns:
• Color and style are the product characteristics that consumers pay the most attention to. They are constantly updated and changed according to the time and season. For example, summer colors are more flexible and lightweight, while winter ones prefer darker colors; keep up with trends
• In addition, things such as the durability of materials and colors and the speed of drying are also among the main concerns of consumers
• Consumers will be willing to choose products that have a pleasant smell and are not irritating. In particular, children's nail products require safe and non-toxic materials
Usage scenario: Use in the nail art process to create rich color and style effects. Some products need to be used with a nail phototherapy device
Best selling months: All year
Price reference range: 2-10 US dollars for a single pack, 20-60 US dollars for a set
Industrial belt: Guangdong
Hot sales sites: North America, Europe
acrylic nail products
Hot products: acrylic powder, crystal acrylic powder, acrylic nail kit, etc.
Consumer concerns: Easy to use, quick to dry, firm and long-lasting, and can support a variety of styles and fancy shapes. Sellers can improve consumer satisfaction and stickiness by posting videos and updating style menus from time to time, and increase the frequency of repeat purchases
Usage scenarios: Used as a nail primer or sealant, in both liquid and powder product forms. It is a type of nail art material that has recently emerged. Compared with traditional nail polish and nail glue, the advantages of acrylic nail art materials are that they dry quickly, are easy to shape, and are safe and harmless
Best selling months: All year
Price reference range: 10-40 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe
Consumer concerns: Easy to use, quick to dry, firm and long-lasting, and can support a variety of styles and fancy shapes. Sellers can improve consumer satisfaction and stickiness by posting videos and updating style menus from time to time, and increase the frequency of repeat purchases
Usage scenarios: Used as a nail primer or sealant, in both liquid and powder product forms. It is a type of nail art material that has recently emerged. Compared with traditional nail polish and nail glue, the advantages of acrylic nail art materials are that they dry quickly, are easy to shape, and are safe and harmless
Best selling months: All year
Price reference range: 10-40 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe
FALSE NAIL
Consumer concerns:
• Adhesion and water resistance are important (won't come off when washing hands or typing at work)
• Many choices of styles and color patterns, exquisite packaging, easy storage
• Strong and durable, can be reused
Usage scenarios: Nail style requirements will be different in different usage scenarios such as work and play, and nail patches are very convenient to provide different shapes
Best selling months: All year
Price reference range: 15-40 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe, Japan
• Adhesion and water resistance are important (won't come off when washing hands or typing at work)
• Many choices of styles and color patterns, exquisite packaging, easy storage
• Strong and durable, can be reused
Usage scenarios: Nail style requirements will be different in different usage scenarios such as work and play, and nail patches are very convenient to provide different shapes
Best selling months: All year
Price reference range: 15-40 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe, Japan
nail sealant
Hot products: sealing glue, sealing glue set
Consumer concerns:
• Dries quickly, lasts a long time and is not easy to fall off
• Style and effects such as glossy, matte, with sequins, etc.
Usage scenario: Used as the last step in the nail art process to shape and strengthen the nail art effect, protect the nails and nail materials from being damaged, and make the nail art last longer
Best selling months: All year
Price reference range: 5-10 US dollars
Industrial belt: Guangdong
Hot sales sites: North America, Europe
Consumer concerns:
• Dries quickly, lasts a long time and is not easy to fall off
• Style and effects such as glossy, matte, with sequins, etc.
Usage scenario: Used as the last step in the nail art process to shape and strengthen the nail art effect, protect the nails and nail materials from being damaged, and make the nail art last longer
Best selling months: All year
Price reference range: 5-10 US dollars
Industrial belt: Guangdong
Hot sales sites: North America, Europe
Nail remover products
Hot products: nail polish remover, nail polish remover, nail removal tools, etc.
Consumer concerns:
• The first is the effect of use, whether the nail material can be removed quickly and completely
• The second is the composition of the product, such as whether it contains propanol. Products with additional skincare ingredients such as vitamin E are popular with consumers
• In addition, the smell of nail polish remover is also an important aspect of whether consumers are satisfied with the product. Products that irritate the smell are often thought by consumers to be harmful to the human body
Usage scenario: Removes nail material adhering to nails, usually used during nail cleaning before manicuring
Best selling months: All year
Price reference range: 5-12 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe
Consumer concerns:
• The first is the effect of use, whether the nail material can be removed quickly and completely
• The second is the composition of the product, such as whether it contains propanol. Products with additional skincare ingredients such as vitamin E are popular with consumers
• In addition, the smell of nail polish remover is also an important aspect of whether consumers are satisfied with the product. Products that irritate the smell are often thought by consumers to be harmful to the human body
Usage scenario: Removes nail material adhering to nails, usually used during nail cleaning before manicuring
Best selling months: All year
Price reference range: 5-12 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe
Foot finger
Hot products: foot finger tips, finger divider sets, etc.
Consumer concerns: use effect, whether it can be fixed well, reasonable price
Usage scenarios: Used during foot manicure, can also be used to relieve foot pain. Some products protect and correct foot movement injuries, such as bunion, etc. The materials usually include plastic, silicone, foam cotton, etc.
Best selling months: All year
Price reference range: 5-30 US dollars
Industrial belts: Guangdong, Zhejiang, Hebei
Hot sales sites: North America, Europe
Consumer concerns: use effect, whether it can be fixed well, reasonable price
Usage scenarios: Used during foot manicure, can also be used to relieve foot pain. Some products protect and correct foot movement injuries, such as bunion, etc. The materials usually include plastic, silicone, foam cotton, etc.
Best selling months: All year
Price reference range: 5-30 US dollars
Industrial belts: Guangdong, Zhejiang, Hebei
Hot sales sites: North America, Europe
nail brush
Hot products: wooden nail brush, nail polish brush, nail brush set, etc.
Consumer concerns: design is easy to use, material (wood or plastic), application effect (whether it can be cleaned or applied easily)
Usage scenarios: Used to clean hands and nails, or to apply nail polish, nail glue, etc. during nail art. Nail brushes used for nail art have various specifications and are usually used as a complete set
Best selling months: All year
Price reference range: 5-20 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe
Consumer concerns: design is easy to use, material (wood or plastic), application effect (whether it can be cleaned or applied easily)
Usage scenarios: Used to clean hands and nails, or to apply nail polish, nail glue, etc. during nail art. Nail brushes used for nail art have various specifications and are usually used as a complete set
Best selling months: All year
Price reference range: 5-20 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe
nail clippers
Hot selling products: nail clipper set
Consumer concerns:
• Ergonomic design, anti-slip, easy to use
• The material is durable and does not rust
• Comes with a box for easy storage
• Reasonably priced
Usage scenario: Use for daily hand cleaning or nail art
Best selling months: All year
Price reference range: 3-15 US dollars
Industrial belts: Guangdong, Zhejiang, Hebei
Hot sales sites: North America, Europe
Consumer concerns:
• Ergonomic design, anti-slip, easy to use
• The material is durable and does not rust
• Comes with a box for easy storage
• Reasonably priced
Usage scenario: Use for daily hand cleaning or nail art
Best selling months: All year
Price reference range: 3-15 US dollars
Industrial belts: Guangdong, Zhejiang, Hebei
Hot sales sites: North America, Europe
Peeling tool
Hot products: dead skin clippers, electric pedicures and accessories
Consumer concerns:
• Removes dead skin quickly and effectively
• Easy and comfortable to use without hurting the skin
• Some products, such as those used for feet, especially electric pedicures, generally need to be waterproof
Usage scenarios: Daily trimming to remove dead skin, can be used on hands or feet. Among them, dead skin clippers, dead skin clippers, etc. are mainly used on the hands, and are mostly used before nail art; those used on the feet include foot scrubbers, electric pedicers, etc.
Best selling months: All year
Price reference range: non-electric 5-20 US dollars, electric 15-50 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe
Consumer concerns:
• Removes dead skin quickly and effectively
• Easy and comfortable to use without hurting the skin
• Some products, such as those used for feet, especially electric pedicures, generally need to be waterproof
Usage scenarios: Daily trimming to remove dead skin, can be used on hands or feet. Among them, dead skin clippers, dead skin clippers, etc. are mainly used on the hands, and are mostly used before nail art; those used on the feet include foot scrubbers, electric pedicers, etc.
Best selling months: All year
Price reference range: non-electric 5-20 US dollars, electric 15-50 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe
Bathing products
Bathing products similar to nail products were also a highlight of growth during the pandemic. People paid more attention to personal hygiene than before, so products related to bathing and used in the bathroom scene also received close attention.
Bathing products include detergents, such as soap, shampoo, body soap, etc., as well as bath tools and accessories, such as bath pads, bath balls, and even bath pillows. These products create a more enjoyable bathroom environment for consumers.
Soaps & bath balls
Consumer concerns: In addition to basic cleaning effects, more and more consumers value the “face value” of the product, the elegant and high-grade outer packaging, rich and pleasant color combinations, the fragrance and the pleasure of bathing brought by skincare ingredients, which can make consumers willing to buy at a higher price
Usage scenario: Use in the shower (including shower and bubble bath) to get the effect of cleansing the body
Best selling months: All year
Price reference range: 5-20 US dollars
Industrial belt: Zhejiang, Jiangsu
Hot sales sites: Japan, North America, Europe
Usage scenario: Use in the shower (including shower and bubble bath) to get the effect of cleansing the body
Best selling months: All year
Price reference range: 5-20 US dollars
Industrial belt: Zhejiang, Jiangsu
Hot sales sites: Japan, North America, Europe
bath brush
Hot products: bath brushes, body scrubs, back scrubbers, etc.
Consumer concerns:
• Reasonable design and easy to use, with a long handle or grip, easy to reach
• The brush head is the right size, and the bristles are comfortable and soft
• At the same time, since the brush head easily contains dirt and needs to be replaced frequently, developing a product that can replace the brush head can effectively increase the consumer's repurchase rate
Usage scenarios: Suitable for bathing, especially in areas that are difficult to reach. The effects are to deeply clean the skin, remove dead skin and calluses, and make the skin smooth and soft. Some product upgrades include massaging cellulite and helping to eliminate fat
Best selling months: All year round, especially spring and summer
Price reference range: 10-15 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe, Japan
Consumer concerns:
• Reasonable design and easy to use, with a long handle or grip, easy to reach
• The brush head is the right size, and the bristles are comfortable and soft
• At the same time, since the brush head easily contains dirt and needs to be replaced frequently, developing a product that can replace the brush head can effectively increase the consumer's repurchase rate
Usage scenarios: Suitable for bathing, especially in areas that are difficult to reach. The effects are to deeply clean the skin, remove dead skin and calluses, and make the skin smooth and soft. Some product upgrades include massaging cellulite and helping to eliminate fat
Best selling months: All year round, especially spring and summer
Price reference range: 10-15 US dollars
Industrial belt: Guangdong, Zhejiang
Hot sales sites: North America, Europe, Japan
Bath cotton
Hot products: bath sponges, bath gloves, etc.
Consumer concerns:
• Since bath cotton is a rapidly consumable product, consumers are more concerned about whether the price of the product matches the durability and material quality of the product, that is, whether it is “worth the money”
• Whether it is comfortable to use is also a focus of consumers' concerns
• In addition, products using natural materials, such as loofah fiber, are also favored by consumers
Usage scenario: Use with toiletries in the bath
Best selling months: All year round, especially summer
Price reference range: 7-15 US dollars
Industrial belts: Guangdong, Zhejiang, Jiangsu, Shandong, etc.
Hot sales sites: North America, Europe
Consumer concerns:
• Since bath cotton is a rapidly consumable product, consumers are more concerned about whether the price of the product matches the durability and material quality of the product, that is, whether it is “worth the money”
• Whether it is comfortable to use is also a focus of consumers' concerns
• In addition, products using natural materials, such as loofah fiber, are also favored by consumers
Usage scenario: Use with toiletries in the bath
Best selling months: All year round, especially summer
Price reference range: 7-15 US dollars
Industrial belts: Guangdong, Zhejiang, Jiangsu, Shandong, etc.
Hot sales sites: North America, Europe
Bath flower & bath towel
Hot products: bath towel, bath flower set, etc.
Consumer concerns:
• Comfortable and soft to use, the friction is sufficient to clean the skin, remove dead skin, and not cause skin discomfort
• Durable, affordable, and easy to store
• In addition to this, the addition of ingredients that enhance cleansing or skin care, such as toner, is popular with consumers
Usage scenario: Use with toiletries in the bath
Best selling months: All year round, especially summer
Price reference range: 5-15 US dollars
Industrial belts: Guangdong, Zhejiang, Hebei
Hot sales sites: North America, Europe
Consumer concerns:
• Comfortable and soft to use, the friction is sufficient to clean the skin, remove dead skin, and not cause skin discomfort
• Durable, affordable, and easy to store
• In addition to this, the addition of ingredients that enhance cleansing or skin care, such as toner, is popular with consumers
Usage scenario: Use with toiletries in the bath
Best selling months: All year round, especially summer
Price reference range: 5-15 US dollars
Industrial belts: Guangdong, Zhejiang, Hebei
Hot sales sites: North America, Europe
Bathing tools/accessories
Hot products: bath pillows, shower caps, hair drying towels, etc.
Consumer concerns: use of functions, reasonable price
Usage scenario: Use in the bath
Best selling months: All year
Price reference range: 8-30 US dollars
Industrial belts: Guangdong, Zhejiang, Hebei, Jiangsu
Hot sales sites: North America, Europe
Consumer concerns: use of functions, reasonable price
Usage scenario: Use in the bath
Best selling months: All year
Price reference range: 8-30 US dollars
Industrial belts: Guangdong, Zhejiang, Hebei, Jiangsu
Hot sales sites: North America, Europe
Makeup mirror & bathroom mirror
Hot products: makeup mirror with LED light, travel or portable makeup mirror, bathroom mirror, etc.
Consumer concerns:
• Size, can clearly show or even enlarge details of the face, such as eyes, when used for makeup
• Makeup mirrors with LED light sources are a popular type of product. Consumers are concerned about whether the light is bright and soft enough, whether the battery is durable and easy to replace, etc.
• The mirror placed in the bathroom often requires easy folding and storage, and can be adjusted at multiple angles
Usage scenarios: placed on a desktop or in the bathroom, used for makeup styling, etc.
Best selling months: All year
Price reference range: 5-15 US dollars
Industrial belts: Guangdong, Zhejiang, Fujian, Shandong
Hot sales sites: North America, Europe
Consumer concerns:
• Size, can clearly show or even enlarge details of the face, such as eyes, when used for makeup
• Makeup mirrors with LED light sources are a popular type of product. Consumers are concerned about whether the light is bright and soft enough, whether the battery is durable and easy to replace, etc.
• The mirror placed in the bathroom often requires easy folding and storage, and can be adjusted at multiple angles
Usage scenarios: placed on a desktop or in the bathroom, used for makeup styling, etc.
Best selling months: All year
Price reference range: 5-15 US dollars
Industrial belts: Guangdong, Zhejiang, Fujian, Shandong
Hot sales sites: North America, Europe
hair care products
Due to the suspension of business during the pandemic, DIY hairdressing has become a fashion trend, just like nail art.
Hair Conditioners & Oils
Hot products: hair lotion, hair mask, hair oil set, etc.
Consumer concerns:
• The effect of use can make the hair smooth and shiny
• Fragrant and long-lasting
• Large capacity at an affordable price
• Ingredients are healthy, natural, and do not contain silicone oil or other ingredients considered harmful to hair
• Additional effects such as repairing damaged hair, making hair stronger, etc.
Usage scenario: Use with shampoo during hair washing. Among them, hair oil can also be used for daily dry hair styling care
Best selling months: All year
Price reference range: 10-25 US dollars
Industrial belt: Guangdong
Hot sales sites: North America, Europe
Consumer concerns:
• The effect of use can make the hair smooth and shiny
• Fragrant and long-lasting
• Large capacity at an affordable price
• Ingredients are healthy, natural, and do not contain silicone oil or other ingredients considered harmful to hair
• Additional effects such as repairing damaged hair, making hair stronger, etc.
Usage scenario: Use with shampoo during hair washing. Among them, hair oil can also be used for daily dry hair styling care
Best selling months: All year
Price reference range: 10-25 US dollars
Industrial belt: Guangdong
Hot sales sites: North America, Europe
Hair softening products
Hot products: hair softening combs, hair softeners, etc.
Consumer concerns:
• Can be used on both dry and wet hair to reduce frizz
• The ingredients are natural and healthy, and products that do not contain silicone oil, preservatives, etc. are gradually being loved by consumers
• In addition, products that add repair ingredients such as vitamin E to increase hair care benefits are also popular
Usage scenario: Use when washing, drying, or styling hair to reduce static friction between hairs and make hair smooth
Best selling months: All year
Price reference range: 5-30 US dollars
Industrial belts: Guangdong, Zhejiang, Jiangsu
Hot sales sites: North America, Europe
Consumer concerns:
• Can be used on both dry and wet hair to reduce frizz
• The ingredients are natural and healthy, and products that do not contain silicone oil, preservatives, etc. are gradually being loved by consumers
• In addition, products that add repair ingredients such as vitamin E to increase hair care benefits are also popular
Usage scenario: Use when washing, drying, or styling hair to reduce static friction between hairs and make hair smooth
Best selling months: All year
Price reference range: 5-30 US dollars
Industrial belts: Guangdong, Zhejiang, Jiangsu
Hot sales sites: North America, Europe
Men's products
Hairdressing isn't just a patent for women; men need it too!
In Europe and America, beards are regarded by many as a way to show off a man's charisma. Just like hair, beards also require daily cleaning and care. What follows are various beard-related care products. Let's take a look at them:
beard conditioner
Hot products: beard cream, beard care oil, beard care kit, etc.
Consumer concerns:
• The treatment effect, whether it can make the beard smooth, shiny and supple
• In addition, since beards are prone to bacteria and odors, whether they can provide a long-lasting and pleasant scent is also a factor of consumer concern
Use case: For men's beard care
Best selling months: All year
Price reference range: 5-20 US dollars
Industrial belt: Guangdong
Hot sales sites: North America, Europe
Consumer concerns:
• The treatment effect, whether it can make the beard smooth, shiny and supple
• In addition, since beards are prone to bacteria and odors, whether they can provide a long-lasting and pleasant scent is also a factor of consumer concern
Use case: For men's beard care
Best selling months: All year
Price reference range: 5-20 US dollars
Industrial belt: Guangdong
Hot sales sites: North America, Europe
beard comb
Hot products: beard comb, beard brush, scissors, etc.
Consumer concerns: Lightweight, durable, and easy to carry; the comb can go through hair or beards of all thicknesses and hair types; in addition, consumers often prefer to buy a complete set
Use case: For men's beard care
Best selling months: All year
Price reference range: 10-50 US dollars
Industrial belt: Zhejiang, Guangdong
Hot sales sites: North America, Europe
Consumer concerns: Lightweight, durable, and easy to carry; the comb can go through hair or beards of all thicknesses and hair types; in addition, consumers often prefer to buy a complete set
Use case: For men's beard care
Best selling months: All year
Price reference range: 10-50 US dollars
Industrial belt: Zhejiang, Guangdong
Hot sales sites: North America, Europe
Suggestions for sellers
It covers a wide range of categories of personal care, health, beauty and beauty products. Some categories are familiar to Chinese sellers, while others are temporarily less involved, especially in subcategories such as skin care. The coverage rate of Chinese sellers has been low in the past. So, if they want to sell well in these categories, what should Chinese sellers pay attention to?
• Product safety and compliance. Selling personal care, health and beauty products in target markets must comply with relevant laws, regulations and qualification certifications. Take beauty products as an example. In the US, the FDA is the main regulatory agency, and VCRP is an FDA resource registration plan for cosmetics; in the European Union, it is necessary to meet the corresponding CE certification and complete CPNP registration; in Japan, it is necessary to comply with the relevant regulations of the Ministry of Health and Welfare
• Pay attention to the strength of the brand. Whether it is European, American or Japanese consumers, in addition to paying attention to product quality and safety, product review ratings, and customer reviews when purchasing personal care, health and beauty products, especially beauty and skin care products, the brand is also a very important influencing factor. Consumers have shown high loyalty and stickiness to the brand, so if Chinese sellers want to succeed in the personal care, health and beauty products category, they need to pay attention to brand building and building, and be active Build channels for brand information dissemination and consumer communication. Tools such as Amazon's brand flagship store, brand advertising, and Amazon live streaming are powerful tools to help sellers build brand image and convert sales; in addition, the introduction of off-site display advertisements is also important to increase brand awareness
• Create differentiated products. Unlike the Asian market including Japan, European and American consumers include different races. Taking beauty and beauty products as an example, products for African European and American consumers, such as primer, concealer, hairbrush, etc., need to be distinguished by color and function for different skin tones and hair types; for example, some European and American men have careful habits, so beard care products have become necessities of life
• In terms of ingredients and materials, natural and organic plant ingredients are increasingly popular with consumers; in addition, consumers prefer to understand the actual efficacy of products through test reports
• In terms of supply chain, personal care, health, beauty and beauty products have rich and complete supply chain resources in China. Apart from Guangdong and Zhejiang, provinces and regions such as Jiangsu, Shandong, Hebei, and Anhui all have advantages in production and supply for specific categories. However, sellers currently selling in categories such as essential oils, nail art, and beauty tools can expand more quickly to the products we recommend because they are more familiar with supply chain resources and are closer to the brand image and connotation
Successful seller experience sharing
01
Lao Mai | Nail Products | American Station
Sales in the first quarter of 2020 exceeded sales for the full year of 2019.
The monthly growth rate is over 100%
Lao Mai | Nail Products | American Station
Sales in the first quarter of 2020 exceeded sales for the full year of 2019.
The monthly growth rate is over 100%
“To be Amazon, you must first determine what not to do and not buy. Instead, emphasis is placed on value, heavy on products, and light on operations. Abbottt, Premiere Creative’s creative director.
Let's talk about business experience:
The internet can't trust feelings; use data to prove right and wrong
We actually started a store on Amazon quite early. It was launched in 2016, but we didn't really start from customer needs at that time, so in the end, we found that the level of consumer acceptance was not particularly high. By May 2019, we started actually forming a team to work hard.
First, believe in big data. Three magic tricks for makeup: color, quality, style. Color is the first element. In particular, it relies on big data support, and uses data to list all advantages and disadvantages. Second, the beauty category must not only keep up with the trend, but also not blindly follow the trend. On the one hand, it is necessary to receive more industry information. Don't let go of the Amazon website, overseas social media, and local European and American magazines; on the other hand, you must not blindly follow the trend, because such data is likely to lag behind and independent judgment is required.
Also, don't buy!Our core is product value. Ordering is very harmful, market feedback data will be distorted, and it will be difficult for the company to return to an efficient state. Instead of buying orders, we are forced to pay more attention to the product, which naturally shows the survival of the fittest.
We will also have several guidelines for expanding into new categories. First, we will choose the Red Sea market, which means that demand is strong; second, if the supply chain is to be stable, we must find a factory that can cooperate with the Internet.
Data alone is not enough; to impress consumers, we also need to pay attention to experience
In addition to data, we pay more attention to customer experience. The degree of pigmentation, color retention, etc. in beauty need to be fed back through actual usage experience, and then go back and forth to polish the product. First, we encourage all employees to recommend products, especially new employees, even if we think it's not the perfect product, as long as there are no fatal flaws, so employees will be more involved and honored; secondly, we require employees to use all the products they choose themselves, have experience and feedback, and have quality requirements. Global consumers are one family, no discrimination; we only demand ourselves with higher standards.
Beauty products are iterated rapidly. There is a large cycle of quarterly updates, involving adjustments to the entire color system, such as realistic colors in winter and bright colors in summer; there are small cycles of weekly updates to determine new trends in the market in real time. This is also more time demanding for us. Generally speaking, it only takes 2 weeks from product selection, design, trial to product confirmation.
Therefore, we are impressed by the product. The first impression on consumers is very good. People who like nail art can see our intentions at a glance. The obvious effect is the repurchase rate. Beauty is a consumer product, and the repurchase rate itself is very high. We will be higher because we have accumulated many loyal users with the advantages of the product. They use it well themselves and recommend it to their friends. For example, basic products such as primer and sealant will continue to be repurchased. In the middle layer color section, we are constantly releasing new products, and we pay attention to styles. We also design many look references for nail art, and consumers are also very happy to try them out.
Our consumers are mostly young girls, but in fact, in the US, nail art is far more popular than in China. As young as 5 or 6, mothers teach children how to do manicures. As young as 50-60, they really like to do manicures, and I think it's basic manners.
The internet can't trust feelings; use data to prove right and wrong
We actually started a store on Amazon quite early. It was launched in 2016, but we didn't really start from customer needs at that time, so in the end, we found that the level of consumer acceptance was not particularly high. By May 2019, we started actually forming a team to work hard.
First, believe in big data. Three magic tricks for makeup: color, quality, style. Color is the first element. In particular, it relies on big data support, and uses data to list all advantages and disadvantages. Second, the beauty category must not only keep up with the trend, but also not blindly follow the trend. On the one hand, it is necessary to receive more industry information. Don't let go of the Amazon website, overseas social media, and local European and American magazines; on the other hand, you must not blindly follow the trend, because such data is likely to lag behind and independent judgment is required.
Also, don't buy!Our core is product value. Ordering is very harmful, market feedback data will be distorted, and it will be difficult for the company to return to an efficient state. Instead of buying orders, we are forced to pay more attention to the product, which naturally shows the survival of the fittest.
We will also have several guidelines for expanding into new categories. First, we will choose the Red Sea market, which means that demand is strong; second, if the supply chain is to be stable, we must find a factory that can cooperate with the Internet.
Data alone is not enough; to impress consumers, we also need to pay attention to experience
In addition to data, we pay more attention to customer experience. The degree of pigmentation, color retention, etc. in beauty need to be fed back through actual usage experience, and then go back and forth to polish the product. First, we encourage all employees to recommend products, especially new employees, even if we think it's not the perfect product, as long as there are no fatal flaws, so employees will be more involved and honored; secondly, we require employees to use all the products they choose themselves, have experience and feedback, and have quality requirements. Global consumers are one family, no discrimination; we only demand ourselves with higher standards.
Beauty products are iterated rapidly. There is a large cycle of quarterly updates, involving adjustments to the entire color system, such as realistic colors in winter and bright colors in summer; there are small cycles of weekly updates to determine new trends in the market in real time. This is also more time demanding for us. Generally speaking, it only takes 2 weeks from product selection, design, trial to product confirmation.
Therefore, we are impressed by the product. The first impression on consumers is very good. People who like nail art can see our intentions at a glance. The obvious effect is the repurchase rate. Beauty is a consumer product, and the repurchase rate itself is very high. We will be higher because we have accumulated many loyal users with the advantages of the product. They use it well themselves and recommend it to their friends. For example, basic products such as primer and sealant will continue to be repurchased. In the middle layer color section, we are constantly releasing new products, and we pay attention to styles. We also design many look references for nail art, and consumers are also very happy to try them out.
Our consumers are mostly young girls, but in fact, in the US, nail art is far more popular than in China. As young as 5 or 6, mothers teach children how to do manicures. As young as 50-60, they really like to do manicures, and I think it's basic manners.
02
Vivian | Beauty Categories | Japan Station
Vivian | Beauty Categories | Japan Station
“If you want to deeply cultivate a market, in addition to controlling product quality and continuously innovating brands, it is also very important to integrate into local culture through all aspects of detail. Abbottt, Premiere Creative’s creative director.
Let's talk about business experience:
Implementing the details to the extreme is your first step in impressing Japanese consumers
We launched on Amazon in January 2016, mainly using beauty tools as entry points, including makeup brushes, face wash brushes, etc. During operation, we focus more on quality, lean production, strict quality control, and intensive cultivation.
In a situation where the Japanese beauty market is highly saturated, Japanese consumers face a variety of choices when choosing beauty tools, especially products such as makeup brushes. These choices will also prompt them to make horizontal comparisons. To gain a foothold in such a market environment, brands and products must provide consumers with a differentiated experience. Therefore, we will separately create a unified style in terms of product materials, design, packaging, etc., to leave deep memories for consumers. To this end, we also signed a team of designers from New York, USA. We hope to combine the bold design ideas of New York with the characteristics of the Japanese market to inject innovative value into our brands and products.
Furthermore, we consider that most Japanese consumers have detailed control, and will learn more about the usage, usage scenarios, and maintenance methods of each product, and are also very concerned about the texture, details, and even the arrangement of each item when opening the package. Therefore, we not only design products based on consumers' user experience, but also design beautiful packaging based on consumers' visual experience. In terms of product transportation, we have also strengthened protective measures and carefully placed relevant card instructions in an effort to bring consumers the most satisfying experience.
Clarifying style and positioning, which is also an innovation
In addition to the details, we also pay great attention to building the style and positioning of the brand. Because only by clarifying one's position and unifying one's own style can we know which direction to expand and what resources we can obtain in order to develop better as we move forward.
When we first started, there was no way to capture all consumers, so we started from a brand perspective, combined research results on the Japanese market and local cultural characteristics, and made corresponding adjustments to the products in response to the concerns of different groups of people. For example, we have different portrayals for consumers of different ages. For example, the keywords for young people are trendy and two-dimensional; the keywords for middle-aged people are to pursue texture and sense of ceremony. Different age groups also have different cultural characteristics, so we need to consider these.
In fact, consumers are also growing, so brands need to make strategic adjustments. We also design product packaging according to consumers' preferences, and often improve products based on feedback from various consumers. Take packages as an example. Some consumers, such as business people, need and like portable ones; others prefer packages with a sense of design but with a large capacity.
Finally, brand localization is also a very important point. Although we are a Chinese company, we have a local Japanese team. Our products, in terms of design style, copywriting, pattern, etc., will have the Japanese team review whether they are suitable or not in line with the local consumer preferences; at the same time, we also actively communicate with relevant local industries to ensure that our brand information can be better conveyed to Japanese consumers.
What wins in the beauty category is the idea, which emphasizes self-expression
Unlike other categories, beauty emphasizes individuality and creativity, so in the long run, you should focus on creating your own brand tone. We are also slowly improving this aspect. For example, we went specifically to an American team to set the tone for a localized brand image, showing a uniform way of expression for every symbol, from industrial design and graphic design to social media. In the future, we will use this as a reference point to spread, continue to add brand impression to consumers, and promote sales. In the past, we paid more attention to products, but now slowly we are starting to pay attention to image promotion. Although the costs have increased, I believe there will be a return.
Implementing the details to the extreme is your first step in impressing Japanese consumers
We launched on Amazon in January 2016, mainly using beauty tools as entry points, including makeup brushes, face wash brushes, etc. During operation, we focus more on quality, lean production, strict quality control, and intensive cultivation.
In a situation where the Japanese beauty market is highly saturated, Japanese consumers face a variety of choices when choosing beauty tools, especially products such as makeup brushes. These choices will also prompt them to make horizontal comparisons. To gain a foothold in such a market environment, brands and products must provide consumers with a differentiated experience. Therefore, we will separately create a unified style in terms of product materials, design, packaging, etc., to leave deep memories for consumers. To this end, we also signed a team of designers from New York, USA. We hope to combine the bold design ideas of New York with the characteristics of the Japanese market to inject innovative value into our brands and products.
Furthermore, we consider that most Japanese consumers have detailed control, and will learn more about the usage, usage scenarios, and maintenance methods of each product, and are also very concerned about the texture, details, and even the arrangement of each item when opening the package. Therefore, we not only design products based on consumers' user experience, but also design beautiful packaging based on consumers' visual experience. In terms of product transportation, we have also strengthened protective measures and carefully placed relevant card instructions in an effort to bring consumers the most satisfying experience.
Clarifying style and positioning, which is also an innovation
In addition to the details, we also pay great attention to building the style and positioning of the brand. Because only by clarifying one's position and unifying one's own style can we know which direction to expand and what resources we can obtain in order to develop better as we move forward.
When we first started, there was no way to capture all consumers, so we started from a brand perspective, combined research results on the Japanese market and local cultural characteristics, and made corresponding adjustments to the products in response to the concerns of different groups of people. For example, we have different portrayals for consumers of different ages. For example, the keywords for young people are trendy and two-dimensional; the keywords for middle-aged people are to pursue texture and sense of ceremony. Different age groups also have different cultural characteristics, so we need to consider these.
In fact, consumers are also growing, so brands need to make strategic adjustments. We also design product packaging according to consumers' preferences, and often improve products based on feedback from various consumers. Take packages as an example. Some consumers, such as business people, need and like portable ones; others prefer packages with a sense of design but with a large capacity.
Finally, brand localization is also a very important point. Although we are a Chinese company, we have a local Japanese team. Our products, in terms of design style, copywriting, pattern, etc., will have the Japanese team review whether they are suitable or not in line with the local consumer preferences; at the same time, we also actively communicate with relevant local industries to ensure that our brand information can be better conveyed to Japanese consumers.
What wins in the beauty category is the idea, which emphasizes self-expression
Unlike other categories, beauty emphasizes individuality and creativity, so in the long run, you should focus on creating your own brand tone. We are also slowly improving this aspect. For example, we went specifically to an American team to set the tone for a localized brand image, showing a uniform way of expression for every symbol, from industrial design and graphic design to social media. In the future, we will use this as a reference point to spread, continue to add brand impression to consumers, and promote sales. In the past, we paid more attention to products, but now slowly we are starting to pay attention to image promotion. Although the costs have increased, I believe there will be a return.
Consumer portraits and 2020 fashion trends
Consumer portraits
01 US station
• Consumer groups for personal care, health, beauty and beauty products cover all income ranges and age groups, with women around the age of 18-44 being the main force; in addition, men's demand has also increased markedly. Products that meet men's needs and usage habits, such as beard care products, have increased significantly
• There are many types of personal care, health, beauty and beauty products, including perfumes, cosmetics, hair care, sunscreen, bathing, nail care, hair removal and shaving, etc. Among them, skin care products have extremely high permeability, and related products are a type of continuous use and high-frequency repurchase
• Hair care and skin care products account for an important share of the beauty, beauty and personal care categories in the US, while soap, toothpaste, body soap, and conditioner have a high repurchase rate and huge sales volume. These products are in demand for everyday American households, regardless of gender, age, or age
• Looking at market segments, men's products and aromatherapy products (or products with the concept of aromatherapy) have formed a certain market size, and hair coloring products are very popular (especially for natural plant-based hair dyes)
• For American beauty and beauty consumers, gift wrapping promotions are commonly used in the cosmetics category, and special price promotions are a common method
• There are many types of personal care, health, beauty and beauty products, including perfumes, cosmetics, hair care, sunscreen, bathing, nail care, hair removal and shaving, etc. Among them, skin care products have extremely high permeability, and related products are a type of continuous use and high-frequency repurchase
• Hair care and skin care products account for an important share of the beauty, beauty and personal care categories in the US, while soap, toothpaste, body soap, and conditioner have a high repurchase rate and huge sales volume. These products are in demand for everyday American households, regardless of gender, age, or age
• Looking at market segments, men's products and aromatherapy products (or products with the concept of aromatherapy) have formed a certain market size, and hair coloring products are very popular (especially for natural plant-based hair dyes)
• For American beauty and beauty consumers, gift wrapping promotions are commonly used in the cosmetics category, and special price promotions are a common method
Europe Marketplace
European beauty and beauty consumer groups and consumption habits are similar to those in the US. Among them, the holiday season is a time of year when consumer purchases are concentrated.
In the UK, for example, 40% of consumers will buy hair and beauty products during the Christmas period [2], while 13% and 11% of consumers say they will increase their purchases of personal care products and beauty products [3], respectively, under the pandemic, showing a continued increase in consumer demand.
In the UK, for example, 40% of consumers will buy hair and beauty products during the Christmas period [2], while 13% and 11% of consumers say they will increase their purchases of personal care products and beauty products [3], respectively, under the pandemic, showing a continued increase in consumer demand.
Japan Marketplace
Japanese women pay great attention to their external image, and often go out with full makeup. Here, full makeup refers to water, milk, essence, sunscreen, foundation, loose powder, eye shadow, eyelash, eyelash, eyelash, eyelash, eyelash, eyelash, eyelash, eyelash, eyelid patch, highlighter, blush, lips, nails, and hairstyle, clothing, etc. Of course, in addition to makeup, Japanese women also pay great attention to personal care and hygiene. Beauty tools and toiletries are also in the fast moving consumer category.
Every year in July and December, most Japanese companies pay bonuses to employees. The share of the bonus is generally not less than 3 months' salary, so these two months are also the peak sales period for e-commerce sellers.
In addition to these two months, there are also minor sales spikes on Japanese holidays, so sellers in Japan can pay more attention to holiday activities.
Every year in July and December, most Japanese companies pay bonuses to employees. The share of the bonus is generally not less than 3 months' salary, so these two months are also the peak sales period for e-commerce sellers.
In addition to these two months, there are also minor sales spikes on Japanese holidays, so sellers in Japan can pay more attention to holiday activities.
Consumer demands and 2020 fashion trends
01 US station
• When American consumers buy beauty products, quality, cost performance, good branding, clear ingredient lists, clear usage guidelines, and sustainable packaging are the six major factors consumers pay special attention to
• Consumers have more and more updated requirements for beauty and beauty brands. For example, products containing vitamins and supplements (with benefits such as weight loss, skin cleansing, and thickening hair), skin care efficacy tests, plant ingredients, more online retail, personalized product recommendations, and portable cosmetics are all new concerns for consumers
• The delivery effect of KOLs such as celebrities and influencers is increasing, and social platforms are gradually influencing the purchasing decisions of young female consumers, such as Instagram, Facebook, Snapchat, etc.
• Consumers have more and more updated requirements for beauty and beauty brands. For example, products containing vitamins and supplements (with benefits such as weight loss, skin cleansing, and thickening hair), skin care efficacy tests, plant ingredients, more online retail, personalized product recommendations, and portable cosmetics are all new concerns for consumers
• The delivery effect of KOLs such as celebrities and influencers is increasing, and social platforms are gradually influencing the purchasing decisions of young female consumers, such as Instagram, Facebook, Snapchat, etc.
Europe Marketplace
Take the UK as an example. Compared to American consumers, UK consumers:
• In purchasing decisions for beauty products, we also pay attention to product quality, price, brand reputation, ingredients, etc. On this basis, product usage instructions, packaging materials and design, and product organic certification are also factors that consumers value and influence purchasing decisions
• Regarding product expectations, British consumers want to see more functional products, such as products related to weight loss and products that make hair healthier and stronger
• For skincare products, consumers want to see effective certifications and experiments that prove the effectiveness of the products
• In terms of ingredients, consumers prefer plant-based ingredients
• Personalized products and travel wear are also in the spotlight
• In purchasing decisions for beauty products, we also pay attention to product quality, price, brand reputation, ingredients, etc. On this basis, product usage instructions, packaging materials and design, and product organic certification are also factors that consumers value and influence purchasing decisions
• Regarding product expectations, British consumers want to see more functional products, such as products related to weight loss and products that make hair healthier and stronger
• For skincare products, consumers want to see effective certifications and experiments that prove the effectiveness of the products
• In terms of ingredients, consumers prefer plant-based ingredients
• Personalized products and travel wear are also in the spotlight
Japan Marketplace
While pursuing beauty, diversified lifestyles in recent years have prompted consumers to have healthier, safer, and more ethically conscious products, which has also led to the rise of organic/natural cosmetics. Japan is the second-largest consumer market for beauty products in the Asia-Pacific region, and consumers are also looking for organic/natural cosmetics.
From food and beverages to cosmetics, the trend is even more pronounced in the beauty, beauty and personal care industry, including “natural,” “organic,” and “additive-free” formulations that reduce or replace artificial ingredients, and choose more natural ingredients. Japanese consumers are increasingly viewing beauty products as part of a broader and stronger overall physical and mental health.
From food and beverages to cosmetics, the trend is even more pronounced in the beauty, beauty and personal care industry, including “natural,” “organic,” and “additive-free” formulations that reduce or replace artificial ingredients, and choose more natural ingredients. Japanese consumers are increasingly viewing beauty products as part of a broader and stronger overall physical and mental health.
Compliance Highlights
01 US station
FDA and VCRP registration
• Among our recommended products, there are many products that fall under the category of cosmetics. Chinese sellers may be asking: Does my product need to be approved by the FDA first?Do I need to send a test sample to an expert to evaluate my product before it is exported?Does my factory need to be inspected by FDA officials before I can export it?Actually, this is not the case; the US FDA places more emphasis on post-marketing supervision. Only some categories of products require “pre-marketing approval”; others only need to be registered with the US FDA
• Up to now, the FDA's requirements for cosmetics are voluntary. Through the Voluntary Cosmetic Registration Program (VCRP), you can access online accounts, store registration and product information online, and receive updates from the FDA. Listed on Amazon, the company registers, and the product must also be registered before it can be listed and become a product. If your product is sold in California, you must also provide a California Cosmetics Safety Report Certificate. The California Cosmetics Safety Plan requires cosmetic companies to state whether their products contain ingredients that cause cancer or reproductive harm
Non-prescription drugs
• Overt The Counter (OTC, Overt The Counter) people always feel out of touch with themselves because they feel like they are only selling cosmetics, but this actually depends on the intended use of the product. For example, if your facial cleanser only has a cleansing function, then it can be said that it is a cosmetic, but if this facial cleanser has a cleansing function and can also get rid of acne, then it is OTC and must meet the requirements of non-prescription drugs. Therefore, the FDA mainly classifies products based on the “intended use”, and “intended use” is often determined based on the ingredients described and notes on the product. Sunscreen, hair growth agents, some hair growth shampoos, and anti-aging creams are all non-prescription. The content marked on the product label, promotional brochure, advertisement, etc. can all be used to determine its “intended use”. The above all fall under the OTC section. Registration is mandatory. Both manufacturers and importers are required to register. You can check directly on the FDA website whether the products you sell are non-prescription drugs
cosmetic label
• In addition to registration, make sure your label complies with US FDA requirements. Cosmetic labels need to comply with the Good Packaging and Labelling Act (FPLA) and other applicable regulations. The pigments contained in cosmetics must be approved by the FDA, and the ingredients in the cosmetics must be safe. The elements to be included on the label include: product description, net content, safe use instructions, warning instructions, ingredients, company name, address, country of origin of the manufacturer, dealer or packer, etc.
• Among our recommended products, there are many products that fall under the category of cosmetics. Chinese sellers may be asking: Does my product need to be approved by the FDA first?Do I need to send a test sample to an expert to evaluate my product before it is exported?Does my factory need to be inspected by FDA officials before I can export it?Actually, this is not the case; the US FDA places more emphasis on post-marketing supervision. Only some categories of products require “pre-marketing approval”; others only need to be registered with the US FDA
• Up to now, the FDA's requirements for cosmetics are voluntary. Through the Voluntary Cosmetic Registration Program (VCRP), you can access online accounts, store registration and product information online, and receive updates from the FDA. Listed on Amazon, the company registers, and the product must also be registered before it can be listed and become a product. If your product is sold in California, you must also provide a California Cosmetics Safety Report Certificate. The California Cosmetics Safety Plan requires cosmetic companies to state whether their products contain ingredients that cause cancer or reproductive harm
Non-prescription drugs
• Overt The Counter (OTC, Overt The Counter) people always feel out of touch with themselves because they feel like they are only selling cosmetics, but this actually depends on the intended use of the product. For example, if your facial cleanser only has a cleansing function, then it can be said that it is a cosmetic, but if this facial cleanser has a cleansing function and can also get rid of acne, then it is OTC and must meet the requirements of non-prescription drugs. Therefore, the FDA mainly classifies products based on the “intended use”, and “intended use” is often determined based on the ingredients described and notes on the product. Sunscreen, hair growth agents, some hair growth shampoos, and anti-aging creams are all non-prescription. The content marked on the product label, promotional brochure, advertisement, etc. can all be used to determine its “intended use”. The above all fall under the OTC section. Registration is mandatory. Both manufacturers and importers are required to register. You can check directly on the FDA website whether the products you sell are non-prescription drugs
cosmetic label
• In addition to registration, make sure your label complies with US FDA requirements. Cosmetic labels need to comply with the Good Packaging and Labelling Act (FPLA) and other applicable regulations. The pigments contained in cosmetics must be approved by the FDA, and the ingredients in the cosmetics must be safe. The elements to be included on the label include: product description, net content, safe use instructions, warning instructions, ingredients, company name, address, country of origin of the manufacturer, dealer or packer, etc.
Europe Marketplace
Cosmetics-related products must be registered on the Cosmetic Products Notification Portal (CPNP) before they can be officially sold in Europe.
For more information about CPNP, please refer to:
https://webgate.ec.europa.eu/cpnp/faq/?event=faq.show
The European station should note that the DoC (Declaration of Decree) is in accordance with EU Directive 2002/46/EC in European Union Law (EUR-Lex).
For more information about CPNP, please refer to:
https://webgate.ec.europa.eu/cpnp/faq/?event=faq.show
The European station should note that the DoC (Declaration of Decree) is in accordance with EU Directive 2002/46/EC in European Union Law (EUR-Lex).
Japan Marketplace
Cosmetics sold in Japan must use Japanese labels. Selling cosmetics such as eyeshadow, nail polish, toner, and face cream at the Japanese site requires a cosmetics sales license.
This qualification can be registered through a Japanese service provider at the Ministry of Health, and the seller may be required to obtain a license/registration number at any time to confirm that the cosmetics sold comply with the regulations.
This qualification can be registered through a Japanese service provider at the Ministry of Health, and the seller may be required to obtain a license/registration number at any time to confirm that the cosmetics sold comply with the regulations.
Requirements applicable to all three sites: Liquid or powder cosmetics are required to prepare an SDS (Safety Data Sheet) safety ingredient list, which must be used for transportation safety audits and Amazon logistics audits.
04 Amazon Dangerous Goods Program
Nail glue, nail polish, skin care products, etc. are often judged as dangerous goods. It is important that Amazon collects information about products that are regulated dangerous goods or contain potentially hazardous chemicals to ensure that any safety incidents are avoided when handling, storing, or transporting such products. Sellers can check whether the products they sell fall under the category of dangerous goods and whether they are eligible for other dangerous goods that can be sold on Amazon through Amazon Seller Central.
The Amazon Logistics Dangerous Goods (Hazmat) Program helps sellers sell FBA approved products classified as dangerous goods through Amazon fulfillment centers. New participants are accepted on a waitlist order, and sellers can apply through Seller Central or contact your account manager.
After creating a dangerous goods product, Amazon may require the seller to provide a safety data sheet (SDS) or ingredient information sheet to safely store and ship your product, and when you receive Amazon's request for relevant information, please provide it promptly so that it does not affect the normal sale of the product.
The Amazon Logistics Dangerous Goods (Hazmat) Program helps sellers sell FBA approved products classified as dangerous goods through Amazon fulfillment centers. New participants are accepted on a waitlist order, and sellers can apply through Seller Central or contact your account manager.
After creating a dangerous goods product, Amazon may require the seller to provide a safety data sheet (SDS) or ingredient information sheet to safely store and ship your product, and when you receive Amazon's request for relevant information, please provide it promptly so that it does not affect the normal sale of the product.
After reading the introduction of beauty and beauty categories, are you familiar with the importance of the brand, the high quality of the product, and its compliance requirements?
After reading the recommendations in the sub-categories, are you interested in expanding the range of products?Without further ado, quickly take note of these operating tips and forge a new direction for yourself!
After reading the recommendations in the sub-categories, are you interested in expanding the range of products?Without further ado, quickly take note of these operating tips and forge a new direction for yourself!
*Data source:
[1] Health, Personal Care & Beauty Retail Sales US 2020-2024, EMarketer, 2020,
https://forecastsna1.emarketer.com/5c5dba5b8920aa0508d0645c/5c5dbf508920aa0508d06480
[2] Product Categories Purchased Christmas by UK Adults with All Credit Types VS Buy Now Pay Later, Jan 2020, EMarketer,2020,
https://chart-na2.emarketer.com/234458/product-categories-purchased-christmas-by-uk-adults-with-all-credit-types-vs-buy-now-pay-later-jan-2020-of-respondents
[3] Coronavirus Impact Which Items Will UK Internet Users More Likely Order Digitally After Pandemic Ends of Respondents April 2020, EMarketer, 2020,
https://chart-na2.emarketer.com/236238/coronavirus-impact-which-items-will-uk-internet-users-more-likely-order-digitally-after-pandemic-ends-of-respondents-april-2020
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