What's hot in Europe and America right now?Bicycles!You can get a $400 transportation subsidy just by biking to work?![1]Google trends shows bicycle-related searches soaring by 4,000%, and on Amazon Europe and the US, bicycle accessories are selling like crazy. In addition, the continued boom in the wellness economy has made vitamins and dietary supplements part of overseas consumers’ daily routines, and many households have also stocked up on small medical devices so they can monitor their health at any time. At the same time, those who enjoy staying at home are also finding more ways to bring “refinement” into home life—decorating and organizing their spaces, gearing up, doing skincare and dressing up, and hosting parties without missing a thing. At this stage, overseas demand for products in the categories of Health and Personal Care, outdoor travel, home living, and Beauty is only continuing to grow.

Keep this freshly released roundup of the latest overseas consumer trends handy, and easily stay on top of the overseas categories that are selling well right now!There’s even a surprise bonus at the end: a collection of 2020’s hottest product picks, all organized for you!

Cycling, driving, outdoor hiking, and other outdoor sports

People abroad, with their natural love of freedom, are almost irresistibly drawn to sports and outdoor products. As more and more countries define the pandemic as the “new normal,” outdoor activities have become the top choice for getting close to nature, spending time with friends, and still maintaining social distance, driving explosive growth in outdoor travel products.

Examples of bestselling products: bicycle accessories
Consumer concerns: Consumers in Europe and the US love outdoor sports. Taking the US as an example, the popularity of bicycles, the wide variety of water sports, jungle adventures, and everyday leisure activities all depend on the products above. Bicycle accessories require careful attention to size, material, and durability, must fit different bicycle models, and should also take into account the bicycle brands currently popular on the market
Suggestions for sellers: focus more on materials and product design, and have durability and safety tested by Accredited Laboratories to avoid future customer complaints caused by product quality issues
Top Marketplace: North America
Industrial cluster: Guangdong, Fujian, and Jiangsu-Zhejiang

Examples of bestselling products: car charging adapters, car phone mounts, and car phone audio cables
Consumer concerns: compatibility with different vehicle models, damage-free installation, and a holder that also charges
Suggestions for sellers: In Europe, the U.S., and Japan, where vehicle ownership is already high, self-driving travel is becoming increasingly popular, and demand for enhanced in-car features and usability is also growing. Because space inside a car is limited, a better choice is to keep the core functions while making the design as compact as possible. Features such as Bluetooth connectivity or wireless charging can also make the product more appealing. Using magnets, clips, gravity, or similar methods can make installation easier and reduce the marks or impact the product leaves on the vehicle interior. Also pay attention to differences in common vehicle models and interiors across regions, and produce products that better meet local needs
Best-selling months: summer and year-round
Top marketplaces: United States, United Kingdom, Germany, Japan
Price reference range: $7–$50, £5–£30, €5–€35, ¥500–¥5,000

Examples of bestselling products: outdoor barbecue equipment, portable bags, travel compression bags, outdoor water bottles, sports gloves, folding beds, car air mattresses, outdoor kitchenware, cigarette lighters, aluminum lunch boxes
Consumer concerns: whether it is easy to assemble and clean, the material of the grill body and grate, whether the charcoal tray supports temperature control, whether it is foldable and includes hooks, and how many people it can serve; easy to carry, fire- and heat-resistant, stain-resistant, easy to clean, and lightweight
Suggestions for sellers: For sellers who sell outdoor barbecue equipment, try to provide detailed installation instructions. Free skewers, food-grade grill grates, stainless steel grill bodies, charcoal grill temperature control, and safety instructions are also preferred by consumers. As summer and fall approach, demand for outdoor activities grows, and outdoor travel and hiking are becoming popular use scenarios. For outdoor products, durability is more important than appearance and fine detailing, and it is especially important when developing and selecting materials. Detailed features such as non-slip handles, built-in hooks, etc., can greatly improve the practicality of the product. On the detail page, combining images that show the product’s multiple uses in real-life scenarios can help consumers quickly understand the product’s features and make purchase decisions faster. Products that are lightweight and compact when stored will appeal to a broader range of users
Best-selling months: summer
Bestselling Marketplaces: United States, United Kingdom, Germany, Japan
Price reference range: $15–$100, £10–£75, €10–€80, 1,500–10,000 Japanese Yen

Examples of bestselling products: kayaks, surfboards, fishing gear, throwing toys, darts, roller skates, and fitness trackers
Consumer concerns: for inflatable kayaks, consider the material and weight, and whether they are easy to transport, carry, and assemble outdoors; for surfboards, design and materials matter; for fishing sets (fishing gear, fishing rods, fishing line, hooks, and bait), consider durability, supportive design, and materials; for fitness trackers, consider the overall design, price, and materials, whether they are comfortable to wear, whether the features are complete, battery life, and more; for roller skates, wheel size, hardness, materials, and braking mode
Suggestions for sellers: focus more on materials and product design. We recommend having durability and safety tested by Accredited Laboratories to avoid customer complaints later due to product quality issues; for roller skates, we recommend customizing products based on the foot shapes of European and American consumers. If you can make a breakthrough in roller skate comfort, the product will definitely have better sales, and bearing quality also needs to be strictly controlled to ensure a smooth user experience
Hot selling sites: North America
Industrial cluster: Guangdong, Fujian, Jiangsu, and Zhejiang

Home improvement, home safety, home organization, entertainment self-media, home office, family gatherings

While staying home in quarantine, people overseas have truly mastered the art of entertaining themselves!Be a DJ at the stove and have more and more fun; make artistic fried eggs and a “Taj Mahal” out of toilet paper—talented people are everywhere; plus, home DIY means creativity has no limits. Such rich and colorful home life overseas has made a huge contribution to the “stay-at-home economy.”

Bestselling product examples: bathroom accessories, room light strips, shower curtains, home water filters, track light strips, faucets, drawer handles, scissors, screws, hand saws, sealants, glue, wallpaper
Consumer concerns: For kitchen and bathroom improvement products, consumers pay more attention to whether they are compatible with existing fixtures, offer multiple functions, and are easy to use; for home improvement tools, consumers pay more attention to ease of use, country of origin, quality, size, service life, and the usage scenarios and locations; for glue and wallpaper, consumers pay more attention to the materials and whether they are environmentally friendly
Suggestions for sellers: As the pandemic has progressed, labor costs have increased and the workforce has shrunk, so more home maintenance tasks are being handled at home. In Europe and the US, tasks such as replacing water filter cartridges and maintaining plumbing have become part of daily life, increasing demand for products such as lighting and replacement cartridges. For lighting products, we recommend plug-in, battery-powered, or rechargeable options to improve compatibility with consumers’ existing home furnishings and decor. Providing aftermarket accessories/replacement parts based on the sizes and popular models of household appliances in different regions is also a way to open up the market. Pay attention to regional fitting standards for bathroom hardware. In addition, for home improvement tools, sellers should try to offer tool sets and accessory packs, with a focus on product safety and ease of use, as well as the environmental friendliness and sustainability of glue and wallpaper
Best-selling month: summer
Top-selling marketplaces: United States, United Kingdom, Europe
Price range for reference: $4–$70, £5–£55, €4–€65

Examples of popular products: security alarms, monitors, home surveillance cameras, burglar alarms
Consumer concerns: easy installation, night vision, wide-angle coverage, motion detection, automatic alerts, and companion software that is convenient and easy to use
Suggestions for sellers: As overseas consumers become more aware of home security, household users are increasingly willing to buy these products, and demand continues to grow. For home use, products should be easy to install and use, and should include complete, clear instructions. For products that are installed without being plugged in, make sure the battery life, charging method, and rechargeable battery are compliant and safe. Product images can use different usage scenarios to clearly illustrate product features, while also showing the product’s wide range of applications and improving conversion efficiency. Summer is often the peak selling season for this type of product. In Europe and the US, for example, most consumers install security system equipment while renovating their homes or sprucing up their yards
Best-selling months:summer or year-round
Best-selling Marketplace: Germany
Price reference range: €25–100

Examples of bestselling products: indoor and outdoor drying racks, pressure washers, household storage organizers, storage bags, lint removers/fabric shavers
Customer concerns: drying space, ease of assembly, and whether it is waterproof; for high-pressure water guns, lightweight design, easy mobility, easy storage, long battery life, strong water pressure, and no leaks; for household storage compartments and storage bags, the material, storage capacity, number of compartments, and storage space design; for lint removers/fabric shavers, whether they are suitable for various types of clothing and fabrics, including sweaters, blankets, bedsheets, sofas, and car seats, whether the blades are durable and easy to replace, whether some honeycomb-style shaving foils can protect fabrics from being cut or snagged, and whether they have strong battery life and are easy to carry
Suggestions for sellers: products should have an adjustable intensity range to suit different home environments, and assembly should be sturdy enough; consider the product’s packaging size and whether it is easy for consumers to install. For single renters, compact-size products may be more popular; high-pressure washers should be lightweight and usable in different settings (indoors and outdoors), such as washing cars, windows, and balconies. At the same time, products with long battery life that do not leak are more popular with sellers. In addition, products with stronger water pressure provide better cleaning results; household storage compartments and storage bags should offer different combinations to suit different home environments, take stacking into account, and be designed for outdoor use
Best-selling months: All year
Best-selling Marketplace: North America, Europe
Industrial cluster: Zhejiang, Hebei, Fujian, Kunshan

Examples of bestselling products: computer monitors, webcams, headphones, measuring and cutting tools, desktop stands, pen holders, monitors, projectors, and cables
Consumer concerns: size, pixel count, sound quality, use cases, and configuration options; the material, stability, value for money, and compatibility with products of different sizes for stands; the brands and screen resolution of monitors and projectors, as well as the variety and compatibility of cable interfaces
Recommendations for sellers: Consumers in Europe and the US tend to have more spacious homes, so large-screen monitors are more popular. However, you should also consider packaging design during transportation to avoid damage. In addition, this category has many major high-volume sellers, so you also need to consider how to differentiate your products and precisely attract buyers to place orders; provide detailed installation instructions whenever possible, including sound quality and sound effects, LED brightness and water resistance, whether the string lights can be folded, lighting duration, and color variety; major display brands have a high seller penetration rate, and cable length, interface variety, and compatibility are important factors in buyers’ choices
Top Marketplace: Europe
Industrial clusters: Shenzhen, Yiwu

Examples of popular products: puzzles, darts, dartboards, balloons, banners, and decorations
Consumer concerns: color combinations, paper style combinations, number of puzzle pieces, puzzle themes, materials, dartboards, colors, patterns, how well the text matches customer needs, and attractive, creative designs
Suggestions for sellers: For puzzle products, we recommend conducting relevant patent research to help prevent infringement. Because puzzles are used in scenarios involving children, they must be safe, including safe dyes and designs that help prevent small children from inhaling puzzle pieces. And we recommend offering as many style options as possible; the dartboard pattern should be clear, the color registration accurate, and the color even; the bullseye and number ring should be standard; the dartboard material should be soft and free of cracks; the darts should stick in the dartboard without bouncing out, and the installation should be flat and secure; the dart shaft and tip should be sturdy and not easy to break or bend; and all parts of the dart should be even, with stable flight when thrown. Balloon, banner, and decorative products can be designed to reflect local characteristics, such as regional seasons and holidays, to create corresponding decorations. Appropriate DIY elements can also meet some customers’ need for customized self-assembly, such as letter collages. You can also make simple updates to the colors, style, and theme of regular party products based on current trends
Best-selling months: summer or year-round
Bestselling marketplaces: Europe, UK
Price reference range: £5–15 (balloons, banners, decorations)
Industrial cluster: Jinhua, Shantou

Nutritional supplements and home medical aids

Before one wave of illness has subsided, another rises. At a time when even eating raw fish can be risky, how to better protect your health has become a hot topic. Take a look at these health and wellness tips popular overseas: fish oil is a must-have, take dietary supplements as needed, keep medical devices at home, and monitor your health regularly.

A key point to highlight: during the pandemic, consumers strongly preferred self-testing at home over going out for medical care, driving a surge in demand for home medical devices. As a result, home testing devices such as pulse oximeters and heart rate monitors became especially popular. At the same time, demand for devices related to middle-aged and older patients also increased significantly.

Examples of bestselling products:Omega 3/6/9
Product features: Fish oil extracted from deep sea sources may help with menstrual cramps, stroke, and high cholesterol, can significantly reduce triglycerides, and may help prevent heart disease
Best-selling months: year-round
Best-selling marketplaces: United States, Europe, Japan
Price reference range: $11–$29
Main sources of raw materials: Shanghai, Shenzhen, Hangzhou, and Suzhou
Entry barrier: relatively high (*see the end of the article for detailed entry requirements)

Product features: a must-have for people who work out and needs to be taken continuously
Best-selling months: all year
Top marketplaces: the United States, Europe, and Japan
Price reference range: $25–$75
Main raw material supply locations: Shanghai, Qingdao, Chengdu, Shenzhen
Entry barrier: relatively high (*see the end of the article for detailed entry requirements)

Examples of bestselling products: quinine bark, Chong Immunity Capsules, and Haimo Xi dietary supplements
Product features: Herbs and herbal extracts have many benefits. Mainstream options currently include extracts such as elderberry and cinchona bark, and they have high unit prices and strong profit potential
Best-selling months: all year
Top marketplaces: United States, Europe, Japan
Price reference range: $40–$90
Main raw material supply regions: Hebei, Shandong, Jiangsu, Anhui, Zhejiang, Fujian, Henan, Guangdong, Sichuan, Guizhou, and Yunnan
Entry barrier: relatively high (*for detailed entry requirements, see the end of the article)

Consumer concerns: insulation, moisture-proofing, separate storage compartments, size, and material
Customer pain point:Poor insulation
Best-selling months: all year
Best-selling marketplaces: North America, Europe, and Japan
Price reference range: $20–$60
Industrial cluster: Zhejiang, Jiangxi, Guangdong
Barrier to entry: basically none (*see the end of the article for detailed entry requirements)

Consumer concerns: measurement method, measurement result accuracy, and whether APP supports data synchronization
Consumer pain points: poor measurement accuracy, and no APP sync for anytime viewing
Best-selling months: all year
Best-selling marketplaces: North America, Europe, Japan
Price reference range: $29–$49
Industrial cluster: Shenzhen, Guangzhou, Humen
Entry barrier: high (*see the end of the document for detailed entry barrier requirements)

Consumer concerns: how it is worn, additional features, measurement accuracy, whether there is APP support for data syncing, and product use
Customer pain points: inaccurate measurement results, limited targeted use cases, and wearing method
Best-selling months: all year
Hot sales sites: North America, Europe, Japan
Price reference range: $30–$70
Industrial cluster: Shenzhen, Guangzhou, Humen
Entry requirements: high requirements (*for detailed requirements, see the end of this document)

Customer focus: sock length, size, and compression level
Consumer pain points: unable to tell real compression socks from regular socks, and the product use cases are unclear
Best-selling months: year-round
Top marketplaces:North America, Europe, Japan
Price reference range: $29–$59
Industrial cluster: Yiwu, Jinhua, Zhuji
Entry barrier: high (*for detailed requirements, see the end of the document)

Consumer concerns: product versatility, product installation difficulty, and product replacement cycle
Consumer pain points: limited product compatibility
Best-selling months: year-round
Best-selling marketplaces: North America, Europe, and Japan
Reference price range: $12–25
Industrial cluster: Guangzhou, Yiwu
Entry barrier: Relatively high (*for detailed entry requirements, see the end of this document)

Consumer concerns: whether it can be ridden, sturdy and lightweight, easy to fold and height-adjustable, wheel size and steering, storage space
Consumer pain points: whether DIY installation is easy, ease of steering, brake maintenance
Best-selling months: year-round
Best-selling marketplaces: North America, Europe, Japan
Price reference range: $50–$180
Industrial clusters: Hebei, Guangdong, Zhejiang
Entry barrier: high barrier to entry (*for detailed entry requirements, see the end of the article)

Consumer concerns: reminder alarm, whether there is a safety lock to prevent young children from opening it, and whether the labeling is clear
Consumer pain points: whether it is convenient to refill the medication, whether it is convenient to take out the medication, and how to set the alarm
Best-selling months: all year
Bestselling Marketplaces: North America, Europe, Japan
Price reference range: $35–$89
Industrial hubs: Guangdong, Yiwu, Anhui
Entry barrier: relatively high (*see the end of this document for detailed requirements)

Customer concerns:
• Helps relieve pain and sore muscles, including arthritis, sports injuries, muscle pain and tension, etc.
• Select from different massage intensities and durations
• Full-body relaxation; can be used on multiple areas: back, knees, shoulders, hands, and more
• Easy to carry, suitable for multiple occasions: at home, in the office, during travel, etc.
• Skin-friendly reusable electrode pads
• Long battery life
Best-selling months: Year-round
Bestselling Marketplaces: North America, Europe
Price reference range: $25–$99
Industrial cluster: Shenzhen
Entry threshold: high (*see the end of the article for detailed entry requirements)

Skin and eye care, hair and makeup

The pandemic has given more and more beauty lovers more time to DIY hairstyles or beauty and skincare routines at home, living an “exquisite” lifestyle. As a result, hair scissors, combs, beauty devices, and other related tools, as well as skin care products, have become hot-selling bestselling products.

Since the above products are categories with frequent consumption and repeat purchases, consumers pay close attention to the product experience and show a certain level of loyalty, so we recommend that sellers avoid high-end major brands, develop product selections in the low- to mid-price range, and mainly sell products in bundles!

Usage scenario: For young beauty enthusiasts and office workers who care deeply about skin care, a facial steamer is a very popular skincare and stress-relief product, and using it to steam your face before bed after work can be very enjoyable
What consumers care about: how fine the water mist particles are, evaporation speed, the angle at which the water mist spreads, whether it is noisy, whether charging is convenient, and appearance
Advice for sellers: Face steamers can turn the water added into them into a finer mist, which feels more comfortable on the skin and is easier for the skin to absorb; the mist should spread outward rather than going straight up and down, so users can easily let their face come into contact with the mist; because facial care is usually done at night before bed, make sure the device is quiet, and include a USB charging port to meet the needs of some office workers who use it while staying up late and working overtime; you can also add more design elements to give it a more premium look, and consider adding color-changing LED lights to create a more pleasant and relaxing experience for users
Best-selling months: all year
Best-selling Marketplace: Japan
Price reference range:¥4,000–¥7,000
Industrial cluster: Guangzhou, Shenzhen, Shanghai, Jinhua, Wuhan
Entry threshold: low entry barrier (*for detailed entry requirements, see the end of the document)

What consumers care about: product functions, such as whether the product offers added benefits like whitening, repair, or acne treatment beyond basic hydration, and whether there are products specially designed for specific skin types, such as sensitive or oily skin
Best-selling months: all year, especially in winter
Top-selling Marketplaces: United States, Europe, Japan
Price reference range: $10–25
Industrial cluster: Guangdong
Entry barrier: there is a certain barrier (*see the end of the document for detailed barrier requirements)

Customer concerns:
• Easy to apply and absorbs quickly
• Deeply repairs dry and damaged skin around the eyes, reducing fine lines, dark circles, puffiness, and other eye-area skin concerns
• The ingredients used are harmless to human skin and natural
• The packaging indicates how to use it, the material, and which skin types it is suitable for
Best-selling months: all year
Best-selling marketplaces: North America, Europe, and Japan
Price reference range: $10–$99
Industrial cluster: Guangzhou
Entry barrier: relatively high (*see the end of the article for detailed entry requirements)

Customer focus:
• The built-in heating function promotes blood circulation, and the vibration function massages the eyes to relieve eye fatigue, puffiness, dark circles, etc.
• Adjustable headband length and a soft, skin-friendly lining
• Rechargeable, easy to fold and carry
Best-selling months: all year
Best-selling marketplaces: North America, Europe, and Japan
Price reference range: $30–99
Industrial cluster: Shenzhen, Zhejiang
Entry requirement: relatively high requirements (*see the end of the document for detailed entry requirements)

Customer focus:
• Equipped with multiple blade sizes, easy to install, remove, and adjust, and suitable for trimming different hair types and lengths
• Waterproof design, easy to clean with running water after use
• Strong battery life, low noise, cordless design, easy to carry
• Suitable for gift-giving, with packaged accessories (including scissors, combs, and blades)
Best-selling months: suitable year-round
Best-selling marketplaces: North America, Europe
Price reference range: $20–$50/set
Industrial cluster: Yiwu, Wenzhou, Guangzhou
Entry barrier: basically none (*for detailed entry requirements, see the end of this article)

Customer focus:
• Stainless steel, resistant to rust
• Sharp blade edge for precise cutting
• Easy to adjust the opening angle to fit your hand’s grip and tension
• Lightweight and easy to carry
Best-selling months: all year
Top marketplaces:North America, Europe, Japan
Price reference range: $10–$40
Industrial cluster: Zhangjiagang, Guangzhou, Yangjiang
Entry barrier: basically none (*for detailed entry requirements, see the end of the document)

Usage scenario: Used for daily hair styling
Examples of bestselling products: hair tie sets
Consumer concerns: whether the color and style are attractive, performance (whether it can hold and secure hair in place), stretch, pack quantity, durability, and more; price is also an important factor for consumers
Best-selling months: all year
Top marketplaces: North America, Europe
Price reference range: $5–$10
Industrial cluster: Yiwu
Entry barrier: basically none (*for detailed entry requirements, see the end of the document)

Usage scenarios: for daily hair styling, hair care, scalp care, and more
Examples of bestselling products: electric hair drying brushes, hair styling brushes, scalp massage brushes, mini portable brushes, etc.
Consumer concerns: functionality, some electric hair styling combs combine drying and styling functions; comfort, reducing static and hair loss; scalp massage, promoting hair growth and scalp health; portability, making them easy to carry and use anytime
Best-selling months: year-round
Best-selling Marketplaces: North America, Europe
Price reference range: $5–$10 for non-powered products, $20–$50 for powered products
Industrial cluster: Zhejiang, Guangdong
Entry threshold: basically none (*for detailed entry requirements, see the end of this document)

Usage scenarios: When working or walking, you may not want loose strands of hair blocking your view, and you may also need to tie your hair back when washing your face. This simple headband is very lightweight and practical
Consumer concerns: whether it is lightweight enough, won’t hurt the scalp, and is soft and flexible enough to hold hair in place
Suggestions for sellers: Black simple headbands are more versatile, and the zigzag shape can have more variety to suit different styling needs; in Japan, many men also follow trends and wear their hair long, so there is some demand for simple headbands. You can also design the look to better highlight a more masculine style
Best-selling months: all year
Top-selling Marketplace: Japan
Price reference range: ¥1,050–¥1,600 (6–8 per set)
Industrial clusters: Beijing, Guangzhou, Dongguan, Jinan, Jinhua
Entry barrier: basically none (*see the end of the document for detailed barrier requirements)

Consumer focus: product functionality; in addition to standard styling sprays, hair sprays with special functions such as coloring, smoothing, leave-in, and shine are also very popular with consumers
Best-selling months: year-round
Top-selling Marketplaces: United States, Europe, Japan
Price reference range: $3–$20
Industrial cluster: Guangdong
Entry barrier: there is a certain barrier (*see the end of the article for detailed barrier requirements)

Consumer concerns: the product’s styling effect, how long it lasts, and any additional features, such as coloring and shine
Best-selling months: all year
Bestselling Marketplaces: United States, Europe, Japan
Price reference range: $8–$25
Industry cluster: Guangdong
Entry requirements:there are certain requirements (*see the end of the article for detailed requirements)

Consumer focus:product functions; how to use the product, such as topical or shampoo types
Best-selling months: all year
Top-selling Marketplaces: United States, Europe, Japan
Price reference range: $25–$50
Industrial cluster: Guangdong
Entry threshold: high entry barrier (*see the end of the document for detailed entry barrier requirements)

Usage scenario: Japanese women who care about style may carry lipsticks in different shades when they go out, and may apply different lipstick colors throughout the day depending on the occasion and their mood, so they need a portable, refined storage bag designed specifically for lipsticks
Consumer concerns: whether the storage bag has a small mirror for easy lipstick application, whether it can hold 2–3 lipsticks, and the material texture
Suggestions for sellers: The storage bag should ideally include a small mirror, have a leather exterior, and be about the size of a wallet or the palm of your hand for easy carrying. You can also personalize the exterior to make it cuter while giving it a premium feel, which can better appeal to young beauty-conscious women’s pursuit of fashion
Best selling months: All year
Best-selling Marketplace: Japan
Price reference range: ¥1,500–¥3,200
Industry hubs:Wenzhou, Deqing, Guangzhou
Entry barrier: relatively low (*see the end of the document for detailed entry requirements)

Use case: In Japan, both men and women care a lot about their personal scent, which is seen as a sign of etiquette. Large perfume bottles are not convenient to use for daily work, dates, or commuting, so small perfume spray bottles are very practical
Consumer concerns: compact and lightweight, easy to refill, a sturdy bottle and nozzle (won’t leak), and the look and feel of the outer case
Suggestions for sellers: Be sure the seal is tight so perfume will not leak out; the bottom of the bottle can have an opening that connects to the tube of a large perfume bottle, allowing the perfume to flow in naturally through the bottle connection instead of being poured by hand (which can easily cause spills); the bottle design should be fresh and stylish, with a premium metallic look that is generally well received, and you can also create designs tailored to different genders and customer groups
Best-selling months: all year
Top Marketplace: Japan
Price reference range:¥1,300–¥1,700
Industrial cluster: Beijing, Guangzhou, Dongguan, Jinan, Jinhua
Entry threshold: relatively low (*see the end of the document for detailed threshold requirements)

Use cases: for creating everyday makeup looks, defining eyebrow shape, blending brow color, and making the makeup look more dimensional
Examples of bestselling products: eyebrow pencils, brow mascara, and eyebrow powder
Consumer concerns: natural ingredients, color payoff, long-lasting wear, waterproof and sweat-resistant, easy removal, etc. In addition, consumers also want a variety of color options to match different makeup looks, skin tones, hair colors, and more
Best-selling months: year-round
Best-selling marketplaces: North America, Europe, and Japan
Price reference range: $5–$20
Industrial cluster: Zhejiang, Guangdong
Entry threshold: there is a certain threshold (*for detailed threshold requirements, see the end of the document)

Use cases: used to create everyday and party eye makeup looks, with colorful, vibrant eye makeup effects
Examples of bestselling products: eyeshadow palettes, eyeshadow sticks
Consumer concerns: Since eyeshadow products are generally sold in multiple colors, the color scheme is one of the main factors consumers consider. Consumers want a wide range of colors that are easy to use and suitable for many occasions. They also want products that keep up with seasonal trends. Therefore, sellers need to keep introducing new products based on popular trends, such as glitter effects and designer collaborations. Innovative, attractive packaging and product appearance can easily encourage consumers to make a purchase. In addition, brands and KOLs have a strong influence in consumers' purchasing decisions on makeup products. Finally, consumers also care about how the product feels to use and the results it delivers, requiring eyeshadow products to be easy to apply, long-lasting, and easy to remove
Best-selling months: all year
Top-selling Marketplaces: North America, Europe, Japan
Price reference range: $5–30
Industrial cluster: Zhejiang, Guangdong
Entry threshold: moderate entry barrier (*see the end of the article for detailed entry barrier requirements)

*Note: Reference requirements for entry thresholds
There are basically no barriers to entry. The certification process for these products is clear, supporting market services are well established, the requirements are clear, and certification can be completed in a relatively short time;
There is a relatively low barrier to entry, requiring North American UL/ASTM, European CE, and other related certifications, and the certification process takes about 2–4 months;
There is a moderate barrier to entry, requiring North American FDA registration, European CE, and other relevant certifications; the registration time is 1–5 months;
There is a relatively high barrier to entry, requiring FDA in North America, CE in Europe, and other related certifications, with the certification time taking more than 7 months.