Unusual handling of materials conceals a 300 billion dollar opportunity?Explode another category that is quietly popular on Amazon!
The full text is about 3202 words, and the reading time is about 10 minutes
Eager to push the economic restart button to accelerate recovery?In the post-pandemic period, the material handling category has become a “potential stock” that cannot be missed.
Isn't that why sellers use warehouse code scanners to achieve significant business growth --
Seller Mr. Wang
Amazon Business opens in the US and Japan in 2019
Make good use of features to build trust
Control quality and improve order quantity
“We are mainly engaged in warehousing code scanner products, and our performance increased 2-3 times since the beginning of February this year. Building trust with enterprise customers is very important. We can start with B-side price control, set up small quantity tiered discounts such as 5, 7, and 15 to attract customers, and continuously control product quality through cumulative customer feedback, so we can welcome continuous repurchases and achieve orders for a single product that exceeds 100 pieces. Abbottt, Premiere Creative’s creative director.
In fact, in addition to warehouse code scanners, wrenches, flatbed carts, rings... these seemingly unremarkable handling tools have also ushered in huge growth opportunities: medical supplies are valuable everywhere, and simple and durable transport tools such as trolleys have become a key transportation force; stabilizing the social economy, and the “location” of industrial products is inseparable from highly stable, sturdy and durable traction heavy objects; suitable and convenient packaging materials can reduce heavy labor in transportation and distribution and help improve efficiency...
In order to better meet the peak online procurement season in the second half of the year, it is very necessary for corporate buyers from all walks of life to prepare adequate material handling supplies. This undoubtedly indicates that sales in the material handling category will increase further in the second half of the year.
Haven't you considered developing material handling categories yet?Let's take a look at the current market size!
1 picture to take you to understand the “potential stocks” material handling market
Inventory of material handling product trends and product selection guidelines
Even in the material handling market, which has such broad prospects, there are many nugget tips. All sellers want to know about material handling trends and product selection tips early on. Be sure to check out the following summary of dry goods!
Energy-saving and environmentally friendly, customizable
Products related to packaging materials and storage utensils, which are environmentally friendly and energy-efficient, are of excellent quality, and are most popular among sellers. The e-commerce customization function is a future growth point.
Detailed explanation of popular sales: The US packaging market is mature and large, and is clearly expendable, so the repurchase rate is high; when buying packaging products, corporate buyers prefer to buy environmentally friendly, energy-saving, and customized products; currently, the leakage rate of Chinese sellers in Amazon packaging products is still quite low, so as long as they follow the above product selection trends, they can gain sales space.
Detailed explanation of popular sales: Plastic sealed bags have a broad market in Europe; European sellers prefer popular products in color, size, and quantity; Chinese sellers can win the hearts of European sellers in terms of improved quality, rich colors, decoration, and convenient to carry.
Detailed explanation of hot sales: Label printers have the characteristics of low frequency, high unit price, and high profit; labels, connection methods, and computer software systems are highly compatible, and sales with label rolls will be more popular with American buyers; at the same time, the thermal barcode printer market, as a new blue ocean market in recent years, will become an opportunity for new sellers as demand for e-commerce and logistics express delivery is getting stronger.
Detailed explanation of popular sales: Japanese people have a small living area and are passionate about storage. Storage box products are widely used in all aspects of Japanese life. Sellers are advised to consider various specifications and convenience of storage when listing such products.
High stability, strong and durable
High stability, strong materials, and excellent quality indicate that traction equipment with carrying capacity and warranty period is easier to receive buyers' hearts; sellers with a cost advantage due to small product differences or functional differentiation may consider entering the market.
Detailed explanation of popular sales: Weight capacity, material, size, and warranty period are clearly reflected in the product listing description; high-lift vehicles that are easy to use, have specific instructions, and are less difficult to operate are more popular in Europe.
Hot sale details: Chain lever hoists are suitable for various occasions such as factories, mines, construction sites, docks, transportation, etc., and are an ideal tool for equipment installation, cargo lifting, object fixing, lashing and traction. Japanese buyers prefer products with a wide traction angle, which can be operated outdoors and without power.
Detailed explanation of popular sales: As the most basic working accessory for forklifts, forks play an important role in loading and unloading cargo. The length, specifications, and carrying capacity of pallet forks should be detailed. Compatible with various mechanical devices, and easy to install pallet forks can meet the purchasing preferences of American buyers. Chinese sellers can seek more opportunities to improve product quality.
Hot sale detailed explanation: A lifting ring is a component of a lifting device used for mold transportation and assembly, and is used in various places such as American factories and terminals. As a metal product, wear resistance and corrosion resistance is a good attribute that rings must have. Adding the ease-of-installation feature to the product is a great opportunity for new sellers to explore.
Lightweight and flexible, versatile, detailed explanation
Transport carts that are easy to load and unload, have good pulley quality, and have a long warranty are more popular with buyers; sellers can emphasize the features and usage scenarios of the product, and note that the video explains how to apply them more.
Hot sale details: Manual hydraulic forklifts can carry heavy goods, and there is a hydraulic device between the chassis and wheels to facilitate take-off and landing of goods, which is a common helper for cargo handling in American workshops. Products that have a high load capacity and are easy to disassemble are more popular with American buyers, and Chinese sellers can also seek more opportunities in terms of flexibility, easy storage, and space savings.
Detailed explanation of popular sales: Multi-purpose storage carts are often used in warehousing and logistics scenarios. Due to their strong storage function, they are also widely used in office, cleaning, and maintenance scenarios. The storage space is large, and the wheels are of good quality and performance, and are more popular with American buyers. Sellers can seek more opportunities in terms of rich usability and increased ease of use and ease of use of wheels.
Hot sale details: Sliding benches are commonly used to transport goods in the US. They emphasize flexibility of use, and are compatible with handles, pulling rope, stacking goods, and splicing for extended use. In addition, the quality and performance of wheels is also a characteristic that sellers attach great importance to.
Detailed explanation of popular sales: Japan has relatively small space, and products that are easy to fold are more popular with Japanese consumers; in addition, most Japanese people like quiet environments, and large and quiet rollers can meet their environmental requirements; natural environments with high temperatures and high humidity also require products to be waterproof and resistant to high temperatures.
Detailed explanation of popular sales: In Japan, folding shopping carts are mainly used when traveling, shopping, and going out, etc., and can be placed in a car trunk or home storage room on a daily basis. The adjustable height of the trolley lever is an important feature, making it easy for people with different height requirements to find the most suitable position; in addition, the bolder rod is reinforced, the roller can be removed, and the thickening of the iron frame chassis is also a winning technique for attracting Japanese buyers.
Detailed explanation of popular sales: Box trolleys appear frequently in European factory handling, home procurement, etc. Buyers value product information such as folding storage method, material, size, and carrying capacity. The more clear the seller's description, the better, and the discounted price will be very advantageous.
Seven consecutive questions about material handling category operation
Choosing a treasure product in this category, grasping every stage, and managing reasonably and effectively is also an indispensable sales skill for successful sellers. Below, Xiaobian will give you seven questions about material handling products with lots of dry goods!
❓ Q1 What regions are the industrial belt divisions in China?
❓ Q2 Big sale calendar on the Amazon site?
At the US and European stations, demand for material handling is relatively flat throughout the year. The regular peak sales season is October before the Black Friday shopping season arrives, and the purchase volume for the rest of the month is relatively average. Lifting, sales of packaging consumables increased markedly in the fourth quarter, while sales of label printer products declined slightly in the fourth quarter. Corporate buyers often completed reserves in the first three months, so relevant buyers can prepare goods accordingly. In Japan, in addition to the holiday season in the fourth quarter, March is often the company's fiscal year. It is a time when the company's remaining procurement budget from the previous year is used for the next year's expenses and procurement plans after budget approval for the new year. Therefore, March is also the peak of procurement for handling materials.
❓ Q3 What are the requirements for factories and supply chains?
▼ Most consumables products are heavy goods, and there are many size specifications. They can be quickly iterated with a small amount of trial and error to avoid overseas inventory being sold out as much as possible
▼ Product standardization. E-commerce sales are no longer a business of receiving inquiries and customers. We need to dig deep into categories, understand the target site's working environment and users' pain points, be targeted, optimize structural design, and better meet local needs
▼ Pay attention to quality and testing. The repurchase rate of equipment products is low and there is a certain after-sales demand. A certain inspection of product quality is required before shipment
❓ Q4 What are the compliance requirements?
There are few mandatory certifications for material handling. It is recommended that products with handling/lifting/load-bearing functions be tested to ensure a certain safety factor. It is best to have Rosh certification for membrane and plastic storage products. If there is FDA certification, customers in the food/pharmaceutical industry can purchase with confidence.
❓ Q5 Are there any special requirements for patents?What should sellers be aware of?
Pay attention to the design of some structural parts and hardware to avoid infringement; at the same time, promote the brand as soon as possible to help the long-term stable development of the business.
❓ Q6 What are some things to pay attention to in terms of logistics?
For large products, logistics transportation is very important. If the packaging is unqualified, it is easy to break during transportation. Generally, single or double tile cartons are used, filled with foam strips and wrapped with pearl cotton. The inner packaging must also be properly designed and arranged according to the product's accessories, so as to minimize the damage rate during transportation.
❓ Q7 Is there anything on the detail page that I need to pay special attention to?
▼ For products that need to be assembled, it is important to upload the product manual, and the content should be simple and easy to understand. Reduce unnecessary negative reviews and returns
▼ Indicate the applicable environment and usage method. Scenario-based images are also a good choice, and you can also upload a dynamic main image video
▼ European sellers pay attention to the completeness of the following information: material, item quantity, item packaging quantity, product weight, style name
▼ Since the graphic product detail page on the Japan website does not require a brand registration, it is recommended that sellers spend more time on the graphic product detail page to show the specific structure of the product in an enlarged form; at the same time, put more usage scenarios on the graphic product detail page to explore the buyer's usage scenarios. In addition to the office area, they may also need home and interior scenes





*Data source:
[1] global market insights
[2] Fortune Business insight