Table of Contents
1. Furniture category hot selling sub-category 2. Recommended references for sellers in the furniture category 3. Portraits of overseas consumers in the furniture category and trends in 2020 4. Furniture category compliance certification and operation tips 5. Overview of overseas markets in the furniture category 6. Furniture category successful seller experience sharing

Big Bull shares online how to grow bigger and stronger in the Amazon furniture category!In addition to understanding consumers' purchasing preferences, ensuring product cost performance, and grasping the low season for categories, what other magic tricks can create hits and improve performance?

We mainly make bedroom furniture, and have also set up a special factory in Vietnam to solve problems such as shipping. Emphasize that having your own factory and supply chain can well grasp and control costs, control product quality, and also have great autonomy in terms of pricing, that is, it will have a great advantage in terms of price. For example, B only has an initial capital of 180 dollars. Because it has its own factory and supply chain support, it will be slightly easier to earn than A, who has 200 dollars as the initial capital. Furthermore, in a one-stop format from raw materials to product delivery, the process is much simpler, and raw materials can also be purchased during the off-season. However, in the process of operation, it would be better to have strict goals. For example, pay attention to which product is the first T team, second, and third T team every two months. In this way, you can decide whether to increase the budget later based on more data and prepare for entering the top ten rankings.

The minimum requirement for a product is also the highest requirement, that is, technical stability. Take mattresses, for example. This product is generally compressed and shipped, but if the consumer receives the compressed package and is unable to rebound, it will cause a return. This is not only the quality of the product itself, but technical clearance is also very important. This type of product can usually sell 150-200 sheets a day. In order to guarantee product quality, we recommend using vacuum compression, which can not only deliver goods normally to FBA, but also control costs. We have been operating for about half a year. Naturally, there are about 200-300 reviews, and foreign consumer reviews are very serious. These good reviews can help us attract more guests.

Take mattresses, for example. Mattresses are a typical combination of standard products and FMCG products. Among them, sponge mattresses are more powerful in the US; they are more like a consumer product, because American consumers change mattresses once a year. Although Japanese consumers also change mattresses once a year, they are more in demand for thin mattresses, and they value the quality of mattresses more, especially in terms of fabric, which requires a sense of quality without pilling. In terms of bedroom furniture, consumers are not very loyal to the brand, so novice sellers can pay attention to the following points: first, they can adjust the cost performance ratio of the new model to the highest, so that the product score is not lower than 4.2, but remember not to buy; second, in terms of the comfort of mattresses, they can pay more attention to reviews and questionnaire feedback; third, cost optimization can be carried out on packaging products.

Our kitchen furniture, guest dining room, and bathroom furniture are relatively better sold, such as our kitchen islands and kitchen carts, which can sell tens of thousands of sets a month. We found that the size of the house affects the choices consumers make when buying furniture at various sites. Kitchen islands, for example, usually cost 100 dollars or more, and Americans prefer them, because American consumers usually live in larger houses; in Europe, kitchen carts are more popular; and dining room furniture, such as bookcases, tables, chairs, and sofas, sells relatively well in the UK. Other furniture also has potential, such as outdoor furniture, etc., and it also has a size of one million.

Although there are still customers who are willing to spend a lot of money on furniture, and their loyalty is higher, now 70%-80% of consumers value cost performance more when buying furniture, and their stickiness to furniture brands is not that high. Their repurchase rate is around 6-8%, which is at a moderate level. Although this group of consumers doesn't have high requirements for furniture styles; they generally only need classic furniture and easy installation, but they pay attention to the material of the furniture, such as kitchen carts in small pieces of furniture, and consumers prefer bamboo; in solid wood furniture, the solid wood used in cabinets and dining chairs is also divided into different grades, and consumers will choose wood varieties such as pine and oak. For non-disassembled furniture products made of solid wood, the return rate is low, but logistics costs are high. In contrast, the return rate for panel furniture will be a little higher, especially in terms of material, installation, and accessory kits, which place high demands on the factory.

The life cycle of furniture products is also very important, and the life cycle of different products will also be different. Furniture with strong functionality will be eliminated in 1-2 years. For example, there are many consumer demand points for sofas. Different materials, styles, and functions, such as six-point massage or rotation function, color, etc., are all reasons why sofas are being updated quickly. Well, for products with a short life cycle like this, we need to make timely replacement plans for old products. Process and structural updates, such as the massage function of sofas, need to be upgraded. In contrast, furniture with strong practicality will have a longer life cycle if its exterior design is not pursued. For example, consumers' attention to dining tables is basically focused on size, size, and size. Moreover, product development needs to be divided by country, preferably carried out locally, with market-side investment. In terms of pricing, priority should be given to market competition and the relationship between supply and demand. If the market supply is sufficient, the price aspect will naturally be adjusted accordingly.

The development and preparation cycle for furniture products is usually about 30-60 days. The details are adjusted according to the off-peak season for supply and procurement. If you have confidence in the product, you can use 2 months as a cycle. At the same time, we also need to pay attention to the product development cycle. The peak season for office furniture is generally in January and February, usually when construction starts and moves; the peak season for residential furniture is mainly during the return to school season in July and August, and in November and December. Consumers usually buy discounted residential furniture. The repurchase rate is relatively high, and sales have increased by about 5 times. Also, when it comes to pricing furniture products, we mainly use one-third of our products to sell more at a small profit, and two-thirds of our products guarantee high quality.

The main consumer group for furniture products is people aged 20-50, regardless of gender, but it is also divided according to the price of the product. For example, consumers of furniture that costs $30-80 often have to move, and some of them own their own homes, while furniture over $80 is mainly for consumers who own their own homes. In addition, consumers on different sites have different demands, and furniture products also need to be divided into different sites for differentiation. In particular, between Japan and US sites, the product repetition rate is only 5-10%. For high-value furniture, the repurchase rate is low and the return rate is not high. In contrast, consumers of office furniture will choose computers to do more research before purchasing furniture, such as the texture and usage scenarios of the furniture, such as whether the furniture matches the interior environment. Consumer furniture consumers prefer mobile phones, accounting for around 55-60%.