With the gradual normalization of working and studying from home, tablets have become an indispensable tool for work, study, and play. The upcoming back-to-school season will further drive this demand, and sales of tablet-related products will continue to rise. On the Japan Marketplace, the mainstream configuration for this product is Android OS, 10 inches, a high-capacity 5000 mAh battery, and HDMI.

What customers care about:
• Standby time (whether it can exceed 6 hours )
• Screen resolution quality (whether it is 1080P or 2K )
• Whether the speaker volume is high
Price range: $200–$400
Bestselling Marketplaces: North America Marketplace, Europe Marketplace, Japan Marketplace

Sales in this niche category are growing rapidly. No major brand has established a monopoly, and consumer behavior in this category is still not yet mature, so it is a good fit for factory sellers with high-quality products. For sellers in the Japan Marketplace, having the ability to develop software for children’s tablets on the Andriod system will become their core competitive advantage.

Consumer focus:
• Unique appearance that better matches children’s aesthetic preferences
• Smaller size and easy to carry
• Simple operating system for kids
• Includes parental controls
• Safety: Designed with safe materials that won’t scratch children’s skin, while also addressing eyesight, sitting posture, and related issues with appropriate design solutions to keep children safe
• If you can get licenses for popular IPs, such as Disney and Marvel, it can greatly help drive sales and turn them into bestselling products
Price range: $200–$400
Bestselling Marketplaces:North America Marketplace, Europe Marketplace, Japan Marketplace

The main use cases are office procurement for business customers, work-from-home, and entertainment. In the Japan Marketplace, this product’s mainstream configuration currently includes 4K HD, a Thunderbolt interface, and a lightweight, thin design.

Consumer focus: work from home, portability, high resolution
Price range: ¥9,000–¥20,000
Top Marketplace: Japan

The security and surveillance camera market is fragmented across brands, and consumers focus more on products than brands. This makes it a good fit for traditional security and surveillance manufacturers looking to transition into consumer security e-commerce, as well as e-commerce businesses looking to expand their smart electronics categories.

Customer focus:
• Higher pixel count, higher resolution, night vision capability, battery life, smart remote control through the app, easy installation and use (clear, easy-to-understand instructions), support for free cloud storage, voice interaction, a simple and stylish design, and incremental innovative features (for example, integrated solar panel charging)
• Outdoor cameras have higher requirements for wide-angle lenses, night shooting performance, durability of case materials (dustproof, waterproof, UV resistant), and battery durability
• Security and privacy requirements for the product: it must comply with GDPR rules (General Data Protection Regulation), while the IPC category uses standard AES encryption and dynamic keys to further improve the security level
• Transmission stability: The product uses Tuya’s self-developed P2P technology and is optimized with multiple IPC-specific technologies. Even if a P2P connection fails, the system ensures a smooth connection through server forwarding. It is also compatible with the WebRTC protocol and supports cloud-to-cloud integration
• Video latency: The product must have low latency and high stability when recording video
• Image quality: the product needs to have a stable sensor (detection sensor) and a high-quality infrared fill light to ensure all-weather image quality in a variety of scenarios, so sellers can carefully select major controllers and sensors to enhance the product
• Integrate Alexa: whether the product can fully connect to Alexa, complete WebRTC integration early, enable two-way, zero-latency intercom with Echo Show, open a fast track for WWA certification in the IPC category, and support the FFS feature
Price range: indoor $25–38, outdoor $49–79, Alexa integration $99–199
Hot selling sites: North America, Europe

Two-way radios are often used in vehicle and outdoor settings, especially in the US Marketplace, where demand for this category is high.

Customer focus:
two-way radio size, portability, waterproof rating, durability, number of two-way radio channels, output wattage, channel activity search, ultra-high frequency range, maximum communication range and corresponding use environments (at sea, in forests, and in towns), volume, radio reception, and mute mode adjustment, weather alert function, maximum battery life, charging method and charging time, package contents, Instruction manual, non-home use, small commercial use
Price range: $30–$60
Top Marketplace:US Marketplace

Consumer concerns:
Examples of use cases (night vision), backlight and volume adjustment, display memory, visual ringer indicator light, speaker (noise reduction), out-of-range warning, gap compatibility, contact memory, call recording, call duration, standby time, nuisance call blocking, alarm reminders, mobile phone sync, and package contents
Price range: £30–90
Top-selling Marketplace: Europe

Wireless Bluetooth headsets have seen explosive sales growth over the past two years, and as the technology continues to improve, that growth is expected to continue. Sellers should note that the two biggest challenges with wireless Bluetooth headsets are battery life and the headphones’ tone and sound quality. If you can ensure these two points and offer good value for money, it will be easier to stand out in the intense competition. In addition, sellers should focus on brand building for wireless Bluetooth earbuds. Combined with a strong value proposition, a good user experience, and a brand identity that appeals to users, this can drive stronger customer loyalty when new products launch.

Key consumer concerns:
• Product portability and comfort
• Battery life
• Whether the headphones improve sound quality
Price range: $39.99–$59.99
Bestselling Marketplaces:US Marketplace, Europe Marketplace, Japan Marketplace

Consumer focus:
Size, weight, intended users, intended environments, audio connection methods, audio transmission/noise-canceling technology, sound quality and volume (surround sound/stereo/mixing/multichannel/deep bass), maximum battery life, charging method and time, standby time, water-resistance rating and wet-use environments, ergonomics (safety/environmental friendliness/anti-fatigue), comfort
Price range:$20–$40, ¥3,000–¥20,000
Popular marketplaces: US Marketplace, Japan Marketplace

Customer concerns:
Mount material, weight, resistance to deformation, sturdiness and durability, maximum supported TV weight and screen size, adjustable angle and length, package contents and installation instructions (adjustable hole spacing), estimated installation time, suitable environments, and cable routing
Price range: $30–$100
Top Marketplace:US

The main use cases are home entertainment and recording online classes. Typical configurations include 1080P, HDMI input, USB 3.0, and built-in screen recording software.

Customer focus:
It meets the needs of home entertainment, can be used to record online courses, requires a quick connection, and has a large capacity
Price range: 10,000–15,000 Japanese Yen
Bestselling Marketplace: Japan

Consumer focus:
Number of radio channels, digital display, number of preset stations, battery removability, maximum playback time, auto sleep timer, support for multifunction audio playback and recording (Bluetooth, CD, USB), radio signal adjustment, sound quality and volume adjustment, target users, portability, and usage environment
Price range: £30–100
Top-selling Marketplace: Europe

The Digital Frame category is growing quickly, giving sellers significant room for growth. Small and medium-sized sellers can increase their share in this category through product features. Technical innovation and R&D capabilities are merchants’ core competitive strengths, and overseas consumers expect them to develop products that support compatibility with photos, videos, and audio, offer high resolution, and can be upgraded iteratively.

Customer focus:
Products with high pixel counts and resolution, large memory, smart connectivity (cloud photo frames), strong compatibility, smart voice interaction, and easy printer connection
Price range: $99–$399 (Digital Frame prices vary widely, with many options based on feature level, and each price range has corresponding target customers)
Bestselling Marketplace: North America

Live streaming lights and studio kits have stood out among consumer electronics accessories, with strong sales growth over the past three years. Users in this category mainly use these accessories to shoot videos, livestream selfies, work remotely, and more. Consumers don’t have strong brand loyalty, and sellers can use A+ pages and Brand Stores to attract traffic and drive conversions.

Customer focus:
• Compatibility (works with most phones and cameras)
• Includes storage accessories for easy portability
• The stand uses high-quality alloy materials to provide good stability without adding weight
• Quality assurance for LED ring lights (high-frequency flicker-free performance, brightness, different color tone options, and product lifespan)
• Stand adjustments and types: floor-standing/desktop, height/angle adjustment options
Price range: $23–$99, ¥3,000–¥7,000
Top marketplaces: North America, Europe, and Japan

On the Japan Marketplace, this category ranks among the top in both traffic and visits. It is mainly used for selfie livestreaming, working from home, remote gatherings, and mobile movie viewing. Sellers should understand the mainstream phone models that are popular in the market so they can match them more easily.

Customer focus:
Suction method, suction strength, suitable mounting surfaces, easy installation, sizes/models compatible with the device to be secured, installation and usage instructions, multi-angle/height/length adjustment, ergonomic design, easy installation and removal, and support for data cable (connector type)/Bluetooth connection
Price range: $8–$30, ¥1,500–¥2,800
Bestselling marketplaces:US, Japan

This category has high traffic, is growing quickly, and has great potential. It is mainly used as a virtual background for video shooting and live commerce livestreams, and it is also used for online meetings and courses.

Consumer focus:
Japanese houses are generally small, so compact products are more popular; since frequent disassembly and assembly may be required, sellers are advised to design products that are easy to assemble, lightweight, easy to store, and highly stable
Price range:1,500–5,000 Japanese Yen
Top Marketplace:Japan

Whether it’s home+entertainment, home+office, or home+fitness, wearable tech brings consumers significant convenience, and sales have grown considerably. Shipments from local sellers at various sites were affected to a certain extent in the second quarter of 2020, which also brought opportunities for sellers from China.

Consumer focus:
• Brand: first-tier brands include many loyal followers of major mainstream brands, while second-tier and third-tier brands compete fiercely every year
• Style: The wearable tech industry has already developed “classic and sought-after” product designs, and second-tier brands with stronger sales performance often tend to have a more unified design style
• Value for money: because standard designs + customization have become popular, the industry's barriers to entry and costs have both dropped significantly, and well-made, affordable products are gaining strong word of mouth in the European and U.S. markets, so consumers' expectations for value for money are also rising
• Smart connectivity: A large number of wearable devices integrated with Alexa voice recognition are becoming mainstream, and voice interaction may be the next breakthrough in the path to “smart” technology
• Product features: watch body/strap material, weight, watch body/strap size, strap adjustability, processor model and computing power, screen model and features, compatible systems, main sensor functions (GPS/ECG/Bluetooth/microphone/speaker/activity tracking/health monitoring/gyroscope/map navigation, etc.), battery life, charging method and duration, waterproof rating
Price range: $180–300 (first-tier smartwatches); $29.9–39.9 (third-tier smartwatches/smart bands); $9–15 (accessories)
Top marketplaces: North America Marketplace, Japan Marketplace

Customer focus:
Compatible ports, applications and devices, transfer speed, audio and video quality, conductor material and transmission performance, connector material (corrosion-resistant gold plating), secure connection, oxidation resistance, interference resistance, excellent signal transmission, outer protective material (PVC), tangle resistance, wear resistance, high-temperature resistance, longer service life, cable length, portability, recommended use scenarios, and the quantity and list of items in the package
Price range: £6–10
Top Marketplace: Europe

Consumer concerns:
Wireless charging speed, compatible cable interfaces and charging devices, suitable charging environments (charging power passes directly through the protective case, rubber/plastic/TPU case thickness is less than 5 mm, and metal accessories or cards will block charging), built-in overheat and short-circuit protection, LED indicators, a small footprint, portability, stand material, and the list of products in the package
Price range: £10–30
Bestselling Marketplace: Europe

Consumer concerns:
Compatible phone models, light transmittance, material type, coating technology, hardness, impact resistance, smooth/matte surface, excellent feel, privacy protection, scratch and wear resistance, fingerprint resistance, waterproofing, natural adhesion, repositionable, shatterproof and splash-resistant treatment, easy installation, edges that are less likely to bubble, package contents, and installation instructions
Price range: 1,000–1,500 Japanese Yen
Bestselling Marketplace: Japan