Amazon China official website

Since 2015, Amazon has been expanding into emerging cross-border e-commerce markets, taking the lead in opening the Mexico Marketplace to Chinese sellers. From 2017 to 2021, it also successively opened the Australia, India, United Arab Emirates, Sweden, Netherlands, Poland, and Saudi Arabia Marketplaces to Chinese sellers. To date, Amazon has opened as many as 9 emerging Marketplaces to Chinese sellers and, with access to billions of consumers, has become one of the most popular e-commerce brands across these new Marketplaces.

The 2022 New Marketplace Blue Ocean Starter Pack is a series of discounted support policies that Amazon offers for emerging Marketplaces, from getting started to hands-on practice. The preferential support policies include a range of fee discounts, such as monthly fee waivers, Fulfillment by Amazon usage and inbound placement discounts, to help sellers lower costs, expand their business quickly, and grow sales quickly.

Eligible sellers: sellers who registered and opened a store on the following new Marketplaces on or after January 1, 2022
Applicable marketplaces: Australia, India, and the Middle East (United Arab Emirates and Saudi Arabia)
- Australia Marketplace: You only need to register once to quickly open 13 popular Marketplaces, including Australia, North America, Europe, and Japan, and share one monthly subscription fee for only $39.99.
- India Marketplace: no monthly subscription fee
- Middle East Marketplace: no monthly subscription fee until June 30, 2022
- Netherlands, Sweden, Poland Station: You can sell at three new sites without paying an additional monthly fee (€39 or £25, VAT excl.), covering eight European sites.

Join the emerging Marketplaces now to enjoy the benefit of free promotion submissions!
Eligible sellers: sellers who registered and opened a store in the following new Marketplaces on or after January 1, 2022
Applicable Marketplace:Australia, Middle East (United Arab Emirates, Saudi Arabia)

Eligible sellers: Professional sellers; sellers must first enroll in the program before sending eligible products to Amazon fulfillment centers to qualify for the benefits.
Applicable marketplaces: Australia, Middle East (United Arab Emirates and Saudi Arabia), and Mexico
- United Arab Emirates & Saudi Arabia Marketplace:
New selections in the “Apparel” and “Footwear” categories only: 4 months of free storage
Standard-size and large-bulky new selections: 3 months of free storage
- Mexico:
Free monthly storage: 1) Standard-size new selection: 3 months of free storage 2) Oversize new selection: 3 months of free storage 3) Exclusive to new selection in “Apparel” and “Footwear”: 4 months of free storage
Free inventory removal: 1) Standard-size new selection: 6 months of free inventory removal 2) Large bulky new selection: 6 months of free inventory removal 3) Exclusive for new selection in the “Clothing” and “Shoes, Handbags & Sunglasses” categories: 6 months of free inventory removal
Partnered Carrier inbound shipping fee discount: If you are a newly registered Fulfillment by Amazon seller, and your products are shipped from a local address in the destination country to an Amazon fulfillment center, you may consider using the Partnered Carrier program for inbound shipping. After you enroll in this program, you can get a MXN 2,200 inbound shipping fee discount the first time you use the Amazon Partnered Carrier program for inbound shipping.
- Australia Marketplace:
Free monthly storage: standard-size and large bulky new selections: no limit on the number of ASINs, and parent ASINs can get storage fees waived for the first 30 units for the first 90 days.
Free inventory removal: standard-size and large-bulky new selection: no limit on the number of ASINs, and parent ASINs are eligible for free removal to another fulfillment center for the first 30 units within the first 180 days.
Exclusive to new selections in the “Clothing” and “Shoes, Handbags & Sunglasses” categories: 4 months of free storage; 6 months of free inventory removal"

To address sellers’ high shipping costs for small and medium-sized packages, Amazon has introduced this logistics discount policy. Under this logistics incentive policy, there is no minimum weight requirement for shipped products, and shipping costs are as low as RMB 8.8/kg, which can significantly reduce logistics costs.
Applicable marketplaces: Australia, Middle East (United Arab Emirates & Saudi Arabia)
[*Please note: The related services are provided by a third-party service provider independent of Amazon. Please contact the service provider to confirm the details].
"Please contact your account manager, or use the QR code below to learn more about this service
Seller Central CSP third-party service provider contact information: Link 1 Link 2 ;

To address the high first-mile logistics costs and high minimum shipping requirements in the Middle East, Amazon will launch Pre-S, a service program supported by a third-party logistics service provider, in the Middle East Marketplace. This program can effectively help sellers save on logistics costs and improve inbound efficiency, thereby increasing sales of bestselling products and new products
【*Please note: The related services are provided by a third-party service provider independent of Amazon. Please contact the service provider to confirm specific information】。

Amazon Australia New Zealand Export Program: Previously, only buyers in Australia could buy your products on Amazon Australia, but now any buyer with a mailing address in New Zealand can order products that meet the requirements of the program. Sellers are only required to pay regular operating and logistics costs to Amazon, and there are no additional fees for the program. Fulfillment by Amazon (FBA) sellers only need to pay Fulfillment by Amazon fulfillment fees; self-fulfilled sellers only need to pay Amazon Australia referral fees.
▲Products must meet export requirements and comply with all applicable laws, including trade control laws and Amazon policies in Australia or other jurisdictions.
▲Fulfillment by Amazon (FBA) sellers should note that products cannot be items prohibited by FBA.

Newly registered sellers who use Fulfillment by Amazon and send inventory to Amazon can receive a shipping cash incentive of about 10% of the product value, as long as the product brand has not previously been sold on the India Marketplace (product value = sale price x quantity shipped). Each shipment made in the first 3 months after launch can be counted. In total, you can enjoy up to $500 in cash rewards!

Three months after you start using FBA, you can get a cash incentive for products that are restocked and newly launched!(Cash subsidy = 4% of the replenishment value, value = sale price x replenishment shipment quantity), valid long term and continues to help sellers replenish inventory and test new products!
Applicable products: 1) official high-demand products for the India Marketplace; 2) designated US Marketplace products; 3) new products launched (not sold on the India Marketplace)

Currently, all three Marketplaces support Pan-EU FBA and the European Fulfillment Network (EFN). You can choose the logistics solution that best fits your needs to fulfill orders placed on these three Marketplaces. For ASINs enrolled in Pan-EU FBA, you can get the lowest fulfillment fees in the Netherlands, Sweden, and Poland.
Suitable sellers: existing European FBA sellers
Deadline: No deadline
**Note: If you are already a seller in Europe, no additional registration is required. You can log in to Seller Central for Europe and check whether the options “amazon.nl,” “amazon.se,” and “amazon.pl” appear in the upper-right corner of the page. If they do, you can upload products directly on the inventory pages for the three sites.