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Amazon product selection tools and methods
Amazon product selection guide
Cross-border selling success starts with product selection—discover the latest consumer trends and a wide range of category opportunities!
The global market is vast, but consumer preferences vary widely, so which products appeal to more customers and sell better?How can you test products effectively without wasting money?If beginner sellers don’t have a systematic product selection method, what should they do?Do you have the same questions?
Amazon brings you its official product selection guide, walking you through product selection tips covering global consumer trend insights, official product selection tools, product selection steps and recommendations, and subsequent product optimization and expansion!
Introduction to the latest consumer trends
How are global consumer preferences changing?Amazon brings you official trend insights to help you uncover business opportunities!
The latest global consumer trends
AI Smart Sensing Space
AI has given the home the ability to sense and respond. Consumers like AI-enabled smart home products because they can provide a greater sense of security, create a sense of occasion, and enhance well-being.
Dream Pod
The fast pace and high stress of modern life are worsening sleep disorders worldwide, and “late-night struggles” are becoming a widespread problem. Young people, in particular, are more willing to try new sleep-aid products, driving growth in the sleep technology market.
Dynamic Workshop
Work settings are becoming increasingly diverse, expanding from traditional business offices to a wider range of spaces such as home offices, dining and entertainment venues, education and training facilities, and medical and elder-care facilities. People need more flexible, modular office spaces.
Invisible technology
Consumer demand for smart home products is shifting from pure functionality toward products that also offer emotional value and blend naturally into the home environment. Consumers want to use technology to create a calm and peaceful lifestyle amid the fast pace of modern life, driving deeper integration of technology into natural home living.
Pet-Pampering Journey
Pets are gradually becoming integral members of the family, beyond their traditional role as animal companions. Their healthy development and happiness have become an extension of their owners’ own happiness, and consumers are willing to invest more resources and time in their pets’ well-being.
Outdoor Chef
More and more people enjoy cooking and dining outdoors while taking in the pleasures of nature and good food. Outdoor spaces have become important places for socializing and relaxing, and consumer demand for outdoor cooking and dining has increased.
Treasure Chest on Wheels
Whether commuting to work or heading out for leisure, a cozy, convenient, versatile, and smart in-car environment meets the needs of consumers seeking a convenient and comfortable experience on the road.
Trendy Gen Z
In Latin America, Gen Z will be one of the faster-growing consumer groups over the next 5 years. Latin American consumers allocate a higher share of their spending to kitchen, beauty, and fashion products, especially stylish small appliances.
Sports Pioneer
Growing consumer interest in health and fitness and continuous advances in technology are driving growth in the Australian wearables market. Sports and health devices use technology to help users improve their workout results and experience.
Esports Enthusiasts
Consumers’ emphasis on freedom and community resonates with the team spirit and competitive passion in esports. High internet penetration and a younger population in Saudi Arabia and the United Arab Emirates have created the conditions for the rapid growth of esports spending in the Middle East.
Product selection policy and news
Introduction to Amazon’s official product selection tool
Now that you know consumer trends, how do you act on them?Amazon’s official product selection tool helps sellers gain deeper insights into category and market data, covering both macro- and micro-level data!
Official product selection tool highlights
● Completely free
Available free of charge to sellers with Professional selling accounts in the US, European, and Japan Marketplaces, helping sellers get started with ease.
● The data is comprehensive and reliable
Provides hundreds of practical data metrics, making data-driven product selection more comprehensive and reliable.
● Multiple use cases
Covers many common use cases, such as launching new products, optimizing existing products, analyzing target Marketplaces, and expanding global business opportunities.
Professional solutions for every step of product selection
Are you developing new products?
Product Opportunity Explorer and Product Guidance help you explore your target market in depth, assess whether it is beginner-friendly and worth entering, and launch new products efficiently!
Want to optimize your existing products?
Product Opportunity Explorer and Product Guidance provide detailed data insights into the characteristics of high-demand products and authentic consumer feedback, helping you further optimize your existing products!
Looking to explore new business opportunities across multiple Marketplaces?
Product Guidance—Global Product Demand provides tailored recommendations for products that have already received orders and are suitable for expanding to more Marketplaces, helping you easily unlock global opportunities!
Unlock official product selection tools now
Product Opportunity Explorer
A creative product selection tool for discovering overseas consumers’ real demand for new products.
Product Guidance
Provides various data metrics for target categories and insights into consumers’ purchasing preferences.
Official product selection tips
Follow Amazon’s official 5-3 Product Selection Method to complete product selection in three steps: market demand analysis, product analysis, and scientific product testing. Plus five benefits waiting for you to claim!
Highlights of official product selection tips
● Just 3 steps to select the right products with confidence
From market analysis and product analysis to efficient, scientific product testing, we provide a complete solution to help sellers easily get on the right track with product selection!
● Five official benefits for zero-cost product selection and testing
Amazon brings you Product Opportunity Explorer, Product Guidance, the FBA New Selection program, the Vine program, and New Seller incentives to help you complete product selection and testing more efficiently and at a lower cost!
Step 1: Break down market demand
Market analysis
Assess the potential of the target market you plan to enter based on market capacity, growth rate, seasonal trends, and sales volume.
Category competition analysis
Assess the competitive landscape by evaluating how beginner-friendly the market is and the performance of products and brands within the niche.
Step 2: In-depth product analysis
Consumer demand discovery
Complete your consumer demand research by identifying the characteristics of high-demand products, key metrics, and currently unmet consumer needs.
Use tools to help with pricing
Use Amazon Product Opportunity Explorer and Product Guidance to help you set prices quickly, adjust them dynamically, and earn higher profits.
Step 3: Efficient, scientific product testing
FBA New Selection program
Sell new products and test product ideas at costs as low as zero. Receive an average sales rebate of up to 10%, with return processing fees waived!
Amazon Vine Program
Review management tools provide new product launches with higher traffic, lower trial-and-error costs, and more room for optimization.
New Seller Incentives
Includes many tangible benefits, such as brand sales rebates, reduced storage and shipping fees, and product advertising discounts.
Official product recommendations
Product recommendations across different Marketplaces and categories to meet every seller’s product selection needs!
Product recommendations by Marketplace
Product recommendations by category
Many categories, such as Home and Kitchen, Patio, Lawn and Garden, Tools and Home Improvement, Automotive, Clothing and Accessories, Beauty and Personal Care, and Health, continue to sell well on Amazon. Pet Supplies and Patio, Lawn and Garden products have also emerged as strong performers. But which products in each category sell well?Amazon uses multidimensional granular data to help you identify promising products!
Product optimization and scaling
After you have a new product, how do you market and promote it to increase sales?Amazon helps you drive product traffic and expand your global multi-marketplace B2C and B2B business!
Product traffic
Traffic x conversion rate = sales: the golden rule. Use Amazon Advertising and promotion tools to crack the traffic code and drive strong sales for your store!
Listing Optimization Program
A detailed guide to optimizing product detail page listings to improve overall listing quality. Match products precisely to consumer needs and improve conversion rates.
Global Product Demand
If you’re already selling successfully in the US Marketplace, go to Product Guidance to view Global Product Demand, discover cross-Marketplace opportunities firsthand, and empower your multi-Marketplace operations.
Expand new B2B business opportunities
Amazon Business offers sellers a new one-stop B2B model for cross-border e-commerce. Reach end business buyers directly and eliminate intermediaries.
Frequently asked questions
What products are selling well now in different Marketplaces?
You can go to US Marketplace Product Recommendations, Europe Marketplace Product Recommendations, and Japan Marketplace Product Recommendations to see the latest bestselling product recommendations for different Marketplaces. You can also go to Latest Consumer Trends to see popular global consumer trends and the related product recommendations. You can also use the official product selection tools Product Guidance and Product Opportunity Explorer to explore new product opportunities on your own.
Do I need to pay for the official product selection tools?
Product Opportunity Explorer and Product Guidance are free product selection tools launched by Amazon.
How do I access the official product selection tools?
You can log in to Seller Central and select “Product Guidance” or “Product Opportunity Explorer” from the “Growth” menu, or go directly to Product Guidance or Product Opportunity Explorer here.
Which Marketplaces currently support the official product selection tools?
As long as you have a Professional selling account in the US, UK, Germany, France, Italy, Spain, or Japan Marketplaces, you can log in to Seller Central to access the tools without any additional application. More Amazon Marketplaces will be available over time. Stay tuned.
If you want to use the official product selection tools, how can a secondary user get authorization from the primary account?
Once the primary account authorizes the secondary user, the secondary user can view “Product Opportunity Explorer.” You can do it by following these steps:
1) Settings > User Permissions > Select sub-account > Click “Add to Global Account”
2) Go to the Global Account User Permissions page, where you can grant viewing permission to sub-accounts
1) Settings > User Permissions > Select sub-account > Click “Add to Global Account”
2) Go to the Global Account User Permissions page, where you can grant viewing permission to sub-accounts
What is a niche in Product Opportunity Explorer?
Product Opportunity Explorer bundles customers’ needs and choices into niches to help sellers understand up-to-date, accurate data related to customer needs and existing products. A niche is a combination of highly relevant search terms and products, and its name is determined by the search term in that combination with the highest search volume.
How should niches be understood?Is a niche the same concept as traditional product classification?
The niche classification method used in Product Opportunity Explorer is different from the traditional category classification method. A niche is a collection of most products identified based on customer searches and purchases. It consists of popular products that collectively receive 80% of clicks after customers enter search terms. It does not include every product. Traditional categories, on the other hand, are divided based on product attributes or functions. As long as a product meets the definition of a category, it can be classified under that category.
How can you use Product Guidance to understand customer profiles and user needs?
Using Product Feature Trends in the “Category Analysis” solution in Product Guidance, you can see the target market’s product price ranges and customers’ preferences for product functions, colors, features, models, and more. The longer the green bar, the higher the demand for that feature.
Amazon New Seller Getting Started Guide
Before officially starting to sell on Amazon, prepare the required registration materials in advance and familiarize yourself with the registration process to help you get your store up and running smoothly!
Getting Started: New Seller Guide
Global business opportunities
