New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
Register to Sell on Amazon India
India Marketplace
A New Frontier for Top Sellers with Strong Growth Potential
The biggest benefits for the India Marketplace are here in 2026: over 1.25 billion products are eligible for zero referral fees!
Effective March 16, 2026
Marketplace Overview
MARKETPLACE INTRODUCTION
Amazon India Marketplace’s leading position
Amazon topped India's Most Trusted Brands list in 2026, jumping from 12th place in 2025 to 1st place. More than 1.25 billion products are eligible for zero referral fees, with savings of up to 70%!
Population advantage, rising middle class
India has the world’s largest population at 1.44 billion. Its nearly 300 million online shoppers are expected to increase to 440 million by 2030, and 140 million middle-class households have crossed the discretionary spending threshold.
Large market size, high annual growth rate
The e-commerce market in India is currently US$120–140 billion and is expected to reach US$280–300 billion by 2030, with a compound annual growth rate of 12–15%.
Unlimited business opportunities in high-end categories
India’s middle class is growing rapidly, and high-value categories such as smart wearables, robot vacuums, esports accessories, and designer watches and eyewear are showing strong growth. 68% of high-end buyers prioritize quality, and 76% of consumers value sustainability certifications.
E-commerce infrastructure is improving rapidly, with easier tariff handling and payments
India is advancing digital public infrastructure, with 310 million mobile wallet users. The Open Network for Digital Commerce (ONDC) is expected to generate US$250–300 billion in transaction value by 2030, and payments are becoming significantly more convenient.
Data sources: 1. DFU Publications, February 2026 2. Boston Consulting Group (BCG), February 2026 3. Economic Times, February 2026 4. Market research report; India jewelry industry report, CKGSB Knowledge, 2025 5. IDC report, September 2024; Redseer Strategy Consultants 6. TRA Brand Trust Report 2026; MEXC News, 2026
Prepare to sell on Amazon
BEFORE YOU START
Registering an account is the first step in starting your Amazon cross-border business. Please prepare the required materials in advance so you can smoothly complete your account registration.
To register an account with Amazon, sellers need to make two key preparations:
To register an account with Amazon, sellers need to make two key preparations:
View the list of documents required for registration,
If the information is incomplete or inaccurate, the registration will not be successful.
If the information is incomplete or inaccurate, the registration will not be successful.
Note: Because the registration model for the India Marketplace differs from that of other marketplaces, to help you successfully start selling on the India Marketplace, we recommend that you click "Go to the India Marketplace to register" below and contact an official India Marketplace account manager for details about the India Marketplace onboarding process.
Register by following the guide; the registration process is irreversible,
meaning once you complete a step, you cannot return to the previous step.
meaning once you complete a step, you cannot return to the previous step.
Fees and costs
COST OVERVIEW
Operating an Amazon India storefront involves the following four basic fees.
Monthly subscription fee
Currently, you can start selling on the India Marketplace without any monthly subscription fee!
Registration fee
The India Marketplace uses a service provider registration model (sellers do not need to have their own locally registered company in India). Therefore, the registration process may involve fees related to third-party service providers. For details, please contact an India Marketplace account manager.
Referral Fee
Amazon charges different referral fee percentages based on the product category. For details, please see the Amazon India Marketplace referral fee schedule.
Logistics fees
Cross-border fulfillment involves a variety of logistics fees. Amazon provides a variety of logistics solutions and promotions to help sellers minimize logistics costs.
Product Selection and Consumer Insights
SELECTION & INSIGHTS
Understanding customer needs and making good product selections is your first step to launching in the India Marketplace. Refer to the latest product selection rankings for the India Marketplace to quickly learn about product selection trends.
Logistics and warehousing
LOGISTICS & INVENTORY
Amazon sellers can choose "Delivery by Amazon" when shipping products to overseas consumers.
Delivery by Amazon
Amazon provides warehouse management and last-mile delivery services. This means products are shipped to overseas Amazon warehouses, and Amazon then completes the subsequent delivery and after-sales service. Currently, the logistics solutions Amazon offers in India include: Fulfillment By Amazon Inventory Storage (FBA Inventory) and Fulfillment By Amazon (FBA).
Dedicated support
PROGRAM SUPPORT
Efficient operations guide for new sellers
Help new accounts and new products generate orders quickly
Plan ahead for your year-round operations
A one-stop resource for learning about seller operations
Exclusive benefits for the India Marketplace
From registration to seller support, Amazon provides end-to-end, wide-ranging operational support and benefits
Amazon Service Provider Network
It helps sellers quickly find high-quality third-party service providers to address challenges involving product compliance, tax, logistics and warehousing, trademarks, and Brand Registry.
Seller stories
SELLER STORIES
LATEST NEWS
THE LATEST NEWS
Frequently asked questions
What selling models are available after joining the Amazon India Marketplace?What seller qualifications are required to join?
Enrollment models for Fulfillment by Amazon (FBA) in the India Marketplace.
Required qualifications include:
1. Sellers registered as companies in China can work with a service provider and use a qualified Indian company to enroll in FBA in India.
2. Sellers registered as Indian companies with more than 51% Indian ownership can enroll directly in FBA in India.
For specific qualifications, go to the Entry Model page
Required qualifications include:
1. Sellers registered as companies in China can work with a service provider and use a qualified Indian company to enroll in FBA in India.
2. Sellers registered as Indian companies with more than 51% Indian ownership can enroll directly in FBA in India.
For specific qualifications, go to the Entry Model page
What benefits are available if I start selling on the Amazon India Marketplace now?
1. Start selling on the India Marketplace with no monthly subscription fee.
2. Submit all types of promotions for free.
3. New brand launch incentive program for the India Marketplace: Launch a new brand with Fulfillment by Amazon (FBA) and receive up to a 50% referral fee discount for up to six months.
4. Amazon India cross-docking program (IXD): Currently, sellers on the India Marketplace can enroll in the cross-docking program (IXD) for free. Amazon central warehouses receive the shipments and ship them to regional FBA warehouses, helping sellers gain more traffic, achieve faster fulfillment, reduce costs, and improve efficiency.
*Please note: For details about the benefits above, we recommend that you contact your India Marketplace account manager to learn more, including but not limited to: participation requirements, benefit validity period, and specific subsidy/discount amounts.
2. Submit all types of promotions for free.
3. New brand launch incentive program for the India Marketplace: Launch a new brand with Fulfillment by Amazon (FBA) and receive up to a 50% referral fee discount for up to six months.
4. Amazon India cross-docking program (IXD): Currently, sellers on the India Marketplace can enroll in the cross-docking program (IXD) for free. Amazon central warehouses receive the shipments and ship them to regional FBA warehouses, helping sellers gain more traffic, achieve faster fulfillment, reduce costs, and improve efficiency.
*Please note: For details about the benefits above, we recommend that you contact your India Marketplace account manager to learn more, including but not limited to: participation requirements, benefit validity period, and specific subsidy/discount amounts.
Does Amazon India have a high return rate?What are the main reasons for returns?
Return issues under the Fulfillment by Amazon (FBA) model: For resellable returns caused by incorrect address/postal code information, Amazon will cover the return logistics fees, and sellers can relist them for sale.
I heard that products on the India Marketplace can be protected using the US Brand Registry?
Usually, if a seller wants to apply for Brand Registry in India, they first need to apply for trademark registration locally in India (the application process usually takes 9 months to 1 year). To protect the rights of sellers who have already created brands in other marketplaces but have not yet registered their trademarks in India, we currently allow sellers to use "role assignment" to extend Brand Registry authorization from other marketplaces to the India Marketplace. Note: This does not mean filing on the India Marketplace using Brand Registry materials from other marketplaces. It means extending the Brand Registry authorization to the India Marketplace.
The benefits of successful authorization include: 1. Protecting the brand and preventing and combating counterfeits. 2. Allowing sellers to create Enhanced Brand Content. If sellers want to fully protect their brand, they still need to apply for trademark registration locally in India in order to apply for Brand Registry on the India Marketplace.
The benefits of successful authorization include: 1. Protecting the brand and preventing and combating counterfeits. 2. Allowing sellers to create Enhanced Brand Content. If sellers want to fully protect their brand, they still need to apply for trademark registration locally in India in order to apply for Brand Registry on the India Marketplace.
Which products on the India Marketplace require category approval?
There are three categories—Beauty, Watches, and Pet Products. Sellers must pass category approval before they can complete the listing creation process. For details, please follow the guidance on the listing creation page. Sellers are usually asked to provide documents such as purchase invoices and brand authorization. For specific procedures, sellers can refer to the “How to get approval for these restricted categories” guide for the corresponding category in the “Restricted Products in India” document.
How do sellers receive payments on the India Marketplace?
If you are a Fulfillment by Amazon (FBA) seller, Amazon will pay in Indian rupees, and a third-party service provider will transfer the payment to you. You need to discuss the specific steps with the third-party service provider.
I heard that tax rates in India are quite complex. Where can I find accurate customs duties and GST rates?Will the tax rate adjustment affect Chinese sellers?
For Chinese cross-border e-commerce sellers, tariff adjustments do affect costs and pricing, but their biggest advantages are a strong, complete supply chain and cost-effective products. India’s tariffs can be checked using the tariff calculator from the Central Board of Indirect Taxes and Customs, Government of India. Enter the CTH number or a keyword for the imported product to search for the applicable customs duty rate, IGST rate, and total tax rate.
Reference URL: https://www.icegate.gov.in/Webappl/
Reference URL: https://www.icegate.gov.in/Webappl/
A New Frontier for Top Sellers with Strong Growth Potential
The biggest benefits for the India Marketplace are here in 2026: over 1.25 billion products are eligible for zero referral fees
Getting Started: New Seller Guide
Global business opportunities
