Amazon cross-border selling
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Start selling globally, with one test for multiple Marketplaces

Compliance and Account Health

Amazon is committed to helping Chinese sellers expand globally without barriers. As you expand your global business, you need to understand the compliance requirements and regulations for different countries and products. To help you successfully achieve compliance with your cross-border business, Amazon provides guidance and support on the policy requirements and regulations of the country where you sell, and helps you simplify your cross-border compliance journey through a range of compliance and account health tools and solutions.
European VAT
VAT is an essential first step when selling in Europe. Amazon provides you with safe and reliable VAT on Amazon services, helping you spend more time and energy growing your business in Europe!
Product selection tools and recommendations

Success in cross-border selling: product selection is key!Amazon brings you an official product selection guide that walks you through consumer trends across global Marketplaces, official product selection tools, product selection methods, product recommendations, and subsequent product optimization and expansion, helping you master product selection tips step by step!
Supply Chain by Amazon solutions

Supply Chain by Amazon is an integrated, automated supply chain solution that covers all sales channels. By integrating Amazon’s own Fulfillment by Amazon tools and utilizing Amazon’s robust global fulfillment and transportation infrastructure, advanced technology, and real-time supply chain knowledge, it optimizes global and local logistics, customs clearance, warehousing, and Multi-Channel Fulfillment to build an integrated supply chain system. This helps sellers move products from the factory floor to buyers more conveniently, faster, and at a lower cost.
first-mile logistics
Amazon SEND (Seller Export and Delivery)
Amazon-screened third-party one-stop first-mile logistics service
Warehousing and distribution
Amazon Multi-Channel Distribution
(MCD)
(MCD)
Use Amazon inventory to restock your other B2B sales channels outside Amazon
Last-mile delivery
Amazon Multi-Channel Fulfillment
(MCF)
(MCF)
Use Amazon inventory to ship products for retail orders outside of Amazon

Merchant Fulfilled Network (MFN)
Sellers control the entire shipping process
Sellers can choose Amazon's official "Buy Shipping" service to directly select suitable third-party carriers in Seller Central to deliver products to buyers more conveniently and cost-effectively; sellers can also contact third-party carriers directly to deliver products.
Build a global brand

40x growth in 4 years, why is everyone building a brand on Amazon?[1]
With a light investment, your brand can quickly be seen by hundreds of millions of Amazon consumers worldwide!With Amazon’s advantages, robust operational tools, and brand-exclusive support, you can stay more focused on strengthening your core competitiveness, building consumer trust, and gaining long-term brand value and benefits on your cross-border selling journey.
Get New Seller Incentives for a limited time
Brand owners can enjoy over $250,000 in sales rebates across multiple marketplaces, and more discounts on brand tool fees!
Key tools for brand growth
Become a brand seller and enjoy exclusive benefits
● Build a Brand Store
● Consumer and category insights
● Precision fan engagement and user interaction
● Buy With Prime helps power your brand website
● Consumer and category insights
● Precision fan engagement and user interaction
● Buy With Prime helps power your brand website
Comprehensive protection of brand rights
Safeguard brand sales growth
● 4 brand-exclusive protection tools
● Strengthen control over brand information
● Automatically monitor, intercept, report, and remove suspected infringement to reduce risk
● Strengthen control over brand information
● Automatically monitor, intercept, report, and remove suspected infringement to reduce risk
Peak season and traffic

Every year, Amazon runs a wide variety of promotional events across its global Marketplaces, including the largest ones such as Prime Day and Black Friday/Cyber Monday, popular seasonal events like back-to-school, Mother's Day, and Christmas, as well as holiday promotions with local features at each Marketplace. At the same time, Amazon also continues to develop convenient and efficient products to help sellers better attract traffic and increase conversion rates, set up creative promotion and marketing plans and affordable promotions for products, and increase sales and brand awareness.
Peak season and promotional tools
Amazon offers promotional tools such as Deals, coupons, and Prime Exclusive Discounts across its global Marketplaces to encourage shoppers to buy. Peak-season events such as Prime Day and Black Friday/Cyber Monday also bring sellers exposure opportunities and increase their chances of generating a high volume of orders.
Product Detail Page
The product detail page is where customers can find complete product information, and it is also the most direct place to showcase your product and brand. Creating a high-quality Listing page is an important step in attracting customers and generating orders.
Building a brand through advertising
Amazon Advertising products help you increase customer traffic, conversion rates, and brand loyalty, and support brand growth on and off Amazon at a broader scale.
Amazon Business

Amazon Business is Amazon’s online business procurement (B2B) offering for business customers worldwide. A new one-stop cross-border B2B model helps high-quality Chinese sellers directly reach end business buyers, remove intermediaries, and tap into the trillion-dollar business procurement market with greater efficiency and lower costs. No additional resources are needed. Open one Amazon account to get traffic from both B2B and B2C customers.
Financial solutions

Amazon has launched multiple cross-border financial support services, including Amazon Currency Converter for Sellers and the Amazon Seller Lending program, to help grow your global business.
Amazon Currency Converter for Sellers
Amazon Currency Converter for Sellers is a one-stop cross-border payment solution launched by Amazon that helps sellers receive revenue from various Marketplaces in Chinese Yuan and deposit it directly into their local bank accounts in China.
Amazon Seller Wallet
Amazon Seller Wallet is Amazon’s newly launched one-stop cross-border payment collection solution. Sellers can store local currency in Seller Wallet and choose the disbursement time and amount. Now available for the US store, with more stores coming soon.
Amazon Lending
The Amazon Seller Lending program is a service that helps sellers access business financing opportunities, which are provided by local financial institutions and loan recommendation providers in China. The program offers a variety of flexible loan options to help sellers grow their business globally.
Business development
Business development
Amazon Seller Growth Service
Provides Chinese sellers with one-on-one, tailored Amazon professional insights and action plans to help them succeed on Amazon, covering Seller Growth Service - Accelerated Edition and Seller Growth Service - Flagship Edition
Business development
Amazon Service Provider Network (SPN)
Integrates information from third-party service providers for logistics, warehousing, compliance, tax, operations support, and ad optimization, providing Amazon sellers with one-stop information on cross-border service providers.
1 Data source: Amazon report, 2022
Getting Started: New Seller Guide
Global business opportunities




