New Seller Incentives: Over $50,000 in Referral Fee Savings per MarketplaceNew Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace
What is Amazon Global Selling Fashion+?
Amazon Global Fashion Plus is open to all fashion companies in China, including clothing, shoes, bags, jewelry, and watches. It helps companies develop international business and build global fashion brands through the export cross-border e-commerce model, relying on Amazon's rich fashion resources and high-quality consumer groups around the world.
Open categories
Successful seller stories
Chinese original brand Orolay's hot model creation cheat
From starting a husband and wife store to conquering the New York fashion industry, what challenges did Orolay experience in growing up?Also, how do you adjust flexibly and seize opportunities?Orolay CEO Chiu Jiawei unravels the secrets behind it for you.
Why choose Amazon Global Selling Fashion+?
Fashion categories - key categories in Amazon's strategy
Help you expand new channels for global fashion business and seize new e-commerce opportunities for fashion category exports
Amazon has strong resources in the fashion category
Abundant online and offline promotion channels for overseas consumers
• Official social media channels
• TV commercials
• Fashion magazine promotion
• TV commercials
• Fashion magazine promotion
• Fashion photography studio
• Offline fashion week
• Offline fashion week
Overseas online retail in the fashion category has huge potential
• The apparel category is one of the most promising categories for online sales in Europe, America, and Japan
Amazon's fashion category has high-quality consumers all over the world
70%
Nearly 70% of US consumers are on Amazon
Buy fashion category 1
Buy fashion category 1
Priority
When European consumers buy fashion categories online,
Prioritize Amazon 2
Prioritize Amazon 2
TOP3
Amazon is ranked in the Japanese fashion category
Top 3 Online Retailers
Top 3 Online Retailers
Amazon's fashion category is favored by overseas consumers
Amazon is the top e-commerce site with local traffic in North America, Europe, and Japan
Amazon Global Active Users
Amazon Prime member users
Global overseas sites open to Chinese sellers
Consumers are all over the country and region
Amazon Seller Support System Innovates and Worry-free
World-class cross-border logistics and warehousing services,
185 operating centers around the world
For the different stages of seller development
Innovative tools
Covering all aspects of export
Full service provider network
Join Amazon Global Selling Fashion+
Enjoy exclusive discount support in the fashion category
Enjoy Amazon's fashion categories
Exclusive discounts
Enjoy Amazon's fashion industry
Exclusive support from a team of senior experts
Fashion category Cross-border e-commerce novice seller calendar
Fashion category annual marketing calendar
The pace of preparation of fashion categories throughout the year
*The actual time of Amazon Prime Day is slightly different every year, so please follow Amazon's official channel for the latest news.
Frequently asked questions
Is the Amazon Global Selling Fashion+ program for new sellers or existing sellers?
The Fashion+ program covers the five major categories of clothing, shoes, jewelry, bags, and watches, and is aimed at all new sellers who wish to go online on Amazon.
What are the qualifications and conditions required to join the Amazon Global Selling Fashion+ Program?
Sale of clothing, footwear, jewelry, bags, watches;
It is interested in developing fashion business through cross-border e-commerce and building an independent fashion brand;
Customer-centered, product-based, and brand-oriented.
It is interested in developing fashion business through cross-border e-commerce and building an independent fashion brand;
Customer-centered, product-based, and brand-oriented.
Is there an additional charge for the Amazon Global Selling Fashion+ Program?
The Amazon Global Selling Fashion+ program itself does not incur additional fees, and all participating sellers are still subject to the Amazon Professional Selling Plan fees.
How to join Amazon Global Selling Fashion+?
Click the link to register to open a store
What are the precautions for joining the Amazon Global Selling “Fashion+” program?
Do not sell products suspected of being infringing;
Do not sell products with safety hazards;
Do not list products that are prohibited for sale on Amazon;
Do not register multiple accounts on the same site;
Do not sell products that do not match the published description;
Do not sell products that have not obtained the necessary certification;
Pay attention to the shelf life of products and do not sell expired products;
Do not use other people's images or portraits without permission when creating new products;
Don't sell products without authorization or proof of legal purchase.
Do not sell products with safety hazards;
Do not list products that are prohibited for sale on Amazon;
Do not register multiple accounts on the same site;
Do not sell products that do not match the published description;
Do not sell products that have not obtained the necessary certification;
Pay attention to the shelf life of products and do not sell expired products;
Do not use other people's images or portraits without permission when creating new products;
Don't sell products without authorization or proof of legal purchase.
Source:
1. Alphawise
2. https://www.emarketer.com/content/amazon-fashion-uk-with-asos-trailing-behind
3. https://ecommercedb.com/en/ranking/JP/fashion
1. Alphawise
2. https://www.emarketer.com/content/amazon-fashion-uk-with-asos-trailing-behind
3. https://ecommercedb.com/en/ranking/JP/fashion
Getting Started: New Seller Guide
Global business opportunities
