FBA New Selection program

New Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace

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Fulfillment by Amazon (FBA)
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Getting Started: New Seller Guide
How to Start Selling
Learn cross-border selling basics
One-stop cross-border beginner's guide
Account Health and Seller Code of Conduct
Avoid risks by learning the platform's policies and boundaries
Choose your target marketplace
Overview of 20 Amazon Marketplaces
Discover the latest product selection trends
Help you explore business opportunities and create bestselling products
Complete account registration and review
Step-by-step guide to completing your registration
New Seller Incentives
Get Your First Sales Quickly
Complete brand registration
Enable brand tool benefits and automatic protection
Using Fulfillment by Amazon (FBA)
Start with FBA from day one to get a traffic head start
Create high-quality product listing pages
Fully display products, boost traffic and drive conversions
Get quality customer reviews
Use the Vine Program to enhance product trust
Ongoing marketing, traffic generation, and promotions
Use advertising and promotion tools to stimulate sales
Setup cost
How much does it cost to start cross-border selling
Calculation formulas help plan the budget wisely
Monthly subscription fee
$39.99 gives you access to 20 marketplaces.
Referral Fee
Charged at 8%-15% of sales
Logistics and Storage Fees
One-click calculation to quickly sort out logistics costs
Other startup costs
Includes production, sales, and operating costs
Watch overview
New Seller Onboarding Guide
Prepare relevant registration materials in advance to understand the specific registration process to help you open a store smoothly!
Seller FAQ
Business growth
Increase traffic and sales
Amazon Product Selection Solution
Free product selection tool, official data is true and reliable
Enhance brand advantage in all aspects
Drive high-quality brand growth and continuous brand protection
Listing Optimization Guide
Improve and optimize listing to further increase sales
Amazon promotional tools
Help accelerate the launch of new products and quickly increase exposure
Amazon Business
Connect with business customers
More Amazon tools and services
Optimizing operations and costs
Supply chain solutions
The preferred cross-border supply chain solution for high-quality overseas travel
Product compliance and safety certification
Ensure product compliance and unlock popular markets such as Europe/North America
Amazon Financial Solution
Enjoy a safer, more convenient and transparent payment experience
Amazon Seller Growth Service
Customized, systematic, time-efficient and ultra-accurate official exclusive advisors
SPN Service Provider Network
Help you quickly find a trustworthy cross-border service provider
Streamline supply chain management processes
Choose Amazon's overall supply chain solution that is easier to operate, faster, and lower in cost.
Seller FAQ
Global business opportunities
Amazon Marketplaces Worldwide
North America Marketplace
Mature ecosystem and support system—ideal for new sellers
Europe Marketplace
One-click access to 10 European marketplaces
Japan Marketplace
Significant advantages in logistics time and operating costs
UAE & Saudi Marketplace
Covering five Gulf countries with higher profit margins
Mexico & Brazil Marketplace
Rising Latin American markets with huge growth potential
Australia Marketplace
The go-to market for Western sellers expanding internationally
India Marketplace
Unlimited business opportunities in high-end categories
Expand Globally Now
Instantly explore the world's top 20 overseas sites
Global expansion of convenient services
One-click listing for global access
Help you easily expand your cross-site business
Detailed explanation of sales destination country policy
Understand policies and compliance requirements to avoid sales restrictions
Cross-border resilient supply chains
Empower sellers to efficiently reach the global consumer market
Traffic Support Across Amazon Marketplaces Worldwide
Leverage rich resources to accelerate on-site and off-site traffic growth
Seller FAQ
Seller education and information
Learning Resources
Seller encyclopedia
Learn comprehensive operational knowledge online for free
Official live course
Step-by-step hands-on guidance for every stage of launching your store
Training Academy Courses
Full lifecycle hands-on talent training
Seller Training Center
One-stop practical course training service
View all learning resources
Popular courses
Promotion tools and methods of use
Learn more about promotional tools and their benefits
Data-based product selection analysis
Say goodbye to guesswork and improve your product selection success rate
Find all keywords
Learn how to find and optimize keywords
Seller Information
Asia Pacific Innovation Center
Cross-border e-commerce innovation hub
Seller story
Learn from the seller's real operating experience
Amazon China News Center
Bringing together Amazon's latest news, business developments, and media information in China
LATEST NEWS
Stay up date on events and services
Cross-border knowledge hub
Gathering practical experience and insight in cross-border e-commerce
Third-party creator column
Expert insights and hands-on tips
Amazon official livestream
Official account managers and lecturers teach operational knowledge online for free, and provide different live streaming topics and series of courses every day.
Seller FAQ

Log in
Sign up

New Seller Incentives: Over $50,000 in Referral Fee Savings per Marketplace

Getting Started: New Seller Guide
How to Start Selling
Learn cross-border selling basics
One-stop cross-border beginner's guide
Account Health and Seller Code of Conduct
Avoid risks by learning the platform's policies and boundaries
Choose your target marketplace
Overview of 20 Amazon Marketplaces
Discover the latest product selection trends
Help you explore business opportunities and create bestselling products
Complete account registration and review
Step-by-step guide to completing your registration
New Seller Incentives
Get Your First Sales Quickly
Complete brand registration
Enable brand tool benefits and automatic protection
Using Fulfillment by Amazon (FBA)
Start with FBA from day one to get a traffic head start
Create high-quality product listing pages
Fully display products, boost traffic and drive conversions
Get quality customer reviews
Use the Vine Program to enhance product trust
Ongoing marketing, traffic generation, and promotions
Use advertising and promotion tools to stimulate sales
Setup cost
How much does it cost to start cross-border selling
Calculation formulas help plan the budget wisely
Monthly subscription fee
$39.99 gives you access to 20 marketplaces.
Referral Fee
Charged at 8%-15% of sales
Logistics and Storage Fees
One-click calculation to quickly sort out logistics costs
Other startup costs
Includes production, sales, and operating costs
Watch overview
New Seller Onboarding Guide
Prepare relevant registration materials in advance to understand the specific registration process to help you open a store smoothly!
Business growth
Increase traffic and sales
Amazon Product Selection Solution
Free product selection tool, official data is true and reliable
Enhance brand advantage in all aspects
Drive high-quality brand growth and continuous brand protection
Listing Optimization Guide
Improve and optimize listing to further increase sales
Amazon promotional tools
Help accelerate the launch of new products and quickly increase exposure
Amazon Business
Connect with business customers
More Amazon tools and services
Optimizing operations and costs
Supply chain solutions
The preferred cross-border supply chain solution for high-quality overseas travel
Product compliance and safety certification
Ensure product compliance and unlock popular markets such as Europe/North America
Amazon Financial Solution
Enjoy a safer, more convenient and transparent payment experience
Amazon Seller Growth Service
Customized, systematic, time-efficient and ultra-accurate official exclusive advisors
SPN Service Provider Network
Help you quickly find a trustworthy cross-border service provider
Streamline supply chain management processes
Choose Amazon's overall supply chain solution that is easier to operate, faster, and lower in cost.
Global business opportunities
Amazon Marketplaces Worldwide
North America Marketplace
Mature ecosystem and support system—ideal for new sellers
Europe Marketplace
One-click access to 10 European marketplaces
Japan Marketplace
Significant advantages in logistics time and operating costs
UAE & Saudi Marketplace
Covering five Gulf countries with higher profit margins
Mexico & Brazil Marketplace
Rising Latin American markets with huge growth potential
Australia Marketplace
The go-to market for Western sellers expanding internationally
India Marketplace
Unlimited business opportunities in high-end categories
Expand Globally Now
Instantly explore the world's top 20 overseas sites
Global expansion of convenient services
One-click listing for global access
Help you easily expand your cross-site business
Detailed explanation of sales destination country policy
Understand policies and compliance requirements to avoid sales restrictions
Cross-border resilient supply chains
Empower sellers to efficiently reach the global consumer market
Traffic Support Across Amazon Marketplaces Worldwide
Leverage rich resources to accelerate on-site and off-site traffic growth
Seller education and information
Learning Resources
Seller encyclopedia
Learn comprehensive operational knowledge online for free
Official live course
Step-by-step hands-on guidance for every stage of launching your store
Training Academy Courses
Full lifecycle hands-on talent training
Seller Training Center
One-stop practical course training service
View all learning resources
Popular courses
Promotion tools and methods of use
Learn more about promotional tools and their benefits
Data-based product selection analysis
Say goodbye to guesswork and improve your product selection success rate
Find all keywords
Learn how to find and optimize keywords
Seller Information
Asia Pacific Innovation Center
Cross-border e-commerce innovation hub
Seller story
Learn from the seller's real operating experience
Amazon China News Center
Bringing together Amazon's latest news, business developments, and media information in China
LATEST NEWS
Stay up date on events and services
Cross-border knowledge hub
Gathering practical experience and insight in cross-border e-commerce
Third-party creator column
Expert insights and hands-on tips
Amazon official livestream
Official account managers and lecturers teach operational knowledge online for free, and provide different live streaming topics and series of courses every day.
- Select your preferred language
  English - US
  中文 - CN
- Log in
- Sign up

Hot Searches:
How to Start a Store
Fulfillment by Amazon (FBA)
Sign up

Registered sellers can do it here
Sign in to Seller Central

North America Seller Platform

European Seller Central

Japan Seller Platform

UAE Seller Platform

Saudi Seller Platform

Australian Seller Platform

You can start selling in these marketplaces.

Select a marketplace, go and start registering!

North America marketplace registration

Europe marketplace registration

Japan marketplace registration

UAE marketplace registration

Saudi Arabia marketplace registration

Mexico marketplace registration

Brazil marketplace registration

Australia marketplace registration

India marketplace registration

While registering for the marketplace, scan the QR code to connect with an account manager and join the group for registration guidance and other support resources!

Join Amazon India's official Q&A group right away. Someone will help you open a store in India!

Test new products with FBA at costs as low as $0

View benefit list

Track benefit claim progress

Download the benefit claim guide PDF

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FBA New Selection program

Click to learn more about the full program

Explore selling on Amazon around the world

Korea

Vietnam

Explore selling on Amazon around the world

Australia
Belgium
Brazil
Canada
China
France
Germany
India
Ireland
Italy
Japan
Korea
Mexico
Netherlands
Poland
Saudi Arabia
Singapore
South Africa
Spain
Sweden
Taiwan
Thailand
Turkey
United Arab Emirates
United Kingdom
United States
Vietnam

Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.

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