Fulfillment by Amazon Small and Light Program

New Seller Welcome Package: Over $50,000 in Referral Fee Waivers for a Single Marketplace

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How to Start Selling / Fulfillment by Amazon (FBA)
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- 中文 - CN

Start
How to Start Selling
Cross-Border Basics
All-in-One Cross-Border Starter Guide
Account Health & Seller Code of Conduct
Mitigate Risks by Understanding Platform Policies
Select Target Marketplace(s)
Overview of 20 Amazon Marketplaces
Trending Product Insights
Uncover Opportunities & Create Bestsellers
Complete Account Registration & Verification
Step-by-Step Guide to Successful Enrollment
Claim Your New Seller Welcome Package
Start Generating Orders Quickly
Complete Brand Registry
Unlock Brand Tools & Automated Protections
Use Fulfillment by Amazon (FBA)
Launch with FBA to Maximize Traffic Potential
Create High-Quality Product Listings
Showcase Products Fully to Drive Traffic & Conversions
Earn Authentic Customer Reviews
Use Amazon Vine to Build Product Credibility
Drive Traffic & Run Promotions Consistently
Use Ads & Promotional Tools to Boost Sales
Selling Costs
How Much Does It Cost to Start Selling Globally?
Use Cost Calculators to Plan Your Budget
Monthly Subscription Fee
$39.99 Grants Access to 20 Marketplaces
Referral Fee
8%–15% of Total Sales Price
FBA & Storage Fees
One-Click Calculator to Estimate Fulfillment Costs
Additional Selling Costs
Includes Manufacturing, Marketing & Operational Expenses
Watch Video
New Seller Enrollment Guide
Prepare required registration documents in advance, understand the step-by-step process, and get your store up and running smoothly!
Seller FAQ
Growth
Drive Traffic & Boost Sales
Amazon Product Sourcing Solutions
Free Sourcing Tools Powered by Authentic Official Data
Maximize Your Brand Advantage
Drive High-Quality Brand Growth with Ongoing Protection
Listing Optimization Guide
Optimize Your Listings to Scale Up Sales
Amazon Promotions Tools
Accelerate New Product Launches & Boost Visibility Fast
Amazon Business
Connect with Business Buyers
More Amazon Tools & Services
Optimize Operations & Costs
Supply Chain Solutions
The Premier Cross-Border Supply Chain for High-Quality Global Expansion
Product Compliance & Safety Certification
Ensure Compliance to Unlock Top Markets Like Europe & North America
Amazon Financial Solutions
Enjoy a Safer, Easier & More Transparent Payment Experience
Amazon Seller Growth Services
Customized, Systematic, Timely & Precision-Driven Official Dedicated Consulting
SPN Service Provider Network
Find Trusted Cross-Border Service Providers Quickly
Streamline Supply Chain Management
Choose a faster, easier, and lower-cost Amazon supply chain solution.
Seller FAQ
Opportunities
Global Marketplaces
North America
Mature and well-established ecosystem – ideal for beginners
Europe
One-click access to 10 European marketplaces
Japan
Significant advantages in shipping time and operating costs
UAE & Saudi Arabia
Reach five Gulf countries with higher profit margins
Mexico & Brazil
Rising stars in Latin America with massive growth potential
Australia
The first stop for EU/US sellers to expand their business
India
Unlimited opportunities in premium product categories
Singapore
The crown jewel of Southeast Asian markets
Start Selling Globally
Explore 20 global marketplaces today
Global Expansion Services
One-Click Global Listing
Easily expand your business across multiple marketplaces
Destination Country Policy Guide
Understand compliance requirements to avoid selling restrictions
Cross-Border Resilient Supply Chain
Empower sellers to reach global consumers efficiently
Global Marketplace Traffic Support
Enhanced resources to accelerate on-site and off-site traffic
Seller FAQ
Education & Resources
Learning Resources
Sellerpedia
Free online learning for comprehensive operational knowledge
Official Livestreams
Step-by-step hands-on training for every step of selling
Official Workshops
Full lifecycle, hands-on talent training
Seller Training Center
One-stop hands-on course training service
View All Learning Resources
Popular Courses
Promotions Tools & How to Use Them
Detailed introduction to promotions tools and their benefits
Data-Driven Product Selection Analysis
Move beyond blind listing to improve product selection success
Find Complete & Accurate Keywords
Learn how to find and optimize keywords
Seller News
Asia-Pacific Innovation Center
A hub for cross-border e-commerce innovation and incubation
Learn from real seller operational experiences
Learn from sellers' real operational experience
China News Center
Gathering the latest developments, business progress, and media information about Amazon in China
Latest News
Stay updated on events and services
Cross-Border Knowledge Hub
A collection of cross-border e-commerce hands-on insights and expertise
Third-Party Contributor Column
Practical, professional insights shared by experts
Amazon Official Livestreams
Official account managers and instructors share free online operational knowledge, with daily livestreams on different topics and structured course series.
Seller FAQ

Log in
Start selling

New Seller Welcome Package: Over $50,000 in Referral Fee Waivers for a Single Marketplace

Start
How to Start Selling
Cross-Border Basics
All-in-One Cross-Border Starter Guide
Account Health & Seller Code of Conduct
Mitigate Risks by Understanding Platform Policies
Select Target Marketplace(s)
Overview of 20 Amazon Marketplaces
Trending Product Insights
Uncover Opportunities & Create Bestsellers
Complete Account Registration & Verification
Step-by-Step Guide to Successful Enrollment
Claim Your New Seller Welcome Package
Start Generating Orders Quickly
Complete Brand Registry
Unlock Brand Tools & Automated Protections
Use Fulfillment by Amazon (FBA)
Launch with FBA to Maximize Traffic Potential
Create High-Quality Product Listings
Showcase Products Fully to Drive Traffic & Conversions
Earn Authentic Customer Reviews
Use Amazon Vine to Build Product Credibility
Drive Traffic & Run Promotions Consistently
Use Ads & Promotional Tools to Boost Sales
Selling Costs
How Much Does It Cost to Start Selling Globally?
Use Cost Calculators to Plan Your Budget
Monthly Subscription Fee
$39.99 Grants Access to 20 Marketplaces
Referral Fee
8%–15% of Total Sales Price
FBA & Storage Fees
One-Click Calculator to Estimate Fulfillment Costs
Additional Selling Costs
Includes Manufacturing, Marketing & Operational Expenses
Watch Video
New Seller Enrollment Guide
Prepare required registration documents in advance, understand the step-by-step process, and get your store up and running smoothly!
Growth
Drive Traffic & Boost Sales
Amazon Product Sourcing Solutions
Free Sourcing Tools Powered by Authentic Official Data
Maximize Your Brand Advantage
Drive High-Quality Brand Growth with Ongoing Protection
Listing Optimization Guide
Optimize Your Listings to Scale Up Sales
Amazon Promotions Tools
Accelerate New Product Launches & Boost Visibility Fast
Amazon Business
Connect with Business Buyers
More Amazon Tools & Services
Optimize Operations & Costs
Supply Chain Solutions
The Premier Cross-Border Supply Chain for High-Quality Global Expansion
Product Compliance & Safety Certification
Ensure Compliance to Unlock Top Markets Like Europe & North America
Amazon Financial Solutions
Enjoy a Safer, Easier & More Transparent Payment Experience
Amazon Seller Growth Services
Customized, Systematic, Timely & Precision-Driven Official Dedicated Consulting
SPN Service Provider Network
Find Trusted Cross-Border Service Providers Quickly
Streamline Supply Chain Management
Choose a faster, easier, and lower-cost Amazon supply chain solution.
Opportunities
Global Marketplaces
North America
Mature and well-established ecosystem – ideal for beginners
Europe
One-click access to 10 European marketplaces
Japan
Significant advantages in shipping time and operating costs
UAE & Saudi Arabia
Reach five Gulf countries with higher profit margins
Mexico & Brazil
Rising stars in Latin America with massive growth potential
Australia
The first stop for EU/US sellers to expand their business
India
Unlimited opportunities in premium product categories
Singapore
The crown jewel of Southeast Asian markets
Start Selling Globally
Explore 20 global marketplaces today
Global Expansion Services
One-Click Global Listing
Easily expand your business across multiple marketplaces
Destination Country Policy Guide
Understand compliance requirements to avoid selling restrictions
Cross-Border Resilient Supply Chain
Empower sellers to reach global consumers efficiently
Global Marketplace Traffic Support
Enhanced resources to accelerate on-site and off-site traffic
Education & Resources
Learning Resources
Sellerpedia
Free online learning for comprehensive operational knowledge
Official Livestreams
Step-by-step hands-on training for every step of selling
Official Workshops
Full lifecycle, hands-on talent training
Seller Training Center
One-stop hands-on course training service
View All Learning Resources
Popular Courses
Promotions Tools & How to Use Them
Detailed introduction to promotions tools and their benefits
Data-Driven Product Selection Analysis
Move beyond blind listing to improve product selection success
Find Complete & Accurate Keywords
Learn how to find and optimize keywords
Seller News
Asia-Pacific Innovation Center
A hub for cross-border e-commerce innovation and incubation
Learn from real seller operational experiences
Learn from sellers' real operational experience
China News Center
Gathering the latest developments, business progress, and media information about Amazon in China
Latest News
Stay updated on events and services
Cross-Border Knowledge Hub
A collection of cross-border e-commerce hands-on insights and expertise
Third-Party Contributor Column
Practical, professional insights shared by experts
Amazon Official Livestreams
Official account managers and instructors share free online operational knowledge, with daily livestreams on different topics and structured course series.
- Select your preferred language
  English - US
  中文 - CN
- Log in
- Start selling

Trending Searches:
How to Start Selling / Fulfillment by Amazon (FBA)
Start selling

Registered Sellers
Log in here to access your Seller Center

Start Selling on These Marketplaces

Choose a marketplace and register now to get started!

While registering, scan the QR code to add your Operations Manager, join the group for registration guidance and other support resources!

立刻加入亚马逊印度站官方答疑群，印度站开店有人帮！

Registered sellers can do it here
Sign in to Seller Central

North America Seller Platform

European Seller Central

Japan Seller Platform

UAE Seller Platform

Saudi Seller Platform

Australian Seller Platform

You can start selling in these marketplaces.

Select a marketplace, go and start registering!

North America marketplace registration

Europe marketplace registration

Japan marketplace registration

UAE marketplace registration

Saudi Arabia marketplace registration

Mexico marketplace registration

Brazil marketplace registration

Australia marketplace registration

India marketplace registration

While registering for the marketplace, scan the QR code to connect with an account manager and join the group for registration guidance and other support resources!

Low-Price FBA rates

Enjoy FBA services with lower fulfillment fees

Benefits list

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Learn about opening an Amazon store globally

South Korea

Vietnam

Explore selling on Amazon around the world

Australia
Belgium
Brazil
Canada
China
France
Germany
India
Ireland
Italy
Japan
Korea
Mexico
Netherlands
Poland
Saudi Arabia
Singapore
South Africa
Spain
Sweden
Taiwan
Thailand
Turkey
United Arab Emirates
United Kingdom
United States
Vietnam

Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.

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Select your preferred language

English - US
中文 - CN

Getting Started for New Sellers

Cross-Border Basics

Amazon Selling Policy Guide

Choose Your Target Sites

Select your preferred language

How to Start Selling

Start Generating Orders Quickly

Selling Costs

New Seller Enrollment Guide

Drive Traffic & Boost Sales

Optimize Operations & Costs

Streamline Supply Chain Management

Global Marketplaces

Global Expansion Services

Learning Resources

Popular Courses

Seller News

Amazon Official Livestreams

Start

How to Start Selling

Start Generating Orders Quickly

Selling Costs

New Seller Enrollment Guide

Growth

Drive Traffic & Boost Sales

Optimize Operations & Costs

Streamline Supply Chain Management

Opportunities

Global Marketplaces

Global Expansion Services

Education & Resources

Learning Resources

Popular Courses

Seller News

Amazon Official Livestreams

Select your preferred language

Registered SellersLog in here to access your Seller Center

Start Selling on These Marketplaces

Registered sellers can do it hereSign in to Seller Central

You can start selling in these marketplaces.

Low-Price FBA rates

Learn about opening an Amazon store globally

Select your preferred language

Registered Sellers
Log in here to access your Seller Center

Registered sellers can do it here
Sign in to Seller Central