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Ships in Product Packaging program
Enjoy shipping discounts and increase brand exposure
Ships in Product Packaging program for Fulfillment by Amazon (FBA) sellers
The “Ships in Product Packaging” (SIPP) program, previously known as “Ships in Own Container” (SIOC), gives Fulfillment by Amazon (FBA) sellers the opportunity to test and certify products, allowing them to deliver products to buyers in their own custom-branded packaging without using additional Amazon packaging. This allows you to minimize shipping packaging materials, provide a better customer experience, reduce costs associated with delivery, and potentially reduce the carbon footprint of outbound packages. Starting February 5, 2024, we will open registration for this program through Seller Central to all sellers who use Fulfillment by Amazon (FBA) and sell products on the following marketplaces: the United States, Canada, France, Germany, Italy, Spain, and the United Kingdom.
Fulfillment by Amazon (FBA) seller benefits
Participating in the “Ships in Product Packaging” (SIPP) program gives you access to the following benefits:
Fulfillment fee discount
● FBA Fulfillment Fee discounts are available for SIPP-certified products (*This offer does not include products classified as oversized in North America or special oversize in the EU. ）
Communicate with customers
● Customize your brand and packaging to present your brand to customers upon delivery
● Reduce excess packaging and improve customer experience
● Reduce excess packaging and improve customer experience
Support sustainability
● Reducing excess packaging not only saves packaging resources, but also frees up more shipping space, helping save shipping resources and reduce related transportation carbon emissions, while building a green, eco-friendly, and sustainable image for your brand.
Learn more here about Fulfillment by Amazon (FBA) shipping fee discount offers in the United States, Canada, and Europe.
Get started
Step 1: Review and design
To enroll in the program, first review your products, and then evaluate and update your package design to meet the following requirements of the "Ships in Product Packaging" program.
Ships in Product Packaging (SIPP)
Soft SIPP products use soft outer packaging, such as bags, stand-up pouches, padded mailers, and envelopes, with packaging material that is at least 2 mm thick.
Soft packaging requirements
1 Packaging dimensions
Minimum acceptable package size: greater than 6x4x0.375 inches or 152.4x101.6x95 mm;
Maximum acceptable package size: less than 18 x 14 x 6 inches or 457 x 406.4 x 152.4 mm; length + height < 21 inches (53 cm); width + height < 23.6 inches (41 cm).
The size must fit the product inside the package to prevent excessive movement within the package.
Minimum acceptable package size: greater than 6x4x0.375 inches or 152.4x101.6x95 mm;
Maximum acceptable package size: less than 18 x 14 x 6 inches or 457 x 406.4 x 152.4 mm; length + height < 21 inches (53 cm); width + height < 23.6 inches (41 cm).
The size must fit the product inside the package to prevent excessive movement within the package.
Bag is loose/too loose
Correctly sized packaging with less than 2 inches (5 cm) of slack
Soft bag with a hanging hole
Sealed zipper
Flexible paper bag
Soft bag with vents
2 Weight
7 lbs (3 kg) or less
7 lbs (3 kg) or less
3 Material structure
Soft outer packaging that is not cylindrical or spherical, made of low-density polyethylene (LDPE) with a material thickness > 2 mm, or with a certified minimum tear strength greater than or equal to 130 grams (0.3 lb) according to ASTM D1922.
Soft outer packaging that is not cylindrical or spherical, made of low-density polyethylene (LDPE) with a material thickness > 2 mm, or with a certified minimum tear strength greater than or equal to 130 grams (0.3 lb) according to ASTM D1922.
4 Sealing/Closing
Use heat seal, tape, or adhesive to secure all open edges;
According to ASTM F88-15 tail-holding method A, adhesive-based seal strength must be >5.7 lb/in (1 N/mm);
For resealable closures, such as sliding zippers, a safety seal is required to provide evidence of damage if the zipper breaks. This seal is called a tamper-evident seal.
Use heat seal, tape, or adhesive to secure all open edges;
According to ASTM F88-15 tail-holding method A, adhesive-based seal strength must be >5.7 lb/in (1 N/mm);
For resealable closures, such as sliding zippers, a safety seal is required to provide evidence of damage if the zipper breaks. This seal is called a tamper-evident seal.
5 Labels
Package markings and labels must indicate the contents. Sensitive items such as swimwear, underwear, health and wellness products, medical products, and adult products should be discreetly marked or labeled to avoid a poor customer experience. For normal sorting and distribution, adhesive labels such as shipping labels must be affixed to the outer packaging. The external scannable label must comply with the product labeling guidelines.
Package markings and labels must indicate the contents. Sensitive items such as swimwear, underwear, health and wellness products, medical products, and adult products should be discreetly marked or labeled to avoid a poor customer experience. For normal sorting and distribution, adhesive labels such as shipping labels must be affixed to the outer packaging. The external scannable label must comply with the product labeling guidelines.
6 Recommendations
The outer packaging is opaque or covers the contents of the package to improve the customer experience
The outer packaging is opaque or covers the contents of the package to improve the customer experience
Soft packaging exceptions
Bags with straps
bags with handles
Protruding hangers
Plastic openings
(1) Dangerous goods or magnets
(2) Items with sliding zippers and no tamper-evident seals
(3) Protrusions, such as hangers, handles, knots, bands, or cuts
(4) Granular products with a diameter of <1 inch (2.54 cm)
(5) Liquid items in bags
(6) Food intended for human consumption
(2) Items with sliding zippers and no tamper-evident seals
(3) Protrusions, such as hangers, handles, knots, bands, or cuts
(4) Granular products with a diameter of <1 inch (2.54 cm)
(5) Liquid items in bags
(6) Food intended for human consumption
Rigid Ships in Product Packaging (SIPP)
Hard SIPP products are products shipped in rigid packaging with six sides (such as boxes).
Rigid packaging requirements
1 Package dimensions
Larger than 6 x 4 x 0.375 inches or 152.4 x 101.6 x 9.5 mm, and sized to fit the product inside the package to prevent excessive movement.
Larger than 6 x 4 x 0.375 inches or 152.4 x 101.6 x 9.5 mm, and sized to fit the product inside the package to prevent excessive movement.
Regular slotted container
Pull-out box
auto-lock bottom box
TUCK-front tuck
2 Weight
No weight limit
No weight limit
3 Material structure
Rigid six-sided shape; it must be cuboid, not cylindrical or spherical;
It must be stackable on mixed trailers carrying liquids. Inspection holes or hand holes are allowed, but they cannot exceed 3.5 inches x 1.0 inches (8.89 cm x 2.54 cm).
Rigid six-sided shape; it must be cuboid, not cylindrical or spherical;
It must be stackable on mixed trailers carrying liquids. Inspection holes or hand holes are allowed, but they cannot exceed 3.5 inches x 1.0 inches (8.89 cm x 2.54 cm).
4 Sealing/closure
There must be a tamper-evident mechanism to ensure that any signs of tampering are clearly visible.
All opening edges (including the lock tab) must be adequately sealed with tape or adhesive.
Staples cannot be used as the main means of sealing, but they can be used for reinforcement.
There must be a tamper-evident mechanism to ensure that any signs of tampering are clearly visible.
All opening edges (including the lock tab) must be adequately sealed with tape or adhesive.
Staples cannot be used as the main means of sealing, but they can be used for reinforcement.
5 labels
Package markings and labels must indicate the contents. Sensitive items such as swimwear, underwear, health and wellness products, medical products, and adult products should be labeled discreetly to avoid a poor customer experience. For normal sorting and aging, adhesive labels such as shipping labels must be affixed to the outer package. The external scannable label must comply with the product labeling guidelines.
Package markings and labels must indicate the contents. Sensitive items such as swimwear, underwear, health and wellness products, medical products, and adult products should be labeled discreetly to avoid a poor customer experience. For normal sorting and aging, adhesive labels such as shipping labels must be affixed to the outer package. The external scannable label must comply with the product labeling guidelines.
6 Recommendations
Make the outer packaging opaque or cover the package contents to improve the customer experience
Make the outer packaging opaque or cover the package contents to improve the customer experience
Rigid packaging exceptions
These items are not eligible
These items are not eligible
Protrusions: hang tags
Cutouts
Window
Shrink wrap
(1) dangerous goods (hazmat)
(2) Items with windows or cutouts that are not hand holes
(3) Holes that are not part of the package structure
(2) Items with windows or cutouts that are not hand holes
(3) Holes that are not part of the package structure
Step 2: Group similar ASINs
A test report can certify several similar ASINs, so sellers can group ASINs into categories. Except in special cases, group eligible products based on size, weight, material, packaging, the proportion of the product to the packaging, and package quantity.
Main product
The heaviest and largest product in the ASIN group
The heaviest and largest product in the ASIN group
Size range
The minimum acceptable size for an ASIN group is 25% smaller than the primary product
Weight range
The minimum acceptable weight for an ASIN group is 25% lighter than the main product
Material composition
The composition of material in the main product and the secondary product must be the same
Package types and specifications
The packaging type, structure, and material of all products in the group must be the same
Product-to-package ratio
The ratio of product volume to packaging volume for primary and secondary products must be similar
Package quantity
The number of units per pack of primary and secondary products must be the same
Step 3: testing and evaluation
To register products and qualify for the SIPP program, all packaging must pass physical performance testing in the form of drop self-testing or International Safe Transit Association (ISTA) 6 laboratory testing. Once the packaging has been updated to meet SIPP requirements, test the largest/heaviest ASIN in this product group. Amazon has partnered with ISTA to develop comprehensive testing methods for products in rigid and flexible packaging that can simulate the journey of packages through Fulfillment by Amazon (FBA).
If this is a self-test, follow steps 3a–3d below; if the test is performed by a lab, follow steps 3a–3b.
Rigid packaging self-test
To self-test your rigid packaging, watch this step-by-step video on how to test and evaluate your rigid products
Soft packaging self-test
To self-test your flexible packaging, watch this step-by-step video to learn how to test and evaluate your flexible packaging products
3a. Determine whether you can test your packaging through self-testing or ISTA 6 laboratory testing
● Self-test: If the product is not fragile, contains no liquids or sharp objects, and is not a granular item less than 1 inch (about 2.5 cm) in diameter, then it is suitable for self-testing.
● Laboratory testing: If your product is fragile, contains sharp objects, or contains liquid, you cannot perform a self-test. You need to submit an ISTA-6 laboratory report issued by an ISTA-6A laboratory in the Amazon APASS network to obtain certification.
● Laboratory testing: If your product is fragile, contains sharp objects, or contains liquid, you cannot perform a self-test. You need to submit an ISTA-6 laboratory report issued by an ISTA-6A laboratory in the Amazon APASS network to obtain certification.
3b. Complete the appropriate tests
Self-test instructions
There are two main steps to complete the self-check. (For soft packaging, there is an additional step to ensure the packaging material strength. ) Both rigid packaging and flexible packaging require pre- and post-test photos of the packaging and the product. (Step 3d provides further information about the photo requirements. ）
There are two main steps to complete the self-check. (For soft packaging, there is an additional step to ensure the packaging material strength. ) Both rigid packaging and flexible packaging require pre- and post-test photos of the packaging and the product. (Step 3d provides further information about the photo requirements. ）
Self-inspection sequence
1 Number
Rigid
Top side
Bottom
Soft material
Upper
Bottom
2 drop tests
Rigid
Corner
Edge
Soft-sided
Corner
Edge
3 Material strength testing
(Only applies to soft packaging)
Third-party laboratory testing and packaging design
There are several third-party laboratories around the world that can help you test whether your packaging complies with Amazon’s Ships in Product Packaging guidelines. Submit an ISTA-6A lab report for certification.
There are several third-party laboratories around the world that can help you test whether your packaging complies with Amazon’s Ships in Product Packaging guidelines. Submit an ISTA-6A lab report for certification.
Recommended design and testing providers
Amazon Sustainability Service Provider Network (SPN)
SPN is a global marketplace through which Selling partners can connect with third-party service providers vetted by Amazon. In SPN, you can filter for the Ships in Product Packaging program to see a list of recommended companies that provide design and testing services based on SIPP certification requirements. Browse provider profiles and click “Contact Provider” to inquire directly with them
Other design and testing providers
Amazon Packaging Support and Supplier Network (APASS)
The APASS network provides a list of companies and laboratories that can help with packaging testing, design, and supply in accordance with Amazon’s packaging certification guidelines. All of the companies on this list have received guidance from Amazon, and many of them have partnered with manufacturers to achieve packaging solutions that meet Amazon standards.
ISTA certified testing laboratory search tool
In addition to the APASS network, sellers who wish to utilize an external testing service to perform the ISTA 6-Amazon SIPP test method can use the “Find a Lab” search tool here.
3c. After self-testing, evaluate the product and packaging
After the self-test is complete, the packaging must go through the following two steps to determine whether the product can be certified.
After the self-test is complete, the packaging must go through the following two steps to determine whether the product can be certified.
3d. Record self-test results
Once the drop test and evaluation are complete, record the post-test images. Rigid packaging requires five photos, and soft packaging requires six photos, as shown below:
Once the drop test and evaluation are complete, record the post-test images. Rigid packaging requires five photos, and soft packaging requires six photos, as shown below:
Photo requirements
Photos before the test
Sides 1, 2, and 5
Sides 1, 2, and 5
Photos before the test
Sides 3, 4 and 6
Sides 3, 4 and 6
Photos after the test
List of materials
List of materials
Photos after the test
Packaging image
Packaging image
Photos after testing
Product image
Product image
Soft packaging only
Photo of the dangerous drop box used
Photo of the dangerous drop box used
Step 4: Register
See the step-by-step guide here to register through Seller Central.
Resources
Find the right packaging solution from the Packaging Solutions Library.
For design and testing support, consult third-party design and testing providers recommended by the Amazon Sustainability Services Provider Network (SPN) and the Amazon Packaging Support and Supplier Network (APASS).
Contact us for more information.
For design and testing support, consult third-party design and testing providers recommended by the Amazon Sustainability Services Provider Network (SPN) and the Amazon Packaging Support and Supplier Network (APASS).
Contact us for more information.
Frequently Asked Questions
Is there a difference between “Ships in Product Packaging” (SIPP) and “Ships in Own Container” (SIOC)?
There is no difference; SIPP's packaging certification standards are the same as SIOC. We recently rebranded the program as “Ships in Product Packaging” (SIPP) to better reflect the program’s goals to Selling partners and buyers.
Which marketplaces offer the SIPP program?
The SIPP program applies to sellers who use Fulfillment by Amazon (FBA) to sell products in the following seven marketplaces: Canada, the United States, France, Germany, Italy, Spain, and the United Kingdom.
Will buyers be told that their products will be shipped in their own packaging?
Yes, buyers will see a message when purchasing a SIPP certified ASIN and checking out indicating that the ASIN can be shipped in its original packaging. When buyers add SIPP-certified products on Amazon websites to their cart, most products will show a hidden option at checkout that lets buyers add Amazon packaging for free ("Fulfilled in Amazon Packaging"). Whether or not the buyer chooses to add Amazon packaging, registered and SIPP-certified ASINs qualify sellers for rewards. See this page for more information about the SIPP buyer experience.
Which of my ASINs are eligible for SIPP?
ASINs that meet SIPP requirements and are sold on the United States, Canada, France, Germany, Italy, Spain, and United Kingdom marketplaces are eligible. Once registration is open on Seller Central, you will be able to search for the ASIN you wish to register to determine if it is eligible.
Do ASINs enrolled in the SIPP program always ship without Amazon-added packaging?
If a SIPP-certified ASIN is part of a buyer's order and is shipped with one or more other items, the ASIN may be placed in an Amazon box, bag, or envelope to maintain the buyer experience and reduce the number of individual packages they receive. Sellers will be rewarded for SIPP-certified ASINs whether they are shipped as a single item or with one or more other items.
How do I register an ASIN for the SIPP program?
To register an ASIN in SIPP, follow the steps outlined in the "Get started" section of our website, including 1. review the SIPP guidelines, 2. group similar products, 3. test the product and product packaging, and 4. once registration opens on February 5, 2024, register through Seller Central.
In order to certify all variants of the ASIN being tested, do I need to test them separately?
No, you don't need to test all variants of an ASIN separately. You can evaluate ASINs that are eligible for grouping and can be certified through a single test report. Except for a few exceptions, eligible products should be grouped based on size, weight, material, packaging, product-to-package ratio, and package quantityClick here to learn more about the ASIN grouping guidelines.
What FBA Fulfillment Fee discount rate will I receive?
The discount rate depends on the size and weight of the product used to charge Fulfillment by Amazon (FBA) fulfillment fees. You can find the specific discounts here on the United States 2024 Fulfillment by Amazon (FBA) Weight Handling Fee page or the Europe 2024 Fulfillment by Amazon (FBA) Weight Handling Fee page.
Why are some of my ASINs no longer shipped in packaging added by Amazon?
To reduce packaging waste, Fulfillment by Amazon (FBA) has created a program that uses machine learning to identify, test, and certify ASINs that meet SIPP standards, without requiring any action from sellers. ASINs certified in this way are also eligible for FBA Fulfillment Fee discounts when they are delivered to buyers. For ASINs that have passed SIPP certification, no further action is required for sellers to receive the discount. For ASINs certified by SIPP before 02/05/2024, you will automatically receive FBA Fulfillment Fee discounts starting on 02/05/2024 in the Canada, United States, France, Germany, Italy, Spain, and United Kingdom marketplaces.
How do I apply the SIPP discount once I have registered the ASIN?
When you register an ASIN that is not currently SIPP certified, you will be asked to provide the certification date in the Seller Central SIPP portal before Amazon reviews the application. Select the certification date based on the date your SIPP-compliant product was first delivered to an Amazon fulfillment center. Once your registration request is approved, the discount will apply to items received at Amazon fulfillment centers after the ASIN certification date you provided. Items received prior to the certification date are not eligible for any discounts. For ASINs that were SIPP certified before February 5, 2024, you will automatically receive FBA Fulfillment Fee discounts starting February 5, 2024, in the Canada, United States, France, Germany, Italy, Spain, and United Kingdom marketplaces.
Are there any changes to the shipping requirements for SIPP ASINs when sending products to Amazon?
No, you will continue to ship SIPP certified ASINs to Amazon fulfillment centers in the same way as before, while ensuring that their packaging meets the standards set out in the SIPP guidelines. According to the labeling guidelines on Seller Central, every SIPP-certified inbound item must have a scannable label on the outside.
Are SIPP ASINs eligible for the Climate Pledge Friendly (CPF) badge?
SIPP is not part of the Climate Pledge Friendly program. To be eligible for the Climate Pledge Friendly badge, your ASIN must have a certification that meets the program requirements. For more information, go to the CPF program certification page.
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