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      How to sell

      • Global Selling basic steps
        How to sell on Amazon for beginners
      • Account Health
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      • Sell worldwide with Amazon
        Connect with customers around the world
      • Product Opportunity Explorer
        Identifying new products to sell can be an overwhelming process for many sellers
      • Configure your account
        Use our step-by-step guide to create your Amazon selling account
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      Get your product success

      • Enroll in Brand Registry
        Unlock a suite of brand-building tools and protection benefits
      • Fulfill orders with FBA
        Deliver more for less with FBA
      • Create a compelling product detail page
        Building an Amazon product detail page that captures customers’ attention
      • Get product reviews
        Drive traffic with Amazon Vine customer reviews
      • Advertise
        Boost visibility and increase sales with Amazon Ads

      Standard selling fees

      • Selling plan fees
        Choose the right package of tools and programs for the right price
      • Monthly Service Fee
        Merged account subscription fee
      • Referral Fees
        Referral fees vary by product category
      • Fulfillment & Storage costs
        Estimate your FBA costs
      • Other Costs
        Get an estimate for a single product

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      Seller Registration Guide

      Use our step-by-step guide to create your Amazon selling account
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      Boost visibility and increase sales

      • Amazon Product Selection Solution
        Free product selection tool, official data is true and reliable
      • Protect and grow your brand with Amazon
        Start activating a suite of protection benefits and exclusive tools that can help grow awareness
      • How to create Amazon product listings
        Build an Amazon product detail page that captures customers’ attention
      • Amazon promotional tools
        Help accelerate the launch of new products and quickly increase exposure
      • Amazon Business
        Connect with business customers
      • More Amazon tools and services

      Optimizing operations and costs

      • Supply chain solutions
        Your Amazon fulfillment options
      • Product compliance and safety certification
        Ensure product compliance and unlock popular markets such as Europe/North America
      • Amazon Financial Solutions
        Enjoy a safer, more convenient and transparent payment experience
      • Amazon Seller Growth Services
        Customized, systematic, time-efficient and ultra-accurate official exclusive advisors
      • SPN Service Provider Network
        Help you quickly find a trustworthy cross-border service provider

      Streamline supply chain management processes

      Choose Amazon's overall supply chain solution that is easier to operate, faster, and lower in cost.
      arrow_outward
      Frequently Asked Questions
    • Global

      Sell worldwide with Amazon

      • Sell in the Americas
        Reach Amazon customers in the US, Canada
      • Sell to Europe
        Use a Europe account to reach Amazon customers in 10 countries
      • Sell to Japan
        Expand your reach by selling to Amazon customers in Japan
      • Sell to the Middle East
        Sell to customers in the United Arab Emirates (UAE) and Saudi Arabia.
      • Sell to Mexico & Brazil
        Sell in one of the fastest growing ecommerce economies in the world
      • Sell to Australia
        Expand your reach by selling to Amazon customers in Australia
      • Sell to India
        Expand your reach by selling to Amazon customers in India
      • Sell globally
        Sell worldwide with Amazon

      Connect with customers around the world using Amazon tools and services

      • List your products in each country
        Manage and automate your global business
      • Detailed explanation of sales destination country policy
        Understand policies and compliance requirements to avoid sales restrictions
      • Let Amazon handle fulfillment
        Sell globally from across the border
      • Explore customer search patterns and demand.
        Boost visibility and increase sales
      arrow_outward
      Frequently Asked Questions
    • Resources

      Learning Resources

      • Seller University
        Free educational resource designed to empower the success of your business
      • Official live courses
        Get step-by-step instructions
      • Training Academy Courses
        Full lifecycle hands-on talent training
      • Seller Training Center
        One-stop practical course training service
      • View all learning resources

      Popular courses

      • Promotion tools and methods of use
        Learn more about promotional tools and their benefits
      • Data-based product selection analysis
        Say goodbye to guesswork and improve your product selection success rate
      • Find all keywords
        Learn how to find and optimize keywords

      Seller Information

      • Asia Pacific Innovation Center
        Cross-border e-commerce innovation hub
      • Seller story
        Learn from the seller's real operating experience
      • Amazon China News Center
        Bringing together Amazon's latest news, business developments, and media information in China
      • Latest News
        Stay up date on events and services
      • Cross-border knowledge hub
        Gathering practical experience and insight in cross-border e-commerce
      • Third-party contributor hub
        Expert insights and hands-on tips

      Amazon official livestream

      Official account managers and lecturers teach operational knowledge online for free, and provide different live streaming topics and series of courses every day.
      arrow_outward
      Frequently Asked Questions
    • Log in
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    2027 New Seller Registration Now Open Click to Learn More
      • Start

        How to sell

        • Global Selling basic steps
          How to sell on Amazon for beginners
        • Account Health
          Know the rules, avoid the risks
        • Sell worldwide with Amazon
          Connect with customers around the world
        • Product Opportunity Explorer
          Identifying new products to sell can be an overwhelming process for many sellers
        • Configure your account
          Use our step-by-step guide to create your Amazon selling account
        • New Seller Incentives

        Get your product success

        • Enroll in Brand Registry
          Unlock a suite of brand-building tools and protection benefits
        • Fulfill orders with FBA
          Deliver more for less with FBA
        • Create a compelling product detail page
          Building an Amazon product detail page that captures customers’ attention
        • Get product reviews
          Drive traffic with Amazon Vine customer reviews
        • Advertise
          Boost visibility and increase sales with Amazon Ads

        Standard selling fees

        • Selling plan fees
          Choose the right package of tools and programs for the right price
        • Monthly Service Fee
          Merged account subscription fee
        • Referral Fees
          Referral fees vary by product category
        • Fulfillment & Storage costs
          Estimate your FBA costs
        • Other Costs
          Get an estimate for a single product

        Watch video

        Seller Registration Guide

        Use our step-by-step guide to create your Amazon selling account

        Grow

        Boost visibility and increase sales

        • Amazon Product Selection Solution
          Free product selection tool, official data is true and reliable
        • Protect and grow your brand with Amazon
          Start activating a suite of protection benefits and exclusive tools that can help grow awareness
        • How to create Amazon product listings
          Build an Amazon product detail page that captures customers’ attention
        • Amazon promotional tools
          Help accelerate the launch of new products and quickly increase exposure
        • Amazon Business
          Connect with business customers
        • More Amazon tools and services

        Optimizing operations and costs

        • Supply chain solutions
          Your Amazon fulfillment options
        • Product compliance and safety certification
          Ensure product compliance and unlock popular markets such as Europe/North America
        • Amazon Financial Solutions
          Enjoy a safer, more convenient and transparent payment experience
        • Amazon Seller Growth Services
          Customized, systematic, time-efficient and ultra-accurate official exclusive advisors
        • SPN Service Provider Network
          Help you quickly find a trustworthy cross-border service provider

        Streamline supply chain management processes

        Choose Amazon's overall supply chain solution that is easier to operate, faster, and lower in cost.

        Global

        Sell worldwide with Amazon

        • Sell in the Americas
          Reach Amazon customers in the US, Canada
        • Sell to Europe
          Use a Europe account to reach Amazon customers in 10 countries
        • Sell to Japan
          Expand your reach by selling to Amazon customers in Japan
        • Sell to the Middle East
          Sell to customers in the United Arab Emirates (UAE) and Saudi Arabia.
        • Sell to Mexico & Brazil
          Sell in one of the fastest growing ecommerce economies in the world
        • Sell to Australia
          Expand your reach by selling to Amazon customers in Australia
        • Sell to India
          Expand your reach by selling to Amazon customers in India
        • Sell globally
          Sell worldwide with Amazon

        Connect with customers around the world using Amazon tools and services

        • List your products in each country
          Manage and automate your global business
        • Detailed explanation of sales destination country policy
          Understand policies and compliance requirements to avoid sales restrictions
        • Let Amazon handle fulfillment
          Sell globally from across the border
        • Explore customer search patterns and demand.
          Boost visibility and increase sales

        Resources

        Learning Resources

        • Seller University
          Free educational resource designed to empower the success of your business
        • Official live courses
          Get step-by-step instructions
        • Training Academy Courses
          Full lifecycle hands-on talent training
        • Seller Training Center
          One-stop practical course training service
        • View all learning resources

        Popular courses

        • Promotion tools and methods of use
          Learn more about promotional tools and their benefits
        • Data-based product selection analysis
          Say goodbye to guesswork and improve your product selection success rate
        • Find all keywords
          Learn how to find and optimize keywords

        Seller Information

        • Asia Pacific Innovation Center
          Cross-border e-commerce innovation hub
        • Seller story
          Learn from the seller's real operating experience
        • Amazon China News Center
          Bringing together Amazon's latest news, business developments, and media information in China
        • Latest News
          Stay up date on events and services
        • Cross-border knowledge hub
          Gathering practical experience and insight in cross-border e-commerce
        • Third-party contributor hub
          Expert insights and hands-on tips

        Amazon official livestream

        Official account managers and lecturers teach operational knowledge online for free, and provide different live streaming topics and series of courses every day.
        • Select your preferred language

          • English - US
          • 中文 - CN
        • Log in
        • Sign up
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        ✕

        Registered sellers can do it here
        Sign in to Seller Central

        North America Seller Platform
        European Seller Central
        Japan Seller Platform
        UAE Seller Platform
        Saudi Seller Platform
        Australian Seller Platform
        ✕

        You can start selling in these marketplaces.

        Select a marketplace, go and start registering!
        North America marketplace registration
        Europe marketplace registration
        Japan marketplace registration
        UAE marketplace registration
        Saudi Arabia marketplace registration
        Mexico marketplace registration
        Brazil marketplace registration
        Australia marketplace registration
        India marketplace registration
        While registering for the marketplace, scan the QR code to connect with an account manager and join the group for registration guidance and other support resources!
        ✕
        Join Amazon India's official Q&A group right away. Someone will help you open a store in India!
        ✕
        Explore selling on Amazon around the world
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        Explore selling on Amazon around the world

        • Australia
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        • Germany
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        • Korea
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        • Netherlands
        • Poland
        • Saudi Arabia
        • Singapore
        • South Africa
        • Spain
        • Sweden
        • Taiwan
        • Thailand
        • Turkey
        • United Arab Emirates
        • United Kingdom
        • United States
        • Vietnam

        Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.

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        ✕

        Select your preferred language

        • English - US
        • 中文 - CN
        Start
        Global Selling basic steps
        Amazon Selling Policies
        Sell worldwide with Amazon
        Product Opportunity Explorer
        Configure your account
        Enroll in Brand Registry
        Fulfill orders with FBA
        Create a compelling product detail page
        Get product reviews
        Advertise
        Standard selling fees
        Grow
        Amazon Product Selection Solution
        Protect and grow your brand with Amazon
        How to create Amazon product listings
        Amazon promotional tools
        Amazon Business
        Supply chain solutions
        Detailed explanation of sales destination country policy
        Amazon Financial Solutions
        Amazon Seller Growth Services
        SPN Service Provider Network
        Global
        Sell in the Americas
        Sell to Europe
        Sell to Japan
        Sell to the Middle East
        Sell to Mexico & Brazil
        Sell to Australia
        Sell to India
        List your products in each country
        Multi-marketplace compliance solutions
        Let Amazon handle fulfillment
        Explore customer search patterns and demand
        Resources
        Seller University
        Official live courses
        Training Academy Courses
        Seller Training Center
        Asia Pacific Innovation Center
        Seller story
        Amazon China News Center
        Latest News
        Cross-border knowledge hub
        hird-party contributor hub
        Terms of Service
        Privacy Policy
        © 2026, Amazon.com Services LLC.
        ✕
        Explore selling on Amazon around the world
        Korea
        Vietnam
        ✕

        Explore selling on Amazon around the world

        • Australia
        • Belgium
        • Brazil
        • Canada
        • China
        • France
        • Germany
        • India
        • Ireland
        • Italy
        • Japan
        • Korea
        • Mexico
        • Netherlands
        • Poland
        • Saudi Arabia
        • Singapore
        • South Africa
        • Spain
        • Sweden
        • Taiwan
        • Thailand
        • Turkey
        • United Arab Emirates
        • United Kingdom
        • United States
        • Vietnam

        Amazon operates stores worldwide, allowing you to grow your business internationally regardless of where you’re located.

        ✕
        Rate this page
        Rate your experience with this page
        Feedback subject
        Select subject
        • Suggestion
        • Compliment
        • Website content
        • Technical issue
        • Other
        Please tell us the reason for your rating
        500characters remaining
        Thanks for the feedback!
        Your feedback helps us continually improve our website experience.
        ✕

        Select your preferred language

        • English - US
        • 中文 - CN
        Start
        Global Selling basic steps
        Amazon Selling Policies
        Sell worldwide with Amazon
        Product Opportunity Explorer
        Configure your account
        Enroll in Brand Registry
        Fulfill orders with FBA
        Create a compelling product detail page
        Get product reviews
        Advertise
        Standard selling fees
        Grow
        Amazon Product Selection Solution
        Protect and grow your brand with Amazon
        How to create Amazon product listings
        Amazon promotional tools
        Amazon Business
        Supply chain solutions
        Detailed explanation of sales destination country policy
        Amazon Financial Solutions
        Amazon Seller Growth Services
        SPN Service Provider Network
        Global
        Sell in the Americas
        Sell to Europe
        Sell to Japan
        Sell to the Middle East
        Sell to Mexico & Brazil
        Sell to Australia
        Sell to India
        List your products in each country
        Multi-marketplace compliance solutions
        Let Amazon handle fulfillment
        Explore customer search patterns and demand
        Resources
        Seller University
        Official live courses
        Training Academy Courses
        Seller Training Center
        Asia Pacific Innovation Center
        Seller story
        Amazon China News Center
        Latest News
        Cross-border knowledge hub
        hird-party contributor hub
        Terms of Service
        Privacy Policy
        © 2026, Amazon.com Services LLC.