Logistics operation strategy for high-customer unit price products

Control the whole process from warehousing to after-sales, and lock in high profit growth!

The secret to selling products after sales

UNP

Camping products such as tents and canopies

“Our return rate is below average for our category, and we are taking steps to prevent malicious returns. Abbottt, Premiere Creative’s creative director.

● The product (especially the size) is described accurately, and the instructions for use are accompanied by video explanations.

● Prepare parts, and send free parts to consumers if there is a problem.

● Send installation videos and directly connect to the warehouse through “Product Support” to communicate remedies to intercept returns.

● Set a reasonable purchase limit for non-business buyers, and use ERP to prepare malicious multi-shot purchase reminders, and file complaints in a timely manner.

One trillion acoustics

Professional performance headphones

“In terms of after-sales, we will take three steps. We will first use back-office reports to troubleshoot problems, and then make targeted improvements to deal with malicious returns. Abbottt, Premiere Creative’s creative director.

● For products with abnormal return rates, we will use the VOC (Voice of Buyers) tool in Seller Central, all comments at the front desk, etc., to systematically investigate whether it is a product quality issue or a usage issue.

● If the customer has problems with wearing or using, operation videos or optimization instructions will be added to resolve customer complaints; if it is a quality problem, the entire batch will be removed directly.

● In the event of a malicious return, you can open a case to customer service in the back office and provide accurate evidence to recover part of the loss.

Baschi

AV, office, household goods

“On the one hand, we reduce last-end customer complaints through FBA, and on the other hand, we carry out regular return analysis to optimize product detail pages and products. Abbottt, Premiere Creative’s creative director.

● Using the FBA service, Amazon is responsible for order fulfillment and delivery, which greatly reduces customer complaints caused by last-end delivery timelines, and also greatly reduces the business volume of return and exchange management.

● Regularly send returned and unsellable products back to the warehouse for in-depth analysis to further reduce the return rate.

● Combining customer reviews, improve products and packaging in a targeted manner to effectively reduce return rates.