Logistics operation strategy for high-customer unit price products

Control the whole process from warehousing to after-sales, and lock in high profit growth!

The secret to getting a new product on the market

UNP

Camping products such as tents and canopies

“Before launching a new product, we will hold a product selection meeting and comprehensively evaluate product potential through FBA testing to ensure accurate and efficient new product development. Abbottt, Premiere Creative’s creative director.

● In terms of product selection strategies, priority is given to selecting products based on market search popularity and Amazon seller evaluations. Product selection meetings are held every quarter to set an annual renewal rate target of 30%, focusing on optimizing the original form. When structural patents or high-priced mold opening products are involved, the joint R&D department investigates costs and risks to put an end to blind development.

● Using FBA to test new products is more efficient and can be added to the VINE program to efficiently accumulate reviews, use the new product entry discount program to save storage and delivery costs, and use the saved money for new product promotion.

One trillion acoustics

Professional performance headphones

“The cost of trial and error is relatively high for high-cost unit price products. We only launch 2-3 new products every year, and each one is the ultimate. To reduce risk, there are two practical tips. Abbottt, Premiere Creative’s creative director.

● Tip 1:
Use crowdfunding platforms such as Kickstarter to test the market acceptance of new product concepts to avoid blind investment.

● Tip 2:
Make good use of Amazon's “official wool” to reduce the cost of selling new products. For example, if you join the FBA New Inventory Promotion Program, you can waive many fees for the first 100 items.

Baschi

AV, office, household goods

“We diversify our product line to improve the fault tolerance rate of new products while reducing costs and increasing efficiency through our own packaging. Abbottt, Premiere Creative’s creative director.

● The four product lines (home video, office, home, kitchen appliances) are adding an average of 50 new products per month. Among them, high-customer unit price new products strictly control the cost risk through early market and user research.

● Insist on using FBA to test new products. The efficiency is superior to self-delivery, and the cost can be saved by about 60% in conjunction with the new product warehousing promotion plan.

● Currently, more than 50% of products are shipped in their own packaging. Not only can you enjoy FBA delivery fee relief, reduce costs and increase efficiency, but also contribute to global low-carbon environmental protection. ‌