Stop blindly advertising!Amazon's Amazon Creator Connections Program: Detailed introduction and user guide are here!This article ensures you can easily understand and get started, let's go~

Let's take a look at the official statement, Amazon CC, a marketing service launched by Amazon to help Amazon brand sellers connect with Amazon content creators. Through this service, brands can increase sales by providing creators with additional commissions to encourage the promotion of eligible products.

[Chewed interpretation]
The program aims to connect brand sellers and content creators to collaborate through pay-per-sale methods.

1. Media Publishers (Publishers)
Don't be surprised by “media publishers.” It's actually an article or blog site; one review can bring tens of thousands of traffic. Use the media's expertise in content formats such as articles and social platforms to create influential cross-channel communication effects.

2. Influencers & Influencers
This is a low-profile KOL on TikTok/Instagram/YouTube. Her fans are highly loyal and they bring great products. Talents recommend products through social media, reach out to a highly sticky fan base, and can also use content over and over again to expand communication.

3. Promotion Sites & Bloggers (Deal Sites & Bloggers)
A deal site or blog dedicated to scavenging wool to help you accurately harvest price-sensitive users. By sharing the brand's new products and promotional information, we help the brand target a smart user base, use real evaluations to bring accurate conversion, and continue to accumulate search traffic.

The following content uses Amazon CC to refer to Amazon Creator Connections

1. Flexible and controllable commissions
Sellers can independently set the commission ratio (≥ 10%) and advertising budget (≥$5,000), which can be adjusted flexibly according to the promotion pace, making it easier to attract high-quality creators to participate. Today I want to eliminate sales and go directly to 30% of “heavy money for explosions”; if I want to get my blood back tomorrow, I want to get back 15% “fine water flows for a long time.” Add money or brake anytime, more flexible than fund investment~

2. Pay for results to reduce risk
The plan uses a pay-per-performance model, where commissions are paid only after creators bring in actual sales, which can effectively control advertising expenses. 3. Direct communication is possible to accumulate talent resources
· Support connecting with the creator via private message, quickly finalizing the details of the collaboration, and directly meeting with the talent “Dear, can we add product features to this video?” After 5 minutes of talking, the efficiency was comparable to reading DingTalk in seconds.
· It is conducive to building a talent pool and helps long-term promotion. Talents who have collaborated can easily label them. Next time a new product is launched, the reuse rate of the talent will increase ~

3. Direct communication is possible to accumulate talent resources
● Support connecting with the creator via private message, quickly finalizing the details of the collaboration, and directly meeting with the talent “Dear, can this video add product features?” After 5 minutes of talking, the efficiency was comparable to reading DingTalk in seconds.
● It is conducive to building a talent pool and helps long-term promotion. Talents who have collaborated can easily label them. Next time a new product is launched, the reuse rate of the talent will increase ~

4. Flexible choice of whether to send samples
Brands can flexibly choose whether to send samples according to the creator's situation to reduce the cost of trial and error.

CC audiences are used for brand and product promotion
Through this program, brand sellers can directly contact influential bloggers, celebrities, etc. to help promote products. In this way, you can not only attract more external traffic, but also increase brand awareness and increase sales.
One sentence: traffic, word of mouth, sales, three things with one arrow!

Seller perspective

Core features
● Create an event
● Engage creators
● Content promotion and sales conversion
● Data tracking and commission settlement

Operation process
● Enter event cooperation details
● Engage creators

● Set a budget
● Commission ratio
● Launch products

1. Official channel, high level of trust
Creators participate in cooperation through Amazon's official website. The process is standardized, payments are stable, and the credibility of their own brand cooperation can also be enhanced. Compared to traditional social media websites and email connections, it has a better commission settlement experience, and the sense of security and trust is directly filled

2. More flexible forms of content creation
You decide how you want to play!Creators can independently choose activities to participate in according to their own interests and audience matching; at the same time, there are no restrictions on content formats (videos, graphics, evaluations, etc.), and they have more creative space

3. No contract required
Save the troublesome signing process, and the threshold for cooperation is lower. Creators can quickly reach cooperation with target brands with a few mouse clicks and receive good commission returns

Amazon Content Creator Program (Amazon CC)
Creators' Perspective

1. CPS mode
You can pay for the effect or choose according to the situation: fixed fee+CPS commission payment. In the traditional celebrity cooperation model, users only watch and don't buy; you pay for the fixed slot, while the CPS model: the money you spend must be heard; you pay as a result; if you don't pay a bill, no money

2. User contact method
Traditional ads are passive searches, and users don't search for keywords and you go invisible. Influencers take the initiative to display grass in front of customers. One TikTok/one Reel, the algorithm directly hits the faces of accurate people, brushes, plants grass, and places orders. One waits for rabbits, one comes home to feed them, this is the gap

3. Suitable for growing grass
For some non-standard products or products that require planting, content marketing for creators is more likely to bring in sales than advertising; the bigger the mind, the better

4. Direct communication with creators
In the past, sellers needed to contact celebrities one by one on deal sites or groups, but now they gather creators through CC, and sellers can contact them themselves and deposit them into their own off-site resources. Say goodbye to finding a needle in a haystack and enter a private domain with one click

Joint pyramid strategy with few head celebrities and lots of waist and tail celebrities
Top celebrities: Endorse the brand, create marketing momentum, and attract the attention of more medium- and long-tail celebrities.
Mid-waist celebrity: promotion and delivery
Tail celebrity and amateur KOC: Build word of mouth, grow a large amount of grass, and achieve a leap from quantitative to qualitative transformation in celebrity marketing.

1. Campaign naming (English naming)
Key words in the brand+product name+commission rate given
[Tip] Put the commission number in the title, and the expert slides his phone to lock in the “money scene”!
Example: Travelambo Womens Wallet Slim Card Holder 10%

2. Appropriate commission ratio
The recommended commission is 10%, so you can give more room to the discount. By default, the talent circle says “10% is a pass line”, but!What really made them scream was the “discount+commission” combo

3. Long-term cooperation with celebrities
You can have different collaborations with celebrities, such as early access to new products, fan benefits, product co-creation, etc.

1. Audience profile fit
● Fan portraits coincide

2. Match the style and tone of the content
● Brand image consistency
● Quality of content

3. Engagement rate and engagement
● Interaction rate
● Quality of user feedback

4. Industry relevance and depth of knowledge
● Industry relevance
● Depth of expertise

5. Cooperative Budget and Fee Model
● Charging model
● Celebrity level selection
● Don't pursue fan levels excessively, but use brand user portraits to match previous delivery effects

6. Competitive product cooperation history
● Competitive celebrity pool
● Depth of cooperation with other brands

01 Basic Information
● Gender, age, skin color, language, identity, appearance, etc.
● Delivery type, broadcast ability
● Personal hobbies and personality

02 Content style
● Video style (funny, everyday, professional)
● Common shooting techniques and editing techniques
● The degree of compatibility between the brand and personal style

03 Results of past cooperation
● Types of products promoted in the past and their effects
● Weight (playback volume)
● Degree of compatibility
● Whether to comply with the contract

04 FAN PORTRAIT
● Number of fans
● Fan characteristics (age, gender, hobbies)

05 Interaction and loyalty
● Fan interaction (likes, comments, shares)
● Fan loyalty (comment area quality, repeat review rate)
● The celebrity's own brand loyalty

The product base is good. It is recommended to choose products with a certain sales base and high ratings
[Conscientious advice] Don't “touch porcelain” experts with a new product with 0 reviews and 0 stars; run a few orders first, then rush!

Let's leave the soul behind and ask: Why did someone else's video hit 100,000 hits, and you only have 500 views for the same product?The answers are below

01 Market Insight - “Surfing requires a surf tip”
Continuously monitor the latest gameplay and hot content, and give creators some suggestions
Keep up with the hot spots, and the traffic won't stop!

02 Content Script - “Hot Routine Direct Set”
Based on rich category experience, we have accumulated a large amount of popular content production experience, which can be combined with product selling points and customized design scripts to significantly improve the overall quality of the video

03 Creative feedback - “User reviews are the best screenwriters”
● Continuously collect creative ideas and creative feedback from high-quality content creators, optimize the script framework, and strengthen the localization style
● Optimize script templates based on user interactive feedback information points, and directly target users' core needs and pain points

● Clarify the product audience, narrow down the range of celebrities, and measure the degree of compatibility between celebrities and brands
● In addition to the number of fans and views, consider engagement
● Summarize past experiences and avoid celebrities who may not be complying
● Redeemers with high creditworthiness and order rate for secondary cooperation
● Manually develop celebrities who have few followers but continue to grow and have high quality content

1. The importance of communication
When it comes to influencer marketing, communication is critical. Don't just invite influencers to participate in your marketing activities, but also actively communicate with them throughout the marketing campaign to maximize sales. Humanity is always important. Don't treat the number of fans of celebrities as a cold number, but adopt a more humane communication method, which will have better cooperation results.

2. Key Metrics KPIs
The success of a marketing campaign depends primarily on the following key performance indicators (KPIs):
● The number of creators joining your event
● Number of posts per creator

Copy the communication template directly, so you can chat even if you're afraid!
✓ Check if the celebrity matches the product, and ask the celebrity delivery channel and data:
Thank you for your interest in our product!
To better understand the potential for collaboration, could you please share the following:

1.Your main social media platforms (Facebook, TikTok, Instagram, etc.)
2.Your website links (if applicable)
3.Basic sales data (traffic, conversion rates, best-selling categories)

This information will help us evaluate compatibility and explore further opportunities.
Looking forward to your reply!

✓ Delivery notice:
I am pleased to inform you that the product samples have been shipped and are expected to arrive within 3–5 days.
Our product has some unique advantages that I believe your audience would appreciate. You can check our “Product Links” to learn more about its key selling points.

If possible, I would love for you to highlight these features in your content to help your followers better understand the value of our product.
Feel free to reach out if you have any questions or need further details.

Before cooperating, you can investigate the past promotion effects of celebrities, and after cooperation, you should also analyze the results and establish long-term relationships with effective creators. The CC back office provides tools to analyze each creator's click volume, order volume, and revenue, which can help identify potential creators and cooperate for a long time. High-potential celebrities should be cultivated and transformed into long-term partnerships to maximize promotion results.

1. Do I have to send samples?
It's not a hard requirement. Brands can privately negotiate with creators to send their own samples, but be careful to screen out creators who have fraudulent samples.

2. Can the event be cancelled or modified after submission?
You can edit or cancel within 24 hours of submission; after 24 hours, you can only extend the length of the event or increase the budget; you cannot modify the content or cancel the event.
[Suggestion] Save the draft first, check it 3 times, and then submit it, so you don't have to worry about it!

3. Can I take the initiative to establish co-creators?
No, it is recommended to settle into your own private domain for celebrities by writing attractive event details and then cooperating with celebrities with good delivery results and high potential for a long time.

Overall, Amazon Creator Connections provides a unique and powerful way for brands to connect directly with influencers using Amazon CC tools in the Amazon ecosystem, and easily track performance, manage partnerships, and increase sales through commission-based collaboration.