Because there is some uncertainty, it is recommended to be careful when adjusting the listing before the peak season:
• If the listing is on the rise or is stable in an ideal position, unless there is a compliance issue or parameter error, the recommendation can not be changed
• If optimization is really needed, try to make minor changes without major changes, and avoid changing key positions (such as title and main image)
• Some temporary content may be considered for inclusion in Brand Story or the newly launched Shopable module

There are already many mature guidelines for regular listing writing and optimization. Optimization before the peak season is not about completely overdoing it, but rather quickly checking for gaps and finding opportunities.
Here are a few simple ways to quickly find optimization points:

1. Learn from other great brands/sellers
Some third-party tools provide the ability to view product detail page modification records for other brands, and you can refer to the practices of high-performing brands.
Judging from the brands I sampled, larger brand sellers generally don't drastically revise their listings before the peak season. Perhaps the reason is:
• Most of the sample were excellent brands, and their listing quality was relatively high
• The listing sales performance of these brands is stable, and frequent changes are generally avoided

However, it can still be seen that these brands have revision records before the peak season. The main changes focus on the following aspects:
• Compliance optimization: modify content at risk of non-compliance before peak season to avoid triggering review during peak season
• Optimize key selling points: modify a single image of key selling points to avoid extensive adjustments as much as possible
• Add seasonal scenes: such as pictures of winter, Halloween, and Christmas scenes to create a peak season atmosphere

Examples:
Step 1: You can use the tool to see that the pet mattress listing of a certain brand has a large number of title/copyright/image modification records

Step 2: Click on Details to see that the brand is continuously optimizing this mattress's Size Guide. From the boring numbers in the 1st edition, to the 2nd edition showing images of products of every size, to the 3rd edition, which allows pets of all sizes to sleep directly in the mattress, while increasing the size font, the overall expression is clear.

Choosing a mattress size for your pet should be a key point in the decision of the target consumers of this product. It can be seen that the brand has continuously experimented and optimized around this key information point, and finally showed the best display results, which is very worth learning.

2. Let AI evaluate and compare listings
The listing link of this product or competitor is directly input to the AI, so that the AI can evaluate the listing content, or compare multiple listings and output improvement plans.
At present, AI already has the ability to read images, and can even analyze the overall style of images. Through continuous refinement of prompts, many optimization suggestions can be obtained.
The suggestions generated by AI are for reference only and can provide new ideas for optimization, but specific implementation requires careful judgment based on the actual situation.

Examples of reminders:
You are an experienced senior consultant in the Amazon xx category, familiar with consumer psychology, listing optimization, SEO, brand building, and conversion rate improvement.
I'll provide an Amazon product link: www.amazon.com /dp/xxxxxxxxxxxx
Please comprehensively analyze and suggest improvements from the following aspects:
Overall style: Whether the picture and copy are consistent, and whether they match the visual style of the category and the aesthetic of the target audience.
Main image expressiveness: Whether the main image can stand out in search results, and whether it clearly shows the core features and usage scenarios of the product.
Side image analysis: Explain the strengths and weaknesses of each side image (information transmission, layout, color, scene, emotional resonance, contrast, etc.), and indicate which one is the best and which one is the weakest.
Copywriting quality: Whether the title, five-point description, and A+ copywriting logic are clear, whether it highlights key selling points, addresses pain points, and whether the language is natural and persuasive.
Customer perspective: Based on customer needs and potential concerns, indicate where the current listing may confuse or disappoint the customer.
Optimization suggestions:
Suggestions for image improvements (such as adding infographics, adjusting layout, strengthening selling points)
Copywriting optimization direction (such as SEO keywords, structure optimization, tone adjustment)
Overall style or positioning optimization (such as professional, friendly, technological, light luxury, etc.)
Please output the results in a structured manner (e.g. main map analysis, side chart analysis, copywriting analysis, comprehensive suggestions) and provide suggestions for improvements that can be implemented.

Also, when it comes to brand slogans, I often see a polarized phenomenon: they either bluntly say what products they sell, or they imitate the style of Just Do It too much. Here's an example of an American niche skincare brand whose slogan is: Plant Powered, Clinically Effective. Plant dynamics, clinically effective. In just one sentence, I've clearly explained all the core selling points of the product, but some won't be that boring.

Explore real user questions through the “Ask Rufus” section of Listing:
• Check for high-frequency issues (such as “can it be washed with water”, “is the size too small”)
• Verify that the existing listing (copywriting/images) accurately answers these questions
• Targeted optimization of corresponding content for key unanswered and misanswered questions

Having found the opportunity points to be optimized, the next step is to prepare the corresponding optimization material.