Can it still enter Amazon in 2025?

October 9, 2025

Reading time about 4 minutes

Can Amazon still do it?Is it too late to start doing it now?My answer is yes, let me tell you my reasons.

The first one is large

Amazon currently has a huge volume of all cross-border e-commerce websites. If you don't believe me, check the monthly traffic and look at GMV. Amazon has always been the big brother, so we have a better chance of getting positive results in a large enough market.

The second ceiling is infinitely high.

I've met many small Amazon teams, and it was very difficult and slow when they first started exploring from 0 to 1, but once they get through the model, they can achieve a large scale in just two or three years. In our cross-border community, there are many cases of counterattacks in a short period of time.

Third, reasonable profit

The ecosystem of many cross-border e-commerce websites is like this. As soon as a product is popular, a bunch of people immediately copy it. After that, no one is profitable. Costs can only be reduced by sacrificing product quality. Ultimately, the product quality is getting worse and worse, and the customer experience is getting worse and worse. In the end, no one has to play. Although there is no platform that doesn't roll prices now, it doesn't mean that the cheaper you sell on Amazon, the better you sell. On Amazon, enough product innovation is more likely to get enough profit margin to survive. Only through continuous innovation and iteration can the website bring more and better products to customers.

Is Amazon good at it?I think it's difficult. In addition to having an excellent product, you also need to have a solid operating foundation. You must not only cater to the rules of the website, but also understand the mentality of consumers, and beware of spoofing by peers.

If you have a very positive mindset and want to enter Amazon, I can give you some practical suggestions to do a non-standard boutique and try and error at a low cost.

Why is it a non-standard boutique store?

First, non-standard products are not very sensitive to the number and price of reviews
In particular, we are new to Amazon, and we don't have many ways to get reviews. If we choose to go to Red Sea Standard and log in, other people's new products have 5,000 reviews, and we have zero reviews, which is likely not a standard product. We only need to sign up for an official Vine plan to solve the basic review problem, and then connect to ads to start promoting.

Second, keywords for non-standard products are not concentrated
You can avoid the capitalist rhetoric. Some are big-name rhetoric. Others are slamming the advertising budget of one or two thousand dollars a day into one big phrase. If we were Xiaobai to go in and rob these words, then it would probably be unbearable. So why don't I grab this big phrase?Sorry, most orders for standard products are focused on big words. If you don't grab big words, there are basically no orders, so non-standard products are relatively friendly to Amazon sellers who have just entered the market, because there are so many keywords that can be ordered for non-standard products. Although we don't have a large daily advertising budget, we can bring in orders through different keywords.

Third, non-standard products are very tasty
Sometimes we can impress consumers through micro-innovation in some styles, and this kind of differentiation of non-standard products can also bring enough profit margin to the product, so how can we carry out trial and error at a small cost?For example, we first sent out three products to test the process in the first batch. Later, after operating, we discovered that only one made money and the other two lost money, so we eliminated the two that lost money and kept this one profitable. At this time, we already knew the basic process of Amazon's operation, and we also reviewed it. Why was this model profitable, while the other two models lost money. After summing up the experience and adjustments, we sent 3 more models to test in the second batch. Maybe we improved in this batch. The three models left two profitable models, and so slowly refined and iterated Scroll, and as you grow, the profit There are more and more, and overall sales and profits will slowly increase, and this model will be relatively stable. If you are as optimistic about Amazon as I am, let's act quickly.

The above content only represents the creators' personal opinions. The data is for reference only, and does not represent the official views of Amazon Global Store.