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Individual sellers must learn to be an Amazon seller!Pyramid skill model, practical game with monthly sales of 10,000 US dollars from 0 to 10,000 US dollars!
Hello family, I'm Kang Kang!Are many individual sellers stumped when they first started Amazon?You also need to select products and make plans. You also need to count profits, run advertisements, gather a little bit from east to west, and finally lose money even if you haven't done anything?In fact, I started a personal store in the early days. No one brought anyone to teach me. I only earned 30 yuan by selling scrap for half a year. Later, I came up with this pyramid skill model, from basic to advanced levels, and finally achieved monthly sales of 10,000 US dollars. Today, I spent 5 minutes breaking through each layer of actual combat experience. Beginners can do it directly, and quickly collect it!
As individual sellers, it's like building a house. The pyramid model is divided into 4 levels from bottom to top: the bottom layer is basic essential skills, the middle is core operating skills, the upper level is growth breakthrough skills, and the top level is long-term monetization skills. Progressive layers are solid, making every layer solid, making steady profits without panic!
As individual sellers, it's like building a house. The pyramid model is divided into 4 levels from bottom to top: the bottom layer is basic essential skills, the middle is core operating skills, the upper level is growth breakthrough skills, and the top level is long-term monetization skills. Progressive layers are solid, making every layer solid, making steady profits without panic!
Level 1: Pyramid base — basic essential skill (one is essential, otherwise the car may roll over!)
This is the bottom line skill for Amazon. If you don't master it, don't start blindly. I lost more than 20,000 in the early days because I didn't calculate profits or check patents.
1. Profit calculation: Individual sellers should avoid “feel-basing pricing”!Memorize the two core formulas, calculate them and then put them on the shelves. This is the lesson I lost:
FBA profit = sales price × 0.85 - Purchase cost - Final delivery fee - Advertising fee - Promotion fee - First trip shipping
FBM profit = sales price × 0.85 - initial freight - purchase cost - advertising fee - promotion fee
I sold a storage box in the early days. I only counted the purchase and initial costs, not the promotion fee and 5% return cost. I thought I could earn 5 US dollars per order. I only discovered that I actually lost 2 US dollars for each order. I later accurately calculated it according to the formula, raised the selling price by 10 US dollars, and then controlled the promotion intensity to turn a loss into a profit!
2. Will check trademark patents: Infringement may cause serious losses to individual sellers!Be sure to go to the US Trademark Office or Google patent search to check and confirm that the product is not infringing before doing it!I was interested in a popular data cable before. I quickly found a source to prepare the goods without looking for a patent. As soon as the goods were sent out, I received infringement complaints. The store was limited in circulation, and more than 500 items were all smashed, and I directly lost 15,000. Don't step into this hole!
3. Will look for supplies: Individual sellers have no supply chain advantage and go to factories to buy goods or wholesale manufacturers. Focus on merchants that “support one-piece delivery, after-sales guarantee, and fast delivery”!In the early days, I first took 5-10 samples in small batches to test the quality. No problem, then prepared for testing in small batches to avoid the risk of overloading. At most, I only prepared 30 pieces, sold out, and then made up for them, so it didn't take up too much money!
1. Profit calculation: Individual sellers should avoid “feel-basing pricing”!Memorize the two core formulas, calculate them and then put them on the shelves. This is the lesson I lost:
FBA profit = sales price × 0.85 - Purchase cost - Final delivery fee - Advertising fee - Promotion fee - First trip shipping
FBM profit = sales price × 0.85 - initial freight - purchase cost - advertising fee - promotion fee
I sold a storage box in the early days. I only counted the purchase and initial costs, not the promotion fee and 5% return cost. I thought I could earn 5 US dollars per order. I only discovered that I actually lost 2 US dollars for each order. I later accurately calculated it according to the formula, raised the selling price by 10 US dollars, and then controlled the promotion intensity to turn a loss into a profit!
2. Will check trademark patents: Infringement may cause serious losses to individual sellers!Be sure to go to the US Trademark Office or Google patent search to check and confirm that the product is not infringing before doing it!I was interested in a popular data cable before. I quickly found a source to prepare the goods without looking for a patent. As soon as the goods were sent out, I received infringement complaints. The store was limited in circulation, and more than 500 items were all smashed, and I directly lost 15,000. Don't step into this hole!
3. Will look for supplies: Individual sellers have no supply chain advantage and go to factories to buy goods or wholesale manufacturers. Focus on merchants that “support one-piece delivery, after-sales guarantee, and fast delivery”!In the early days, I first took 5-10 samples in small batches to test the quality. No problem, then prepared for testing in small batches to avoid the risk of overloading. At most, I only prepared 30 pieces, sold out, and then made up for them, so it didn't take up too much money!
Tier 2: Middle Pyramid — Core Operational Skills (the key to traffic and conversion!)
Once you have a solid foundation, focus on these 3 skills to directly determine whether you have an order or not. I just relied on these three steps to go from “no one sees” to “placing orders every day”!
I will select products: Individual sellers should not be greedy and seek perfection in selecting products. I personally tested the effectiveness of the three ideas to accurately find opportunities:
Follow trends: Keep an eye on short videos and online trending topics, as well as Amazon's BS R ranking (Best Sellers Rank). For example, I quickly found the same product, obtained traffic dividends, and improved its adjustable gear, light color, etc. based on reviews under peer sellers' products. I sold more than 300 orders in half a month and earned the first pot of gold;
Learn from verification funds: Of course, the reference mentioned here is not a complete copy, but rather the advantages of learning well, promoting strengths and avoiding shortcomings. Go to the BSR list to find “new products in the past 60-90 days, 60+ monthly orders, and good reviews”. These are good products that have been proven by the market, and the risk is low!Make a few more product combinations or find new iterations. Your product is likely to explode!This is how I found the pet folding bowl I chose before. In the first month it went on sale, it sold more than 200 orders, and the net profit was over 8,000;
Dig up demand segmentation: Analyze the bad reviews of the products on the list. For example, many people complain about “short battery life” and “slow charging,” so I specifically looked for models with a battery life of 12 hours or more and support fast charging to accurately solve pain points. The competition was small and it was easy to place an order. This product later became my main model!
I can write a listing: Listing is a “silent sale”. Individual sellers don't help, just follow these 4 steps. I stepped through countless pitfalls in the early stages of writing a listing before summing it up:
Find the core keywords first: dig in the Amazon front desk search box and similar product titles. For example, when selling wireless headphones, refine the core terms “wireless headphones (wireless headphones),” “noise cancellation (noise reduction),” and “long battery life (long battery life)”;
Manually list the selling points: write down all the features and advantages of the product, such as “active noise cancellation, 20 hour battery life, 30 minute fast charge, IPX5 waterproof”. The more the better. I only wrote 3 selling points in the early days, but later added 8, and the conversion rate directly increased by 30%;
Use official AI assistance: Let Amazon's official AI help you write five-point descriptions and long descriptions, which are efficient and in line with the website rules. You don't need to stay up late and hold back the copy yourself. Now, when I launch new products, I will use AI to write the first draft first and then fine-tune it myself;
Buried keywords naturally: Properly incorporate the keywords you are looking for into the title and five-point description, don't pile up!The first 80 characters of the title must include core words + core selling points, such as “Wireless Headphones Noise Canceling - 20H Playtime Fast Charge (Wireless Noise Cancelling Headphones - 20 hours of battery life and fast charging)”, which can be mentioned in search and click rates!
Can draw pictures: The main image directly affects the click rate. I learned to draw on my own in the early days, from “shooting blurry” to “doubling the click rate”, I relied on these 3 types of maps:
1. White base map: clearly shows the full picture of the product, in line with Amazon rules, so that users can see the product clearly at a glance. My white background map was crooked and twisted in the early days. Later, I used a mobile phone holder to fix the shooting. After improving the clarity, the click rate increased by 20%;
2. Scene map: Integrate the product into life scenarios, such as putting the pet bowl in the living room, arranging clothes in the storage box, and putting the headphones on your ears, and only place an order if you have a sense of acceptance. The camping light scene map I made took the effect of camping at night, and the click rate was 50% higher than that of a pure product map;
3. A+ page map: Combining graphics and text to explain selling points, such as a “waterproof function” scene map with water spray, a “large capacity” comparison chart with full items, enhances trust, and can also be easily created by individual sellers. I used the A+ page map made by Meitu Xiuxiu. Although it's not complicated, the conversion rate is 40% higher than when I didn't make an A+ page!
I will select products: Individual sellers should not be greedy and seek perfection in selecting products. I personally tested the effectiveness of the three ideas to accurately find opportunities:
Follow trends: Keep an eye on short videos and online trending topics, as well as Amazon's BS R ranking (Best Sellers Rank). For example, I quickly found the same product, obtained traffic dividends, and improved its adjustable gear, light color, etc. based on reviews under peer sellers' products. I sold more than 300 orders in half a month and earned the first pot of gold;
Learn from verification funds: Of course, the reference mentioned here is not a complete copy, but rather the advantages of learning well, promoting strengths and avoiding shortcomings. Go to the BSR list to find “new products in the past 60-90 days, 60+ monthly orders, and good reviews”. These are good products that have been proven by the market, and the risk is low!Make a few more product combinations or find new iterations. Your product is likely to explode!This is how I found the pet folding bowl I chose before. In the first month it went on sale, it sold more than 200 orders, and the net profit was over 8,000;
Dig up demand segmentation: Analyze the bad reviews of the products on the list. For example, many people complain about “short battery life” and “slow charging,” so I specifically looked for models with a battery life of 12 hours or more and support fast charging to accurately solve pain points. The competition was small and it was easy to place an order. This product later became my main model!
I can write a listing: Listing is a “silent sale”. Individual sellers don't help, just follow these 4 steps. I stepped through countless pitfalls in the early stages of writing a listing before summing it up:
Find the core keywords first: dig in the Amazon front desk search box and similar product titles. For example, when selling wireless headphones, refine the core terms “wireless headphones (wireless headphones),” “noise cancellation (noise reduction),” and “long battery life (long battery life)”;
Manually list the selling points: write down all the features and advantages of the product, such as “active noise cancellation, 20 hour battery life, 30 minute fast charge, IPX5 waterproof”. The more the better. I only wrote 3 selling points in the early days, but later added 8, and the conversion rate directly increased by 30%;
Use official AI assistance: Let Amazon's official AI help you write five-point descriptions and long descriptions, which are efficient and in line with the website rules. You don't need to stay up late and hold back the copy yourself. Now, when I launch new products, I will use AI to write the first draft first and then fine-tune it myself;
Buried keywords naturally: Properly incorporate the keywords you are looking for into the title and five-point description, don't pile up!The first 80 characters of the title must include core words + core selling points, such as “Wireless Headphones Noise Canceling - 20H Playtime Fast Charge (Wireless Noise Cancelling Headphones - 20 hours of battery life and fast charging)”, which can be mentioned in search and click rates!
Can draw pictures: The main image directly affects the click rate. I learned to draw on my own in the early days, from “shooting blurry” to “doubling the click rate”, I relied on these 3 types of maps:
1. White base map: clearly shows the full picture of the product, in line with Amazon rules, so that users can see the product clearly at a glance. My white background map was crooked and twisted in the early days. Later, I used a mobile phone holder to fix the shooting. After improving the clarity, the click rate increased by 20%;
2. Scene map: Integrate the product into life scenarios, such as putting the pet bowl in the living room, arranging clothes in the storage box, and putting the headphones on your ears, and only place an order if you have a sense of acceptance. The camping light scene map I made took the effect of camping at night, and the click rate was 50% higher than that of a pure product map;
3. A+ page map: Combining graphics and text to explain selling points, such as a “waterproof function” scene map with water spray, a “large capacity” comparison chart with full items, enhances trust, and can also be easily created by individual sellers. I used the A+ page map made by Meitu Xiuxiu. Although it's not complicated, the conversion rate is 40% higher than when I didn't make an A+ page!
Level 3: The upper level of the pyramid — growing breakthrough skills (the key to doubling orders!)
Once I have basic traffic and conversions, I relied on these two skills to increase my performance, and I used these to increase my monthly sales from $3,000 to $10,000!
1. Can run ads: Individual sellers have a limited budget, don't burn money blindly. I had no experience in the early days. ACOS soared to 60%, then slowly discovered techniques: start with automated ads, run 7-10 days to collect data, filter out accurate words with a conversion rate of at least 3%, then switch to manual accurate targeting, stop bad keywords in a timely manner to avoid wasting the budget, and finally cut ACOS to 25%, directly doubling profits!
2. Can do promotions: Use promotions to drive sales and rankings. Individual sellers can do these types. I personally tested that they are effective:
Coupons: Set a 10%-15% discount to attract users to place orders. My previous product was not promoted; I only sold 3-5 orders every day. After setting up a coupon, I was able to sell 10-15 orders every day;
Buy more discounts: For example, “buy 2 get 10% off, buy 3 get 15% off” to increase the customer unit price. Many users will buy 2-3 of the storage boxes I made, and the buy more discount increases the unit price from 29.99 US dollars to 45.98 US dollars;
Corporate B2B price: For bulk purchasing customers and expanding sales channels, I later relied on B2B orders, sold 500 items at once, and made quite a bit of money by directly emptying the inventory;
Price reduction compared to market price: Occasionally, the price of products from peer sellers was reduced by 1-2 US dollars to seize the shopping cart and improve the ranking. I had a product ranked outside of 20. After the price reduction of 2 US dollars, the ranking reached the top 10, and organic traffic increased 3 times!
1. Can run ads: Individual sellers have a limited budget, don't burn money blindly. I had no experience in the early days. ACOS soared to 60%, then slowly discovered techniques: start with automated ads, run 7-10 days to collect data, filter out accurate words with a conversion rate of at least 3%, then switch to manual accurate targeting, stop bad keywords in a timely manner to avoid wasting the budget, and finally cut ACOS to 25%, directly doubling profits!
2. Can do promotions: Use promotions to drive sales and rankings. Individual sellers can do these types. I personally tested that they are effective:
Coupons: Set a 10%-15% discount to attract users to place orders. My previous product was not promoted; I only sold 3-5 orders every day. After setting up a coupon, I was able to sell 10-15 orders every day;
Buy more discounts: For example, “buy 2 get 10% off, buy 3 get 15% off” to increase the customer unit price. Many users will buy 2-3 of the storage boxes I made, and the buy more discount increases the unit price from 29.99 US dollars to 45.98 US dollars;
Corporate B2B price: For bulk purchasing customers and expanding sales channels, I later relied on B2B orders, sold 500 items at once, and made quite a bit of money by directly emptying the inventory;
Price reduction compared to market price: Occasionally, the price of products from peer sellers was reduced by 1-2 US dollars to seize the shopping cart and improve the ranking. I had a product ranked outside of 20. After the price reduction of 2 US dollars, the ranking reached the top 10, and organic traffic increased 3 times!
Level 4: Top of the pyramid — long-term monetization skills (from “make a profit” to “earn for a long time”!)
If individual sellers want to grow big, they can't just do one-size-fits-all trading. These two skills determine how far you can go. My monthly sales are now stable at 10,000 US dollars. I rely on these two steps!
1. Delivery: Choose the delivery method according to the product and budget. Newbies try FBM's own delivery, which is low risk; after sales are stable, transfer to FBA, and rely on stable logistics to improve timeliness and reliability!I started FBM in the early days because I found an unreliable freight forwarder, the goods were delayed, and later switched to a stable freight forwarder. I also learned how to prepare goods in advance. They never stopped being sold out during the peak season, and the ranking has always been very stable;
2. Will do repurchases: Individual sellers can also have brand awareness, such as uniformly packaging products, accumulating good reviews, and then expanding the series of products!I sold popular pet bowls before, so I went on to find supplies for pet water drinkers, food bowl holders, and pet cleaning supplies of the same style. Old customers bought pet bowls and saw other products in the same series. They have a strong sense of trust and are easy to repurchase. Now the repurchase rate for old customers can reach 20%, so I don't have to spend all the time on advertising to find new customers!
Finally, let me summarize: As an individual seller on Amazon, you don't need to be greedy and seek perfection. First, practice solid basic skills at the bottom of the pyramid, then step by step supplement core operations and growth breakthrough skills, and finally rely on long-term monetization skills to stabilize performance!I went from 0 to 10,000 US dollars a month, and I went step by step. There were no shortcuts; it all depended on actual combat and summed up experience!Remember, the advantage of individual sellers is flexibility. If you refine every skill, you can still make money on Amazon!
1. Delivery: Choose the delivery method according to the product and budget. Newbies try FBM's own delivery, which is low risk; after sales are stable, transfer to FBA, and rely on stable logistics to improve timeliness and reliability!I started FBM in the early days because I found an unreliable freight forwarder, the goods were delayed, and later switched to a stable freight forwarder. I also learned how to prepare goods in advance. They never stopped being sold out during the peak season, and the ranking has always been very stable;
2. Will do repurchases: Individual sellers can also have brand awareness, such as uniformly packaging products, accumulating good reviews, and then expanding the series of products!I sold popular pet bowls before, so I went on to find supplies for pet water drinkers, food bowl holders, and pet cleaning supplies of the same style. Old customers bought pet bowls and saw other products in the same series. They have a strong sense of trust and are easy to repurchase. Now the repurchase rate for old customers can reach 20%, so I don't have to spend all the time on advertising to find new customers!
Finally, let me summarize: As an individual seller on Amazon, you don't need to be greedy and seek perfection. First, practice solid basic skills at the bottom of the pyramid, then step by step supplement core operations and growth breakthrough skills, and finally rely on long-term monetization skills to stabilize performance!I went from 0 to 10,000 US dollars a month, and I went step by step. There were no shortcuts; it all depended on actual combat and summed up experience!Remember, the advantage of individual sellers is flexibility. If you refine every skill, you can still make money on Amazon!
OK, here is Jiang Jiang, a cross-border blogger who saves you money and only tells the truth!See you in the next video!
The above content only represents the creators' personal opinions. The data is for reference only, and does not represent the official views of Amazon Global Store.
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