Amazon Search Term keyword optimization tips

October 9, 2025

Reading time about 2 minutes

Amazon Search Term keyword optimization tips. A high-quality search term can double your traffic and accelerate listing sales growth, and Search Term is a high-traffic portal seller that must master and not miss out on traffic. Today, I'll share with you search term writing tips and 13 search term rules.

1. Do not exceed the character limit. The North American site and European site are 250 characters, while India is 200 bytes, and the Japan site is 500 bytes. If you exceed the limit, you will not be able to save.

2. Second, don't use punctuation; just separate each keyword with a space. If a word has three or four words, you can still use a space to separate them.

3. 3. Do not distinguish between case and case.

4. Do not use conjunctions, such as and, but, etc.

5. Fifth, don't fill in duplicate keywords. If you have already used keywords in line 5 of the title A+, there is no need to buy them again in the search term to cause invalid traffic.

6. Sixth, don't enter your own brand name or another seller's brand name. Note that many sellers put competing brand names in the search term. He thinks this won't infringe; in fact, this is also infringing.

7. Seventh, don't use promotional terms, such as best seller, lowest price, etc.

8. Eighth, do not use insulting or offensive language.

9. Ninth, do not put in ASIN.

10. Tenth, do not use temporary statements, such as new, on sale now, etc.

11. Eleven, do not use subjective expressions. Extreme terms such as best and cheap are not allowed.

12. You can use synonyms, and you can fill in the search term in a combination according to the frequency and degree of accuracy of the search.

13. 13. Keywords with high search frequency and high accuracy can be placed at the top.

The above writing tips can help you optimize search term keywords. Everyone must fill them in carefully to avoid lack of traffic entry points.

Note: Amazon's policies may be updated from time to time; it is recommended that the latest official regulations prevail.

The above content only represents the creators' personal opinions. The data is for reference only, and does not represent the official views of Amazon Global Store.