Share details of how to play ASIN launches

December 31, 2025

Reading time about 4 minutes

Two days ago, I did a store diagnostic analysis for a seller with annual sales of 500 million dollars, and found that such a big seller didn't even know that ASIN marketing originally had so many unusual details. Now I'm going to spend a few minutes telling you the essence of ASIN marketing.

The ASIN classification method divides your ASINs into main ASINs, up-and-coming ASINs, potential ASINs, and long-tail ASINs. If you want to advertise which SKU to promote first or which SKU to focus on, you must clearly identify it. We need to determine a general direction here and remove them in detail one by one. Amazon's ASIN targeting supports 4 types of ads, all of which can be placed. This is called product placement. In my style of play, ASIN betting has 4 major directions.

I. Closed loop flow

One is called closed-loop traffic. Sellers themselves target each other between SKUs, taking up their own advertising space on their listing pages.

II. Weak launch plans for similar products

The second one is called a weak marketing plan for similar products. If you see in your product ad reports that an ASIN has been contributing to your exposure click orders, you must use multiple ad formats to cover (cover) it, that is, increase its presence on its listing page.

III. Shopping basket analysis

The third point is called shopping basket analysis. In your shopping basket analysis, many products are often purchased by a target audience. For example, as an instructor, I have a page turning pen in my left hand, a whiteboard pen in my right hand, or a microphone in my left hand and a page turning pen in my right hand. These are a few things I need. If you are a person who sells page flippers, you must think about it. In your shopping basket analysis, if you see other products, then your ad stream can also capture traffic here.

4. Consider complementary products for ASIN fixed investment

Investing in complementary ASIN products is also a very important entry point. Do you have any strong similar products?Some people say I would dare to invest in similar ASINs for strong products. Of course, if you don't invest in strong similar products, you may not be able to increase your traffic. If you are doing a promotion, the biggest highlight of your product at this time is cost performance. If you want to attack similar products from Qiang during the promotion period, try it out. (Sellers can evaluate whether this option is appropriate based on their own budget and product competitiveness. )

Note: My content is shared by the author based on personal experience. The specific results vary depending on the store situation

The above content only represents the creators' personal opinions. The data is for reference only, and does not represent the official views of Amazon Global Store.